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15 Results
Type:
Report
Topic: B2B
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 3/28/2018
    Topics: B2B Sales; B2B Marketing; Marketing Technology; Big Data
    Geographies: United States; Worldwide
    Context: Business-to-business (B2B) buying and selling are transforming as digital commerce continues to grow. This report covers best practices for strategy across ecommerce channels, how digital works together with traditional sales and the importance of tech integration.
    Publication Date: 2/5/2018
    Topics: B2B Sales; Lead Generation; B2B Marketing; Content Marketing; Marketing Technology; Personalization
    Geographies: United States
    Context: As usage rates for B2B content marketing near saturation, marketers must refine their programs with innovative content that works across channels and emphasize revenue measurement in order to find success.
    Publication Date: 12/8/2017
    Topics: Digital Advertising; Digital Ad Spending; B2B Marketing; Mobile Ad Spending; Digital Media Buying; Big Data; Marketing Technology; Programmatic Advertising
    Geographies: United States
    Context: US business-to-business (B2B) advertisers will spend over $4 billion on digital advertising in 2017, with the majority going to desktop/laptop formats.
    Publication Date: 10/17/2017
    Topics: B2B Sales; B2B Marketing; Content Marketing; Marketing Technology; Personalization
    Geographies: United States
    Context: With the goal of driving more revenue, account-based marketing offers B2B companies a targeted approach to reach key accounts. This report explains what ABM is, how companies implement it and some of the risks to avoid.
    Publication Date: 7/11/2017
    Topics: Lead Generation; Mobile Apps; B2B Marketing; Content Marketing; Marketing Technology
    Geographies: United States
    Context: This report explores how the event technology stack allows B2B marketers to better collect and use event data as part of larger marketing plans. It also covers why it’s important to bridge the offline/online data gap.
    Publication Date: 5/3/2017
    Topics: B2B Marketing; Big Data; Marketing Technology; Personalization
    Geographies: Worldwide
    Context: Business-to-business (B2B) marketers are working to understand the value and feasibility of one-to-one experiences. As buyers grow hungry for more custom messages, marketers are slowly adopting the technology to personalize at scale.
    Publication Date: 4/10/2017
    Topics: B2B Marketing; Marketing Technology
    Geographies: Canada
    Context: Business-to-business (B2B) experts in Canada provide a local perspective on the efforts to engage buyers and discuss the importance of marketing technology in leading change.
    Publication Date: 2/21/2017
    Topics: B2B Marketing; B2B Social Media
    Geographies: Worldwide; United States
    Context: For business-to-business (B2B) marketers, social media platforms provide an opportunity to reach and influence buyers during their decision-making process, but most companies aren’t yet mapping such social efforts to larger business goals.
    Publication Date: 1/10/2017
    Topics: B2B Sales; Email Marketing; Mobile Advertising; Mobile Apps; B2B Marketing; B2B Mobile
    Geographies: Worldwide; United States
    Context: Business-to-business (B2B) buyers are spending increasingly more time on their mobile devices for work, but a disconnect remains between buyers’ expectations for mobile experiences and what B2B marketers are delivering to their audience.
    Publication Date: 10/4/2016
    Topics: B2B Marketing; B2B Social Media; Content Marketing; Native Advertising; Virtual & Augmented Reality
    Geographies: Canada
    Context: Brand storytelling through content marketing has proven to be an effective and highly rated activity for digital marketers in Canada.
    Publication Date: 8/2/2016
    Topics: B2B Sales; Payment Methods; B2B Marketing
    Geographies: Worldwide; United States
    Context: More business-to-business (B2B) buyers expect their work purchases to mirror their digital purchasing experiences as consumers. Companies are growing their B2B ecommerce options, creating seamless, self-service portals that complement existing sales channels.
    Publication Date: 6/13/2016
    Topics: B2B Sales; Lead Generation; B2B Marketing; Big Data; Marketing Technology
    Geographies: United States
    Context: B2B companies use sales enablement technology to boost sales effectiveness, streamline customer acquisition and increase revenue. This report explores how marketing and sales teams can use this strategy to drive efficiency along the path to purchase.
    Publication Date: 4/21/2016
    Topics: B2B Marketing; Big Data; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Predictive is a major buzzword in marketing technology right now. This report explores this technology, uncovering how business-to-business (B2B) brands use data to build predictive models to improve their tactics at all stages of the customer funnel.
    Publication Date: 1/11/2016
    Topics: B2B Marketing; Content Marketing
    Geographies: United States
    Context: B2B brands that do the foundational work of building an effective content-marketing machine find success through compounding returns over time. Such strategies are also highly cost-effective, though getting the process started requires heavy lifting, a focus on audience and a talent for optimization.
    Publication Date: 12/17/2015
    Topics: B2B Marketing; B2B Mobile
    Geographies: Canada; Worldwide; Spain; United Kingdom; United States
    Context: eMarketer’s six B2B mobile marketing trends for 2016 reflect the increasing prevalence of smartphones and tablets in the workplace. In 2016, B2B marketers will optimize their use of content, data and technology to more effectively reach buyers and decision-makers.