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Ad Spending (23)
Advertising (221)
B2B (64)
B2B Marketing (51)
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64 Results
Type:
Interview
Topic: B2B
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 5/16/2016
    Name: John Anagnost
    Title: Senior Director, Sales Strategy and Enablement
    Company: Rocket Fuel
    Topics: Marketing Tactics; B2B Marketing
    Geographies: United States
    Context: John Anagnost, senior director of sales strategy and enablement at Rocket Fuel, talks about accelerating sales opportunities at the programmatic marketing and media buying company.
    Publication Date: 5/16/2016
    Name: Eric Hadley
    Title: Head of Global Marketing
    Company: Outbrain
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Eric Hadley, head of global marketing at content discovery platform Outbrain, talks about the value of marketing and sales alignment, as well as having the technology and process in place to grow the business and drive sales.
    Publication Date: 5/16/2016
    Name: Allana Hinks
    Title: Marketing Manager
    Company: Brauer Natural Medicine
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Allana Hinks, marketing manager for Brauer Natural Medicine, talks about the value of sales enablement technology for the company.
    Publication Date: 4/13/2016
    Name: Jason Widup
    Title: Senior Director, Demand Generation and Marketing Operations
    Company: Getty Images
    Topics: B2B Marketing; Big Data; Marketing Technology; Artificial Intelligence (AI); Retail Performance Metrics
    Geographies: United States
    Context: Jason Widup, senior director of demand generation and marketing operations at Getty Images, explains how the business-to-business (B2B) company uses predictive capabilities to identify opportunities in its pool of current customers and beyond.
    Publication Date: 4/8/2016
    Name: Matt Heinz
    Title: President
    Company: Heinz Marketing
    Topics: B2B Marketing; Big Data; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Matt Heinz, president of agency Heinz Marketing, spoke to eMarketer about why B2B marketers should use predictive technology.
    Publication Date: 2/29/2016
    Name: Rishi Dave
    Title: CMO
    Company: Dun & Bradstreet
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Industries: Marketing Management Trends
    Context: eMarketer checks in with Dun & Bradstreet CMO Rishi Dave to see how the role of marketing technology evolved at the business information services company throughout 2015 and how it’s influencing priorities for 2016.
    Publication Date: 1/5/2016
    Name: Steve Chadwick
    Title: Director, Marketing Communications
    Company: Verizon Enterprise Solutions
    Topics: B2B Marketing; Content Marketing
    Geographies: United States
    Context: Steve Chadwick, director of marketing communications at Verizon Enterprise Solutions, told eMarketer about the company’s content strategy and results.
    Publication Date: 1/5/2016
    Name: Annette Barnes Promes
    Title: CMO
    Company: Moz
    Topics: Digital Content; B2B Marketing; Content Marketing
    Geographies: United States
    Context: Moz, an inbound marketing tool provider, publishes at least one piece of content every day. CMO Annette Barnes Promes reveals why content is so essential to Moz's business-to-business (B2B) customer acquisition strategy and how the firm tracks and measures the success of its program.
    Publication Date: 1/4/2016
    Name: Amrita Thapar
    Title: Content Leader
    Company: Genpact
    Topics: B2B Marketing; Content Marketing
    Geographies: United States
    Context: Genpact (formerly GE Capital) dedicates half of its marketing budget to content marketing. Content leader Amrita Thapara explains why.
    Publication Date: 1/4/2016
    Name: Andy Hilton
    Title: Vice President, Communications, Content and Brand
    Company: ADP
    Topics: Digital Content; B2B Marketing; Content Marketing
    Geographies: United States
    Context: ADP, an end-to-end human resources solutions provider, has shifted from its traditional direct sales model to a digital-first, content-centric marketing approach. Andy Hilton, vice president of communications, content and brand, describes those content initiatives.
    Publication Date: 12/31/2015
    Name: Josh Golden
    Title: Vice President, Global Digital Marketing and Communications
    Company: Xerox
    Topics: B2B Marketing; Content Marketing
    Geographies: United States
    Context: Josh Golden, vice president of global digital marketing and communications at business services and technology firm Xerox, explains why companies should not be afraid to fail when it comes to content marketing.
    Publication Date: 12/31/2015
    Name: Ken Wincko
    Title: Senior Vice President, Marketing
    Company: PR Newswire
    Topics: Customer Experience; Social Media Marketing; Mobile Apps; B2B Marketing; Content Marketing
    Geographies: United States
    Context: Ken Wincko, senior vice president of marketing at PR Newswire, talks about developing content to serve customers' exact needs.
    Publication Date: 12/31/2015
    Name: Loni Stark
    Title: Senior Director, Strategy and Product Marketing
    Company: Adobe
    Topics: Digital Advertising; B2B Marketing; Content Marketing
    Geographies: United States
    Context: Loni Stark, senior director of strategy and product marketing at Adobe, explains how the digital marketing platform provider approaches content creation and dissemination.
    Publication Date: 12/15/2015
    Name: Vincent Brissot
    Title: Vice President, Worldwide Channel Marketing and Operations
    Company: HP Inc.
    Topics: B2B Mobile
    Geographies: United States
    Industries: Technology
    Context: According to Vincent Brissot, vice president of worldwide channel marketing and operations at HP Inc., mobile devices are playing an increasingly strong role in influencing B2B sales.