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Demographics

127 Results
Type:
Report
Topic: Advertising
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 3/2/2017
    Topics: Digital Advertising; Digital Media Buying
    Geographies: United States
    Context: As consumers shift their digital news consumption to social platforms, legacy publishers are gaining eyeballs, but not much revenue. Advertisers need quality content, but they also value efficiency and reach, leaving publishers to struggle with how to afford the costs of content.
    Publication Date: 1/12/2017
    Topics: Digital Video; Digital Video Ad Spending; Mobile Video; Digital Video Advertising
    Geographies: United States
    Context: Current best practices in video advertising reflect the growing sophistication of data metrics and targeting capabilities, the proliferation of formats and platforms, and the threats of fraud and ad blocking.
    Publication Date: 1/10/2017
    Topics: B2B Sales; Email Marketing; Mobile Advertising; Mobile Apps; B2B Marketing; B2B Mobile
    Geographies: Worldwide; United States
    Context: Business-to-business (B2B) buyers are spending increasingly more time on their mobile devices for work, but a disconnect remains between buyers’ expectations for mobile experiences and what B2B marketers are delivering to their audience.
    Publication Date: 12/21/2016
    Topics: Digital Advertising
    Geographies: United States
    Industries: Healthcare & Pharma; Travel; Consumer Electronics; Media & Entertainment; Financial Services; Automotive; Retail; Telecom; Consumer Products (CPG)
    Context: US industries will collectively spend $72.09 billion on paid digital advertising in 2016, up from $59.82 billion in 2015.
    Publication Date: 12/14/2016
    Topics: Total Media Ad Spending; Digital Advertising; Digital Display Ad Spending; Digital Ad Spending; Classified Ad Spending; Mobile Ad Spending; Search Ad Spending
    Geographies: Argentina; Brazil; Chile; Mexico
    Context: An in-depth look at total media, digital and mobile ad spending figures for four key Latin American markets—Argentina, Brazil, Chile and Mexico.
    Publication Date: 12/12/2016
    Topics: Pay TV; Digital Ad Spending; Digital Video Ad Spending; TV Ad Spending; Connected TVs; Digital Video Advertising; TV Advertising
    Geographies: United States
    Context: TV ads are still sold along standard age and gender lines, despite more sophisticated secondary targeting options offered by TV networks. eMarketer canvassed industry experts to determine just how close secondary targets are to also becoming currency.
    Publication Date: 12/9/2016
    Topics: Digital Video; Mobile Messaging; Social Media Marketing; Mobile Social Media; Digital Video Advertising; Influencer Marketing
    Geographies: United States
    Context: eMarketer predicts what’s in store for the rapidly changing, quickly growing area of social media marketing and advertising.
    Publication Date: 12/8/2016
    Topics: Digital Advertising; Internet Activities; Internet Users; Mobile Advertising; Digital Ad Spending; Digital Shoppers & Buyers; Mobile Users; Ecommerce Sales; Mobile Ad Spending
    Geographies: Argentina; Brazil; China; Worldwide; India; Indonesia; Mexico; Russia; South Korea; Spain; United States
    Industries: Digital Travel
    Context: This StatPack provides a visual overview of eMarketer’s first estimate of the 10 fastest growing digital economies worldwide.
    Publication Date: 12/8/2016
    Topics: Digital Advertising; Internet Activities; Internet Users; Mobile Advertising; Digital Ad Spending; Digital Shoppers & Buyers; Mobile Users; Ecommerce Sales; Mobile Ad Spending
    Geographies: Brazil; China; Germany; Worldwide; India; Indonesia; Japan; Mexico; Russia; United Kingdom; United States
    Industries: Digital Travel
    Context: This StatPack provides a visual overview of eMarketer’s key worldwide projections for 2017 and our first estimate of the Top 10 digital economies worldwide.
    Publication Date: 12/8/2016
    Topics: Digital Advertising; Internet Activities; Internet Users; Mobile Advertising; Digital Ad Spending; Digital Shoppers & Buyers; Mobile Users; Ecommerce Sales; Mobile Ad Spending
    Geographies: Argentina; Brazil; China; Germany; Worldwide; India; Indonesia; Japan; Mexico; Russia; South Korea; Spain; United Kingdom; United States
    Industries: Digital Travel
    Context: These two StatPacks present eMarketer’s projections for the top 10 digital countries worldwide and the 10 fastest growing digital economies worldwide in 2017.
    Publication Date: 12/5/2016
    Topics: Digital Video; Consumer Behavior; Digital Privacy & Security; Mobile Messaging; Mobile Social Media; Ad Blocking; Virtual & Augmented Reality; Influencer Marketing; Artificial Intelligence (AI)
    Geographies: Worldwide; United States
    Industries: Groceries
    Context: eMarketer unveils its annual predictions for the coming year: 10 things that will (or won’t) happen in 2017.
    Publication Date: 12/2/2016
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Time Spent with Media; Digital Video Advertising; Programmatic Ad Spending
    Geographies: United States
    Context: The US digital video industry continues to show robust health, as measured by connected TV, smart TV and over-the-top (OTT) video usage as well as data on monetization, audience engagement, and device and content platforms.
    Publication Date: 11/29/2016
    Topics: Digital Ad Spending; Programmatic Ad Spending; Ad Blocking; Viewability
    Geographies: United Kingdom
    Context: Digital formats already account for over half of all media ad spending in the UK, and this proportion will continue to rise. But as investment has grown, digital advertising has come under the microscope, with negative headlines a staple of 2016.
    Publication Date: 11/22/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending; Programmatic Ad Spending
    Geographies: France; Germany; Italy; Spain; United Kingdom; Western Europe
    Context: Western Europe’s digital advertising market will be worth $35.16 billion in 2016, eMarketer estimates. The UK will account for nearly 42% of that total; Germany will rank second and France third. In 2020, regional spending will approach $45 billion.
    Publication Date: 10/25/2016
    Topics: Mobile Advertising; Geolocation; Mobile Apps; Big Data
    Geographies: United States
    Context: Consumers and businesses alike are enjoying the benefits of mobile location services, as evidenced by the rapid adoption of location-centric apps like Pokémon Go and the uptick in spending on locally targeted mobile ads.
    Publication Date: 10/20/2016
    Topics: Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
    Geographies: China
    Context: Marketers are increasingly turning to programmatic methods to buy digital display advertising in China, especially mobile and video ads. They are pairing programmatic with related data and technology to refine the ways they reach consumers.
    Publication Date: 10/18/2016
    Topics: Digital Video Ad Spending; Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Ad Spending
    Geographies: Canada
    Context: By 2018, nearly three-quarters of digital display ad dollars devoted to reaching audiences in Canada will transact programmatically, a development fueled by strong growth in both private marketplace and programmatic direct deals.
    Publication Date: 10/10/2016
    Topics: Brand Marketing; Digital Advertising; Digital Video Advertising; Digital Display Advertising; Digital Media Buying; Native Advertising; Viewability
    Geographies: Worldwide; United Kingdom; United States
    Context: Brands want attention from consumers in a world of digital distractions, so some platforms and publishers are trying to give them just that: selling digital ads based on audience time spent and engagement, not impressions.
    Publication Date: 10/7/2016
    Topics: Digital Advertising; Digital Content; Mobile Devices; Radio; Radio Ad Spending; Media Consumption
    Geographies: Worldwide; United States
    Industries: Media & Entertainment
    Context: The facts and figures you need to know about the rise of podcasts in the US, along with estimates of future trends.
    Publication Date: 10/4/2016
    Topics: B2B Marketing; B2B Social Media; Content Marketing; Native Advertising; Virtual & Augmented Reality
    Geographies: Canada
    Context: Brand storytelling through content marketing has proven to be an effective and highly rated activity for digital marketers in Canada.
    Publication Date: 10/3/2016
    Topics: Mobile Advertising; Performance Benchmarks; Digital Video Advertising
    Geographies: United States
    Context: Cross-platform video advertising is the new norm as marketers and agencies distribute ads across multiple devices and content venues. However, obstacles remain before the industry can realize the full value of an increasingly connected, but fragmented, audience.
    Publication Date: 9/27/2016
    Topics: Pay TV; Video-on-Demand (VOD); Digital Ad Spending; Digital Video Ad Spending; TV Ad Spending; Connected TVs; Time Spent with Media; Digital Video Advertising; TV Advertising
    Geographies: United States
    Context: The recent upswing in TV ad spending has likely been buoyed by an increase in total ad outlays, vs. a mass return to the first screen by advertisers. But time and improved TV-digital attribution measurement will help settle the matter for certain.
    Publication Date: 9/26/2016
    Topics: Digital Video Ad Spending; Performance Benchmarks; Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Ad Spending
    Geographies: United States
    Context: By 2018, 82.0% of US digital display ad spending will be transacted programmatically, with use particularly strong for buying mobile and video inventory and for more private transaction setups, such as programmatic direct.
    Publication Date: 9/21/2016
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Time Spent with Media; Digital Video Advertising; Programmatic Ad Spending
    Geographies: United States
    Context: The US digital video industry continues to show robust health as measured by such indicators as ad spending, subscription spending, viewership and adoption of emerging channels such as social video and live streaming.
    Publication Date: 9/19/2016
    Topics: Mobile Advertising; Mobile Apps; Performance Benchmarks
    Geographies: Worldwide
    Context: Competition in the app stores is at an all-time high and retention rates are at an all-time low. The continued rise in app downloads is being driven mostly by paid media. Social media, search and video ads served to mobile devices are most effective for acquiring quality users.
    Publication Date: 9/15/2016
    Topics: Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
    Geographies: United Kingdom
    Context: eMarketer’s latest UK programmatic ad spending forecast update paints a picture of a rapidly maturing market. This year, 70% of all UK digital display ad spend will flow through programmatic pipes, and that proportion will pass three-quarters next year.
    Publication Date: 9/13/2016
    Topics: Mobile Advertising; Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
    Geographies: Germany
    Context: eMarketer’s first-ever estimates of programmatic ad spending in Germany put outlays at €797.2 million ($884.5 million) in 2016—41.0% of total digital display spending. The initial focus on open, real-time auctions is currently shifting to other types of programmatic trading.
    Publication Date: 9/12/2016
    Topics: Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
    Geographies: France
    Context: eMarketer’s first-ever estimates of programmatic ad spending in France put outlays in 2016 at €555.6 million ($616.4 million), or 64.0% of all spending on digital display ads. Within programmatic, investment is gradually moving away from open, real-time auctions to other types of transactions.
    Publication Date: 9/8/2016
    Topics: Digital Advertising; Media Consumption; Virtual & Augmented Reality
    Geographies: Worldwide; United States
    Context: Haven’t had time to catch up on the major developments and trends in virtual reality (VR) and augmented reality (AR) over the past few months? Check out our in-depth analysis of the latest immersive tech news and research.
    Publication Date: 9/1/2016
    Topics: Total Media Ad Spending; Digital Advertising; TV; Digital Ad Spending; Radio; Newspapers; Magazines; Mobile Ad Spending
    Geographies: Argentina; Australia; Brazil; China; Colombia; Denmark; Finland; France; Germany; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; Thailand; United Kingdom
    Industries: Healthcare & Pharma; Travel; Consumer Electronics; Media & Entertainment; Financial Services; Automotive; Technology; Retail; Telecom; Consumer Products (CPG); Groceries; Restaurants & Dining
    Context: In key regions across the globe, digital ad spending’s share of total media ad expenditures continues to rise.
    Publication Date: 8/29/2016
    Topics: Mobile Advertising; Digital Video Advertising; Ad Blocking; Viewability
    Geographies: United States
    Context: Ad fraud costs digital ad buyers and sellers in the US billions of dollars annually, in spite of improved detection practices. And now, more sophisticated fraud methods are causing problems for mobile apps, video ads and engagement metrics.
    Publication Date: 8/25/2016
    Topics: Digital Video; Digital Video Ad Spending; Digital Video Advertising
    Geographies: United States
    Context: Advertising industry professionals discuss their views of video ad effectiveness on a range of digital and traditional platforms, including YouTube, Facebook, Snapchat, Instagram, subscription video-on-demand (SVOD), connected TV and linear TV.
    Publication Date: 8/24/2016
    Topics: Mobile Advertising; Mobile Users; Time Spent with Media; Mobile Ad Spending
    Geographies: Canada
    Context: As smartphone adoption climbs north of 75% of mobile phone users in Canada, brand marketers are improving their effectiveness through mobile-specific ad vehicles.
    Publication Date: 8/18/2016
    Topics: Social Media Users; Mobile Messaging; Social Media Marketing; Mobile Social Media; Digital Video Advertising
    Geographies: United States
    Context: eMarketer expects many US advertisers to reallocate display and social ad budgets over the next two years to Snapchat. This report includes an overview of the company’s advertising business and new eMarketer forecasts for US Snapchat users and Snapchat net US mobile display ad revenues.
    Publication Date: 7/26/2016
    Topics: Digital Video; Digital Video Ad Spending; Mobile Video; Digital Video Advertising; Native Advertising; Ad Blocking; Viewability
    Geographies: United States
    Context: US native ad spending will grow at double-digit rates through the end of the decade, even as the format stirs up concerns about blurred lines between editorial and paid content, and skeptics raise doubts about its ability to fend off ad blocking.
    Publication Date: 7/12/2016
    Topics: Cost per Thousand (CPM); Digital Advertising; Mobile Advertising; Digital Ad Spending; Cost per Click (CPC); Digital Media Buying; Programmatic Ad Spending
    Geographies: Worldwide; United States
    Context: This StatPack provides a visual overview of trends in display, video and social advertising CPMs, both in the US and worldwide.
    Publication Date: 7/11/2016
    Topics: Mobile Advertising; Smartphones; Mobile Internet; Mobile Users; Mobile Ad Spending; Smartphone Users
    Geographies: Colombia
    Context: This report takes a look at mobile and smartphone usage in Colombia, as well as mobile ad spending by format, device, channel and operating system.
    Publication Date: 7/7/2016
    Topics: Digital Advertising; Content Marketing; Sponsorship; Native Advertising
    Geographies: France; Germany; Italy; Spain; United Kingdom; United States
    Context: Native advertising—paid digital ad placements that look like organic content—is growing in popularity, as marketers strive to reach consumers without irritating them. Spending on native ads in Europe is expected to rise by double digits annually through 2020.
    Publication Date: 7/6/2016
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; TV Ad Spending; Connected TVs; Programmatic Ad Spending
    Geographies: Worldwide; United States
    Context: eMarketer examines growth estimates and key drivers for addressable and programmatic TV, over-the-top (OTT) and interactive TV (iTV).
    Publication Date: 7/5/2016
    Topics: Mcommerce; Mobile Advertising; Mobile Messaging; Mobile Social Media
    Geographies: United States
    Context: This year, more than 105 million people in the US will use Facebook Messenger. This report separates the reality from the hype and shows how marketers can use Messenger for customer service, ecommerce, content delivery and advertising.
    Publication Date: 6/27/2016
    Topics: Mobile Advertising; Mobile Internet; Mobile Users; Tablets; Mobile Ad Spending; Smartphone Users
    Geographies: Mexico
    Context: Increased use of smartphones and less-expensive wireless rates are helping to increase mobile internet usage in Mexico.
    Publication Date: 6/16/2016
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Time Spent with Media; Digital Video Advertising; Programmatic Ad Spending
    Geographies: United States
    Context: The US digital video industry continues to exhibit solid growth, as measured by ad spending, subscription monetization, time-spent viewing, total viewership, content development, emerging platforms and innovation in social and live video services.
    Publication Date: 6/8/2016
    Topics: Digital Advertising; Digital Ad Spending; Social Media Ad Spending
    Geographies: Canada
    Context: eMarketer’s “Canada Digital Advertising Scorecard 2016” used surveys and interviews with 30 agencies and brands to rate the effectiveness of major digital ad formats and channels in Canada.
    Publication Date: 6/6/2016
    Topics: Digital Advertising; Marketing Spending; Targeting; Performance Benchmarks; Multichannel Marketing; Big Data; Marketing Technology
    Geographies: Worldwide; United States
    Context: Multichannel marketing is a must, but pulling it off is no small feat. Marketers that take a more audience-centric approach, integrate channels, craft relevant messages and use multichannel attribution will have a leg up on others.
    Publication Date: 5/25/2016
    Topics: Digital Video; TV; Digital Video Ad Spending; TV Ad Spending; Mobile Ad Spending; TV Advertising
    Geographies: United States
    Context: The facts and figures you need to know about TV and digital video in the US, now and for the future. Bookmark the StatPack page to keep these numbers and findings handy throughout the year.
    Publication Date: 5/19/2016
    Topics: Digital Video; TV; Mobile Video; Social Media Marketing; Social Media Ad Spending; Digital Video Advertising; TV Advertising
    Geographies: United States
    Context: Facebook, Twitter, Instagram and Snapchat have changed video advertising through features like autoplay, vertical video and live streaming. The impact on YouTube is becoming clear, and now the social properties are taking aim at an even bigger prize: TV.
    Publication Date: 5/12/2016
    Topics: Digital Advertising; Digital Ad Spending
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: Digital ad spending in the healthcare and pharma sector will reach $1.93 billion in 2016, up 15.4% from 2015. Gains will be attributed to higher outlays on mobile search and display, and business-to-business (B2B) spending shifting to digital.
    Publication Date: 5/12/2016
    Topics: Digital Display Ad Spending; Digital Ad Spending; Digital Video Ad Spending; Social Media Marketing; Mobile Ad Spending; Search Ad Spending; Social Media Ad Spending; Programmatic Ad Spending
    Geographies: United States
    Industries: Media & Entertainment
    Context: Both the media and entertainment categories are expected to record double-digit growth in digital ad spending this year. Combined, the two industries are poised to invest $7.34 billion on digital advertising in 2016, spurred by consumers’ increased consumption of news and entertainment via the internet.
    Publication Date: 5/12/2016
    Topics: Digital Video; Digital Advertising; Computers; Digital Ad Spending; Mobile Users; Programmatic Advertising; Programmatic Ad Spending
    Geographies: United States
    Industries: Healthcare & Pharma; Travel; Consumer Electronics; Media & Entertainment; Financial Services; Automotive; Retail; Telecom; Consumer Products (CPG)
    Context: US industries will collectively spend more than $68 billion on paid digital advertising in 2016, continuing a trend of robust growth.
    Publication Date: 5/12/2016
    Topics: Digital Display Ad Spending; Digital Ad Spending; Digital Video Ad Spending; Social Media Marketing; Mobile Ad Spending; Search Ad Spending; Programmatic Ad Spending
    Geographies: United States
    Industries: Automotive
    Context: The US auto industry will spend $8.71 billion on digital ads in 2016, on the heels of record vehicle sales over the past year. Outlays are forecast to reach $14.14 billion by 2020.