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Artificial Intelligence (AI)

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Ad Spending (176)
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    Article
     | 
    OCT 3, 2018
    Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.
    Article
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    SEP 24, 2018
    Though many digital banking users in the US still prefer to talk to a human for their financial needs, a recent study from Humley found that a good number are also turning to chatbots.
    Article
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    OCT 8, 2018
    With investment in artificial intelligence poised to grow, people are finding creative ways to deploy the emerging technology. While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.
    Article
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    NOV 1, 2018
    Creative professionals would rather work on projects centered around emerging technologies than spending more time coding, according to a recent study.
    Article
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    NOV 12, 2018
    Among the capabilities that marketers are not yet deploying, those related to personalization were considered to be one of the most helpful tactics in improving advertising results, according to a study by RevJet and Forrester Consulting.
    Article
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    NOV 2, 2018
    Unsurprisingly, seniors are the least likely adults to use any voice technology. According to our estimates, 3.8 million seniors in the US will use a smart speaker this year.
    Article
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    OCT 1, 2018
    Emerging technologies may ease struggles that businesses have with analytics.
    Article
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    SEP 11, 2018
    So far, targeting and audience segmenting are among the most common uses for the emerging technology.
    Article
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    DEC 6, 2018
    One of the most crucial aspects of setting up artificial intelligence products is making sure that a clear strategy is driving its adoption.
    Article
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    OCT 10, 2018
    Google’s executive chairman Eric Schmidt tweeted last fall that Canada “quadrupled down” on AI with a smart mix of four key elements: government, universities, large companies and startups.
    Article
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    SEP 4, 2018
    For many consumers, tried-and-true devices are more exciting than the latest gadgets.
    Article
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    AUG 20, 2018
    Getting AI products to operate correctly takes a lot more effort than just flipping a switch and letting a machine do the work.
    Article
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    AUG 8, 2018
    Investment and interest in artificial intelligence (AI) remains high, though large-scale adoption is happening more slowly. Still, many companies have ambitious plans for AI systems and are looking to them to improve their business operations. eMarketer has curated this Roundup of articles, insights and interviews to help you understand today's AI landscape and how marketers are putting it to work.
    Article
     | 
    AUG 8, 2018
    Social media marketers and advertisers are looking beyond the hype and mysticism of AI, and seeing its potential for both effective campaign management and optimization. eMarketer has curated this Roundup of articles, insights and interviews so you too can get a sense of the real reality of AI and how it can support your social campaigns. (Robot not required.)
    Article
     | 
    AUG 8, 2018
    Advertisers and artists believe that artificial intelligence will boost their output over the next two years.
    Article
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    JUL 12, 2018
    What exactly is the difference between artificial intelligence and machine learning? If you’re unsure, don’t worry—you’re not alone.
    Article
     | 
    JUN 18, 2018
    According to a Forrester Consulting survey of decision-makers responsible for tech procurement, nearly half said they plan to make a major investment in AI within the next year.
    Article
     | 
    MAY 30, 2018
    We have raised our forecast significantly for US smart speaker users from 2017 through 2020, based on new data that shows stronger-than-expected adoption of the device. Uptake has been so strong that the number of adult smart speaker users will surpass that of wearable users for the first time this year.
    Article
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    APR 23, 2018
    In a BrightEdge survey of 500 marketers, a third of respondents said bringing artificial intelligence into their workflow is the strongest barrier they face in adopting the technology.
    Article
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    MAR 21, 2018
    Only a third of decision-makers surveyed by PointSource indicated that they've selected or replaced a vendor for blockchain, AI, facial recognition or voice-activated technologies.
    Article
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    MAR 22, 2018
    Artificial intelligence drives article recommendations at news aggregation engine Flipboard. But humans still have a role to play in organizing content on a daily basis.
    Article
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    MAR 12, 2018
    Just 7% of marketers surveyed by Freedman International said they currently use chatbots powered by artificial intelligence (AI).
    Article
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    MAR 2, 2018
    A recent Infosys survey of executives and IT decision-makers worldwide finds roughly 70% of respondents reported that employees at their companies are concerned that they’ll be replaced by the emerging technology.
    Article
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    FEB 22, 2018
    Recent data from Accenture Strategy finds that working professionals worldwide are more willing to work with intelligent machines than public opinion suggests.
    Article
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    FEB 20, 2018
    While tacking the term “AI” onto a press release can generate buzz, building actual AI products is a big undertaking for most companies.