Context: This Statpack provides a visual overview of email marketing benchmark data from global email service providers. It takes a deep dive into how marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.

Context: The key to it all? Take it slow

Context: And if you can't beat 'em, join 'em

Context: A recent survey signals that GDPR is still a worry for marketers. Many feel that it’s not enough to merely have their own data in check. It’s also necessary to get their tech partners aligned with the law. But this is not an easy task to pull off because, unlike marketers, vendors often do not have direct relationships with consumers.

Context: While two-thirds of US marketers surveyed by Lotame were somewhat confident in the demographic data they buy from vendors, only one-fifth said they were very confident.

Context: Marketers are taking steps to reduce tech fees

Context: Marketer demand for a more complete, holistic attribution approach is rising, but given the complexity and companywide participation needed to make it work, it's early days for those actively pursuing it. eMarketer has curated this Roundup of articles, insights and interviews to help you unravel identity and attribution.

Context: Few marketers frequently replace their tech vendors, according to a study by Walker Sands.

Context: Hint: It's all in the data

Context: Why it's worth the time and effort

Context: A third of mid-market companies spend at least 5% of their total revenues on technology, according to Deloitte.

Context: Recent controversies over data security may be amping up consumer concerns about privacy. A new survey asked how much consumers valued their data. The answer was simple: a lot.

Context: Separating signal from noise requires persistence

Context: Getting AI products to operate correctly takes a lot more effort than just flipping a switch and letting a machine do the work.

Context: In a survey of 250 US B2B sales and marketing professionals, about four in 10 respondents said they are novices or beginners when it comes to integrating data into their CRM systems.

Context: CDPs are the hot thing in marketing tech, even though their main features have existed for several years.

Context: A smart approach to the growing trend

Context: Mobile bidding is undergoing change

Context: Email practices aren't evolving as fast as they should

Context: Web browsers, Facebook and the GDPR have each done their part to make third-party data less appealing.

Context: About one-third of publishers are using CMPs to collect and store their user consent data in an attempt to avoid fines for data misuse.

Context: Just 13% of the legal and IT professionals surveyed by TrustArc and Dimensional Research in June 2018 said their vendor risk management programs were GDPR compliant.