Publication Date: 3/29/2018
Topics: B2B Marketing; Marketing Technology
Geographies: United States
Context: Influenced revenues; Multitouch attribution; Sourced revenues; Sales velocity; ABM reporting
Publication Date: 3/29/2018
Topics: B2B Marketing; Marketing Technology
Geographies: United States
Context: Database list management; Number of third party integrations including CRM; Overall usability; Ease of landing page email design; Lead account scoring; Sophisticated multichannel campaign capabilities; Vendors sender score reputation; Actionable analytics reporting
Publication Date: 3/29/2018
Topics: B2B Marketing; Marketing Technology
Geographies: United States
Context: Actionable analytics reporting; Database list management; Ease of landing page email design; Number of third party integrations including CRM; Overall usability; Lead account scoring; Sophisticated multichannel campaign capabilities; Vendors sender score reputation
Publication Date: 3/28/2018
Topics: B2B Sales; B2B Marketing; Marketing Technology; Big Data
Geographies: United States; Worldwide
Context: Transforming Buying and Selling
Publication Date: 3/27/2018
Name: Thomas Prommer
Title: Managing Director, Technology
Company: Huge
Topics: B2B Marketing
Geographies: United States
Context: Don't rely fully on technology
Publication Date: 3/26/2018
Name: Doug Root
Title: CEO
Company: ALB Energy Solutions
Topics: B2B Sales; B2B Marketing
Geographies: United States
Context: How ALB Energy Solutions gets repeat business
Publication Date: 3/23/2018
Name: Mike Brooks
Title: CMO
Company: Ferguson Enterprises
Topics: B2B Sales
Geographies: United States
Context: Getting traditional salespeople to embrace digital
Publication Date: 3/23/2018
Topics: B2B Marketing
Geographies: Worldwide
Industries: Technology
Context: Tech content sites; Industry peers competitors; Expertise insights gained from vendor partnerships; Webcasts and webinars; White papers; Members of the leadership team eg CEO CFO CMO CDO; The digital marketing team; Direct reports eg reverse mentoring; Line of business LOB leaders; Other
Publication Date: 3/22/2018
Name: Chris Hiller
Title: General Manager
Company: Freund Container & Supply (a division of Berlin Packaging)
Topics: B2B Sales
Geographies: United States
Context: It's more complicated than B2C
Publication Date: 2/28/2018
Topics: Customer Experience; Clickthrough Rate (CTR); Cost per Click (CPC); Paid Search; B2B Marketing; Performance Benchmarks; Digital Display Advertising
Geographies: United States
Industries: Healthcare & Pharma; Travel; Automotive; Technology; Insurance; Real Estate; Finance
Context: CTR; CPC; Display; Search; Advocacy; Auto; BB; Consumer services; Dating and personals; Ecommerce; Education; Employment services; Finance and insurance; Health and medical; Home goods; Industrial services; Legal; Real estate; Technology; Travel and hospitality
Publication Date: 2/20/2018
Topics: Marketing Spending; B2B Marketing; B2B Mobile
Geographies: United States
Context: BCservices; Current; Expected; BCproducts; BBproducts; BBservices; Total
Publication Date: 2/20/2018
Topics: Social Media Marketing; B2B Social Media
Geographies: United States
Demographics: C-Level Executives
Context: Aug; Feb; Havent
been able to
show the
impact yet; Have proven the
effect
quantitatively; Have a
good qualitative
sense of the
impact but not
a quantitative
impact; Have a
good qualitative
sense of the
effect but not
a quantitative
effect; Have
proven the
impact
quantitatively; Havent
been able to
show the
effect yet
Publication Date: 2/20/2018
Topics: Marketing Spending; Social Media Marketing; B2B Social Media
Geographies: United States
Demographics: C-Level Executives
Context: Feb; Aug; Current; BBproducts; BBservices; BCproducts; BCservices; Total; Next months; Next years
Publication Date: 2/20/2018
Topics: Social Media Marketing; B2B Social Media
Geographies: United States
Demographics: C-Level Executives
Context: BBproducts; BBservices; BCproducts; BCservices; Total; Brand awareness and brand building; Acquiring new customers; Brand promotions eg contests coupons; Introducing new products and services; Retaining current customers; Improving employee engagement; Marketing research; Identifying new customer groups you currently dont target; Identifying new product and service opportunities; Improving current products or services
Publication Date: 2/20/2018
Topics: B2B Sales; B2B Marketing; Content Marketing
Geographies: North America
Context: Random; Manual; Near automatic; Automatic; No distribution
Publication Date: 2/20/2018
Topics: B2B Sales; B2B Marketing; Content Marketing
Geographies: North America
Context: Marketing team; Combined marketing sales; Content marketing team; Sales team; Outside agency resource; Product marketing team; Sales enablement team; Other
Publication Date: 2/20/2018
Topics: B2B Sales; B2B Marketing; Content Marketing
Geographies: North America
Context: Presentations; Emails; Social media blog posts; Customer testimonials; Video; Product solution sheets; Company overviews; White paper ebooks; Webinars; Competitor comparisons; Company news coverage; Analyst reports; Playbooks sales scripts; Marketing apps; Other
Publication Date: 2/20/2018
Topics: B2B Sales; B2B Marketing; Content Marketing
Geographies: North America
Context: Sales; Very important; Important; Neutral; Unimportant; Very unimportant; Marketing; Total
Publication Date: 2/20/2018
Topics: B2B Sales
Geographies: United States
Context: Using big data analytics tracking campaign evolutions etc; Increased automation; Omnichannel integration; Personalization; Mcommerce multiplatform commerce; BC like buying experiences in a BB context; Cart to cash integration; Artificial intelligence; Augmented reality; Virtual reality; Machine learning
Publication Date: 2/7/2018
Topics: Lead Generation; B2B Marketing
Geographies: North America
Context: Focusing on lead quality over lead quantity; Improving conversion rates campaign results; Generating increased lead volume; Improving ability to measure and analyze marketing impact; Improving sales marketing alignment; Expanding content library to drive campaigns; Improving the depth and accuracy of database
Publication Date: 2/7/2018
Topics: Marketing Spending; Lead Generation; B2B Marketing
Geographies: North America
Context: Increase; Stay the same; Decrease
Publication Date: 2/6/2018
Topics: B2B Marketing; Content Marketing
Geographies: United States
Context: In 2018, nearly nine in 10 business-to-business (B2B) companies in the US will use digital content marketing, eMarketer estimates. As adoption reaches the saturation threshold, continued growth will require more refined and mature programs.
Publication Date: 2/5/2018
Topics: B2B Sales; Lead Generation; B2B Marketing; Content Marketing; Marketing Technology; Personalization
Geographies: United States
Context: As usage rates for B2B content marketing near saturation, marketers must refine their programs with innovative content that works across channels and emphasize revenue measurement in order to find success.
Publication Date: 1/31/2018
Name: Erin Stender
Title: Vice President, Marketing
Company: Classy
Topics: Content Marketing; B2B Marketing
Geographies: Worldwide
Context: Do it right and return will come
Publication Date: 1/31/2018
Name: Amber Naslund
Title: Senior Director, Industry Leadership
Company: Hootsuite
Topics: Content Marketing; B2B Marketing
Geographies: Worldwide
Context: A case for internal systems that give all teams access
Publication Date: 1/31/2018
Topics: B2B Sales
Geographies: Worldwide
Context: Need for the product or service now or future; Currently have budget; Provider offers to share something of value; I have a pre existing relationship with the provider; I have bought from the providers company previously; Have heard of the providers company; Provider was referred to me by someone inside my company; I checked out the providers profile and found them credible; Received information from the provider; Provider has posted valuable content online; Provider engages me peer to peer; Do not feel like Im being sold to; We know people in common; Provider was referred to me by someone outside my company; I am dissatisfied with my current provider
Publication Date: 1/31/2018
Topics: B2B Sales
Geographies: Worldwide
Context: Used; Preferred; Email; Phone call; Direct mail; Voice mail message; Presentation or speech at conferences seminars or trade shows; LinkedIn; Exhibit at conferences seminars or trade shows; Text message; Comment on social media
Publication Date: 1/30/2018
Name: David Jonker
Title: Vice President, Thought Leadership Marketing
Company: SAP
Topics: Content Marketing; B2B Marketing; Artificial Intelligence (AI); Marketing Technology
Geographies: Worldwide
Context: Every customer gets a tailored experience
Publication Date: 1/29/2018
Topics: B2B Marketing
Geographies: United States
Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, senior analyst Jillian Ryan breaks down the state of B2B content marketing: How widespread is the use of content marketing amongst B2B companies, and where will they focus their efforts this year?
Publication Date: 1/23/2018
Topics: B2B Marketing; Big Data
Geographies: United States
Context: Leading
goals; Current
benefits; Greatest
potential; Higher revenues; Improved customer experience; More customers; Increased customer retention loyalty; Higher profit margins; Bigger share of wallet higher customer lifetime value; Improved products services; Better pricing strategy; Higher ROI lower customer acquisition cost; Other
Publication Date: 1/23/2018
Topics: B2B Marketing; Big Data
Geographies: United States
Context: Inability to merge data from disparate sources in a timely manner data silos; Lack of data analytics skills among staff; Inaccurate incomplete or out of date data; Poor or outdated IT systems; Lack of the right data; End users dont know what data is available; Lack of the necessary data analytics tools; End users dont use the data; End users dont trust data
Publication Date: 1/23/2018
Topics: Targeting; B2B Marketing; Big Data; Marketing Technology
Geographies: United States
Context: Investing in data and data analytics; Targeting new customer groups; Investing in new marketing technologies; Revamping pricing strategy or pricing model; Expanding or refining distribution channels; Expanding social media outreach; Hiring more people in sales and marketing; Hiring more people with analytics skills; Introducing or enhancing customer loyalty programs; Working with third party data and analytics firm; Other
Publication Date: 1/22/2018
Topics: B2B Marketing
Geographies: North America
Industries: Marketing Management Trends
Context: BB; BC; New opportunities created; Strengthened business relationships; Overall participant satisfaction; Revenue earned; Social engagement impressions; Media press generated; Brand recognition; Brand image; Net promoter score; Brand recall; Increase in operational quality; Other
Publication Date: 1/22/2018
Topics: Marketing Spending; Digital Ad Spending; B2B Marketing
Geographies: North America
Context: BB; BC; Dont know
Publication Date: 1/22/2018
Topics: B2B Marketing
Geographies: North America
Industries: Marketing Management Trends
Context: Brand awareness; Lead generation conversion or point of purchase; Brand loyalty; Networking; Brand alignment; Content generation; Other
Publication Date: 1/22/2018
Topics: B2B Marketing
Geographies: North America
Industries: Marketing Management Trends
Context: BB; BC; Trade shows; User conferences; Sales conferences; Employee engagement alignment; Training seminars; Product brand launches; Press events; BC experiential activations; Pop up experiences; Incentive trips; Nonprofit community work; Mobile tours; Other
Publication Date: 1/22/2018
Topics: Marketing Spending; B2B Marketing
Geographies: North America
Context: BB; BC; Dont know
Publication Date: 1/22/2018
Topics: Marketing Spending; B2B Marketing
Geographies: North America
Context: BB; BC; K; K K; K million; million
Publication Date: 1/22/2018
Topics: Marketing Spending; B2B Marketing
Geographies: Worldwide
Context: Increase significantly; Increase marginally; Decrease marginally; Decrease significantly
Publication Date: 1/22/2018
Topics: Marketing Tactics; B2B Marketing
Geographies: Worldwide
Context: Content marketing; Effective; Difficult; Marketing technology; Social media marketing; Search engine optimization; Email marketing; Search and social ads; Data management
Publication Date: 1/22/2018
Topics: B2B Marketing
Geographies: Worldwide
Context: Lead generation; Objectives; Challenges; Sales revenue; Brand awareness; Website traffic; User experience; Data quality
Publication Date: 1/18/2018
Topics: Marketing Spending; B2B Marketing
Geographies: Australia
Context: Increase; Stay the same within; Decrease
Publication Date: 1/18/2018
Topics: Social Media Marketing; B2B Social Media
Geographies: Australia
Context: LinkedIn; Facebook; Twitter; YouTube; Instagram; Pinterest; Other
Publication Date: 1/18/2018
Topics: B2B Marketing; Marketing Technology
Geographies: Australia
Context: Dont know
Publication Date: 1/18/2018
Topics: Lead Generation; B2B Marketing
Geographies: Australia
Context: More than two thirds; One third to two thirds; Less than one third; Not informed of lead acceptance and follow up
Publication Date: 1/18/2018
Topics: Digital Video Ad Spending; B2B Marketing
Geographies: Worldwide
Context: BB; Increased
substantially; Increased
somewhat; Stayed about
the same; Decreased
somewhat; Decreased
significantly; BC; Evenly split
Publication Date: 1/18/2018
Topics: B2B Marketing; Marketing Technology; Marketing Measurement Surveys
Geographies: Worldwide
Context: BB; BC; Evenly split; CRM report or dashboard; Data management platform DMP; Website analytics platform; Reporting provided within my ad platform; Marketing attribution platform; In house homegrown solution; Spreadsheets; Marketing automation platform
Publication Date: 1/8/2018
Topics: B2B Marketing; Big Data
Geographies: Worldwide
Context: BC; BB; Online analytics eg Google Analytics; Email data; Customer survey data; CRM data; Call center data; Offline campaign data eg direct mail; Mobile app analytics; In store transactional data EPOS; Unstructured customer service data eg chat logs support tickets; Data from organizations connected devices internet of things
Publication Date: 1/8/2018
Topics: B2B Marketing; Marketing Technology; Artificial Intelligence (AI)
Geographies: Worldwide
Context: BC; Very likely; Somewhat
likely; Somewhat
unlikely; Very unlikely; Dont know; BB
Publication Date: 1/1/2018
Topics: B2B Social Media
Geographies: United States
Context: Somewhat