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231 Results
Type:
Article
Topic: Marketing Technology
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    Publication Date: 5/21/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: GroupM estimates that DSPs and SSPs each take a 10% cut of the ad expenditures flowing through their platforms.
    Publication Date: 5/21/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: The GDPR enforcement deadline is looming, but marketers aren't feeling self-assured about their ability to comply with the new law, according to a survey by Openprise.
    Publication Date: 5/16/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: For the technology to set the world on fire, it needs to be adopted first, and that’s happening at a slow pace, according to Gartner.
    Publication Date: 5/11/2018
    Topics: Marketing Technology; Viewability
    Geographies: Worldwide
    Context: Most marketers say that viewability is important, but there isn't consensus on how to define it.
    Publication Date: 5/9/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: Investment in data, ad tech and marketing automation continues to accelerate as programmatic budgets keep growing.
    Publication Date: 5/7/2018
    Topics: Marketing Technology; Big Data
    Geographies: Worldwide
    Context: In a survey of 300 US marketers by Evergage and Researchscape, 46% of respondents rated their personalization as a "C," making it the most popular response given.
    Publication Date: 5/7/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: An inability to adequately analyze data is preventing marketers from deriving value from their customer data.
    Publication Date: 5/7/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: Programmatic platforms have typically run second-price auctions. But over the past year many have switched to first-price models, in which the highest bid determines the clearing price.
    Publication Date: 5/2/2018
    Topics: Marketing Technology; B2B Marketing
    Geographies: United States
    Context: But just 41.2% of B2B marketers surveyed by InsightSquared and Heinz Marketing said they are satisfied with the analytics and reporting they receive from their automation vendors.
    Publication Date: 4/30/2018
    Topics: Marketing Technology; Big Data
    Geographies: Worldwide
    Context: In a study conducted by Experian of 1,000 employees worldwide, respondents said that on average about 30% of their firms’ customer data is inaccurate.
    Publication Date: 4/30/2018
    Topics: Marketing Technology
    Geographies: North America
    Context: In a survey of advertisers, publishers and tech developers by Winterberry Group and DMA, 62% of respondents said improving audience segmentation was one of their top campaign management priorities.
    Publication Date: 4/30/2018
    Topics: Marketing Technology
    Geographies: North America
    Context: Data management may be becoming more important for marketers, but it isn't getting any easier.
    Publication Date: 4/25/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: In a survey of marketing decision-makers by OnBrand and Bynder, respondents indicated that their main motivation for investing in emerging technologies is to drive customer engagement.
    Publication Date: 4/23/2018
    Topics: Artificial Intelligence (AI); Marketing Technology
    Geographies: Worldwide
    Context: In a BrightEdge survey of 500 marketers, a third of respondents said bringing artificial intelligence into their workflow is the strongest barrier they face in adopting the technology.
    Publication Date: 4/23/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: For some marketing tech companies, it makes more sense to pull their business out of Europe and observe how regulators will enforce the new law.
    Publication Date: 4/18/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: Publishers that ignore the inner workings of buy-side platforms may find their inventory is being dinged without explanation.
    Publication Date: 4/18/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: Today we are launching a new and updated version of our newsletter focused on marketing technology.
    Publication Date: 4/16/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: A Warc study found that middlemen received 55% of all programmatic ad expenditures worldwide in 2017.
    Publication Date: 4/13/2018
    Topics: Marketing Technology
    Geographies: North America
    Context: According to a recent Vision Critical survey, just 16.7% of digital buyers in North America said they’d be fine with sharing their personal information through third parties.
    Publication Date: 4/12/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: According to a January 2018 survey of US ad and marketing professionals conducted by Advertiser Perceptions, ad inventory discovery is the top criterion that drives data management platform selection.
    Publication Date: 4/11/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: The widespread adoption of ads.txt can be a double-edged sword for publishers.
    Publication Date: 4/6/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: When it comes to programmatic advertising, many marketers still prefer to delegate their work to someone else.
    Publication Date: 4/4/2018
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: Worldwide
    Context: Some video ad formats have fraudulent impressions more than 10% of the time, according to data from Pixalate and OpenX.
    Publication Date: 4/2/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: About 60% of marketers surveyed by Infectious Media said selecting tech partners is extremely challenging or very challenging for them.
    Publication Date: 3/30/2018
    Topics: Marketing Technology; Social Media Marketing
    Geographies: Worldwide
    Context: The restriction of third-party targeting by Facebook is yet another impediment to the use of third-party data in advertising.
    Publication Date: 3/29/2018
    Topics: Marketing Technology; Digital Video
    Geographies: United States
    Context: About 60% of the people Penthera surveyed said they’re frustrated with their mobile video viewing experience at least half of the time.
    Publication Date: 3/28/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: Programmatic platforms are making big changes to how they price their ad auctions. And it’s arguable that no company more significantly overhauled its pricing structure than Index Exchange, a programmatic platform publishers use to sell their inventory.
    Publication Date: 3/28/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: In the latest episode of “Behind the Numbers,” eMarketer’s Ross Benes sits down with LiveRamp co-CEO Anneka Gupta to discuss the new tactics advertisers are using to identify users, the difficulties of cross-device matching and what the GDPR says about the future of marketing.
    Publication Date: 3/27/2018
    Topics: Marketing Technology; Digital Media Buying
    Geographies: Worldwide
    Context: The cookie is beginning to crumble as users shift their media consumption to mobile devices, and as browsers and regulators crack down on digital privacy.
    Publication Date: 3/26/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: Digital marketers see the potential for blockchain to put a serious dent in ad fraud—which will cost brands $19 billion worldwide this year, according to Juniper Research.
    Publication Date: 3/26/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: For digital ads, blockchain’s promise lies in its potential to make ad supply chains transparent—and therefore ripe for optimization.
    Publication Date: 3/22/2018
    Topics: Artificial Intelligence (AI); Marketing Technology
    Geographies: Worldwide
    Context: Artificial intelligence drives article recommendations at news aggregation engine Flipboard. But humans still have a role to play in organizing content on a daily basis.
    Publication Date: 3/21/2018
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Only a third of decision-makers surveyed by PointSource indicated that they've selected or replaced a vendor for blockchain, AI, facial recognition or voice-activated technologies.
    Publication Date: 3/20/2018
    Topics: Marketing Technology; Big Data
    Geographies: Worldwide
    Context: According to an Adestra and Ascend2 survey of US marketers, 43% of respondents outsource their data-driven marketing strategies.
    Publication Date: 3/16/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: According to an Econsultancy and Adobe survey, 65% of client-side marketers worldwide said upgrading their data analysis is a very important factor in delivering better customer experience.
    Publication Date: 3/14/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: A/B tests fail to produce statistically significant results more than half of the time, according to a survey of 3,900 professionals by UserTesting.
    Publication Date: 3/12/2018
    Topics: Artificial Intelligence (AI); Marketing Technology
    Geographies: Worldwide
    Context: Just 7% of marketers surveyed by Freedman International said they currently use chatbots powered by artificial intelligence (AI).
    Publication Date: 3/9/2018
    Topics: Marketing Technology
    Geographies: China
    Context: Despite the crackdown on cryptocurrency, the development of blockchain technology has found supporters in the country, including tech companies and the government.
    Publication Date: 3/8/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: According to a Centro and Advertiser Perceptions survey of US agency and marketing professionals, 73% of respondents cited a need for better insights and reporting deliverables from data sources and analytics.
    Publication Date: 3/7/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: Half of the marketers, publishers and tech developers surveyed by Winterberry Group said that centralizing ownership of data is one of the most important changes their organizations could make.
    Publication Date: 3/6/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: Acceptance of the measure, which helps ad buyers check whether a vendor’s claim to a piece of inventory is legitimate, got off to a slow start but has really taken off over the past five months.
    Publication Date: 3/5/2018
    Topics: Marketing Technology; Social Media Users
    Geographies: Worldwide
    Context: According to a recent survey of US internet users by SurveyMonkey for Axios, 55% of respondents said they’re concerned the government won’t do enough to regulate tech companies.
    Publication Date: 3/2/2018
    Topics: Artificial Intelligence (AI); Marketing Technology
    Geographies: United States
    Context: A recent Infosys survey of executives and IT decision-makers worldwide finds roughly 70% of respondents reported that employees at their companies are concerned that they’ll be replaced by the emerging technology.
    Publication Date: 3/1/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: As automated advertising has matured, the structure of programmatic auctions has become more confusing. In 2018, marketers are looking to break through the clutter to understand what’s going on under the hood.
    Publication Date: 2/28/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: The EU's impending regulation, which governs consumer data collection, could spell trouble for marketing tech vendors.
    Publication Date: 2/26/2018
    Topics: Marketing Technology; Digital Media Buying
    Geographies: United States
    Context: Publishers are more likely than brand and agency professionals to use industry standards for viewability.
    Publication Date: 2/22/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: More than 60% of US brand-side digital marketing executives believe they will no longer need to rely on cookies for the majority of their digital marketing within the next two years.
    Publication Date: 2/20/2018
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: While tacking the term “AI” onto a press release can generate buzz, building actual AI products is a big undertaking for most companies.
    Publication Date: 2/16/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: Impending regulation is set to radically change data compliance, but few companies are ready for it.
    Publication Date: 2/15/2018
    Topics: Marketing Technology; Digital Media Buying
    Geographies: United States
    Context: But 43% of respondents in a recent Ascend2 survey said they’re just talking about deploying data across their systems, which underscores the challenge of finding reliable data at scale.