Context: Marketers rely on email for its reach and steady performance. In order to maintain that effectiveness, marketers are using data to create campaigns with better context and relevance for their audience.

Context: Open rate; BB; BC; Click to open rate; Click rate

Context: Open rate; Click to open rate; Click rate; Travel; Utilities; Retail; Finance; Publishing; Nonprofit; Other

Context: Jessamyn Block, director of marketing at smart jewelry company Ringly, explains how email marketing helps the brand retain customers.

Context: Lauren Henderson, marketing manager at Minibar Delivery, explains the significance of effectively scheduling marketing emails.

Context: Amanda Tolleson, CMO at Birchbox, shares how the company uses email marketing to connect the digital and physical aspects of its business.

Context: Media publishing; Entertainment; Travel hospitality; Nonprofit; Retail

Context: Sandro Roco, director of strategic initiatives for subscription clothing delivery service Bombfell, discusses the role customer input plays in personalization.

Context: Nonbounce; Standard nonbounce difference; Open rate; Standard open rate difference; Clickthrough rate; Standard clickthrough rate difference; Business products and servicesgeneral; Consumer productsCPG; Consumer productspharmaceutical; Consumer publishing mediageneral; Consumer servicesgeneral; Consumer servicestelecom; Financial servicescredit cards banks; Financial servicesgeneral; Retailgeneral; Retailspecialty; Travel hospitalitytravel services

Context: Open rate; Clickthrough rate; Click to open rate; delivered; Acquisition; Editorial newsletter; Service; Research surveys; Marketing; Other

Context: Nonbounce; Open rate; Click to open rate; Clickthrough rate; Business and consumer publishing mediageneral; Travel hospitalitytravel services; Retailgeneral; Financial servicescredit cards banks; Consumer servicestelecom; Retailspecialty; Consumer productsCPG; Business products and servicesgeneral; Consumer productspharmaceutical; Consumer servicesgeneral; Financial servicesgeneral

Context: Q; Nonbounce; Open rate; CTR

Context: Google Analytics; Litmus Email Analytics; Omniture; Homegrown internally developed tool; Movable Ink; Email on Acid; Coremetrics; Tableau; Salesforcecom; Other

Context: Email; Use now; Will use one year from now; Dont use dont intend to use; Mobile chat app messaging services eg WeChat WhatsApp Snapchat; Mobile app messaging eg push notifications in app messaging; Voice including flash calling; Other eg social media such as Facebook or Twitter

Context: iPhone iOS; iPad iOS; Android

Context: Webmail; Desktop; Mobile

Context: Open share; Click share; Desktop; Mobile phone; Tablet; Business products services; Media entertainment; Publishers; Consumer products services; Multichannel retailers; Travel; Total

Context: Q; change; Total open rate; Unique open rate; Click to open rate; Total click rate; Unique click rate; Hard bounce rate; Unsubscribe rate

Context: Q; change; Total open rate; Unique open rate; Click to open rate; Total click rate; Unique click rate; Transaction to click rate; Transaction rate; Revenues per email; Average order value; Hard bounce rate; Unsubscribe rate

Context: Q; change; Total open rate; Unique open rate; Click to open rate; Total click rate; Unique click rate; Transaction to click rate; Transaction rate; Revenues per email; Average order value; Hard bounce rate; Unsubscribe rate

Context: Q; change; Total open rate; Unique open rate; Click to open rate; Total click rate; Unique click rate; Hard bounce rate; Unsubscribe rate

Context: Q; change; Total open rate; Unique open rate; Click to open rate; Total click rate; Unique click rate; Transaction to click rate; Transaction rate; Revenues per email; Average order value; Hard bounce rate; Unsubscribe rate; Volume; na

Context: Open rate; Click rate; Soft bounce rate; Hard bounce rate; Unsubscribe rate; Beauty personal care; Business finance; Computers electronics; Daily deals ecoupons; Ecommerce; Entertainment events; Health fitness; Insurance; Media publishing; Medical dental healthcare; Nonprofit; Pharmaceuticals; Politics; Restaurant; Retail; Sports; Telecom; Travel transportation

Context: Open rate unique; CTR; Click to open rate; Hard bounce rate; Open rate unique; Unsubscribe rate; Finance insurance and real estate; BB; Travel; Fashion; General; Retail ecommerce; Internet publishing and software

Context: Postmates’ Tanner McGrath and Appboy’s Bill Magnuson discuss how real-time data insights help improve broad marketing campaigns both immediately and in the long term.

Context: Postmates’ Tanner McGrath and Appboy’s Bill Magnuson discuss how real-time data insights help improve broad marketing campaigns both immediately and in the long term.

Context: Social media posts not paid ads; Extremely important; Very important; Somewhat important; Not that important; Not at all important; Website or blog; Email; Paid advertising on social media; Texts or messenger apps; Paid advertising on Google; Print radio or TV advertising; Coupons or mailings

Context: Social media posts not paid ads; Extremely important; Very important; Somewhat important; Not that important; Not at all important; Website or blog; Paid advertising on social media; Email; Texts or messenger apps; Paid advertising on Google; Print radio or TV advertising; Coupons or mailings

Context: Lack of internal buy in from stakeholders; Not a priority in our budget; Do not have high confidence that it would be better than our manual efforts; Lack of human resources; Lack of IT support

Context: Personalized; Traditional; Average order value; Conversion rate; Clickthrough rate; Open rate

Context: Dynamic content in email marketing; Website content based on real time data eg location; Personalized email content based on real time data eg location; Personalized email content based on software machine learning; Website content based on software machine learning

Context: Q

Context: Healthcare or pharmaceuticals; Travel hospitality; Nonprofit; Publishing or media; BB services; Consumer packaged goods; Financial servicesinsurance; Technology; Financial servicesbanks; Retail; Other

Context: House file; Prospect file; Open rate; Clickthrough rate; Conversion rate; Acquisition cost; ROI

Context: Gen Z; Millennials; Gen X; Baby boomers; Physical store; Brand site; Retailer app; Display ads; Direct mail; Email; TV radio commercial; Social media

Context: AI adopters; Total respondents; Email marketing; Sales and marketing lead scoring; Sales opportunity scoring; Sales forecasting; Customer service case classification routing; Fraud detection; Credit risk scoring; Cross selling and upselling; Chatbots for customer service or product selection

Context: Total; times

Context: Sales discounts; Brand reputation; Ease of transaction; Easy online mobile purchase; Meets immediate need; Brand loyalty; Recommended products; Personalized content; Local connection

Context: Fully integrated; Partially integrated; Not integrated at all

Context: Email marketing; na; Sponsorships takeovers; Rich media; Video; Display social ads Facebook Twitter LinkedIn etc; Social ads; Display; Search SEM SEO; Classifieds directories; Mobile; Other

Context: Display; Social ads Facebook Twitter LinkedIn etc; na; Search SEM; Video; Rich media; Sponsorships takeovers; Classifieds and directories; Email marketing; Branded content; Search SEO; Mobile; Search; Other

Context: Fully integrated; Partially integrated; Customer data; Processes or workflows; Delivery mechanisms; Personalized content

Context: Personalized; Contextualized; Transactional emails; Acquisition emails; Promotion emails; Loyalty emails; Triggered emails

Context: Promotions discounts; Helpful tips short reads; Surveys quizzes; Photos videos; Other

Context: Very likely; Somewhat likely; Not likely

Context: Work on social networks ie content production and community animation; Public; Private; Working on SEO; Social media campaigns; Email marketing; Display campaigns eg banner special operations; Sponsored link campaigns

Context: China; Worldwide; Social networks; Individual retailer sites; Price comparison sites; Multibrand sites; Emails from brands retailers; Mobile apps; Blogs; Digital press and magazines

Context: Open rate; Click to open rate; Unique click rate; Financial services; Insurance; Entertainment; Hospitality travel; Consumer services; CPG; Retail wholesale; Publishing; Technology; BB; Total

Context: Click to open rate; Conversion rate; Open rate; Unique click rate; Mon; Tues; Wed; Thu; Fri; Sat; Sun; Total

Context: Click to open rate; Open rate; Q