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Ad Spending (24)
Advertising (218)
B2B (64)
B2B Marketing (51)
B2B Mobile (6)
B2B Sales (18)
B2B Social Media (6)
Marketing (453)
Media (93)
Mobile (75)
Retail & Ecommerce (190)
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Industry

Demographics

64 Results
Type:
Interview
Topic: B2B
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 3/27/2018
    Name: Thomas Prommer
    Title: Managing Director, Technology
    Company: Huge
    Topics: B2B Marketing
    Geographies: United States
    Context: Don't rely fully on technology
    Publication Date: 3/26/2018
    Name: Doug Root
    Title: CEO
    Company: ALB Energy Solutions
    Topics: B2B Sales; B2B Marketing
    Geographies: United States
    Context: How ALB Energy Solutions gets repeat business
    Publication Date: 3/23/2018
    Name: Mike Brooks
    Title: CMO
    Company: Ferguson Enterprises
    Topics: B2B Sales
    Geographies: United States
    Context: Getting traditional salespeople to embrace digital
    Publication Date: 3/22/2018
    Name: Chris Hiller
    Title: General Manager
    Company: Freund Container & Supply (a division of Berlin Packaging)
    Topics: B2B Sales
    Geographies: United States
    Context: It's more complicated than B2C
    Publication Date: 1/31/2018
    Name: Erin Stender
    Title: Vice President, Marketing
    Company: Classy
    Topics: Content Marketing; B2B Marketing
    Geographies: Worldwide
    Context: Do it right and return will come
    Publication Date: 1/31/2018
    Name: Amber Naslund
    Title: Senior Director, Industry Leadership
    Company: Hootsuite
    Topics: Content Marketing; B2B Marketing
    Geographies: Worldwide
    Context: A case for internal systems that give all teams access
    Publication Date: 1/30/2018
    Name: David Jonker
    Title: Vice President, Thought Leadership Marketing
    Company: SAP
    Topics: Content Marketing; B2B Marketing; Artificial Intelligence (AI); Marketing Technology
    Geographies: Worldwide
    Context: Every customer gets a tailored experience
    Publication Date: 12/6/2017
    Name: Ivo Totev
    Title: CMO, S4/HANA Cloud
    Company: SAP
    Topics: Digital Advertising; Targeting; B2B Marketing
    Geographies: Worldwide
    Context: Ivo Totev, CMO of SAP’s ERP solution, S/4HANA, discusses the challenges of delivering omnichannel digital advertising while still optimizing every channel.
    Publication Date: 12/6/2017
    Name: Liz Matthews
    Title: Senior Vice President, Global Brand and Creative
    Company: Dell
    Topics: Digital Advertising; Targeting; Digital Ad Spending; B2B Marketing
    Geographies: Worldwide
    Context: Liz Matthews, senior vice president of global brand and creative at Dell, shares insights on the state of B2B digital advertising.
    Publication Date: 10/9/2017
    Name: Evyenia Wilkins
    Title: Vice President, Account-Based Marketing
    Company: Traackr
    Topics: B2B Sales; Lead Generation; B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Evyenia Wilkins, vice president of account-based marketing at Traackr, explains why her company moved forward with ABM before investing in marketing technology.
    Publication Date: 10/6/2017
    Name: Lisa Skinner
    Title: Vice President, Demand Generation
    Company: Localytics
    Topics: B2B Sales; B2B Marketing
    Geographies: United States
    Context: Localytics’ vice president of demand generation, Lisa Skinner, explains why the jury is still out on whether or not account-based marketing results in increased revenue.
    Publication Date: 10/5/2017
    Name: Kristen Wendel
    Title: Marketing Operations Director
    Company: LeanKit
    Topics: B2B Marketing
    Geographies: United States
    Context: Kristen Wendel, marketing operations director at LeanKit, discusses how the company tackles account-based marketing.
    Publication Date: 10/5/2017
    Name: Matt Heinz
    Title: President and Founder
    Company: Heinz Marketing
    Topics: B2B Marketing
    Geographies: United States
    Context: Matt Heinz, president and founder of Heinz Marketing, explains how B2Bs should approach account-based marketing, and why it makes a difference for buyers.
    Publication Date: 10/5/2017
    Name: Jim Sampson
    Title: Account Director
    Company: gyro
    Topics: B2B Marketing
    Geographies: United States
    Context: Jim Sampson, account director at gyro, discusses how the marketing agency effectively executes account-based marketing.
    Publication Date: 10/5/2017
    Name: Masha Finkelstein
    Title: Director, Demand Generation
    Company: BetterWorks
    Topics: B2B Marketing
    Geographies: United States
    Context: Masha Finkelstein, director of demand generation at BetterWorks, discusses why her team transitioned to account-based marketing and never looked back.
    Publication Date: 9/20/2017
    Name: Chris Rothstein
    Title: CEO
    Company: Groove
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Chris Rothstein, CEO of sales enablement technology Groove, talks about the missing pieces in the marketing technology stack for B2Bs.
    Publication Date: 7/10/2017
    Name: Shannon Dougall
    Title: Vice President, Marketing
    Company: Uberflip
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Uberflip's vice president of marketing, Shannon Dougall, explains how multitouch attribution paints a clear picture of how leads from its events move through the purchase funnel.
    Publication Date: 6/30/2017
    Name: Charm Bianchini
    Title: Senior Director, Enterprise Marketing
    Company: Marketo
    Topics: Lead Generation; B2B Marketing
    Geographies: United States
    Context: Marketo’s senior director of enterprise marketing, Charm Bianchini, explains how access to more data from events helps the company fine-tune its strategy and achieve a five times return on their investment.
    Publication Date: 6/30/2017
    Name: Mike Stiles
    Title: Senior Corporate Events Manager
    Company: Adobe
    Topics: B2B Marketing; Content Marketing
    Geographies: United States
    Context: Mike Stiles, Adobe's senior corporate events manager, explains what it takes to put on a digitally driven business-to-business (B2B) event.
    Publication Date: 6/30/2017
    Name: Alon Alroy
    Title: Co-Founder and Chief of Marketing
    Company: Bizzabo
    Topics: B2B Marketing; Content Marketing; Marketing Technology
    Geographies: United States
    Context: Alon Alroy, co-founder and chief of marketing at Bizzabo, outlines the key components of an event technology stack.
    Publication Date: 6/30/2017
    Name: Kurt Miller
    Title: Senior Vice President, Strategy and Planning
    Company: George P. Johnson
    Topics: B2B Marketing; Content Marketing
    Geographies: United States
    Context: Kurt Miller, senior vice president of strategy and planning at George P. Johnson, talks about the types of technology that are prompting B2B events to evolve into data goldmines.
    Publication Date: 6/29/2017
    Name: Peter Isaacson
    Title: CMO
    Company: Demandbase
    Topics: Lead Generation; B2B Marketing
    Geographies: United States
    Context: Demandbase spends roughly 15% of its annual marketing budget on one event. CMO Peter Isaacson explains why it gets such a large investment.
    Publication Date: 6/26/2017
    Name: Mark Pickett
    Title: Senior Director, Customer Analytics, Marketing Science and Marketing Technology
    Company: Staples Business Advantage
    Topics: B2B Marketing; Multichannel Marketing
    Geographies: United States
    Industries: Retail
    Context: Staples Business Advantage’s Mark Pickett tells eMarketer how Staples is building a more complete customer view that benefits both their B2C and B2B divisions.
    Publication Date: 4/26/2017
    Name: Rishi Dave
    Title: CMO
    Company: Dun & Bradstreet
    Topics: B2B Sales; B2B Marketing; Big Data; Marketing Technology; Personalization
    Geographies: United States
    Context: Rishi Dave, CMO of Dun & Bradstreet, spoke with eMarketer about how his team approaches data analytics, personalization and account-based marketing to lead prospects down the sales cycle.
    Publication Date: 4/21/2017
    Name: Todd Forsythe
    Title: Senior Vice President, Digital Marketing
    Company: Dell
    Topics: B2B Marketing; Big Data; Marketing Technology; Personalization
    Geographies: United States
    Context: For Dell, personalization across touchpoints in a one-to-one capacity is a critical marketing goal. Todd Forsythe, Dell’s senior vice president of digital marketing, said this goal is intertwined with the multinational computer technology company’s larger digital transformation strategy.
    Publication Date: 4/7/2017
    Name: Bob Ray
    Title: Global CEO
    Company: DWA media
    Topics: Marketing Tactics; B2B Marketing; Programmatic Advertising; TV Advertising
    Geographies: United States
    Context: DWA media's global CEO Bob Ray and media director Whitney Powell talk about how business-to-business (B2B) advertisers are making the most of programmatic advertising for digital and TV.
    Publication Date: 3/23/2017
    Name: Justin Adler
    Title: Director, Product and Marketing
    Company: SourceKnowledge
    Topics: B2B Sales; B2B Marketing
    Geographies: Canada
    Context: Justin Adler, director of product and marketing at SourceKnowledge, talks about how business-to-business (B2B) marketing in Canada has evolved through digital tech.
    Publication Date: 2/15/2017
    Name: Alyson Griffin
    Title: Vice President, Global Marketing
    Company: Intel Corp.
    Topics: Social Media Marketing; B2B Marketing; B2B Social Media
    Geographies: Worldwide
    Context: Alyson Griffin, vice president of global marketing at Intel Corp., tells eMarketer how the technology company uses social media marketing to reinforce that it's much more than a chipmaker.
    Publication Date: 2/15/2017
    Name: Malin Liden
    Title: Vice President, SAP Experience
    Company: SAP
    Topics: B2B Sales; B2B Social Media
    Geographies: Worldwide
    Context: Malin Liden, vice president at SAP Experience, explains how the company approaches social selling, why training is so important and how its top sellers have a quota achievement of over 160%.
    Publication Date: 2/15/2017
    Name: Nicolas Lihou
    Title: Head of Global Sales Enablement
    Company: Xerox
    Topics: B2B Sales; B2B Social Media
    Geographies: Worldwide
    Context: At Xerox, social selling is part of a larger sales enablement program designed to increase sales productivity, resulting in larger contracts and faster closing.
    Publication Date: 2/14/2017
    Name: Amber Long
    Title: Vice President, Engagement, PR, Content and Social Media
    Company: gyro
    Topics: B2B Marketing; B2B Social Media
    Geographies: Worldwide
    Context: Amber Long, a vice president at B2B agency gyro, discusses how some B2B companies are still grappling with the frenzied rush to social media.
    Publication Date: 2/13/2017
    Name: Layla Revis
    Title: Vice President and Head of Global Social Media
    Company: Oracle
    Topics: Social Media Marketing; B2B Marketing; B2B Social Media
    Geographies: United States
    Context: Layla Revis, vice president and head of global social media at Oracle, discusses how the business technology company sets goals and measures success for its social media campaigns.
    Publication Date: 2/9/2017
    Name: Kim Babcock
    Title: Director, Customer Engagement
    Company: TrapIt
    Topics: Social Media Marketing; B2B Marketing; B2B Social Media
    Geographies: United States
    Context: Kim Babcock, director of customer engagement at social selling software provider TrapIt, tells eMarketer why B2B companies often take the wrong approach to social media marketing.
    Publication Date: 12/29/2016
    Name: Jay Bowden
    Title: Industry Director, Tech B2B Vertical
    Company: Google
    Topics: B2B Marketing; B2B Mobile
    Geographies: United States
    Context: Jay Bowden, Google's industry director for the tech B2B (business-to-business) vertical, talks about mobile marketing for B2B companies.
    Publication Date: 12/28/2016
    Name: Lars Vedo
    Title: Senior Mobile Product Manager
    Company: Hootsuite
    Topics: B2B Marketing; B2B Mobile
    Geographies: United States
    Context: Lars Vedo, senior mobile product manager at social media management vendor Hootsuite, explains why creating mobile-ready content—especially video—is important for business-to-business (B2B) companies.
    Publication Date: 12/27/2016
    Name: Miles Kelly
    Title: Vice President, Product Marketing
    Company: DocuSign
    Topics: B2B Marketing; B2B Mobile
    Geographies: United States
    Context: Miles Kelly, vice president of product marketing at DocuSign, discusses why mobile functionality is a priority for the company.
    Publication Date: 12/22/2016
    Name: Russell Glass
    Title: Vice President, Products, LinkedIn Marketing Solutions
    Company: LinkedIn
    Topics: B2B Marketing; B2B Mobile
    Geographies: United States
    Context: Russell Glass, vice president of products for LinkedIn Marketing Solutions, spoke with eMarketer about how B2Bs can make the most of mobile marketing.
    Publication Date: 11/16/2016
    Name: Jessica Sousa
    Title: Senior Manager, Customer Marketing
    Company: Lionbridge
    Topics: B2B Sales; B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Jessica Sousa, senior manager of customer marketing at Lionbridge, talks about the company's account-based marketing program, which focuses on cross-sell and upsell opportunities.
    Publication Date: 8/8/2016
    Name: Zachary Abbell
    Title: Director, Ecommerce
    Company: Poppin
    Topics: B2B Sales; Marketing Technology
    Geographies: United States
    Context: Zachary Abbell, director of ecommerce at office supply brand Poppin, talks about building a successful B2B ecommerce platform.
    Publication Date: 7/20/2016
    Name: Hubert JP Jolly
    Title: Global Head of Channel and Enterprise Services
    Company: Citi Treasury and Trade Solutions
    Topics: B2B Sales; B2B Mobile
    Geographies: United States
    Industries: Financial Services
    Context: Hubert JP Jolly, global head of channel and enterprise services for Citi's Treasury and Trade Solutions business, speaks to eMarketer about how Citi is making the B2B user experience easier and more mobile-friendly.
    Publication Date: 7/20/2016
    Name: Karan Gandhi
    Title: Director, Operations
    Company: Boxed Wholesale
    Topics: B2B Sales
    Geographies: United States
    Context: Karen Gandhi, director of operations at Boxed Wholesale, a bulk shopping service, discusses why and how the company evolved its business strategy to meet the needs of business-to-business (B2B) buyers.
    Publication Date: 7/20/2016
    Name: Brian Littlefield
    Title: Director, Marketing for the Industrial and Automotive Segment
    Company: UPS
    Topics: B2B Sales; Consumer Behavior
    Geographies: United States
    Context: UPS marketing execs Brian Littlefield and Louis DeJianne discuss the ways business-to-business (B2B) ecommerce differs from business-to-consumer (B2C).
    Publication Date: 7/19/2016
    Name: Kara Howard
    Title: Vice President, Global Merchandising
    Company: Vistaprint
    Topics: B2B Sales; Customer Experience
    Geographies: United States
    Context: Kara Howard, vice president of global merchandising at business card provider Vistaprint, talks about the company’s intuitive self-service portal for its business-to-business (B2B) customers.
    Publication Date: 7/19/2016
    Name: Mike Wodtke
    Title: Director, Ecommerce and Technology
    Company: Blu Dot
    Topics: B2B Sales
    Geographies: United States
    Context: Mike Wodtke, director of ecommerce and technology at furniture company Blu Dot, describes how launching a business-to-business (B2B) website helped his customers.
    Publication Date: 7/19/2016
    Name: Prentis Wilson
    Title: Vice President, Amazon Business
    Company: Amazon
    Topics: B2B Sales
    Geographies: United States
    Context: Prentis Wilson, vice president of Amazon Business, spoke with eMarketer about how the retail giant’s business-to-business unit is addressing B2B buyers’ expectations.
    Publication Date: 7/19/2016
    Name: Bonnie Crater
    Title: President and CEO
    Company: Full Circle Insights
    Topics: B2B Marketing; Performance Benchmarks; Multichannel Marketing; Marketing Technology
    Geographies: United States
    Context: Bonnie Crater, president and CEO of Full Circle Insights, discusses how B2B companies are increasingly using more complex attribution models.
    Publication Date: 7/8/2016
    Name: Zachary Abbell
    Title: Director, Ecommerce
    Company: Poppin
    Topics: B2B Sales; Marketing Technology
    Geographies: United States
    Context: Zachary Abbell, director of ecommerce at office supply brand Poppin, talks about the opportunity that business-to-business (B2B) buyers represent.
    Publication Date: 6/29/2016
    Name: Matt Preschern
    Title: Executive Vice President and CMO
    Company: HCL Technologies
    Topics: B2B Marketing; Marketing Technology
    Geographies: India; United States
    Industries: Marketing Management Trends
    Context: Matt Preschern, executive vice president and CMO of global technology outsourcing firm HCL Technologies, talks about his company's marketing transformation to stay competitive in an increasingly digital world.
    Publication Date: 5/16/2016
    Name: Len Shneyder
    Title: Vice President, Industry Relations
    Company: SparkPost
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Context: Len Shneyder, vice president of industry relations at email delivery company SparkPost, discusses the role that sales enablement technology plays in aligning and tracking content, as well as keeping the pipeline full.
    Publication Date: 5/16/2016
    Name: Peter Mollins
    Title: Vice President, Marketing
    Company: Knowledge Tree
    Topics: Marketing Tactics; B2B Marketing
    Geographies: United States
    Context: Peter Mollins, vice president of marketing at sales enablement vendor Knowledge Tree, talks about why marketing content doesn't always cut it, and how sales enablement tools can help.