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1147 Results
Topic: Marketing Technology
Sort by: Date | Best Match
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    Publication Date: 4/18/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: Publishers that ignore the inner workings of buy-side platforms may find their inventory is being dinged without explanation.
    Publication Date: 4/18/2018
    Name: Adam Kleinberg
    Title: CEO
    Company: Traction
    Topics: Marketing Technology; Big Data
    Geographies: United States
    Context: As information grows, it can become harder to break through to customers
    Publication Date: 4/18/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: Today we are launching a new and updated version of our newsletter focused on marketing technology.
    Publication Date: 4/16/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: A Warc study found that middlemen received 55% of all programmatic ad expenditures worldwide in 2017.
    Publication Date: 4/13/2018
    Topics: Marketing Technology
    Geographies: North America
    Context: According to a recent Vision Critical survey, just 16.7% of digital buyers in North America said they’d be fine with sharing their personal information through third parties.
    Publication Date: 4/12/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: According to a January 2018 survey of US ad and marketing professionals conducted by Advertiser Perceptions, ad inventory discovery is the top criterion that drives data management platform selection.
    Publication Date: 4/11/2018
    Name: Shawn Riegsecker
    Title: Founder and CEO
    Company: Centro
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: Worldwide
    Context: Their prominence is subsiding, but they’re not dead yet
    Publication Date: 4/11/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: The widespread adoption of ads.txt can be a double-edged sword for publishers.
    Publication Date: 4/6/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: When it comes to programmatic advertising, many marketers still prefer to delegate their work to someone else.
    Publication Date: 4/4/2018
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: Worldwide
    Context: Some video ad formats have fraudulent impressions more than 10% of the time, according to data from Pixalate and OpenX.
    Publication Date: 4/4/2018
    Name: Erik Requidan
    Title: Vice President, Sales and Programmatic Strategy
    Company: Intermarkets
    Topics: Marketing Technology
    Geographies: United States
    Context: Bid requests contain lead generation tips
    Publication Date: 4/2/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: About 60% of marketers surveyed by Infectious Media said selecting tech partners is extremely challenging or very challenging for them.
    Publication Date: 3/30/2018
    Topics: Marketing Technology; Social Media Marketing
    Geographies: Worldwide
    Context: The restriction of third-party targeting by Facebook is yet another impediment to the use of third-party data in advertising.
    Publication Date: 3/29/2018
    Topics: Marketing Technology; Digital Video
    Geographies: United States
    Context: About 60% of the people Penthera surveyed said they’re frustrated with their mobile video viewing experience at least half of the time.
    Publication Date: 3/28/2018
    Name: Nikos Acuna
    Title: Chief Visionary
    Company: Sizmek
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: But the technology's role is poised to expand
    Publication Date: 3/28/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: Programmatic platforms are making big changes to how they price their ad auctions. And it’s arguable that no company more significantly overhauled its pricing structure than Index Exchange, a programmatic platform publishers use to sell their inventory.
    Publication Date: 3/28/2018
    Topics: B2B Sales; B2B Marketing; Marketing Technology; Big Data
    Geographies: United States; Worldwide
    Context: Transforming Buying and Selling
    Publication Date: 3/28/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: In the latest episode of “Behind the Numbers,” eMarketer’s Ross Benes sits down with LiveRamp co-CEO Anneka Gupta to discuss the new tactics advertisers are using to identify users, the difficulties of cross-device matching and what the GDPR says about the future of marketing.
    Publication Date: 3/27/2018
    Topics: Marketing Technology; Digital Media Buying
    Geographies: Worldwide
    Context: The cookie is beginning to crumble as users shift their media consumption to mobile devices, and as browsers and regulators crack down on digital privacy.
    Publication Date: 3/26/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: Digital marketers see the potential for blockchain to put a serious dent in ad fraud—which will cost brands $19 billion worldwide this year, according to Juniper Research.
    Publication Date: 3/26/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: For digital ads, blockchain’s promise lies in its potential to make ad supply chains transparent—and therefore ripe for optimization.
    Publication Date: 3/23/2018
    Topics: Digital Retail Practices; Mcommerce; Omnichannel Retailing; Marketing Technology
    Geographies: United States
    Context: CRM personalization; Multichannel customer behavioral segmentation; Mobile devices for associates manager; Location based sensing for marketing communication; In store pickup return; Mobile point of sale; Promotion optimization; Multichannel frequent shopper tracking; Ecommerce platform; Clienteling guided selling; Point of sale software; Price optimization; Real time inventory visibility; Split tickets omnistore; Campaign analytics and forecasting; Digital devices signage magic mirrors etc
    Publication Date: 3/22/2018
    Topics: Artificial Intelligence (AI); Marketing Technology
    Geographies: Worldwide
    Context: Artificial intelligence drives article recommendations at news aggregation engine Flipboard. But humans still have a role to play in organizing content on a daily basis.
    Publication Date: 3/21/2018
    Name: Jordan Hoffner
    Title: CEO
    Company: Salon Media Group
    Topics: Marketing Technology; Ad Blocking
    Geographies: United States
    Context: Blockchain and coin mining are finding new uses
    Publication Date: 3/21/2018
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Only a third of decision-makers surveyed by PointSource indicated that they've selected or replaced a vendor for blockchain, AI, facial recognition or voice-activated technologies.
    Publication Date: 3/20/2018
    Topics: Marketing Technology; Big Data
    Geographies: Worldwide
    Context: According to an Adestra and Ascend2 survey of US marketers, 43% of respondents outsource their data-driven marketing strategies.
    Publication Date: 3/20/2018
    Topics: Marketing Technology
    Geographies: United Kingdom; United States
    Industries: Marketing Management Trends
    Context: Customer engagement; Brand development; Brand awareness; Customer loyalty; Automation
    Publication Date: 3/20/2018
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Blockchain; Discovery phase; Considering possible vendors; Selected a vendor; Tried a vendor and have already moved on to another; Artificial intelligence; Facial recognition technologies; Voice activated technologies
    Publication Date: 3/20/2018
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Context: I waste no time doing this; A few minutes; Half an hour; An hour; More than an hour
    Publication Date: 3/16/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: According to an Econsultancy and Adobe survey, 65% of client-side marketers worldwide said upgrading their data analysis is a very important factor in delivering better customer experience.
    Publication Date: 3/14/2018
    Name: Sara Badler
    Title: Head of Programmatic Revenue and Strategy
    Company: Dotdash
    Topics: Marketing Technology
    Geographies: United States
    Context: These transactions are merging with direct sales
    Publication Date: 3/14/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: A/B tests fail to produce statistically significant results more than half of the time, according to a survey of 3,900 professionals by UserTesting.
    Publication Date: 3/12/2018
    Topics: Artificial Intelligence (AI); Marketing Technology
    Geographies: Worldwide
    Context: Just 7% of marketers surveyed by Freedman International said they currently use chatbots powered by artificial intelligence (AI).
    Publication Date: 3/12/2018
    Topics: Search; Marketing Technology; Personalization; Internet of Things (IoT); Virtual & Augmented Reality; Artificial Intelligence (AI)
    Geographies: Worldwide
    Industries: Marketing Management Trends
    Context: Consumer personalization; Artificial intelligence; Voice search; Mobile optimization; Internet of things applications; Blockchain; Virtual reality; Account based marketing; Other
    Publication Date: 3/9/2018
    Topics: Marketing Technology
    Geographies: China
    Context: Despite the crackdown on cryptocurrency, the development of blockchain technology has found supporters in the country, including tech companies and the government.
    Publication Date: 3/8/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: According to a Centro and Advertiser Perceptions survey of US agency and marketing professionals, 73% of respondents cited a need for better insights and reporting deliverables from data sources and analytics.
    Publication Date: 3/7/2018
    Name: David Smith
    Title: Founder and CEO
    Company: Mediasmith
    Topics: Marketing Technology
    Geographies: United States
    Context: Analysts waste too much time relabeling data sets
    Publication Date: 3/7/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: Half of the marketers, publishers and tech developers surveyed by Winterberry Group said that centralizing ownership of data is one of the most important changes their organizations could make.
    Publication Date: 3/6/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: Acceptance of the measure, which helps ad buyers check whether a vendor’s claim to a piece of inventory is legitimate, got off to a slow start but has really taken off over the past five months.
    Publication Date: 3/5/2018
    Topics: Marketing Technology; Social Media Users
    Geographies: Worldwide
    Context: According to a recent survey of US internet users by SurveyMonkey for Axios, 55% of respondents said they’re concerned the government won’t do enough to regulate tech companies.
    Publication Date: 3/5/2018
    Topics: Big Data; Marketing Technology; Internet of Things (IoT); Artificial Intelligence (AI)
    Geographies: Worldwide
    Context: Cybersecurity; Big data analytics; Enterprise cloud; AI; D printing; Business process management solutions; ERP and enterprise application implementation modernization; Internet of things; Enterprise service management solutions; Dev ops and Agile; APIs; Blockchain; Mainframe modernization
    Publication Date: 3/2/2018
    Topics: Artificial Intelligence (AI); Marketing Technology
    Geographies: United States
    Context: A recent Infosys survey of executives and IT decision-makers worldwide finds roughly 70% of respondents reported that employees at their companies are concerned that they’ll be replaced by the emerging technology.
    Publication Date: 3/1/2018
    Name: Alan Wolk
    Title: Co-Founder
    Company: TV[R]EV
    Topics: Marketing Technology; Digital Video
    Geographies: United States
    Context: Real-time ad insertion and automated buying remain clunky
    Publication Date: 3/1/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: As automated advertising has matured, the structure of programmatic auctions has become more confusing. In 2018, marketers are looking to break through the clutter to understand what’s going on under the hood.
    Publication Date: 2/28/2018
    Name: Brian Rifkin
    Title: Co-Founder
    Company: JW Player
    Topics: Marketing Technology; Digital Video
    Geographies: United States
    Context: Too many ad tags and poor page design create latency
    Publication Date: 2/28/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: The EU's impending regulation, which governs consumer data collection, could spell trouble for marketing tech vendors.
    Publication Date: 2/26/2018
    Topics: Marketing Technology; Digital Media Buying
    Geographies: United States
    Context: Publishers are more likely than brand and agency professionals to use industry standards for viewability.
    Publication Date: 2/22/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: More than 60% of US brand-side digital marketing executives believe they will no longer need to rely on cookies for the majority of their digital marketing within the next two years.
    Publication Date: 2/21/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: Time constraints; Business and IT misalignment; Legacy infrastructure and systems; Integrating siloed apps and data; Lack of skill sets and experience within existing IT team; Risk management compliance and or legal implications; Company culture and mindset; Hiring and retaining the IT team
    Publication Date: 2/21/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: Modernizing legacy systems; Integrating SaaS apps; Investing in mobile apps; Migrating apps to the cloud; Setting up an ecommerce platform; Automating business processes; Developing an omnichannel strategy; Improving customer onboarding; Introducing new products and services faster; Improving sales productivity; Improving employee onboarding; Rationalizing your product portfolio; Improving partner onboarding; Reconciling systems acquired through MA