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79 Results
Type:
Article
Topic: Artificial Intelligence (AI)
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    Publication Date: 4/23/2018
    Topics: Artificial Intelligence (AI); Marketing Technology
    Geographies: Worldwide
    Context: In a BrightEdge survey of 500 marketers, a third of respondents said bringing artificial intelligence into their workflow is the strongest barrier they face in adopting the technology.
    Publication Date: 4/18/2018
    Topics: Artificial Intelligence (AI)
    Geographies: Worldwide
    Context: Some business leaders, Elon Musk among them, worry that artificial intelligence poses a threat to human existence. How should businesses handle the responsibility of working with AI? In the latest episode of "Behind the Numbers," we sit down with marketing executive Kyle Psaty of Brand Networks to discuss the challenge.
    Publication Date: 3/22/2018
    Topics: Artificial Intelligence (AI); Marketing Technology
    Geographies: Worldwide
    Context: Artificial intelligence drives article recommendations at news aggregation engine Flipboard. But humans still have a role to play in organizing content on a daily basis.
    Publication Date: 3/21/2018
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Only a third of decision-makers surveyed by PointSource indicated that they've selected or replaced a vendor for blockchain, AI, facial recognition or voice-activated technologies.
    Publication Date: 3/12/2018
    Topics: Artificial Intelligence (AI); Marketing Technology
    Geographies: Worldwide
    Context: Just 7% of marketers surveyed by Freedman International said they currently use chatbots powered by artificial intelligence (AI).
    Publication Date: 3/2/2018
    Topics: Artificial Intelligence (AI); Marketing Technology
    Geographies: United States
    Context: A recent Infosys survey of executives and IT decision-makers worldwide finds roughly 70% of respondents reported that employees at their companies are concerned that they’ll be replaced by the emerging technology.
    Publication Date: 2/22/2018
    Topics: Artificial Intelligence (AI)
    Geographies: United States
    Context: Recent data from Accenture Strategy finds that working professionals worldwide are more willing to work with intelligent machines than public opinion suggests.
    Publication Date: 2/20/2018
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: While tacking the term “AI” onto a press release can generate buzz, building actual AI products is a big undertaking for most companies.
    Publication Date: 2/1/2018
    Topics: Artificial Intelligence (AI)
    Geographies: United States
    Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Victoria Petrock discusses how much the artificial intelligence market is growing, and what's driving that growth.
    Publication Date: 1/31/2018
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: For travel marketers, mobile and social technology investments are a priority, but so are emerging technologies like artificial intelligence and marketing automation.
    Publication Date: 1/24/2018
    Topics: Artificial Intelligence (AI)
    Geographies: China
    Context: William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment.
    Publication Date: 1/17/2018
    Topics: Customer Experience; Traditional Media Advertising; Personalization; Artificial Intelligence (AI)
    Geographies: United States
    Industries: Retail
    Context: Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.
    Publication Date: 1/12/2018
    Topics: Artificial Intelligence (AI)
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," the topic is automation and jobs. Where is automation displacing human jobs, and what new opportunities are emerging?
    Publication Date: 1/10/2018
    Topics: Artificial Intelligence (AI)
    Geographies: United States
    Context: Marketers may be intrigued by new developments like artificial intelligence, augmented reality and voice search. But plenty worry that they are unprepared to work with emerging tech.
    Publication Date: 1/2/2018
    Topics: Artificial Intelligence (AI)
    Geographies: China
    Context: Important AI-supported technology, such as facial recognition, is expected to reshape many sectors.
    Publication Date: 12/27/2017
    Topics: Marketing Tactics; Digital Display Advertising; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.
    Publication Date: 12/6/2017
    Topics: Marketing Technology; Programmatic Advertising; Artificial Intelligence (AI)
    Geographies: United States
    Context: Chris Victory, vice president of partnerships at demand-side platform MediaMath, discusses the applications of AI in the programmatic space.
    Publication Date: 11/29/2017
    Topics: Artificial Intelligence (AI); Big Data; Marketing Technology
    Geographies: United States
    Context: A new study looking at the concepts marketers consider to be overhyped found that many see artificial intelligence—and even big data—as more of a fantasy than a reality.
    Publication Date: 11/15/2017
    Topics: Mobile Messaging; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Caroline Klatt, CEO of chatbot software platform Headliner Labs, spoke with eMarketer about how artificial intelligence in messaging environments can help marketers.
    Publication Date: 11/8/2017
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Matthew Tharp, chief evangelist at CRM and business process management platform Bpm'online, discusses the industry’s technology proliferation problem.
    Publication Date: 10/20/2017
    Topics: Artificial Intelligence (AI)
    Geographies: United States
    Context: Allen Nance, global CMO at Emarsys, discusses what human and machine marketers are each meant to do.
    Publication Date: 10/17/2017
    Topics: Artificial Intelligence (AI)
    Geographies: United States
    Context: Computer scientists have been touting AI for more than half a century, but the technology is only now beginning to reveal its potential. There is still plenty of hype, but AI is finally a reality in many consumers' daily routines.
    Publication Date: 10/11/2017
    Topics: Artificial Intelligence (AI)
    Geographies: Germany; United Kingdom; United States
    Context: A survey of internet users in Germany, the UK and the US found that consumers are mostly indifferent about brands using ads that were created via artificial intelligence. But about a quarter expressed negative feelings.
    Publication Date: 10/4/2017
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Julie Lyle, chief revenue officer at acquisition marketing platform DemandJump, talks about how artificial intelligence could help map the customer journey.
    Publication Date: 9/19/2017
    Topics: Programmatic Ad Spending; Artificial Intelligence (AI)
    Geographies: United States
    Context: While more than six in 10 marketers in North America are aware of the technology to some degree, only 3% consider themselves experts in the area.
    Publication Date: 9/18/2017
    Topics: Artificial Intelligence (AI)
    Geographies: China; India; Japan; Singapore; United States
    Industries: Automotive
    Context: Autonomous vehicles are widely anticipated in some countries, like India and China, a multimarket survey found. But interest in Singapore and Japan is muted.
    Publication Date: 9/6/2017
    Topics: Artificial Intelligence (AI)
    Geographies: United States
    Context: Artificial intelligence has the potential to have an impact on many areas of customer relationship management (CRM), according to an IDC report commissioned by CRM solution provider Salesforce.
    Publication Date: 8/30/2017
    Topics: Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Chaitanya Chandrasekar, CEO and co-founder of predictive advertising platform QuanticMind, describes the impact artificial intelligence is having on marketing technology.
    Publication Date: 8/23/2017
    Topics: Mobile Messaging; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Patrick Flanagan, vice president of digital marketing and strategy at Simon Property Group, and Christian Brucculeri, CEO of Snaps, talk about the hurdles associated with building a retail chatbot.
    Publication Date: 8/16/2017
    Topics: Radio; Radio Ad Spending; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: John Suh, CEO at LegalZoom, and Ryan Steelberg, president of audio analytics company Vertione One, describe how artificial intelligence can improve audio ad tracking.
    Publication Date: 8/14/2017
    Topics: Artificial Intelligence (AI)
    Geographies: Germany
    Context: Germany’s internet users appear much more interested in artificial intelligence options like robots to free them from mundane physical tasks than in virtual assistants, according to recent polling by PricewaterhouseCoopers (PwC).
    Publication Date: 7/21/2017
    Topics: Artificial Intelligence (AI)
    Geographies: China
    Context: China’s government just announced a plan to invest billions in the country’s artificial intelligence efforts. A few other factors will also give China a great chance to surpass the US in the sector within a few years.
    Publication Date: 7/14/2017
    Topics: Internet of Things (IoT); Artificial Intelligence (AI)
    Geographies: China
    Context: Rita Chao, COO of Emotibot Technologies, discusses how much even the smartest customer service chatbot can absorb from its human counterparts.
    Publication Date: 7/10/2017
    Topics: Artificial Intelligence (AI)
    Geographies: Asia-Pacific
    Context: Melanie Cook, head of strategy and business consultancy for Southeast Asia at SapientRazorfish, discusses the rise of artificial intelligence in the region and how China became the market leader for AI research.
    Publication Date: 7/5/2017
    Topics: Artificial Intelligence (AI)
    Geographies: United States
    Context: More marketers are showing interest in artificial intelligence (AI), but it might be some time before it has a real impact on their business.
    Publication Date: 6/29/2017
    Topics: Internet of Things (IoT); Artificial Intelligence (AI)
    Geographies: Worldwide
    Context: A new study finds nearly half of US smartphone owners regularly use voice-enabled technology.
    Publication Date: 6/28/2017
    Topics: Artificial Intelligence (AI)
    Geographies: United States
    Context: Marketers are investing heavily in content marketing, and many are looking to emerging technologies like AI to help shape their strategies, new research suggests.
    Publication Date: 6/27/2017
    Topics: Internet of Things (IoT); Artificial Intelligence (AI)
    Geographies: Germany
    Context: A June 2017 study of internet users ages 18 and older in Germany by PricewaterhouseCoopers (PwC) found high awareness of digital assistants among respondents. But privacy and safety concerns appear to be holding back adoption.
    Publication Date: 6/9/2017
    Topics: Virtual & Augmented Reality; Artificial Intelligence (AI)
    Geographies: United States
    Context: More and more consumers rely on images as they shop. What does it mean for retailers and marketers? eMarketer analysts Yory Wurmser and Cathy Boyle talk about how sellers are responding to the shift.
    Publication Date: 5/31/2017
    Topics: Artificial Intelligence (AI)
    Geographies: United States
    Context: Do most people know what artificial intelligence is? Yes. But they’re not exactly experts on the topic.
    Publication Date: 5/12/2017
    Topics: Artificial Intelligence (AI)
    Geographies: United States
    Demographics: Teens; Baby Boomers; Millennials
    Context: Recent data from J.D. Power and Associates finds that trust in autonomous vehicles hasn’t changed much in the past year. Teens and young millennials are still more likely to trust self-driving cars compared with baby boomers.
    Publication Date: 4/27/2017
    Topics: Artificial Intelligence (AI)
    Geographies: United Kingdom
    Context: Machine learning takes the heavy lifting out of interpreting and responding to the vast swathes of digital data available in the world today. In Great Britain, consumers are already well aware of the applications of this type of technology, and many can see the benefits offered.
    Publication Date: 4/18/2017
    Topics: Artificial Intelligence (AI)
    Geographies: United Kingdom
    Industries: Healthcare & Pharma
    Context: Artificial intelligence and robotic technologies could be the future of healthcare. But convincing people in the UK that that’s a good thing will take a great deal of effort.
    Publication Date: 4/11/2017
    Topics: Performance Benchmarks; Big Data; Artificial Intelligence (AI)
    Geographies: United Kingdom
    Context: Matt White, EMEA managing director at audience measurement firm Quantcast, talks about the role of machine learning in the digital advertising space and how artificial intelligence is unlikely to take all our jobs.
    Publication Date: 4/5/2017
    Topics: Mobile Advertising; Big Data; Artificial Intelligence (AI)
    Geographies: China
    Context: Yoav Oz, co-founder of Spotad, which touts itself as the first Western demand-side platform (DSP) to enter China, talks about setting up in the country.
    Publication Date: 3/1/2017
    Topics: Marketing Technology; Virtual & Augmented Reality; Artificial Intelligence (AI)
    Geographies: United States
    Context: With the formation of its Native and Emerging Technologies (NET) group, 100-year-old Hearst is making a push to use augmented reality, artificial intelligence and voice-controlled search to deliver real business value. CTO Phil Wiser explains how.
    Publication Date: 2/28/2017
    Topics: Digital Retail Practices; Artificial Intelligence (AI)
    Geographies: North America; United Kingdom
    Context: AI adoption is still limited, but among retail marketers who do leverage the technology, many use it in their search or recommendation engine efforts.
    Publication Date: 2/27/2017
    Topics: Consumer Behavior; Artificial Intelligence (AI)
    Geographies: United States
    Demographics: Millennials
    Context: If there’s one particular age group likely to use chatbots for shopping-related activities, it’s millennials.
    Publication Date: 2/17/2017
    Topics: Artificial Intelligence (AI)
    Geographies: China
    Context: Baidu’s reliance on falling search revenues has left it looking for new opportunities.
    Publication Date: 2/17/2017
    Topics: Smartphones; Artificial Intelligence (AI)
    Geographies: United States
    Context: New research reveals how often US smartphone users are employing smartphone virtual assistants, why and when they’re using them, which services they’re using and what they’re commonly searching for.