Report
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JAN 31, 2019
This report highlights five best practices for marketers and advertisers as they evaluate the use of artificial intelligence and machine learning technologies in their operations.
Report
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DEC 19, 2018
Half of marketers surveyed by The Relevancy Group worked with a customer data platform vendor in mid-2018. One trend for 2019: The adoption of customer data platforms will continue, along with the focus on customer data.
Article
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FEB 1, 2019
As use of AI grows (27% of executives in a PwC study have already implemented AI), so do calls for ways to interpret how AI models make decisions. This has given rise to a new buzzword: explainable AI, which refers to algorithms that make decisions humans can explain. PwC, for example, says it “integrates risk mitigation and ethical concerns into algorithms and data sets from the start.”
Article
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FEB 5, 2019
There's a lot of potential for programmatic advertising in account-based marketing, but a foundation must be put in place first.
Article
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DEC 11, 2018
Some media companies are finding that they can create new revenue lines by selling their data.
Article
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DEC 10, 2018
According to a new study of US publishing executives, programmatic is leading people to worry more about downward pressures on CPMs than tech taxes or latency.
Article
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DEC 3, 2018
About two-thirds of brand marketers surveyed by Sizmek prioritize reducing the number of middlemen they do business with.
Article
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DEC 3, 2018
Research shows that last-click attribution remains popular, multichannel attribution is gaining popularity and content marketing attribution is difficult to analyze.
Article
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NOV 26, 2018
For many companies, it is necessary to regularly update their digital strategies in order to stay competitive. But old tech systems can make this an onerous task.
Article
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DEC 10, 2018
While adoption of multichannel attribution models is increasing, the growth rate has slowed. eMarketer lowered its 2018 multichannel attribution adoption estimates from 62.0% to 54.0%.
Audio
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JAN 2, 2019
In the latest episode of "Behind the Numbers," analyst Nicole Perrin digs into the marketing technology tech stack, and looks ahead to the privacy challenges that marketers will face in 2019.
Article
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JAN 31, 2019
The inaccuracies of last-click attribution are well-documented, yet many marketers still rely on it.
Article
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JAN 28, 2019
For blockchain to have an impact on ad fraud, all parties to a programmatic transaction must agree to use it—and use the same system. Thus, adoption has been limited.
Article
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JAN 8, 2019
With spend on marketing technology increasing, many marketers are investing more dollars into data management products.
Article
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FEB 8, 2019
One of the biggest trends in advertising this year will be consumer privacy and security concerns, which has forced marketers to get their data houses in order.
Interview
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NOV 20, 2018
New strategies are needed for programmatic bidding
Catherine Williams
Chief Data Scientist
Xandr
Article
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DEC 6, 2018
One of the most crucial aspects of setting up artificial intelligence products is making sure that a clear strategy is driving its adoption.
Article
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DEC 7, 2018
Today about 40% of US marketers said their company’s strategy is driven by a mix of both creativity and technology, according to recent research. The Shipyard identifies a new approach to marketing that intertwines data science with creative insights.
Article
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DEC 4, 2018
The data generated by programmatic bidding can be used to target audiences, map out users’ customer journeys and optimize campaigns.
Article
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DEC 18, 2018
The multilayered approach that scammers use to siphon money highlights the cat-and-mouse problem of policing ad fraud.
Article
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DEC 26, 2018
Privacy laws and data scandals have thrust third-party data in the spotlight. In the meantime, most marketers continue to rely on data they obtain from other firms.
Article
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DEC 27, 2018
Marketers rely heavily on third parties for analytics and technology building. Many are looking to trim their overall vendor counts when it comes to demand-side platforms and supply-side platforms, but are looking for new partners for customer data platforms, while others are building their own tech in-house.
Article
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JAN 11, 2019
Artificial intelligence is no longer just a buzzword, and hefty investments signal that stakeholders are planning to ramp up efforts in 2019.
Article
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JAN 23, 2019
To satisfy their most loyal advertisers, some media companies are creating new data-driven ad products and services.
Article
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FEB 14, 2019
Some marketers turn to data scientists as they look to improve their ad measurement and digital attribution capabilities.