APR 15, 2022
Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.
OCT 26, 2021
In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.
MAY 10, 2021
The agency ecosystem is complex. This report explains how the pandemic affected the landscape while also reviewing long-standing challenges and opportunities that agency professionals face as they balance the needs of clients with the complexities of running their business.
DEC 21, 2020
Virtual events became mainstream because of the pandemic. But for long-term success, event organizers and sponsors need a new virtual event playbook with best practices across the event life cycle. Read this report for the checklist.
NOV 24, 2020
Social network ad spending has substantially rebounded since the early days of the pandemic. In 2021, the biggest issues social media marketers will face are in the areas of brand safety, ethics, and privacy.
OCT 26, 2020
The coronavirus pandemic forced businesses to switch to a distributed employee model very abruptly. This report will detail the best management strategies for people and processes to make remote work sustainable.
JUL 15, 2020
Social listening is helping businesses take the pulse of their consumers and make faster marketing decisions during the pandemic. It’s still not a perfect analytics tool, but right now the benefits outweigh the drawbacks.
MAR 19, 2020
Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.