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Ad Spending (144)
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Industry

Demographics

132 Results
Type:
Report
Topic: Advertising
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    Publication Date: 5/21/2018
    Topics: Mobile Advertising; Mobile Apps
    Geographies: United States
    Context: Mobile apps are eating the world, and marketers need to get on board. This report provides an overview of paid and organic app user acquisition strategies, as well as some problems related to attribution and ad fraud.
    Publication Date: 5/7/2018
    Topics: TV Advertising
    Geographies: United States
    Context: Advanced targeting on TV and cross-screen placement of video ads are hot advertising topics. This report examines their likely influence on deals conducted during the 2018-2019 TV Upfronts, Digital NewFronts and beyond
    Publication Date: 5/3/2018
    Topics: Digital Advertising
    Geographies: Worldwide
    Context: More than half of all programmatic ad spending around the world goes to the “ad tech tax,” leaving less than 40% to go to working media. Advertisers looking for transparency are considering blockchain as a technological solution for this and other problems.
    Publication Date: 4/30/2018
    Topics: Digital Video; Mobile Video; Digital Video Ad Spending; Digital Video Advertising; Pay TV; Video-on-Demand (VOD); Connected TVs
    Geographies: United States
    Context: Digital video spending is growing on both ad-supported and subscription-based platforms, while TV ad spending will decrease for the first time since the Great Recession. Time spent on each of those mediums is following similar patterns.
    Publication Date: 4/26/2018
    Topics: Total Media Ad Spending; Traditional Media Advertising; Digital Ad Spending; Mobile Ad Spending
    Geographies: Latin America; Argentina; Brazil; Chile; Colombia; Mexico; Peru
    Context: This report provides an in-depth analysis of eMarketer’s latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in Latin America.
    Publication Date: 4/12/2018
    Topics: Mobile Users; Mobile Advertising; Mobile Ad Spending
    Geographies: United States
    Context: All the mobile stats you need to sense-check, justify or adjust your business plans are now in one place. Bookmark the StatPack page to keep these key estimates handy throughout the year.
    Publication Date: 4/10/2018
    Topics: Native Advertising
    Geographies: Worldwide; United States
    Context: US advertisers will spend $32.90 billion on native ads in 2018, representing more than 58% of the digital display market. The typical native ad is likely to be bought on a social site, served to a mobile device and transacted programmatically.
    Publication Date: 4/5/2018
    Topics: Programmatic Ad Spending; Digital Display Ad Spending; Digital Video Ad Spending; Native Advertising; Mobile Ad Spending
    Geographies: United States
    Context: Nearly $47 billion in US digital ad spending will transact programmatically in 2018. By 2020, programmatic will account for 86.2% of digital display ad dollars. What’s driving spend? Read on for eMarketer’s latest US programmatic forecast.
    Publication Date: 3/22/2018
    Topics: Cost per Thousand (CPM); Digital Advertising; Mobile Advertising; Digital Ad Spending; Cost per Click (CPC); Digital Media Buying; Programmatic Advertising
    Geographies: Worldwide; United States
    Context: This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.
    Publication Date: 3/12/2018
    Topics: Digital Advertising
    Geographies: United States
    Industries: Media & Entertainment
    Context: As digital content becomes commoditized, publishers consider ways to prove value to advertisers. Valuing the consumer is a good start.
    Publication Date: 3/1/2018
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Digital Video Advertising
    Geographies: United States
    Context: The video industry finished 2017 with significant momentum across ad spending and usage, including growth among emerging over-the-top (OTT) video aggregators and subscription video on-demand (SVOD) services. While the overall picture is rosy, concerns about brand safety continue to swirl around Google and Facebook.
    Publication Date: 2/26/2018
    Topics: Mobile Advertising; Geolocation; Local Advertising
    Geographies: United States
    Context: In the past year, marketers have become more savvy about location data and services based on that information. This report reveals what marketers need to know about consumer attitudes toward location data, its quality and key tips about location-based marketing.
    Publication Date: 2/22/2018
    Topics: Digital Video; Digital Video Ad Spending; Mobile Video; Digital Video Advertising
    Geographies: United States
    Context: As the digital video industry grows in size and complexity, recommended best practices span a wide range of media types, ad formats, purchasing methods, devices and content platforms.
    Publication Date: 2/20/2018
    Topics: Digital Advertising; Targeting; Digital Privacy & Security; Consumer Attitudes on Marketing; Digital Media Buying
    Geographies: Worldwide
    Context: In May 2018, all multinational marketers will have to comply with the EU’s General Data Protection Regulation (GDPR), which governs consumer data collection, storage and usage practices. Many are still unsure what they need to do to get ready.
    Publication Date: 2/6/2018
    Topics: Brand Marketing; Digital Advertising
    Geographies: Worldwide; United States
    Context: The past 18 months have been full of brand safety controversies, and marketers have woken up to the need to pay more attention to—and exercise control over—the digital environments their brands are appearing in.
    Publication Date: 2/1/2018
    Topics: Digital Video; Computers; Consumer Behavior; Mobile Advertising; Mobile Devices; Mobile Video; Media Consumption; Consumer Attitudes on Marketing; Mobile Payments; Digital Video Advertising; Personalization
    Geographies: United Kingdom
    Context: This report covers the key digital trends that will impact the UK in 2018. Mobile’s influence will continue to be significant, as well as growing calls for transparency—for both consumers and industry players.
    Publication Date: 1/31/2018
    Topics: Mobile Advertising; Real-Time Bidding (RTB); Programmatic Ad Spending; Viewability
    Geographies: France
    Context: eMarketer’s updated estimates for programmatic ad spending in France reveal a rapidly maturing market. In 2018, 78.5% of all outlays on digital display ads will be programmatic; that share will climb to 81.5% in 2019.
    Publication Date: 1/30/2018
    Topics: Mobile Advertising; Geolocation; Viewability
    Geographies: United States
    Context: Despite mobile advertising’s explosive growth, advertisers remain concerned about measurement and targeting in such an environment. This report looks at eight major challenges they face.
    Publication Date: 1/24/2018
    Topics: Mobile Advertising; Digital Video Advertising; Real-Time Bidding (RTB); Programmatic Ad Spending; Viewability
    Geographies: Germany
    Context: Germany’s programmatic market continues to gain momentum. Automated buying and selling of display ads in the country will account for an estimated €1.44 billion ($1.59 billion) in spending in 2018—nearly 30% more than in 2017.
    Publication Date: 1/22/2018
    Topics: Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
    Geographies: China
    Context: In 2017, programmatic ad spending in China totaled $16.69 billion (RMB110.90 billion), up 48.6% over 2016. Programmatic ad offerings from Baidu, Alibaba and Tencent (BAT) will continue to drive spending.
    Publication Date: 12/21/2017
    Topics: Digital Display Ad Spending; TV Ad Spending; Performance Benchmarks; Mobile Ad Spending; Social Media Ad Spending; Programmatic Ad Spending
    Geographies: United States
    Context: US advertisers will spend almost $48 billion on digital display advertising in 2018. Where will those dollars go, and what can buyers and sellers expect? Read on.
    Publication Date: 12/20/2017
    Topics: Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
    Geographies: United Kingdom
    Context: eMarketer’s latest UK programmatic ad spend forecast indicates that strong growth remains. This year, 79% of all digital display ad spend will flow through programmatic pipes, and that will rise to 84.5% by 2019.
    Publication Date: 12/14/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Time Spent with Media; Mobile Ad Spending; Programmatic Ad Spending
    Geographies: Canada
    Context: An overview of eMarketer’s latest figures for consumer time spent with media and ad spending by media in Canada.
    Publication Date: 12/13/2017
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Digital Video Advertising
    Geographies: United States
    Context: The US digital video industry continues to show solid growth, as measured by ad spending, time spent with media and other key barometers. However, some digital media companies are struggling with video monetization in the face of the Google-Facebook duopoly.
    Publication Date: 12/8/2017
    Topics: Digital Advertising; Digital Ad Spending; B2B Marketing; Mobile Ad Spending; Digital Media Buying; Big Data; Marketing Technology; Programmatic Advertising
    Geographies: United States
    Context: US business-to-business (B2B) advertisers will spend over $4 billion on digital advertising in 2017, with the majority going to desktop/laptop formats.
    Publication Date: 12/7/2017
    Topics: Digital Advertising; Time Spent with Media
    Geographies: United States
    Context: Google and Facebook, taken together, will account for about 63% of US digital ad revenues this year—and their share is growing. But consumers continue to spend plenty of their time and attention on other sites, and it’s still important for brands to work with other publishers and platforms to reach them.
    Publication Date: 12/5/2017
    Topics: Digital Video Ad Spending; Digital Video Advertising; Programmatic Advertising; Programmatic Ad Spending
    Geographies: United States
    Context: Cross-platform video advertising presents an opportunity to bridge the divide between digital video and traditional TV, but many hurdles stand in the way, including device and platform fragmentation, lack of scale in connected TV, and technical and workflow issues.
    Publication Date: 11/30/2017
    Topics: Digital Video; Connected TVs; Programmatic Advertising; TV Advertising
    Geographies: Worldwide; United States
    Context: As more viewers spend more of their time watching programs via connected TVs and over-the-top (OTT) video services, advertisers are becoming more eager to be there, too. And, increasingly, they hope to place their ads programmatically.
    Publication Date: 11/2/2017
    Topics: Out-of-Home Ad Spending; Geolocation; Traditional Media Advertising
    Geographies: United Kingdom
    Context: UK digital out-of-home advertising is a growing market. It offers impact and unprecedented reach, all within a flexible and reportable framework. Further growth is expected as more innovation and cross-channel opportunities come to the fore.
    Publication Date: 11/1/2017
    Topics: Digital Video; TV; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Digital Video Advertising; TV Advertising
    Geographies: Worldwide
    Context: Ad industry professionals provide their insights on how to benchmark campaigns for maximum effectiveness, depending on the platform and device.
    Publication Date: 10/31/2017
    Topics: Digital Display Ad Spending; Digital Video Ad Spending; TV Ad Spending; Mobile Ad Spending; Programmatic Ad Spending
    Geographies: Worldwide; United States
    Context: By 2019, more than four in five US digital display ad dollars will transact programmatically. This report looks at the trends that will help programmatic ad spending go from $32.56 this year to $45.72 billion by 2019, while also breaking spending down by transaction type, format and device.
    Publication Date: 10/24/2017
    Topics: Digital Advertising
    Geographies: United States
    Industries: Retail
    Context: This year, Amazon will earn $1.65 billion in net US digital ad revenues, thanks to a massive audience and a trove of valuable data on shoppers and their habits.
    Publication Date: 10/10/2017
    Topics: Mobile Advertising; Mobile Ad Spending
    Geographies: Canada
    Context: Taking a look at eMarketer’s forecast for mobile in Canada, and discussing the new mobile opportunities for advertisers.
    Publication Date: 10/3/2017
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: Worldwide; United States
    Context: As publishers become more strategic with header bidding, advertisers are struggling to adjust to this increasingly popular programmatic setup. While there are some benefits, header bidding also introduces pricing and bidding challenges for buyers.
    Publication Date: 9/21/2017
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Digital Video Advertising
    Geographies: United States
    Context: YouTube’s revenue outlook is significantly higher than previously expected, reflecting a healthy market for video advertising. However, a rush to create and monetize video content across entertainment and news platforms could push up against the limits of what the market will bear.
    Publication Date: 8/28/2017
    Topics: Digital Video; TV; Digital Video Ad Spending; TV Ad Spending; Mobile Ad Spending; TV Advertising
    Geographies: Worldwide; United States
    Context: The facts and figures you need to know about TV and digital video in the US, now and for the future. Bookmark the StatPack page to keep these numbers and findings handy throughout the year.
    Publication Date: 8/24/2017
    Topics: Digital Video; Digital Advertising; Search; Digital Ad Spending; Mobile Ad Spending
    Geographies: United Kingdom
    Industries: Travel; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: eMarketer’s forecast of digital ad spending in the UK covers five key industries: automotive, CPG, financial services, retail and travel. Across all industries, mobile, digital video and social media strategies will drive spending increases over the forecast period.
    Publication Date: 8/15/2017
    Topics: Digital Video; TV; Digital Video Ad Spending; Mobile Video; Social Media Marketing; Mobile Social Media; Social Media Usage; Social Media Ad Spending; Digital Video Advertising
    Geographies: United States
    Context: Facebook, Twitter and Snapchat are snapping up TV-style programming in an attempt to become video destinations. This report details those plans and the video ad formats that come with them.
    Publication Date: 8/10/2017
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; TV Ad Spending; Connected TVs; Digital Video Advertising; Programmatic Ad Spending
    Geographies: Worldwide; United States
    Context: Growth estimates and the key near-term drivers for addressable, programmatic, and over-the-top (OTT) TV advertising.
    Publication Date: 7/20/2017
    Topics: Mcommerce; Mobile Advertising; Mobile Messaging; Social Media Marketing; Mobile Social Media; Mobile Payments
    Geographies: Worldwide
    Context: An in-depth look at how businesses worldwide are using four of the leading messaging apps—WeChat, Facebook Messenger, Line and WhatsApp.
    Publication Date: 7/5/2017
    Topics: Digital Video Ad Spending; Mobile Video; Programmatic Ad Spending
    Geographies: United States
    Context: Out-stream video advertising—defined as video units served in nonvideo environments such as text articles, games and social feeds—has emerged as a high-CPM format for publishers with limited video content.
    Publication Date: 6/28/2017
    Topics: Digital Advertising; TV; Targeting; Multichannel Marketing
    Geographies: United States
    Context: Marketers are pushing for a more omnichannel, holistic view of their audiences, and that vision requires integrating audience insights from three core areas: TV, digital and in-store. Integration, however, poses substantial challenges.
    Publication Date: 6/26/2017
    Topics: Video-on-Demand (VOD); Digital Video Advertising
    Geographies: United States
    Context: Recent data show that digital video ad spending is growing faster than previously forecast. Meanwhile, new subscription-based services are coming online as people spend more time with digital and less with TV.
    Publication Date: 6/21/2017
    Topics: Consumer Attitudes on Marketing; Ad Blocking
    Geographies: Worldwide
    Context: Internet users aren’t in love with the current state of digital advertising, and many have decided to take control by enabling ad blockers. This has pushed publishers and other digital media partners to respond in turn.
    Publication Date: 6/19/2017
    Topics: Digital Advertising; Computers
    Geographies: United States
    Industries: Healthcare & Pharma; Travel; Consumer Electronics; Media & Entertainment; Financial Services; Automotive; Retail; Telecom; Consumer Products (CPG)
    Context: US industries will collectively spend $83.00 billion on paid digital advertising in 2017, up from $71.60 billion in 2016.
    Publication Date: 6/5/2017
    Topics: Digital Advertising; Internet Users; Ad Blocking
    Geographies: France; Germany; United Kingdom
    Context: Internet users who block ads are a major headache for digital media owners reliant on ad revenues, and for brands hoping to reach those audiences. As ad blocking spreads in France, Germany and the UK, a long-term solution is still some distance away.
    Publication Date: 5/24/2017
    Topics: Digital Advertising; Performance Benchmarks
    Geographies: United States
    Context: There are multiple ways to commit ad fraud: These are the most common.
    Publication Date: 5/24/2017
    Topics: Digital Advertising; Performance Benchmarks; Programmatic Advertising
    Geographies: United States
    Context: Buyers and sellers now have to worry about more advanced forms of fraud siphoning away digital display ad dollars. This report explores how much fraud there is, how it’s affecting buyers and sellers, and what is being done to combat it.
    Publication Date: 5/18/2017
    Topics: Mobile Advertising; Mobile Users; Mobile Ad Spending
    Geographies: United States
    Context: All the mobile stats you need to sense-check, justify or adjust your business plans are now in one place. Bookmark the StatPack page to keep these key estimates handy throughout the year.
    Publication Date: 4/18/2017
    Topics: Programmatic Ad Spending
    Geographies: United States
    Context: Nearly four of every five US digital display ad dollars are already traded via automation. But for mature buyers and sellers, programmatic is about more than automation: It is a means of controlling ads and fine-tuning the audiences they reach.