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4 Results
Topic: Email Marketing
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 8/23/2017
    Topics: Email; Email Marketing; Performance Benchmarks; Marketing Technology; Personalization
    Geographies: United States
    Context: Marketers rely on email for its reach and steady performance. In order to maintain that effectiveness, marketers are using data to create campaigns with better context and relevance for their audience.
    Publication Date: 1/10/2017
    Topics: B2B Sales; Email Marketing; Mobile Advertising; Mobile Apps; B2B Marketing; B2B Mobile
    Geographies: Worldwide; United States
    Context: Business-to-business (B2B) buyers are spending increasingly more time on their mobile devices for work, but a disconnect remains between buyers’ expectations for mobile experiences and what B2B marketers are delivering to their audience.
    Publication Date: 9/6/2016
    Topics: Email; Email Marketing; Customer Experience; Mobile Devices; Targeting; Marketing Tactics; Performance Benchmarks; Big Data
    Geographies: Worldwide; United States
    Context: Email remains a standard channel for marketers, but increased mobile use by consumers and more frequent messaging by brands are causing deliverability concerns and decreased performance.
    Publication Date: 3/3/2016
    Topics: Email Marketing; Email Ad Spending
    Geographies: Canada
    Context: It’s become a common belief that email has taken a back seat to newer, flashier forms of digital marketing, but data from the industry suggests otherwise. eMarketer expects Canada’s email ad spending to see steady growth through 2020, and there’s also increased investment in permission-based email across multiple sectors.