APR 7, 2022
As digital audio consumption increases, the advertising market in Canada is developing rapidly to reach new listeners.
DEC 13, 2021
Next year in the UK, digital video ads will make gains, Brexit will continue to complicate ecommerce and data privacy rules, and retailers will reimagine the in-store experience.
OCT 20, 2020
The pandemic has brought an influx of new users for subscription OTT, live videos, and video games in 2020, but other activities such as social networking, mobile messaging, and digital video haven’t seen the same bump.
SEP 30, 2020
Digital ad spending in the US healthcare and pharmaceutical industry will grow by 14.2% to reach $9.53 billion in 2020. Growth is being fueled by ads related to COVID-19, including public service announcements, medical supplies and telemedicine.
SEP 22, 2020
Addressable advertising is the default for digital—but users are getting harder to identify thanks to governments and platform controllers stepping in. Read on to learn how advertisers and their partners are hoping to continue tracking users and measuring the results of digital advertising.
AUG 12, 2020
Display ad spending in the US will rise by 5.5% this year, despite the pandemic. This report outlines our complete estimates of digital display ad spending, including breakouts by format, transaction method, industry, major ad sellers and more.
JAN 21, 2020
UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.