Context: Publishers that ignore the inner workings of buy-side platforms may find their inventory is being dinged without explanation.

Context: As information grows, it can become harder to break through to customers

Context: Today we are launching a new and updated version of our newsletter focused on marketing technology.

Context: A Warc study found that middlemen received 55% of all programmatic ad expenditures worldwide in 2017.

Context: According to a recent Vision Critical survey, just 16.7% of digital buyers in North America said they’d be fine with sharing their personal information through third parties.

Context: According to a January 2018 survey of US ad and marketing professionals conducted by Advertiser Perceptions, ad inventory discovery is the top criterion that drives data management platform selection.

Context: Their prominence is subsiding, but they’re not dead yet

Context: The widespread adoption of ads.txt can be a double-edged sword for publishers.

Context: When it comes to programmatic advertising, many marketers still prefer to delegate their work to someone else.

Context: Some video ad formats have fraudulent impressions more than 10% of the time, according to data from Pixalate and OpenX.

Context: Bid requests contain lead generation tips

Context: About 60% of marketers surveyed by Infectious Media said selecting tech partners is extremely challenging or very challenging for them.

Context: The restriction of third-party targeting by Facebook is yet another impediment to the use of third-party data in advertising.

Context: About 60% of the people Penthera surveyed said they’re frustrated with their mobile video viewing experience at least half of the time.

Context: But the technology's role is poised to expand

Context: Programmatic platforms are making big changes to how they price their ad auctions. And it’s arguable that no company more significantly overhauled its pricing structure than Index Exchange, a programmatic platform publishers use to sell their inventory.

Context: Transforming Buying and Selling

Context: In the latest episode of “Behind the Numbers,” eMarketer’s Ross Benes sits down with LiveRamp co-CEO Anneka Gupta to discuss the new tactics advertisers are using to identify users, the difficulties of cross-device matching and what the GDPR says about the future of marketing.

Context: The cookie is beginning to crumble as users shift their media consumption to mobile devices, and as browsers and regulators crack down on digital privacy.

Context: Digital marketers see the potential for blockchain to put a serious dent in ad fraud—which will cost brands $19 billion worldwide this year, according to Juniper Research.

Context: For digital ads, blockchain’s promise lies in its potential to make ad supply chains transparent—and therefore ripe for optimization.

Context: CRM personalization; Multichannel customer behavioral segmentation; Mobile devices for associates manager; Location based sensing for marketing communication; In store pickup return; Mobile point of sale; Promotion optimization; Multichannel frequent shopper tracking; Ecommerce platform; Clienteling guided selling; Point of sale software; Price optimization; Real time inventory visibility; Split tickets omnistore; Campaign analytics and forecasting; Digital devices signage magic mirrors etc

Context: Artificial intelligence drives article recommendations at news aggregation engine Flipboard. But humans still have a role to play in organizing content on a daily basis.

Context: Blockchain and coin mining are finding new uses

Context: Only a third of decision-makers surveyed by PointSource indicated that they've selected or replaced a vendor for blockchain, AI, facial recognition or voice-activated technologies.

Context: According to an Adestra and Ascend2 survey of US marketers, 43% of respondents outsource their data-driven marketing strategies.

Context: Customer engagement; Brand development; Brand awareness; Customer loyalty; Automation

Context: Blockchain; Discovery phase; Considering possible vendors; Selected a vendor; Tried a vendor and have already moved on to another; Artificial intelligence; Facial recognition technologies; Voice activated technologies

Context: I waste no time doing this; A few minutes; Half an hour; An hour; More than an hour

Context: According to an Econsultancy and Adobe survey, 65% of client-side marketers worldwide said upgrading their data analysis is a very important factor in delivering better customer experience.

Context: These transactions are merging with direct sales

Context: A/B tests fail to produce statistically significant results more than half of the time, according to a survey of 3,900 professionals by UserTesting.

Context: Just 7% of marketers surveyed by Freedman International said they currently use chatbots powered by artificial intelligence (AI).

Context: Consumer personalization; Artificial intelligence; Voice search; Mobile optimization; Internet of things applications; Blockchain; Virtual reality; Account based marketing; Other

Context: Despite the crackdown on cryptocurrency, the development of blockchain technology has found supporters in the country, including tech companies and the government.

Context: According to a Centro and Advertiser Perceptions survey of US agency and marketing professionals, 73% of respondents cited a need for better insights and reporting deliverables from data sources and analytics.

Context: Analysts waste too much time relabeling data sets

Context: Half of the marketers, publishers and tech developers surveyed by Winterberry Group said that centralizing ownership of data is one of the most important changes their organizations could make.

Context: Acceptance of the measure, which helps ad buyers check whether a vendor’s claim to a piece of inventory is legitimate, got off to a slow start but has really taken off over the past five months.

Context: According to a recent survey of US internet users by SurveyMonkey for Axios, 55% of respondents said they’re concerned the government won’t do enough to regulate tech companies.

Context: Cybersecurity; Big data analytics; Enterprise cloud; AI; D printing; Business process management solutions; ERP and enterprise application implementation modernization; Internet of things; Enterprise service management solutions; Dev ops and Agile; APIs; Blockchain; Mainframe modernization

Context: A recent Infosys survey of executives and IT decision-makers worldwide finds roughly 70% of respondents reported that employees at their companies are concerned that they’ll be replaced by the emerging technology.

Context: Real-time ad insertion and automated buying remain clunky

Context: As automated advertising has matured, the structure of programmatic auctions has become more confusing. In 2018, marketers are looking to break through the clutter to understand what’s going on under the hood.

Context: Too many ad tags and poor page design create latency

Context: The EU's impending regulation, which governs consumer data collection, could spell trouble for marketing tech vendors.

Context: Publishers are more likely than brand and agency professionals to use industry standards for viewability.

Context: More than 60% of US brand-side digital marketing executives believe they will no longer need to rely on cookies for the majority of their digital marketing within the next two years.

Context: Time constraints; Business and IT misalignment; Legacy infrastructure and systems; Integrating siloed apps and data; Lack of skill sets and experience within existing IT team; Risk management compliance and or legal implications; Company culture and mindset; Hiring and retaining the IT team

Context: Modernizing legacy systems; Integrating SaaS apps; Investing in mobile apps; Migrating apps to the cloud; Setting up an ecommerce platform; Automating business processes; Developing an omnichannel strategy; Improving customer onboarding; Introducing new products and services faster; Improving sales productivity; Improving employee onboarding; Rationalizing your product portfolio; Improving partner onboarding; Reconciling systems acquired through MA