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1134 Results
Topic: Marketing Technology
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    Publication Date: 5/25/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: The privacy law becomes enforceable today and is already getting users to question how their data is being used.
    Publication Date: 5/23/2018
    Topics: Marketing Technology
    Geographies: Europe
    Context: Many users want companies to delete their passport and social security information, but few demand their location data be redacted, according to a study by Capgemini.
    Publication Date: 5/23/2018
    Name: Eric Picard
    Title: Vice President, Product Management
    Company: Pandora
    Topics: Marketing Technology; Internet Radio
    Geographies: United States
    Context: Music platforms are getting serious about their ad tech stacks
    Publication Date: 5/23/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: A recent Widen survey of marketing and creative professionals worldwide found that nearly twice as many respondents wrestle with telling stories with their data than do with visualizing or analyzing data.
    Publication Date: 5/21/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: GroupM estimates that DSPs and SSPs each take a 10% cut of the ad expenditures flowing through their platforms.
    Publication Date: 5/21/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: The GDPR enforcement deadline is looming, but marketers aren't feeling self-assured about their ability to comply with the new law, according to a survey by Openprise.
    Publication Date: 5/16/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: For the technology to set the world on fire, it needs to be adopted first, and that’s happening at a slow pace, according to Gartner.
    Publication Date: 5/16/2018
    Name: Siara Nazir
    Title: Head of Digital Marketing
    Company: Autodesk
    Topics: Marketing Technology
    Geographies: United States
    Context: Relying on fewer platforms to reduce data inconsistencies
    Publication Date: 5/11/2018
    Name: Priest Willis
    Title: Senior Global Marketing Manager
    Company: Lenovo
    Topics: Marketing Technology
    Geographies: United States
    Context: Marketers aim for more thoroughness in how they credit sales
    Publication Date: 5/11/2018
    Topics: Marketing Technology; Viewability
    Geographies: Worldwide
    Context: Most marketers say that viewability is important, but there isn't consensus on how to define it.
    Publication Date: 5/9/2018
    Name: Todd Garland
    Title: CEO
    Company: BuySellAds
    Topics: Marketing Technology
    Geographies: United States
    Context: Overlap is growing in the ad supply chain
    Publication Date: 5/9/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: Investment in data, ad tech and marketing automation continues to accelerate as programmatic budgets keep growing.
    Publication Date: 5/7/2018
    Topics: Marketing Technology; Big Data
    Geographies: Worldwide
    Context: In a survey of 300 US marketers by Evergage and Researchscape, 46% of respondents rated their personalization as a "C," making it the most popular response given.
    Publication Date: 5/7/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: An inability to adequately analyze data is preventing marketers from deriving value from their customer data.
    Publication Date: 5/7/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: Programmatic platforms have typically run second-price auctions. But over the past year many have switched to first-price models, in which the highest bid determines the clearing price.
    Publication Date: 5/3/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Demographics: C-Level Executives
    Context: Have already invested and deployed; In short term planning actively experimenting; In medium or long term planning; On the radar but no action planned; No interest
    Publication Date: 5/2/2018
    Name: Allen Stern
    Title: Director of Programmatic Media
    Company: AKQA
    Topics: Marketing Technology
    Geographies: United States
    Context: Many inaccuracies lie under the hood
    Publication Date: 5/2/2018
    Topics: Marketing Technology; B2B Marketing
    Geographies: United States
    Context: But just 41.2% of B2B marketers surveyed by InsightSquared and Heinz Marketing said they are satisfied with the analytics and reporting they receive from their automation vendors.
    Publication Date: 4/30/2018
    Topics: Marketing Technology; Big Data
    Geographies: Worldwide
    Context: In a study conducted by Experian of 1,000 employees worldwide, respondents said that on average about 30% of their firms’ customer data is inaccurate.
    Publication Date: 4/30/2018
    Topics: Marketing Technology
    Geographies: North America
    Context: In a survey of advertisers, publishers and tech developers by Winterberry Group and DMA, 62% of respondents said improving audience segmentation was one of their top campaign management priorities.
    Publication Date: 4/30/2018
    Topics: Marketing Technology
    Geographies: North America
    Context: Data management may be becoming more important for marketers, but it isn't getting any easier.
    Publication Date: 4/26/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: Technology; Marketing automation; Advertising technology; Data and analytics; Services; Agency; Strategy; Operations; Total; of total marketing spending
    Publication Date: 4/25/2018
    Name: Chris Wexler
    Title: Executive Director, Media and Analytics
    Company: Cramer-Krasselt
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: United States
    Context: Technology is bringing media buying and planning strategies closer together
    Publication Date: 4/25/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: In a survey of marketing decision-makers by OnBrand and Bynder, respondents indicated that their main motivation for investing in emerging technologies is to drive customer engagement.
    Publication Date: 4/23/2018
    Topics: Artificial Intelligence (AI); Marketing Technology
    Geographies: Worldwide
    Context: In a BrightEdge survey of 500 marketers, a third of respondents said bringing artificial intelligence into their workflow is the strongest barrier they face in adopting the technology.
    Publication Date: 4/23/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: For some marketing tech companies, it makes more sense to pull their business out of Europe and observe how regulators will enforce the new law.
    Publication Date: 4/18/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: Publishers that ignore the inner workings of buy-side platforms may find their inventory is being dinged without explanation.
    Publication Date: 4/18/2018
    Name: Adam Kleinberg
    Title: CEO
    Company: Traction
    Topics: Marketing Technology; Big Data
    Geographies: United States
    Context: As information grows, it can become harder to break through to customers
    Publication Date: 4/18/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: Today we are launching a new and updated version of our newsletter focused on marketing technology.
    Publication Date: 4/17/2018
    Topics: Big Data; Marketing Technology
    Geographies: North America
    Context: Using data analytics for decision making; Priorities; Challenges; Streamlining marketing with technology; Integrating data across more technologies; Developing a more effective strategy; Improving data quality and accuracy; Generating reliable and relevant data; Using predictive marketing and AI
    Publication Date: 4/17/2018
    Topics: Big Data; Marketing Technology
    Geographies: North America
    Context: Acting on it; Talking about it; Doing nothing
    Publication Date: 4/16/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: A Warc study found that middlemen received 55% of all programmatic ad expenditures worldwide in 2017.
    Publication Date: 4/13/2018
    Topics: Marketing Technology
    Geographies: North America
    Context: According to a recent Vision Critical survey, just 16.7% of digital buyers in North America said they’d be fine with sharing their personal information through third parties.
    Publication Date: 4/12/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: According to a January 2018 survey of US ad and marketing professionals conducted by Advertiser Perceptions, ad inventory discovery is the top criterion that drives data management platform selection.
    Publication Date: 4/12/2018
    Topics: B2B Marketing; Big Data; Marketing Technology
    Geographies: Worldwide
    Context: Improving data quality and accuracy; Priorities; Challenges; Integrating data across more technologies; Generating reliable and relevant data; Streamlining marketing with technology; Using data analytics for decision making; Developing a more effective strategy; Using predictive marketing and AI
    Publication Date: 4/11/2018
    Name: Shawn Riegsecker
    Title: Founder and CEO
    Company: Centro
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: Worldwide
    Context: Their prominence is subsiding, but they’re not dead yet
    Publication Date: 4/11/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: The widespread adoption of ads.txt can be a double-edged sword for publishers.
    Publication Date: 4/6/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: When it comes to programmatic advertising, many marketers still prefer to delegate their work to someone else.
    Publication Date: 4/4/2018
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: Worldwide
    Context: Some video ad formats have fraudulent impressions more than 10% of the time, according to data from Pixalate and OpenX.
    Publication Date: 4/4/2018
    Name: Erik Requidan
    Title: Vice President, Sales and Programmatic Strategy
    Company: Intermarkets
    Topics: Marketing Technology
    Geographies: United States
    Context: Bid requests contain lead generation tips
    Publication Date: 4/2/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: About 60% of marketers surveyed by Infectious Media said selecting tech partners is extremely challenging or very challenging for them.
    Publication Date: 3/30/2018
    Topics: Marketing Technology; Social Media Marketing
    Geographies: Worldwide
    Context: The restriction of third-party targeting by Facebook is yet another impediment to the use of third-party data in advertising.
    Publication Date: 3/29/2018
    Topics: Marketing Technology; Digital Video
    Geographies: United States
    Context: About 60% of the people Penthera surveyed said they’re frustrated with their mobile video viewing experience at least half of the time.
    Publication Date: 3/29/2018
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Influenced revenues; Multitouch attribution; Sourced revenues; Sales velocity; ABM reporting
    Publication Date: 3/29/2018
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Database list management; Number of third party integrations including CRM; Overall usability; Ease of landing page email design; Lead account scoring; Sophisticated multichannel campaign capabilities; Vendors sender score reputation; Actionable analytics reporting
    Publication Date: 3/29/2018
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Actionable analytics reporting; Database list management; Ease of landing page email design; Number of third party integrations including CRM; Overall usability; Lead account scoring; Sophisticated multichannel campaign capabilities; Vendors sender score reputation
    Publication Date: 3/28/2018
    Name: Nikos Acuna
    Title: Chief Visionary
    Company: Sizmek
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: But the technology's role is poised to expand
    Publication Date: 3/28/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: Programmatic platforms are making big changes to how they price their ad auctions. And it’s arguable that no company more significantly overhauled its pricing structure than Index Exchange, a programmatic platform publishers use to sell their inventory.
    Publication Date: 3/28/2018
    Topics: B2B Sales; B2B Marketing; Marketing Technology; Big Data
    Geographies: United States; Worldwide
    Context: Business-to-business (B2B) buying and selling are transforming as digital commerce continues to grow. This report covers best practices for strategy across ecommerce channels, how digital works together with traditional sales and the importance of tech integration.
    Publication Date: 3/28/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: In the latest episode of “Behind the Numbers,” eMarketer’s Ross Benes sits down with LiveRamp co-CEO Anneka Gupta to discuss the new tactics advertisers are using to identify users, the difficulties of cross-device matching and what the GDPR says about the future of marketing.