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1059 Results
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Topic: Marketing Technology
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    Publication Date: 10/1/2018
    Topics: Virtual & Augmented Reality; Artificial Intelligence (AI); Digital Advertising; Marketing Technology; Wearables
    Geographies: United States; Worldwide
    Industries: Technology
    Context: While augmented reality is still in the early adoption phase, usage is growing quickly. Recent hardware and software advancements—and backing from big tech companies—are spurring advertisers and marketers to create engaging new experiences for their customers.
    Publication Date: 7/23/2018
    Topics: Targeting; Multichannel Marketing; Programmatic Advertising; Marketing Technology
    Geographies: United States; Worldwide
    Context: When it comes to ad targeting, many marketers look to cross-device strategies to better identify households or individuals—and an increasing number look to do both.
    Publication Date: 8/9/2018
    Topics: Big Data; Customer Experience; Multichannel Marketing; Marketing Technology; Retail Ecommerce Sales; Loyalty Programs; Omnichannel Retailing; Search Marketing; Social Media Marketing
    Geographies: United States; Worldwide
    Industries: Marketing Management Trends
    Context: Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.
    Publication Date: 10/10/2018
    Topics: Email Marketing; Marketing Technology; Consumer Attitudes on Marketing; Targeting; Email
    Geographies: United States; Worldwide
    Context: This Statpack provides a visual overview of email marketing benchmark data from global email service providers. It takes a deep dive into how marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.
    Publication Date: 8/9/2018
    Name: Jim Hertzfeld
    Title: Chief Strategist
    Company: Perficient Digital
    Topics: Big Data; Artificial Intelligence (AI); Social Media Marketing; Marketing Technology
    Geographies: United States; Worldwide
    Industries: Marketing Management Trends; Retail
    Context: The key to it all? Take it slow
    Publication Date: 8/9/2018
    Name: Mike Sands
    Title: Co-Founder and CEO
    Company: Signal
    Topics: Search Marketing; Customer Experience; Retail Ecommerce Sales; Marketing Technology; Multichannel Marketing; Personalization; Big Data
    Geographies: United States; Worldwide
    Industries: Marketing Management Trends
    Context: And if you can't beat 'em, join 'em
    Publication Date: 10/11/2018
    Topics: Artificial Intelligence (AI); Marketing Technology
    Geographies: Worldwide; Canada; United States
    Context: Audience segmenting, ad targeting and data analysis are just some of the tasks that marketers are applying artificial intelligence to.
    Publication Date: 8/6/2018
    Topics: Marketing Technology
    Geographies: Worldwide; United Kingdom; United States
    Context: A recent survey signals that GDPR is still a worry for marketers. Many feel that it’s not enough to merely have their own data in check. It’s also necessary to get their tech partners aligned with the law. But this is not an easy task to pull off because, unlike marketers, vendors often do not have direct relationships with consumers.
    Publication Date: 8/29/2018
    Topics: Digital Media Buying; Marketing Technology
    Geographies: United States; Europe
    Industries: Advertising Agencies
    Context: Advertisers agree that ensuring brand safety is a perennial problem, but there isn’t a consensus on who is most responsible for it.
    Publication Date: 8/7/2018
    Topics: Marketing Technology; Digital Media Buying; Digital Privacy & Security
    Geographies: United States
    Context: Data privacy concerns are driving ad buyers to work closer with their publisher partners.
    Publication Date: 8/10/2018
    Topics: Marketing Technology; Internet Radio; Digital Media Buying; Radio Ad Spending; Programmatic Advertising
    Geographies: United States
    Context: Programmatic audio is growing, but it is hampered by a lack of scale, disagreement over ad specs and reluctance from ad buying platforms to build audio-specific features.
    Publication Date: 7/31/2018
    Topics: Marketing Technology; Big Data
    Geographies: United States
    Context: While two-thirds of US marketers surveyed by Lotame were somewhat confident in the demographic data they buy from vendors, only one-fifth said they were very confident.
    Publication Date: 8/9/2018
    Name: Ken Tran
    Title: Director, Performance Media
    Company: Ubisoft
    Topics: Marketing Technology; Digital Media Buying
    Geographies: United States
    Context: Marketers are taking steps to reduce tech fees
    Publication Date: 8/8/2018
    Topics: Marketing Technology; Personalization
    Geographies: United States
    Context: Marketer demand for a more complete, holistic attribution approach is rising, but given the complexity and companywide participation needed to make it work, it's early days for those actively pursuing it. eMarketer has curated this Roundup of articles, insights and interviews to help you unravel identity and attribution.
    Publication Date: 9/6/2018
    Topics: Marketing Technology; Internet Users
    Geographies: United States
    Context: Several states, including California, are adopting their own protections for internet users.
    Publication Date: 9/28/2018
    Name: Andy Sriubas
    Title: Chief Commercial Officer
    Company: Outfront Media
    Topics: Out-of-Home Ad Spending; Marketing Technology
    Geographies: United States
    Publication Date: 10/3/2018
    Topics: Marketing Technology; Digital Media Buying; Artificial Intelligence (AI)
    Geographies: United States
    Context: Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.
    Publication Date: 7/20/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: Few marketers frequently replace their tech vendors, according to a study by Walker Sands.
    Publication Date: 8/9/2018
    Name: Ian Dahlman
    Title: Vice President, Search and Analytics
    Company: gyro
    Topics: B2B Marketing; Personalization; Customer Experience; Marketing Technology; Big Data
    Geographies: United States
    Industries: Marketing Management Trends
    Context: Hint: It's all in the data
    Publication Date: 8/10/2018
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Context: Many companies now use big data to optimize their marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power their product and merchandising efforts.
    Publication Date: 8/16/2018
    Topics: Digital Privacy & Security; Marketing Technology
    Geographies: United States
    Industries: Technology
    Context: Quorum mined statements from members of Congress over the past decade and found that they talk more about technology than any other sector of the economy.
    Publication Date: 8/9/2018
    Name: Wes MacLaggan
    Title: Senior Vice President, Marketing
    Company: Marin Software
    Topics: Search Marketing; Customer Experience; Big Data; Multichannel Marketing; Marketing Technology; Personalization
    Geographies: United States; United Kingdom
    Industries: Marketing Management Trends
    Context: Why it's worth the time and effort
    Publication Date: 8/13/2018
    Topics: Marketing Technology; Digital Privacy & Security; Big Data
    Geographies: United States
    Context: A third of mid-market companies spend at least 5% of their total revenues on technology, according to Deloitte.
    Publication Date: 7/25/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: An anonymous activist group called Sleeping Giants has rattled the ad industry by publicizing ads that run on sites like Breitbart.com. An analysis of DSP activity indicates how much of an effect the pressure has had.
    Publication Date: 7/19/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: Ad buyers look for reach when striking deals with vendors—ahead of targeting capabilities and reporting features—according to a recent survey by Advertiser Perceptions.
    Publication Date: 8/14/2018
    Topics: Marketing Technology; Big Data; Digital Privacy & Security
    Geographies: United States
    Context: Recent controversies over data security may be amping up consumer concerns about privacy. A new survey asked how much consumers valued their data. The answer was simple: a lot.
    Publication Date: 9/24/2018
    Topics: Connected TVs; TV Ad Spending; Marketing Technology; Digital Video; Digital Video Advertising
    Geographies: United States
    Context: Ad tech vendors are trying to make bank from the digitization of TV advertising.
    Publication Date: 8/23/2018
    Topics: Marketing Technology; Digital Media Buying; Big Data; Targeting
    Geographies: United States
    Context: Campaign data can be reused to target ads, but its usefulness doesn't last too long.
    Publication Date: 7/27/2018
    Name: Gail Horwood
    Title: Senior Vice President, Integrated Marketing
    Company: Kellogg Company
    Topics: Marketing Technology; Big Data
    Geographies: United States
    Context: Separating signal from noise requires persistence
    Publication Date: 8/20/2018
    Topics: Artificial Intelligence (AI); Marketing Technology
    Geographies: United States; Europe
    Context: Getting AI products to operate correctly takes a lot more effort than just flipping a switch and letting a machine do the work.
    Publication Date: 9/7/2018
    Name: Adam Soroca
    Title: Head of Global Buyer Team
    Company: Rubicon Project
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: United States
    Industries: Advertising Agencies
    Context: Advertisers are weary of higher bills with first-price bidding
    Publication Date: 8/31/2018
    Name: Ted Dhanik
    Title: CEO, Co-Founder
    Company: engage:BDR
    Topics: Marketing Technology
    Geographies: United States
    Industries: Technology; Advertising Agencies
    Publication Date: 7/17/2018
    Topics: Marketing Technology; Programmatic Advertising; Digital Media Buying
    Geographies: United States
    Context: Like their advertiser brethren, publishers are culling their programmatic vendors.
    Publication Date: 9/18/2018
    Topics: Marketing Technology; B2B Marketing; B2B Sales
    Geographies: United States
    Context: In a survey of 250 US B2B sales and marketing professionals, about four in 10 respondents said they are novices or beginners when it comes to integrating data into their CRM systems.
    Publication Date: 8/17/2018
    Name: Eric Berry
    Title: CEO, Co-Founder
    Company: TripleLift
    Topics: Marketing Technology
    Geographies: United States
    Context: There are always tradeoffs in ad tech
    Publication Date: 8/17/2018
    Topics: Marketing Technology
    Geographies: United States
    Context: CDPs are the hot thing in marketing tech, even though their main features have existed for several years.
    Publication Date: 8/8/2018
    Topics: Artificial Intelligence (AI); Marketing Technology
    Geographies: United States
    Context: Advertisers and artists believe that artificial intelligence will boost their output over the next two years.
    Publication Date: 9/26/2018
    Topics: Marketing Technology; Second Screening; TV; TV Advertising; TV Ad Spending
    Geographies: United States
    Context: Marketers say that users’ fragmented media consumption is disrupting their TV advertising approach.
    Publication Date: 7/26/2018
    Topics: Marketing Technology; Digital Video Ad Spending; Digital Media Buying
    Geographies: United States
    Context: The Guardian’s ad-buying test shows that domain spoofing is rampant for video inventory, but not display.
    Publication Date: 8/24/2018
    Name: Scott Rosenberg
    Title: Senior Vice President, General Manager, Platform
    Company: Roku
    Topics: Marketing Technology; Programmatic Advertising; Digital Video
    Geographies: United States
    Industries: Media & Entertainment
    Context: Video ad demand is too hot to settle for remnant prices
    Publication Date: 7/23/2018
    Topics: Marketing Technology; Digital Media Buying
    Geographies: United States
    Context: Advertisers aren't any happier than consumers when the same ad keeps getting served over and over and over. The challenge is figuring out when ad frequency reports are accurate.
    Publication Date: 9/4/2018
    Topics: Marketing Technology; Artificial Intelligence (AI); Virtual & Augmented Reality
    Geographies: United States
    Context: For many consumers, tried-and-true devices are more exciting than the latest gadgets.
    Publication Date: 10/8/2018
    Topics: Artificial Intelligence (AI); Big Data; Marketing Technology
    Geographies: United States
    Context: With investment in artificial intelligence poised to grow, people are finding creative ways to deploy the emerging technology. While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.
    Publication Date: 10/11/2018
    Name: Gawain Owen
    Title: UK Digital Strategy Director
    Company: Jellyfish
    Topics: Programmatic Advertising; Marketing Technology; Digital Media Buying
    Geographies: United States; United Kingdom
    Context: A smart approach to the growing trend
    Publication Date: 10/12/2018
    Name: Casie Jordan
    Title: Director, Professional Services
    Company: MoPub
    Topics: Marketing Technology; Programmatic Advertising; Mobile Apps; Mobile Ad Spending
    Geographies: United States
    Context: Mobile bidding is undergoing change
    Publication Date: 10/9/2018
    Name: Forest Bronzan, Jason Conley, Kyle Henderick, Amy Kilpatrick, Matt McGowan, April Mullen, Allen Nance, Justin Orgel
    Title: Executive Vice President of CRM, Email and Creative Services, Senior Director, Sales and Solution Consulting, Senior Director, Client Services, Director of Marketing Operations, President, Director of Consumer-First Marketing Adoption, CMO, Senior Director of Marketing Consulting
    Company: Elite SEM, Precision Dialogue, an RRD Company, Yesmail Lifecycle Marketing, Mailchimp, Adestra, Selligent Marketing Cloud, Emarsys, Cheetah Digital
    Topics: Email Marketing; Marketing Technology; Personalization
    Geographies: United States
    Industries: Advertising Agencies
    Context: Email practices aren't evolving as fast as they should
    Publication Date: 9/5/2018
    Topics: Marketing Technology; Digital Privacy & Security; Digital Media Buying
    Geographies: United States
    Context: Web browsers, Facebook and the GDPR have each done their part to make third-party data less appealing.
    Publication Date: 10/5/2018
    Name: Ryan Fagan
    Title: Director, Sales, Operations Planning
    Company: Lowe's
    Topics: Marketing Technology; Loyalty Programs
    Geographies: United States
    Industries: Retail
    Publication Date: 10/15/2018
    Topics: Marketing Technology; Digital Privacy & Security
    Geographies: United States; United Kingdom
    Context: About one-third of publishers are using CMPs to collect and store their user consent data in an attempt to avoid fines for data misuse.
    Publication Date: 7/16/2018
    Topics: Marketing Technology; Digital Privacy & Security
    Geographies: United Kingdom; United States
    Context: Just 13% of the legal and IT professionals surveyed by TrustArc and Dimensional Research in June 2018 said their vendor risk management programs were GDPR compliant.