SMS marketing has long remained under the radar. But several tailwinds will make sending text messages to customers a common practice in 2021.

Many consumers still consider email to be their preferred channel for receiving brand communications. Much of the data suggests that email has become more important, not less, as a result of the coronavirus pandemic.

Nine in 10 internet users in the US rely on email, and many say it’s a preferred channel for receiving brand communications. Email also still plays a central role for marketers looking to maintain and nurture relationships.