Context: Transforming Buying and Selling

Context: Don't rely fully on technology

Context: How ALB Energy Solutions gets repeat business

Context: Getting traditional salespeople to embrace digital

Context: It's more complicated than B2C

Context: CTR; CPC; Display; Search; Advocacy; Auto; BB; Consumer services; Dating and personals; Ecommerce; Education; Employment services; Finance and insurance; Health and medical; Home goods; Industrial services; Legal; Real estate; Technology; Travel and hospitality

Context: BCservices; Current; Expected; BCproducts; BBproducts; BBservices; Total

Context: Aug; Feb; Havent been able to show the impact yet; Have proven the effect quantitatively; Have a good qualitative sense of the impact but not a quantitative impact; Have a good qualitative sense of the effect but not a quantitative effect; Have proven the impact quantitatively; Havent been able to show the effect yet

Context: Feb; Aug; Current; BBproducts; BBservices; BCproducts; BCservices; Total; Next months; Next years

Context: BBproducts; BBservices; BCproducts; BCservices; Total; Brand awareness and brand building; Acquiring new customers; Brand promotions eg contests coupons; Introducing new products and services; Retaining current customers; Improving employee engagement; Marketing research; Identifying new customer groups you currently dont target; Identifying new product and service opportunities; Improving current products or services

Context: Random; Manual; Near automatic; Automatic; No distribution

Context: Marketing team; Combined marketing sales; Content marketing team; Sales team; Outside agency resource; Product marketing team; Sales enablement team; Other

Context: Presentations; Emails; Social media blog posts; Customer testimonials; Video; Product solution sheets; Company overviews; White paper ebooks; Webinars; Competitor comparisons; Company news coverage; Analyst reports; Playbooks sales scripts; Marketing apps; Other

Context: Sales; Very important; Important; Neutral; Unimportant; Very unimportant; Marketing; Total

Context: Using big data analytics tracking campaign evolutions etc; Increased automation; Omnichannel integration; Personalization; Mcommerce multiplatform commerce; BC like buying experiences in a BB context; Cart to cash integration; Artificial intelligence; Augmented reality; Virtual reality; Machine learning

Context: Focusing on lead quality over lead quantity; Improving conversion rates campaign results; Generating increased lead volume; Improving ability to measure and analyze marketing impact; Improving sales marketing alignment; Expanding content library to drive campaigns; Improving the depth and accuracy of database

Context: Increase; Stay the same; Decrease

Context: In 2018, nearly nine in 10 business-to-business (B2B) companies in the US will use digital content marketing, eMarketer estimates. As adoption reaches the saturation threshold, continued growth will require more refined and mature programs.

Context: As usage rates for B2B content marketing near saturation, marketers must refine their programs with innovative content that works across channels and emphasize revenue measurement in order to find success.

Context: Do it right and return will come

Context: A case for internal systems that give all teams access

Context: Need for the product or service now or future; Currently have budget; Provider offers to share something of value; I have a pre existing relationship with the provider; I have bought from the providers company previously; Have heard of the providers company; Provider was referred to me by someone inside my company; I checked out the providers profile and found them credible; Received information from the provider; Provider has posted valuable content online; Provider engages me peer to peer; Do not feel like Im being sold to; We know people in common; Provider was referred to me by someone outside my company; I am dissatisfied with my current provider

Context: Used; Preferred; Email; Phone call; Direct mail; Voice mail message; Presentation or speech at conferences seminars or trade shows; LinkedIn; Exhibit at conferences seminars or trade shows; Text message; Comment on social media

Context: Every customer gets a tailored experience

Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, senior analyst Jillian Ryan breaks down the state of B2B content marketing: How widespread is the use of content marketing amongst B2B companies, and where will they focus their efforts this year?

Context: Leading goals; Current benefits; Greatest potential; Higher revenues; Improved customer experience; More customers; Increased customer retention loyalty; Higher profit margins; Bigger share of wallet higher customer lifetime value; Improved products services; Better pricing strategy; Higher ROI lower customer acquisition cost; Other

Context: Inability to merge data from disparate sources in a timely manner data silos; Lack of data analytics skills among staff; Inaccurate incomplete or out of date data; Poor or outdated IT systems; Lack of the right data; End users dont know what data is available; Lack of the necessary data analytics tools; End users dont use the data; End users dont trust data

Context: Investing in data and data analytics; Targeting new customer groups; Investing in new marketing technologies; Revamping pricing strategy or pricing model; Expanding or refining distribution channels; Expanding social media outreach; Hiring more people in sales and marketing; Hiring more people with analytics skills; Introducing or enhancing customer loyalty programs; Working with third party data and analytics firm; Other

Context: BB; BC; New opportunities created; Strengthened business relationships; Overall participant satisfaction; Revenue earned; Social engagement impressions; Media press generated; Brand recognition; Brand image; Net promoter score; Brand recall; Increase in operational quality; Other

Context: BB; BC; Dont know

Context: Brand awareness; Lead generation conversion or point of purchase; Brand loyalty; Networking; Brand alignment; Content generation; Other

Context: BB; BC; Trade shows; User conferences; Sales conferences; Employee engagement alignment; Training seminars; Product brand launches; Press events; BC experiential activations; Pop up experiences; Incentive trips; Nonprofit community work; Mobile tours; Other

Context: BB; BC; Dont know

Context: BB; BC; K; K K; K million; million

Context: Increase significantly; Increase marginally; Decrease marginally; Decrease significantly

Context: Content marketing; Effective; Difficult; Marketing technology; Social media marketing; Search engine optimization; Email marketing; Search and social ads; Data management

Context: Lead generation; Objectives; Challenges; Sales revenue; Brand awareness; Website traffic; User experience; Data quality

Context: Increase; Stay the same within; Decrease

Context: LinkedIn; Facebook; Twitter; YouTube; Instagram; Pinterest; Other

Context: Dont know

Context: More than two thirds; One third to two thirds; Less than one third; Not informed of lead acceptance and follow up

Context: BB; Increased substantially; Increased somewhat; Stayed about the same; Decreased somewhat; Decreased significantly; BC; Evenly split

Context: BB; BC; Evenly split; CRM report or dashboard; Data management platform DMP; Website analytics platform; Reporting provided within my ad platform; Marketing attribution platform; In house homegrown solution; Spreadsheets; Marketing automation platform

Context: BC; BB; Online analytics eg Google Analytics; Email data; Customer survey data; CRM data; Call center data; Offline campaign data eg direct mail; Mobile app analytics; In store transactional data EPOS; Unstructured customer service data eg chat logs support tickets; Data from organizations connected devices internet of things

Context: BC; Very likely; Somewhat likely; Somewhat unlikely; Very unlikely; Dont know; BB

Context: Somewhat

Context: Live demos; Web walkthroughs with images; Telephonic support; Videos; Text based content

Context: Managing customer expectation; Measuring customer satisfaction; Getting actionable insights from customer data; Working with internal teams like sales marketing; Retaining customers; Onboarding customers; Upselling cross selling of products and services; Getting budgets approved; Getting referrals; Renewing subscriptions

Context: Email; Phone; Webinars digital events; Offline events workshops seminars etc; Social media; Website

Context: Regular account updates with clients quarterly business reviews executive business reviews etc; Tutorials and demos to help use the product; Live screen shares to help use the product; Collect feedback about the product; Welcome emails; Customer satisfaction surveys; Net promoter score surveys; Workshops; Voice of customer surveys; Automated emails based on product usage