Context: But just 41.2% of B2B marketers surveyed by InsightSquared and Heinz Marketing said they are satisfied with the analytics and reporting they receive from their automation vendors.

Context: Creating content and sharing it without a clear purpose isn’t enough for B2B brands to be successful. This webinar explores why a refined and documented strategy is a must in today's very crowded content landscape.

Context: BC; Increase; Stay the same; Decrease; BB; BB BC

Context: BC; BB; BB BC

Context: Email; BB; BC; BB BC; Website; Mobile app; Web app; None of the above

Context: Internal marketing programs; Effective; Difficult; Internal sales customer service; Third party information vendors; Social networks public data; Trusted marketing partners; Channel partners value added resellers VARs etc

Context: Extremely good; Somewhat good; Somewhat poor; Extremely poor

Context: Improving data quality and accuracy; Priorities; Challenges; Integrating data across more technologies; Generating reliable and relevant data; Streamlining marketing with technology; Using data analytics for decision making; Developing a more effective strategy; Using predictive marketing and AI

Context: Influenced revenues; Multitouch attribution; Sourced revenues; Sales velocity; ABM reporting

Context: Database list management; Number of third party integrations including CRM; Overall usability; Ease of landing page email design; Lead account scoring; Sophisticated multichannel campaign capabilities; Vendors sender score reputation; Actionable analytics reporting

Context: Actionable analytics reporting; Database list management; Ease of landing page email design; Number of third party integrations including CRM; Overall usability; Lead account scoring; Sophisticated multichannel campaign capabilities; Vendors sender score reputation

Context: Business-to-business (B2B) buying and selling are transforming as digital commerce continues to grow. This report covers best practices for strategy across ecommerce channels, how digital works together with traditional sales and the importance of tech integration.

Context: Don't rely fully on technology

Context: How ALB Energy Solutions gets repeat business

Context: Getting traditional salespeople to embrace digital

Context: Tech content sites; Industry peers competitors; Expertise insights gained from vendor partnerships; Webcasts and webinars; White papers; Members of the leadership team eg CEO CFO CMO CDO; The digital marketing team; Direct reports eg reverse mentoring; Line of business LOB leaders; Other

Context: It's more complicated than B2C

Context: CTR; CPC; Display; Search; Advocacy; Auto; BB; Consumer services; Dating and personals; Ecommerce; Education; Employment services; Finance and insurance; Health and medical; Home goods; Industrial services; Legal; Real estate; Technology; Travel and hospitality

Context: BCservices; Current; Expected; BCproducts; BBproducts; BBservices; Total

Context: Aug; Feb; Havent been able to show the impact yet; Have proven the effect quantitatively; Have a good qualitative sense of the impact but not a quantitative impact; Have a good qualitative sense of the effect but not a quantitative effect; Have proven the impact quantitatively; Havent been able to show the effect yet

Context: Feb; Aug; Current; BBproducts; BBservices; BCproducts; BCservices; Total; Next months; Next years

Context: BBproducts; BBservices; BCproducts; BCservices; Total; Brand awareness and brand building; Acquiring new customers; Brand promotions eg contests coupons; Introducing new products and services; Retaining current customers; Improving employee engagement; Marketing research; Identifying new customer groups you currently dont target; Identifying new product and service opportunities; Improving current products or services

Context: Random; Manual; Near automatic; Automatic; No distribution

Context: Marketing team; Combined marketing sales; Content marketing team; Sales team; Outside agency resource; Product marketing team; Sales enablement team; Other

Context: Presentations; Emails; Social media blog posts; Customer testimonials; Video; Product solution sheets; Company overviews; White paper ebooks; Webinars; Competitor comparisons; Company news coverage; Analyst reports; Playbooks sales scripts; Marketing apps; Other

Context: Sales; Very important; Important; Neutral; Unimportant; Very unimportant; Marketing; Total

Context: Using big data analytics tracking campaign evolutions etc; Increased automation; Omnichannel integration; Personalization; Mcommerce multiplatform commerce; BC like buying experiences in a BB context; Cart to cash integration; Artificial intelligence; Augmented reality; Virtual reality; Machine learning

Context: We are actively reviewing our database to ensure we have full and complete contacts; Our database has good coverage but many contacts are incomplete or inaccurate; Our contact database is inaccurate is not adequate in covering our target markets; Our database is current and provides complete coverage of our key segments; Not sure

Context: Focusing on lead quality over lead quantity; Improving conversion rates campaign results; Generating increased lead volume; Improving ability to measure and analyze marketing impact; Improving sales marketing alignment; Expanding content library to drive campaigns; Improving the depth and accuracy of database

Context: Increase; Stay the same; Decrease

Context: In 2018, nearly nine in 10 business-to-business (B2B) companies in the US will use digital content marketing, eMarketer estimates. As adoption reaches the saturation threshold, continued growth will require more refined and mature programs.

Context: Improved customer experience; Higher revenues; Increased customer retention loyalty; More customers; Improved products services; Better pricing strategy; Higher profit margins; Bigger share of wallet higher customer lifetime value; Higher ROI lower customer acquisition cost; Other

Context: Highly advanced; Somewhat advanced; Average; Below average; Poor; Dont know

Context: As usage rates for B2B content marketing near saturation, marketers must refine their programs with innovative content that works across channels and emphasize revenue measurement in order to find success.

Context: Do it right and return will come

Context: A case for internal systems that give all teams access

Context: Need for the product or service now or future; Currently have budget; Provider offers to share something of value; I have a pre existing relationship with the provider; I have bought from the providers company previously; Have heard of the providers company; Provider was referred to me by someone inside my company; I checked out the providers profile and found them credible; Received information from the provider; Provider has posted valuable content online; Provider engages me peer to peer; Do not feel like Im being sold to; We know people in common; Provider was referred to me by someone outside my company; I am dissatisfied with my current provider

Context: Used; Preferred; Email; Phone call; Direct mail; Voice mail message; Presentation or speech at conferences seminars or trade shows; LinkedIn; Exhibit at conferences seminars or trade shows; Text message; Comment on social media

Context: Every customer gets a tailored experience

Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, senior analyst Jillian Ryan breaks down the state of B2B content marketing: How widespread is the use of content marketing amongst B2B companies, and where will they focus their efforts this year?

Context: Leading goals; Current benefits; Greatest potential; Higher revenues; Improved customer experience; More customers; Increased customer retention loyalty; Higher profit margins; Bigger share of wallet higher customer lifetime value; Improved products services; Better pricing strategy; Higher ROI lower customer acquisition cost; Other

Context: Inability to merge data from disparate sources in a timely manner data silos; Lack of data analytics skills among staff; Inaccurate incomplete or out of date data; Poor or outdated IT systems; Lack of the right data; End users dont know what data is available; Lack of the necessary data analytics tools; End users dont use the data; End users dont trust data

Context: Investing in data and data analytics; Targeting new customer groups; Investing in new marketing technologies; Revamping pricing strategy or pricing model; Expanding or refining distribution channels; Expanding social media outreach; Hiring more people in sales and marketing; Hiring more people with analytics skills; Introducing or enhancing customer loyalty programs; Working with third party data and analytics firm; Other

Context: BB; BC; New opportunities created; Strengthened business relationships; Overall participant satisfaction; Revenue earned; Social engagement impressions; Media press generated; Brand recognition; Brand image; Net promoter score; Brand recall; Increase in operational quality; Other

Context: BB; BC; Dont know

Context: Brand awareness; Lead generation conversion or point of purchase; Brand loyalty; Networking; Brand alignment; Content generation; Other

Context: BB; BC; Trade shows; User conferences; Sales conferences; Employee engagement alignment; Training seminars; Product brand launches; Press events; BC experiential activations; Pop up experiences; Incentive trips; Nonprofit community work; Mobile tours; Other

Context: BB; BC; Dont know

Context: BB; BC; K; K K; K million; million

Context: Increase significantly; Increase marginally; Decrease marginally; Decrease significantly