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Performance Metrics
Clickthrough Rate (CTR)
Geography
Asia-Pacific
(2)
Europe
(1)
Latin America
(5)
North America
(5)
Worldwide
(5)
Content Type
Performance Metrics
(6)
Chart
(42)
Topic
Ad Spending
(51)
Advertising
(172)
Advertising Performance Metrics
(172)
Clickthrough Rate (CTR)
(14)
Cost per Click (CPC)
(7)
Cost per Thousand (CPM)
(5)
Impressions
(1)
Viewability
(161)
Digital Advertising
(55)
Marketing
(200)
Media
(59)
Social Media
(58)
Video
(107)
Industry
Demographics
Publication Date
All
Analysis
Charts
6 Results
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Date
Performance Metrics
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FEB 18, 2021
Social Media Marketing Performance Benchmarks, Worldwide
Social Ad Performance Metrics
Referral Share, by Social Network
Facebook Posts per Day, by Industry
Instagram Posts per Day, by Industry
Twitter Tweets per Day, by Industry
Facebook Ad Performance Metrics
Facebook Engagement Rate, by Industry
Instagram Engagement Rate, by Industry
Twitter Engagement Rate, by Industry
Performance Metrics
|
JUL 3, 2020
Email Marketing Performance Benchmarks, Worldwide
Overall Performance Metrics
Open Share, by Client
Click-to-Open Rates, by Industry
Open Rates, by Industry
Unsubscribe Rates, by Industry
Click-to-Open Rates, by Day of Week
Send Share, by Day of Week
Click-to-Open Rates, by Time of Day
Overall Deliverability Metrics
Click Rates, by Industry
Hard Bounce Rates, by Industry
Soft Bounce Rates, by Industry
Click Rates, by Day of Week
Open Rates, by Day of Week
Click Rates, by Time of Day
Open Rates, by Time of Day
Performance Metrics
|
MAY 13, 2020
Video Ad Performance Benchmarks, North America
Overall Ad Performance Metrics
Clickthrough Rates (CTR), by Device
Impression Share, by Device
In-View Times, by Device & Country
Clickthrough Rates (CTR), by Ad Length
Clickthrough Rates (CTR), by Purchase Method
Overall Ad Performance Metrics, by Device
Completion Rates, by Device
Video Ad Completion Rates, by Device & Country
Played In-View Rates, by Device & Country
Completion Rates, by Ad Length
Completion Rates, by Purchase Method
Performance Metrics
|
MAY 5, 2020
Display Ad Performance Benchmarks, North America
Google Display Ad Performance Metrics
In-View Rates, by Device & Ad Size
In-View Rates, by Device & Country
Overall Performance Metrics, by Device
In-View Times, by Device & Ad Size
In-View Times, by Device & Country
Performance Metrics
|
MAY 5, 2020
Search Marketing Performance Benchmarks, North America
Google Search Ad Performance Metrics
Google Search Referral Share, by Country
Search Referral Share, by Search Engine
Performance Metrics
|
APR 1, 2020
Mobile Ad Performance Benchmarks, Worldwide
Overall Performance Metrics
Sessions per User
Cost per Click (CPC), by Category
Cost per Mille (CPM), by Category
Fraudulent Install Rate, by Category
Retention Rates, by Platform
Retention Rates, by Acquisition Type
Mobile Display Ad Performance Metrics
In-View Times, by Ad Size
Mobile Spending Share, by Industry
Mobile Video Ad Performance Metrics
Retention Rates
Click-to-Install Rate, by Category
Cost per Install (CPI), by Category
Clickthrough Rate (CTR), by Category
Retention Rates, by Category
Fraud Share, by Type
Mobile Content Metrics, by Type
In-View Rates, by Ad Size
Mobile Search Referral Share, by Search Engine
Mobile Referral Share, by Social Network
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