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Demographics
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Analysis
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109 Results
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Date
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MAY 17, 2022
Actions Taken by US Internet Users After Seeing an Ad, by Format, March 2022 (% of respondents)
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MAY 5, 2022
Expected Change in Ad Rates in 2022 vs. 2021 According to US Ad Buyers and Networks, by Channel, H2 2021 (% of respondents)
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MAY 2, 2022
US Digital Video Ad Spending, by Type, 2020-2022 (billions)
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MAY 2, 2022
Handling of Digital Video and Linear TV Advertising According to US Agency/Marketing Professionals, by Campaign Phase, April 2021 (% of respondents)
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MAY 2, 2022
Share of US Video Ad Spending, by Type, 2020-2022 (% of total)
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MAY 1, 2022
US TV Ad Spending, 2019-2026 (billions and % change)
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APR 29, 2022
Leading Key Performance Indicators (KPIs) for Upfront Commitments According to US Agency/Marketing Professionals, March 2022 (% of respondents)
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APR 29, 2022
Upfront Buying Plans According to US Agency/Marketing Professionals, March 2022 (% of respondents)
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APR 25, 2022
How Flexible Are US Brand/Advertising Professionals' Upfront Commitments for 2022*? (% of respondents, April 2022)
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APR 25, 2022
Streaming Platforms to Which US Brand/Advertising Professionals Are Allocating Upfront Spending, April 2022 (% of respondents)
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APR 25, 2022
What Percentage of US Brand/Advertising Professionals' Upfront Budget Is Allocated to Digital Streaming Platforms? (% of respondents, April 2022)
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APR 11, 2022
Which Topics Would US Agency/Marketing Professionals Most Like to See TV/Media Companies Emphasize in Their 2022 Upfront/NewFront Presentations? (% of respondents)
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APR 11, 2022
How Likely Are US Agency/Marketing Professionals to Attend Any 2022 Upfront/NewFronts Events In-Person? (% of respondents)
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MAR 30, 2022
Leading US Free Ad-Supported TV (FAST) Genres, Ranked by Share of Ad Impressions, Dec 2020-Dec 2021 (% of total)
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MAR 30, 2022
Free Ad-Supported TV (FAST) Genres Worldwide, Ranked by Share of Ad Impressions, Dec 2020-Dec 2021 (% of total)
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MAR 30, 2022
Free Ad-Supported TV (FAST) Genres Worldwide, Ranked by Total Hours of Viewing, Dec 2020-Dec 2021 (% of total)
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MAR 27, 2022
US Traditional vs. Connected TV (CTV) Ad Revenues, 2020 & 2021 (billions)
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FEB 22, 2022
To What Extent Would US Adults Support or Oppose Banning Digital vs. TV Ads Promoting Food/Drinks High in Fat, Salt, and Sugar (HFSS)? (% of respondents, 2021 & 2022)
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FEB 16, 2022
Attitudes Toward TV/Video Ads Among US TV Viewers, Dec 2021 (% of respondents)
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FEB 16, 2022
US Heavy* Podcast Listeners Who Say There Are Too Many Ads on Select Platforms, Nov 2021 (% of respondents)
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JAN 25, 2022
Media Channels Where UK Gamers Are Most Likely to Notice an Ad, by Age, Q4 2021 (% of respondents in each group)
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JAN 24, 2022
Number of Ads/Promotions During a Show that US TV Viewers Consider Reasonable, Dec 2021 (% of respondents)
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JAN 24, 2022
US TV Viewers Who Are Willing to Share Personal Information for a More Relevant Ad Experience, by Type, Dec 2021 (% of respondents in each group)
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JAN 24, 2022
US TV Viewers Who Would Prefer a Cheaper Ad-Supported TV Service vs. a More Expensive Ad-Free TV Service, Dec 2021 (% of respondents)
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JAN 24, 2022
US TV Viewers Who Feel the Number of Ads They See Is Reasonable, by Service, Dec 2021 (% of respondents)
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