Context: eMarketer analysts Jillian Ryan and Lauren Fisher explore the key types of data B2B marketers are identifying, how those firms source and collect their data, best practices for keeping data up to date and more.

Context: Immaturity of applications for procurement use cases; Significant problem; Serious problem very difficult to overcome; Insurmountable problem; Poor data quality limiting value; Lack of internal skills around AI

Context: Current usage; Broad use in multiple areas; Moderate use; Limited use in area only; No use; Dont know; Expected usage; Major investment within the next months; Minor investment to test ROI; No plans

Context: To sell; To generate branding; For customer service; To help answer doubts; To capture leads; To generate notoriety; Other

Context: Sense of accomplishment; Impressed by what they can do; Pride in results

Context: Lack of clear identifiable expertise related to my business; Too pushy; Lack of compelling content related to my business; Unclear values vision or culture

Context: Clear understanding of my needs; Honesty and transparency; Active listening; Trustworthy

Context: Uncertainty; Skepticism; Turned off by arrogance

Context: Company culture; Thought leadership; Marketing awareness; Corporate social responsibility; Awards or other industry recognition; Being the biggest in the category

Context: Digital; TV; BB; Magazines; Radio; Newspaper; Out of home; Music; Video games; Cinema

Context: ROI is unclear; Its unclear if we are reaching our intended target audience; Publishers are unable to target specific audiences; Lack of ROI; Lack of transparency in the digital advertising supply chain; Its unclear where our ads will appear; Unable to find publishers that align with our brand; Our print publisher cannot activate programmatic buys

Context: Delivered audiences fail to provide ROI; Publishers fail to deliver the audiences they promise; Unable to access BB audiences

Context: Amazon or Google; Suppliers website; Suppliers catalog

Context: Sometimes; Not sure dont know

Context: Personalized calls or emails; Email campaigns; Content marketing offers eg white papers guides tip sheets; Monthly marketing newsletter; Retargeting ads; Direct mail campaigns; Other

Context: Not enough time spread too thin; Poor undefined sales process; Lack of quality leads; Difficult to calculate ROI; Not enough budget; Keeping up with technology; Poor website; Keeping up with the competition; Other; None

Context: Word of mouth referrals; Company site; Trade shows conferences; Outbound email; Social mediaorganic; Cold calling; Pay per click ads Google AdWords Bing Ads etc; Outside sales team; Webinars; Social mediapaid; Other

Context: More options; Pricing transparency; Faster shipping; Less negotiation improved sales process; Better customer experience; Lower pricing

Context: Ability to preorder and back order products; Ability to schedule orders; Ability to live chat with customer service; Products specific to my company only shown products I can purchase; Pricing specific to my company; Ability to reorder products; Ability to purchase on mobile devices; Promotions specific to my company; Ability to pay with different options purchase orders credit card credit; Expanded product assortment; View product reviews; Site search and guided navigation; Sign up for services related to products; Recommended products; Option to sign up for loyalty program; N A

Context: Total; Request for proposal RFP tender process; Marketplaces eg Amazon Alibaba; Person to person via salespeople customer service in store; Digital channels eg ecommerce mobile; Eprocurement systems

Context: Have customer data that we fully trust to be complete and accurate; Are effective at using customer data to activate marketing and sales initiatives at scale; Data sources and insights are well integrated understood consistent validated and shared across the organization; Teams are leveraging the same quality data consistently across activities and technologies; Can convert data into insights to quickly act on customers immediate needs interest and behaviors

Context: Managing data and insight sharing across business areas; Managing the volume variety velocity of data; Taking actions quickly from data and insights; Developing insights that are actionable; Defining shared metrics to measure success; Developing targeted to customer engagement strategies at scale; Maintaining adequate data management capabilities; Accessing technology tools for real time data and insights; Personalizing experiences across channels web mobile offline; Attributing campaign performance to individual programs campaigns etc

Context: But just 41.2% of B2B marketers surveyed by InsightSquared and Heinz Marketing said they are satisfied with the analytics and reporting they receive from their automation vendors.

Context: Creating content and sharing it without a clear purpose isn’t enough for B2B brands to be successful. This webinar explores why a refined and documented strategy is a must in today's very crowded content landscape.

Context: BC; Increase; Stay the same; Decrease; BB; BB BC

Context: BC; BB; BB BC

Context: Email; BB; BC; BB BC; Website; Mobile app; Web app; None of the above

Context: Internal marketing programs; Effective; Difficult; Internal sales customer service; Third party information vendors; Social networks public data; Trusted marketing partners; Channel partners value added resellers VARs etc

Context: Extremely good; Somewhat good; Somewhat poor; Extremely poor

Context: Improving data quality and accuracy; Priorities; Challenges; Integrating data across more technologies; Generating reliable and relevant data; Streamlining marketing with technology; Using data analytics for decision making; Developing a more effective strategy; Using predictive marketing and AI

Context: Influenced revenues; Multitouch attribution; Sourced revenues; Sales velocity; ABM reporting

Context: Database list management; Number of third party integrations including CRM; Overall usability; Ease of landing page email design; Lead account scoring; Sophisticated multichannel campaign capabilities; Vendors sender score reputation; Actionable analytics reporting

Context: Actionable analytics reporting; Database list management; Ease of landing page email design; Number of third party integrations including CRM; Overall usability; Lead account scoring; Sophisticated multichannel campaign capabilities; Vendors sender score reputation

Context: Business-to-business (B2B) buying and selling are transforming as digital commerce continues to grow. This report covers best practices for strategy across ecommerce channels, how digital works together with traditional sales and the importance of tech integration.

Context: Don't rely fully on technology

Context: How ALB Energy Solutions gets repeat business

Context: Getting traditional salespeople to embrace digital

Context: Tech content sites; Industry peers competitors; Expertise insights gained from vendor partnerships; Webcasts and webinars; White papers; Members of the leadership team eg CEO CFO CMO CDO; The digital marketing team; Direct reports eg reverse mentoring; Line of business LOB leaders; Other

Context: It's more complicated than B2C

Context: CTR; CPC; Display; Search; Advocacy; Auto; BB; Consumer services; Dating and personals; Ecommerce; Education; Employment services; Finance and insurance; Health and medical; Home goods; Industrial services; Legal; Real estate; Technology; Travel and hospitality

Context: BCservices; Current; Expected; BCproducts; BBproducts; BBservices; Total

Context: Aug; Feb; Havent been able to show the impact yet; Have proven the effect quantitatively; Have a good qualitative sense of the impact but not a quantitative impact; Have a good qualitative sense of the effect but not a quantitative effect; Have proven the impact quantitatively; Havent been able to show the effect yet

Context: Feb; Aug; Current; BBproducts; BBservices; BCproducts; BCservices; Total; Next months; Next years

Context: BBproducts; BBservices; BCproducts; BCservices; Total; Brand awareness and brand building; Acquiring new customers; Brand promotions eg contests coupons; Introducing new products and services; Retaining current customers; Improving employee engagement; Marketing research; Identifying new customer groups you currently dont target; Identifying new product and service opportunities; Improving current products or services

Context: Random; Manual; Near automatic; Automatic; No distribution

Context: Marketing team; Combined marketing sales; Content marketing team; Sales team; Outside agency resource; Product marketing team; Sales enablement team; Other

Context: Presentations; Emails; Social media blog posts; Customer testimonials; Video; Product solution sheets; Company overviews; White paper ebooks; Webinars; Competitor comparisons; Company news coverage; Analyst reports; Playbooks sales scripts; Marketing apps; Other