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37 Results
Type:
Article
Topic: Email Marketing
Sort by: Date | Best Match
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    Publication Date: 10/24/2017
    Topics: Email Marketing
    Geographies: United States
    Context: Email remains a tried-and-true messaging channel. New research underscores how dominant mobile has become to the medium.
    Publication Date: 10/4/2017
    Topics: Email Marketing
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," eMarketer analyst Jillian Ryan talks about whether or not consumers find emails useful and if email marketing is becoming less effective.
    Publication Date: 9/18/2017
    Topics: Email Marketing
    Geographies: United States
    Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, Minibar Delivery's Lauren Henderson talks about the company's email marketing efforts and what the company does to stand out in a crowded inbox.
    Publication Date: 9/15/2017
    Topics: Email Marketing
    Geographies: United States
    Context: Personalization is only as effective as the data that powers it—and when that data is wrong, it’s downright irritating.
    Publication Date: 8/28/2017
    Topics: Email Marketing
    Geographies: United States
    Context: Email remains an extremely reliable and popular way for brands to communicate with their audience, with an enviable return on investment. Though there are few signs of adoption waning, many marketers are working to head off future problems of relevancy by embracing sophisticated data practices and emerging technologies.
    Publication Date: 8/25/2017
    Topics: Email Marketing; Performance Benchmarks
    Geographies: United Kingdom
    Context: Email marketing open rates in the UK were high in 2016, but clickthrough rates fell—possibly due to the absence of engaging content.
    Publication Date: 6/28/2017
    Topics: Email Marketing; Big Data
    Geographies: United States
    Context: Postmates’ Tanner McGrath and Appboy’s Bill Magnuson discuss how real-time data insights help improve broad marketing campaigns both immediately and in the long term.
    Publication Date: 5/3/2017
    Topics: Email Marketing; Marketing Technology
    Geographies: United States
    Context: eBay is no stranger to sending batch-and-blast emails—for years, that was the company’s primary email strategy. But as customer expectations grew, the strategy—and the technology that supports it—had to mature. Alex Weinstein, director of marketing technology and CRM at eBay, spoke with eMarketer about how the company built its own personalization platform.
    Publication Date: 3/20/2017
    Topics: Email Marketing
    Geographies: United Kingdom
    Industries: Retail
    Context: Email appears to be the medium of choice for messaging with retailers among UK internet users who communicate regularly with brands.
    Publication Date: 3/17/2017
    Topics: Email Marketing
    Geographies: Germany
    Industries: Retail
    Context: Internet users of all ages in Germany are surprisingly similar in the ways they interact with retailers via email.
    Publication Date: 2/16/2017
    Topics: Email Marketing
    Geographies: United Kingdom
    Context: Marketers think great content and a good reputation make for effective mailings. Consumers see it differently.
    Publication Date: 2/13/2017
    Topics: Email Marketing; Consumer Attitudes on Marketing
    Geographies: United States
    Context: Email marketing—a marketing mainstay—only works when it is not abused. Research shows that US internet users are most likely to unsubscribe from email lists because they get too many emails.
    Publication Date: 2/1/2017
    Topics: Email Marketing
    Geographies: Indonesia
    Context: Email is a dependable method of marketing communication in many markets, including Indonesia. More than three in 10 email users there reported that getting promotions from retailers was one of the main reasons they checked their email.
    Publication Date: 1/12/2017
    Topics: Email Marketing; Digital Retail Practices
    Geographies: United States
    Context: Retailers haven't cracked the code on email marketing. The volume of mail they send keeps rising, but KPIs are not following suit.
    Publication Date: 12/23/2016
    Topics: Email Marketing
    Geographies: United States
    Context: Other message types may be buzzier, but one-size-fits-all email newsletters continue to be the backbone of marketers' email efforts. There's a good reason for that: They work.
    Publication Date: 12/16/2016
    Topics: Email Marketing
    Geographies: United States
    Demographics: Millennials
    Context: Younger millennial email users are more hit or miss than older US email users when it comes to opening marketing emails, with larger percentages either always or never opening those messages.
    Publication Date: 11/2/2016
    Topics: Email Marketing; Digital Video
    Geographies: North America; United States
    Context: Digital video has been among the fastest-growing ad formats for the past several years, and digital video viewing has only become more popular among consumers. It’s unsurprising, then, to see email marketers getting on board with video. According to research, they tend to rely on animated GIFs to get their messages moving.
    Publication Date: 10/25/2016
    Topics: Email Marketing
    Geographies: France
    Context: What’s the easiest way to get a marketing email opened by recipients in France? Be a trusted brand. It also helps to offer benefits and promotions in line with consumer expectations.
    Publication Date: 10/24/2016
    Topics: Email Marketing; Personalization
    Geographies: United Kingdom
    Context: Emailing remains one of the most common digital activities among UK consumers. Making efforts to personalize email messages could be a big win for marketers.
    Publication Date: 10/21/2016
    Topics: Email Marketing
    Geographies: Worldwide
    Industries: Retail
    Context: An email reminder to shoppers who have abandoned their online cart can be the catalyst to a quicker conversion. But what’s the right timing?
    Publication Date: 9/28/2016
    Topics: Email Marketing; Performance Benchmarks
    Geographies: United States
    Context: US email marketers are having increasing success with mobile devices compared to the desktop. According to August research, mobile devices were driving more email clicks, orders and revenues in Q2 2016 than a year earlier.
    Publication Date: 9/12/2016
    Topics: Email Marketing
    Geographies: United States
    Context: Despite whisperings of its decline in recent years, email remains a growing, go-to channel for marketers. However, for email to continue that success, marketers must consider how and why mobile use, increases in message volume and frequency and data-driven relevancy impact performance.
    Publication Date: 8/16/2016
    Topics: Email Marketing; Personalization
    Geographies: United Kingdom
    Context: According to July 2016 research, personalization of marketing emails is most commonly the attribute that influences web users in the UK to click. Among the youngest users, however, design may be more of a factor.
    Publication Date: 8/2/2016
    Topics: Email Marketing
    Geographies: United States
    Industries: Retail
    Context: Only about one-third of US retail email list subscribers have actually made a purchase from the retailer whose email they subscribed to, according to industry data. Many have made just one purchase from that retailer, suggesting inboxes may be cluttered with unwanted retailer offers.
    Publication Date: 7/29/2016
    Topics: Email Marketing; Performance Benchmarks
    Geographies: Australia
    Context: Just under half of all marketing emails opened in Australia are opened on a mobile device, according to June 2016 data. Overall, about one in three emails sent are opened.
    Publication Date: 7/25/2016
    Topics: Email Marketing
    Geographies: North America
    Industries: Retail
    Context: For nearly a third of retailers, the average customer makes a purchase within the first 48 hours of signing up for marketing emails, June 2016 research found. And for approximately a quarter more merchants, customers first buy within a week of email signup.
    Publication Date: 7/22/2016
    Topics: Email Marketing
    Geographies: United Kingdom
    Context: A solid majority of marketers in the UK use automated email campaigns, including more than half of those among even the smallest companies. At bigger firms, the rate is closer to 90%.
    Publication Date: 7/21/2016
    Topics: Email Marketing
    Geographies: United States
    Context: For most small- and medium-sized retailers in the US, email marketing helps with both customer acquisition and retention. And according to March 2016 research, it’s far better than any other tactic for both objectives.
    Publication Date: 6/15/2016
    Topics: Email Marketing; Marketing Technology
    Geographies: United States
    Context: A review of marketing technology adoption habits found email marketing was among the most popular categories of software for marketers worldwide. New capabilities like dynamic content and better personalization, along with longstanding marketer familiarity with the tactic, are helping to keep the dollars flowing.
    Publication Date: 4/27/2016
    Topics: Email Marketing; Marketing Technology
    Geographies: United States
    Context: Email marketing trends, like fluid hybrid design, are emerging. However, most marketing professionals still use responsive email templates, according to November 2015 research.
    Publication Date: 3/22/2016
    Topics: Email Marketing
    Geographies: United States
    Industries: Retail
    Context: Retailers are continually relying on email to build a relationship with new and existing customers, and, ultimately, drive sales. But according to November 2015 data, consumers are getting too many emails from retailers.
    Publication Date: 3/9/2016
    Topics: Email Marketing; Email Ad Spending
    Geographies: Canada
    Context: The death of email marketing has been prophesied for much of the last decade. At one time spam looked as if it might prove fatal, turning many consumers against email advances from brands. Also, newer forms of digital marketing, such as social media and video, promised a more contextual engagement with consumers.
    Publication Date: 1/22/2016
    Topics: Email Marketing
    Geographies: United States
    Industries: Retail
    Context: Placing a sign-up form on the homepage of a website is the primary way US digital retailers encourage email subscriptions, according to research.
    Publication Date: 1/15/2016
    Topics: Email Marketing
    Geographies: United States
    Industries: Retail
    Context: Email marketing is huge for retailers, and the first step in the relationship is getting a customer or potential customer’s address. According to October 2015 research, the most common place retailers do so is on their websites.
    Publication Date: 12/31/2015
    Topics: Email Marketing; Performance Benchmarks
    Geographies: North America
    Industries: Retail
    Context: Flash sales had higher revenues per email, as well as transaction rates, than total multichannel retail benchmarks, according to Q3 2015 research.
    Publication Date: 12/21/2015
    Topics: Email Marketing; Performance Benchmarks
    Geographies: United States
    Context: The gap between mobile and desktop click-to-open rates continues to close as more consumers get comfortable reading emails on their mobile devices. Mobile now accounts for a greater share of marketing email clicks than ever.
    Publication Date: 11/9/2015
    Topics: Email Marketing; Marketing Measurement Surveys; Retail Performance Metrics
    Geographies: United States
    Industries: Retail
    Context: Cart abandonment emails are one way for retailers to get their message in front of consumers—and to get them to act.