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Performance Metrics
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JUL 16, 2021
Display Ad Performance Benchmarks, Worldwide
Overall Performance Metrics, by Device
In-View Times, by Device & Ad Size
Fraud Rates, by Device & Country
Desktop Performance Metrics, by Purchase Method
In-View Rates, by Device & Ad Size
Brand Risk, by Device & Country
Viewability Rate, by Device & Country
Mobile Performance Metrics, by Purchase Method
Performance Metrics
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APR 29, 2020
Video Ad Performance Benchmarks, Worldwide
Overall Ad Performance Metrics, by Device
Brand Risk, by Device & Country
% of Ad Viewed, by Format
Engagement Rate, by Format
CTR, by Device & Format
Engagement Rate, by Device & Format
Desktop Performance Metrics, by Purchase Method
Impression Share, by Device
Viewability Rate, by Device & Country
Completion Rates, by Format
% of Ad Viewed, by Device & Format
Completion Rate, by Device & Format
Impression Share, by Device & Ad Length
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