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222 Results
Type:
Article
Topic: Marketing Technology
Sort by: Date | Best Match
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    Publication Date: 11/22/2017
    Topics: Mobile Apps; Marketing Technology
    Geographies: United States
    Context: Lou Orfanos, head of sales and marketing at Localytics, spoke with eMarketer about tactics and technologies that are helping marketers build up their apps' active and engaged user bases.
    Publication Date: 11/15/2017
    Topics: Marketing Technology
    Geographies: United States
    Context: A new study from Chief Marketing Technologist underscores just how important marketing technology has become to marketing leaders, as many are restructuring their IT and marketing departments to better leverage the technology.
    Publication Date: 11/15/2017
    Topics: Mobile Messaging; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Caroline Klatt, CEO of chatbot software platform Headliner Labs, spoke with eMarketer about how artificial intelligence in messaging environments can help marketers.
    Publication Date: 11/8/2017
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Matthew Tharp, chief evangelist at CRM and business process management platform Bpm'online, discusses the industry’s technology proliferation problem.
    Publication Date: 11/8/2017
    Topics: Marketing Technology
    Geographies: United States
    Context: Half of marketers worldwide say that analytics or predictive modeling are the best tools to increase return on investment (ROI), according to new research.
    Publication Date: 11/1/2017
    Topics: Social Media Marketing; Marketing Technology
    Geographies: United States
    Context: Hershey executives talk about their decision-making process when it comes to marketing technology.
    Publication Date: 11/1/2017
    Topics: Marketing Technology
    Geographies: United States
    Context: More than a third (35%) of marketers say defining the online customer journey is the greatest barrier to using attribution more effectively, an increase of 8 percentage points from a year ago, according to research.
    Publication Date: 10/30/2017
    Topics: Marketing Technology; Influencer Marketing
    Geographies: United States
    Context: Rob Trauber, CEO of Johnny Was, and Zackary Cantor, director of decision sciences at GlobalWide Media, discuss the importance of data-driven influencer marketing.
    Publication Date: 10/25/2017
    Topics: B2B Sales; Lead Generation; B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Evyenia Wilkins, vice president of account-based marketing at Traackr, explains why her company moved forward with ABM before investing in marketing technology.
    Publication Date: 10/18/2017
    Topics: Marketing Technology; Marketing Measurement Surveys
    Geographies: United States
    Context: Julie Fleischer, vice president of product marketing at Neustar, talks about the importance of marketing measurement tools and other key investments that organizations should be making.
    Publication Date: 10/17/2017
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: United States
    Context: Jay Friedman, partner and COO at Goodway Group, discusses how header bidding will trigger platform consolidation in the industry and affect buyers.
    Publication Date: 10/4/2017
    Topics: Geolocation; Marketing Technology
    Geographies: United States
    Context: A survey of multichannel marketers in North America finds that more than half consider consumer location data to be the most important element of their measurement processes.
    Publication Date: 10/4/2017
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Julie Lyle, chief revenue officer at acquisition marketing platform DemandJump, talks about how artificial intelligence could help map the customer journey.
    Publication Date: 9/27/2017
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Context: A recent poll of US marketers suggests respondents favor multiple databases and marketing cloud services to house data.
    Publication Date: 9/27/2017
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Chris Rothstein, CEO of sales enablement technology Groove, talks about the missing pieces in the marketing technology stack for B2Bs.
    Publication Date: 9/20/2017
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Context: For more than half of ad tech buyers, the ability to use their own data to power analytics is a key reason for investment in the technology. But implementing technology remains a problem.
    Publication Date: 9/20/2017
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Industries: Advertising Agencies
    Context: Dustin Engel, head of analytics and data activation at PMG, discusses whether agencies can fill key technology gaps for brands.
    Publication Date: 9/13/2017
    Topics: Multichannel Marketing; Marketing Technology
    Geographies: United States
    Context: As consumers embark on increasingly complex buying journeys that touch multiple channels, marketers continue to struggle with cross-channel attribution. But where do publishers fit in the attribution equation, and can they ease marketers’ pain?
    Publication Date: 9/6/2017
    Topics: Marketing Technology
    Geographies: United States
    Industries: Small Business (SMB)
    Context: Michael Fauscette, chief research officer at crowdsourced technology review platform G2 Crowd, talks about how small businesses make technology investment decisions.
    Publication Date: 8/30/2017
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Chaitanya Chandrasekar, CEO and co-founder of predictive advertising platform QuanticMind, describes the impact artificial intelligence is having on marketing technology.
    Publication Date: 8/23/2017
    Topics: Content Marketing; Marketing Technology
    Geographies: United States
    Context: Email marketing technology is central to an organization’s content marketing effort, but there’s more to an effective campaign than just an email solution.
    Publication Date: 8/23/2017
    Topics: Mobile Messaging; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Patrick Flanagan, vice president of digital marketing and strategy at Simon Property Group, and Christian Brucculeri, CEO of Snaps, talk about the hurdles associated with building a retail chatbot.
    Publication Date: 8/16/2017
    Topics: Marketing Technology
    Geographies: United States
    Context: As companies look to a more holistic attribution practice that brings digital and offline data together, major challenges remain. They know a perfect, single solution doesn’t exist. And they don’t believe any vendor or media seller claiming otherwise.
    Publication Date: 8/16/2017
    Topics: Radio; Radio Ad Spending; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: John Suh, CEO at LegalZoom, and Ryan Steelberg, president of audio analytics company Vertione One, describe how artificial intelligence can improve audio ad tracking.
    Publication Date: 8/9/2017
    Topics: Marketing Technology
    Geographies: United States
    Industries: Small Business (SMB)
    Context: Jason VandeBoom, founder and CEO at ActiveCampaign, explains why best-of-breed marketing tools aren’t just for large corporations.
    Publication Date: 8/9/2017
    Topics: Marketing Technology
    Geographies: United States
    Context: Companies are using analytics tools across their organizations, but areas where analytics are used most heavily are not necessarily where they’re most influential.
    Publication Date: 8/2/2017
    Topics: Marketing Technology; Programmatic Ad Spending
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: Jack Hogan, CTO at Lifescript, talks about how pharmaceutical companies can leverage programmatic advertising in spite of tough industry regulations.
    Publication Date: 7/26/2017
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Context: Clive Armitage, CEO of Agent3, explains how marketers should choose technology that helps make sense of data.
    Publication Date: 7/26/2017
    Topics: Marketing Technology
    Geographies: United States
    Context: Automation technology helps reduce repetitive tasks related to complex B2B sales cycles, but B2C companies are also using automation.
    Publication Date: 7/19/2017
    Topics: Marketing Technology
    Geographies: United States
    Industries: Advertising Agencies
    Context: For 85% of US ad agency executives, effectiveness and direct impact on business objectives influence consideration of new business tools.
    Publication Date: 7/19/2017
    Topics: Marketing Technology
    Geographies: United States
    Context: Dale Renner, CEO at data management company RedPoint Global, explains what makes a good master data management tool.
    Publication Date: 7/12/2017
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Context: Ashley Stirrup, CMO at Talend, discusses why even brand marketers with a wealth of customer data can make consumers question just how well a brand actually knows them.
    Publication Date: 7/12/2017
    Topics: B2B Sales; Marketing Technology
    Geographies: United States
    Context: There’s a lot that B2B sales professionals want in a sales enablement solution, ranging from offline access to automatically recommended content.
    Publication Date: 7/5/2017
    Topics: B2B Marketing; Content Marketing; Marketing Technology
    Geographies: United States
    Context: By now, every marketer has heard of marketing and advertising technology stacks, but the idea of an event tech stack is fairly new. As business-to-business (B2B) events and trade shows become increasingly digital productions, however, event technology is now required to help companies manage and measure them. Alon Alroy, co-founder and chief of marketing at event management platform Bizzabo talks about about the fundamental components of an event tech stack.
    Publication Date: 6/21/2017
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: Many marketers anticipate that technologies like augmented reality and artificial intelligence will affect their business in the next 12 months, more so than a year prior.
    Publication Date: 6/21/2017
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Context: Tony Branda, chief data and analytics officer at mortgage lender Embrace Home Loans, discusses how the company chose the right partner to integrate and manage its marketing technology stack.
    Publication Date: 6/14/2017
    Topics: Marketing Technology
    Geographies: United States
    Industries: Technology
    Context: Scott Webb, president of cloud technology provider Avionos, talks about a surprising path for the future of marketing clouds.
    Publication Date: 6/14/2017
    Topics: Marketing Technology
    Geographies: United States
    Context: A new study by Forrester Consulting finds that marketers face significant challenges when merging their advertising and marketing technologies, including a concern that this type of convergence would cost too much.
    Publication Date: 6/7/2017
    Topics: Content Marketing; Marketing Technology
    Geographies: United States
    Context: Peter Cassidy, founder and chief product officer of social media content aggregation platform Stackla, talks about the larger role machine learning will play in content marketing.
    Publication Date: 5/31/2017
    Topics: Marketing Technology
    Geographies: United States
    Context: Chris Chodnicki and Kara Alcamo of marketing agency R2i discuss what to consider when shopping for your company’s next marketing automation tool—and the up-and-coming capabilities to look out for.
    Publication Date: 5/24/2017
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Context: New data from Leadspace suggests that US B2B marketers are more likely to find CRM tools more valuable than social media marketing tools or web analytics.
    Publication Date: 5/17/2017
    Topics: Marketing Technology; Marketing Measurement Surveys
    Geographies: United States
    Context: For almost two-thirds of marketers, content performance is the most important consideration for measuring campaign success, according to new data from marketing analytics provider TrackMaven.
    Publication Date: 5/17/2017
    Topics: Performance Benchmarks; Marketing Technology
    Geographies: United States
    Context: Ken Brook, CEO of MetaX, recently spoke with eMarketer’s Lauren Fisher about what blockchain is, and how it can be applied to help the digital advertising ecosystem push out ad fraud.
    Publication Date: 5/10/2017
    Topics: Marketing Technology
    Geographies: United States
    Industries: Hotels & Motels; Marketing Management Trends
    Context: Stephanie Linnartz, global chief commercial officer at Marriott International, spoke with eMarketer about how the organization keeps marketing moving forward by looking outward to other industries and ahead to emerging trends.
    Publication Date: 5/10/2017
    Topics: B2B Marketing; Big Data; Marketing Technology
    Geographies: United States
    Context: With more data about their target audience and a maturing marketing technology stack in place, it’s more possible than ever before for B2B companies to deliver custom communications for both an individual buyer and specific accounts. But executing these strategies is rarely simple.
    Publication Date: 5/3/2017
    Topics: Email Marketing; Marketing Technology
    Geographies: United States
    Context: eBay is no stranger to sending batch-and-blast emails—for years, that was the company’s primary email strategy. But as customer expectations grew, the strategy—and the technology that supports it—had to mature. Alex Weinstein, director of marketing technology and CRM at eBay, spoke with eMarketer about how the company built its own personalization platform.
    Publication Date: 4/26/2017
    Topics: B2B Marketing; Big Data; Marketing Technology; Personalization
    Geographies: United States
    Context: For Dell, personalization across touchpoints in a one-to-one capacity is a critical marketing goal. Todd Forsythe, Dell’s senior vice president of digital marketing, said this goal is intertwined with the multinational computer technology company’s larger digital transformation strategy.
    Publication Date: 4/26/2017
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: The fluidity of the marketing technology space is making it harder than ever for marketers to choose between standalone best-of-breed tech providers and multisolution suites.
    Publication Date: 4/19/2017
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Context: There are a number of threats hindering US ad and marketing professionals’ data-driven marketing efforts, research indicates.
    Publication Date: 4/19/2017
    Topics: Mobile Advertising; Marketing Technology
    Geographies: United States
    Context: Mike Isabella, director of customer engagement at Timberland, and Daniel Meehan, founder and CEO of mobile advertising technology provider PadSquad, talked with eMarketer about custom ad formats—and why ad tech can no longer ignore creative.