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221 Results
Type:
Interview
Topic: Advertising
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 7/28/2017
    Name: Jennifer Tang
    Title: CEO
    Company: Dentsu Aegis Network Taiwan
    Topics: Digital Display Ad Spending; Digital Video Advertising
    Geographies: Taiwan
    Context: Jennifer Tang, CEO of Dentsu Aegis Network Taiwan, discusses the pressure to improve the country's digital advertising industry.
    Publication Date: 7/28/2017
    Name: Adam Aston
    Title: Vice President and Executive Editorial Director, T Brand Studio
    Company: The New York Times
    Topics: Content Marketing; Native Advertising; Personalization
    Geographies: United States
    Context: Adam Aston, vice president and executive editorial director of T Brand Studio at The New York Times, shares a publisher's perspective on native advertising.
    Publication Date: 7/13/2017
    Name: Matt Harty
    Title: Senior Vice President, Asia-Pacific
    Company: The Trade Desk
    Topics: Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Matt Harty, senior vice president of Asia-Pacific for demand-side platform The Trade Desk, discusses what's driving the growth of programmatic in Asia-Pacific.
    Publication Date: 7/10/2017
    Name: Gulshan Verma
    Title: Chief Revenue Officer
    Company: Times Internet
    Topics: Digital Advertising; Marketing Technology
    Geographies: India
    Industries: Media & Entertainment
    Context: Gulshan Verma, chief revenue officer of Times Internet, discusses the company's expansion into digital services like food delivery and financial tools, and dissects the trends driving digital advertising growth in India.
    Publication Date: 7/6/2017
    Name: Nick Johnson
    Title: Senior Vice President, Digital Ad Sales Strategy
    Company: Turner Ad Sales
    Topics: Digital Advertising; Digital Video Advertising
    Geographies: United States
    Context: Nick Johnson, senior vice president of digital ad sales strategy at Turner Ad Sales, discusses how CNN approaches video advertising in an era of high, yet fragmented, video viewership.
    Publication Date: 6/27/2017
    Name: Andrew Colberg-Amador
    Title: Senior Vice President, Strategy and Analysis
    Company: DigitasLBi
    Topics: Geolocation; Performance Benchmarks; TV Advertising
    Geographies: United States
    Context: Andrew Colberg-Amador, senior vice president of strategy and analysis at DigitasLBi, discusses the capabtilities and challenges of the solutions used by marketers today to integrate TV, digital and in-store data.
    Publication Date: 6/23/2017
    Name: Vish Oza
    Title: Director, Product Management
    Company: Convertro
    Topics: Digital Advertising; Performance Benchmarks; Multichannel Marketing
    Geographies: United States
    Context: Vish Oza, director of product management at Convertro, explains why true integration of digital, in-store and TV data is no longer a pipe dream.
    Publication Date: 6/23/2017
    Name: Michael Greene
    Title: Vice President, Product Strategy
    Company: AudienceScience
    Topics: Performance Benchmarks; Multichannel Marketing; Big Data; TV Advertising
    Geographies: United States
    Context: Michael Greene, vice president of product strategy at AudienceScience, discusses how far along marketers are in their journey to integrate TV, digital and in-store data.
    Publication Date: 6/23/2017
    Name: Neil Sweeney
    Title: Founder and CEO
    Company: Freckle IoT
    Topics: Mobile Advertising; Targeting; Geolocation; Multichannel Marketing
    Geographies: United States
    Context: Neil Sweeney, founder and CEO of Freckle IoT, discusses why marketers need to pause before they use location data for in-store attribution.
    Publication Date: 6/15/2017
    Name: Mark Book
    Title: Vice President and Group Director, Digitas Videos
    Company: DigitasLBi
    Topics: Digital Video Advertising
    Geographies: United States
    Context: Mark Book, vice president and group director of Digitas Videos at DigitasLBi, discusses what metrics the agency uses to measure success in the out-stream video arena.
    Publication Date: 6/13/2017
    Name: Humphrey Ho
    Title: Managing Director
    Company: Hylink USA
    Topics: Video-on-Demand (VOD); Paid Content; Digital Video Advertising
    Geographies: China
    Context: Humphrey Ho, managing director of Hylink’s US office, discusses why consumers in China want to pay for video content, and what this means for advertisers.
    Publication Date: 6/1/2017
    Name: Julian Childs
    Title: Managing Director, UK and Europe
    Company: Business Insider
    Topics: Digital Content; Ad Blocking
    Geographies: United Kingdom
    Context: Julian Childs, managing director of UK and Europe for Business Insider, discusses the contrast between ad blocking in the desktop and mobile environments.
    Publication Date: 5/31/2017
    Title: Eight digital ad industry executives on the front line of the ad blocking crisis in the UK
    Topics: Digital Advertising; Mobile Advertising; Ad Blocking
    Geographies: United Kingdom
    Context: Eight digital ad industry executives discuss the extent of ad blocking in the UK, its impact on existing business models, and how publishers and advertisers are attempting to counter the threat.
    Publication Date: 5/30/2017
    Name: Mayur Upadhyaya
    Title: Senior Director Advanced
    Company: Janrain
    Topics: Digital Privacy & Security; Ad Blocking
    Geographies: Europe
    Context: Consumers in Europe aren’t just using ad blockers to get rid of annoying pop-ups. Mayur Upadhyaya, senior director advanced at Janrain, discusses another concern that has driven the rise of ad blocking in the region.
    Publication Date: 5/25/2017
    Name: Brian Kane
    Title: Co-Founder and COO
    Company: Sourcepoint
    Topics: Ad Blocking
    Geographies: France; Germany; United Kingdom
    Context: Brian Kane, co-founder and COO at Sourcepoint, tells eMarketer about what publishers can do to help eliminate consumers’ need for ad blockers.
    Publication Date: 5/17/2017
    Name: Tanuj Joshi
    Title: Vice President, Strategic Enablement
    Company: MediaMath
    Topics: Digital Advertising; Mobile Advertising; Programmatic Advertising
    Geographies: United States
    Industries: Advertising Agencies
    Context: Tanuj Joshi, vice president of strategic enablement at MediaMath, talks about tackling ad fraud as the internet continues to expand.
    Publication Date: 5/16/2017
    Name: Patrick Hopf
    Title: Co-Founder and President
    Company: SourceKnowledge
    Topics: Digital Advertising; Programmatic Advertising
    Geographies: United States
    Context: Patrick Hopf, co-founder and president of performance-based marketing provider SourceKnowledge, discusses why ad fraud and brand safety remain top concerns in the digital advertising industry.
    Publication Date: 5/15/2017
    Name: Duncan McCall
    Title: CEO
    Company: PlaceIQ
    Topics: Targeting; Local Advertising
    Geographies: United States
    Context: PlaceIQ CEO Duncan McCall explains that although location data is often used to boost ad targeting precision, there are other areas of a retailer's business that can benefit.
    Publication Date: 5/10/2017
    Name: Galia Reichenstein
    Title: General Manager, US
    Company: Taptica
    Topics: Mobile Advertising; Performance Benchmarks; Programmatic Advertising
    Geographies: United States
    Context: Galia Reichenstein, general manager for the US at Taptica, talks about the growing complexities of mobile ad fraud, and what advertisers can do to better identify its presence.
    Publication Date: 5/9/2017
    Name: Shailin Dhar
    Title: Founder and Director, Research
    Company: Method Media Intelligence
    Topics: Mobile Advertising; Performance Benchmarks; Digital Video Advertising; Programmatic Advertising
    Geographies: United States
    Context: Shailin Dhar, founder and director of research at Method Media Intelligence, spoke with eMarketer's Lauren Fisher about how more sophisticated forms of ad fraud are hitting areas of high-value CPMs: video and mobile app environments.
    Publication Date: 5/4/2017
    Name: Rajiv Dingra
    Title: CEO and Founder
    Company: WATConsult
    Topics: Total Media Ad Spending; Digital Ad Spending; Social Media Marketing; Consumer Attitudes on Marketing; Traditional Media Advertising; Digital Video Advertising
    Geographies: India
    Context: Rajiv Dingra, CEO and founder of agency WATConsult, spoke with eMarketer about digital ad spending and digital video in India.
    Publication Date: 5/2/2017
    Name: Megan McGuire
    Title: Acquisition Marketing Manager
    Company: Chef’d
    Topics: Digital Advertising; Social Media Marketing
    Geographies: United States
    Context: Megan McGuire, acquisition marketing manager at meal subscription service Chef’d, talked about how her company is dealing with Facebook’s ad load ceiling—and why video ads may be Facebook’s path forward.
    Publication Date: 5/2/2017
    Name: Robin Monniere
    Title: Vice President, Brand Development and Customer Experience
    Company: Intact Insurance
    Topics: Local Advertising; TV Advertising
    Geographies: Canada
    Industries: Insurance
    Context: Intact Insurance's Robin Monniere, vice president of brand development and customer experience, and Sylvain Marcoux, director of product marketing for the Quebec region, discuss the most effective channels for targeting French Canadian audiences.
    Publication Date: 5/2/2017
    Name: Jessica Redler
    Title: Senior Manager, Digital Marketing and Social Media
    Company: Absolut Vodka (Pernod Ricard)
    Topics: Digital Advertising; Social Media Marketing; Digital Video Advertising
    Geographies: United States
    Context: Jessica Redler, senior manager of digital marketing and social media at Absolut Vodka, spoke with eMarketer about Facebook’s potential to be creative in developing new video ad formats.
    Publication Date: 5/1/2017
    Name: Courtney McKlveen
    Title: Vice President and Industry Lead, Retail, Travel and QSR
    Company: Yahoo
    Topics: Digital Retail Practices; Digital Advertising
    Geographies: United States
    Context: Courtney McKlveen, Yahoo’s vice president and industry lead of retail, travel and QSR (quick-service restaurants), discussed the unique way retailers have to approach digital advertising.
    Publication Date: 4/27/2017
    Name: Shuba Krishnan
    Title: Director, Business Development
    Company: Innity
    Topics: Digital Display Advertising; Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Shuba Krishnan, director of business development at ad tech firm Innity, discusses the challenges facing display advertising in Southeast Asia.
    Publication Date: 4/26/2017
    Name: Calvin Chan
    Title: COO
    Company: AdMaster
    Topics: Digital Advertising; Video-on-Demand (VOD); Viewability
    Geographies: China
    Context: Calvin Chan, COO of AdMaster, and Peiyu Ren, the advertising technology company's vice president of product, discuss the worsening digital ad fraud conditions in China, and what all players—marketers, ad tech service providers and publishers—need to do to improve the situation.
    Publication Date: 4/12/2017
    Name: Mike Isabella
    Title: Director, Customer Engagement
    Company: Timberland
    Topics: Mobile Advertising; Marketing Technology
    Geographies: United States
    Context: Mike Isabella, director of customer engagement at Timberland, and Daniel Meehan, founder and CEO of mobile advertising technology provider PadSquad, talked with eMarketer about custom ad formats—and why ad tech can no longer ignore creative.
    Publication Date: 4/7/2017
    Name: Bob Ray
    Title: Global CEO
    Company: DWA media
    Topics: Marketing Tactics; B2B Marketing; Programmatic Advertising; TV Advertising
    Geographies: United States
    Context: DWA media's global CEO Bob Ray and media director Whitney Powell talk about how business-to-business (B2B) advertisers are making the most of programmatic advertising for digital and TV.
    Publication Date: 4/7/2017
    Name: Amit Joshi
    Title: Director, Product and Data Science
    Company: Forensiq
    Topics: Mobile Advertising
    Geographies: United States
    Context: Amit Joshi, director of product and data science at fraud detection platform provider Forensiq talks about the growing sophistaction of in-app ad fraud.
    Publication Date: 4/5/2017
    Name: Marc Grabowski
    Title: Executive Vice President, Global Supply and Business Development
    Company: Criteo
    Topics: Programmatic Advertising
    Geographies: United States
    Context: Marc Grabowski, executive vice president of global supply and business development at ad retargeting firm Criteo, talks about header bidding and the importance of a user-level targeting approach to programmatic advertising.
    Publication Date: 4/5/2017
    Name: Richard Reeves
    Title: Managing Director
    Company: Association for Online Publishing (AOP)
    Topics: Performance Benchmarks; Ad Blocking
    Geographies: United Kingdom
    Context: Richard Reeves, managing director at the Association for Online Publishing (AOP), talks about the issues facing publishers, particularly relating to ad fraud and brand safety risks, as they move toward digital platforms.
    Publication Date: 4/4/2017
    Name: Yoav Oz
    Title: Co-Founder
    Company: Spotad
    Topics: Mobile Advertising; Big Data; Artificial Intelligence (AI)
    Geographies: China
    Context: Yoav Oz, co-founder of Spotad, which touts itself as the first Western demand-side platform (DSP) to enter China, talks about setting up in the country.
    Publication Date: 4/4/2017
    Name: Joshua Summers
    Title: CEO
    Company: clypd
    Topics: Targeting; Programmatic Advertising; Programmatic Ad Spending; TV Advertising
    Geographies: United States
    Context: Joshua Summers, CEO of television supply-side platform clypd, discusses the latest trends in programmatic TV.
    Publication Date: 4/3/2017
    Name: Dr. Erik Nylen
    Title: Data Scientist
    Company: Parsec Media
    Topics: Cost per Thousand (CPM); Digital Advertising; Mobile Advertising; Cost per Click (CPC); Digital Media Buying
    Geographies: United States
    Context: Parsec Media's Dr. Erik Nylen, data scientist, and Theodora Berenson, director of marketing, talk about how time is a better currency for buying mobile display ads than reach and frequency.
    Publication Date: 3/29/2017
    Name: Dr. Wendy Powell
    Title: Reader, Virtual Reality
    Company: University of Portsmouth
    Topics: Digital Video Advertising; Virtual & Augmented Reality
    Geographies: United Kingdom
    Context: Dr. Wendy Powell, a leading expert on virtual reality (VR) in the UK, spoke with eMarketer about how VR is finding its way into many aspects of our daily lives, and which aspects of VR are especially relevant to advertisers and marketers.
    Publication Date: 2/23/2017
    Name: Chris Welsh
    Title: Vice President, TV and Sport, EMEA
    Company: MPP Global Solutions
    Topics: Digital Video; TV; Digital Video Advertising; TV Advertising
    Geographies: United Kingdom
    Context: Chris Welsh, vice president of TV and Sport for Europe, the Middle East and Africa (EMEA) at MPP Global Solutions, talks about the efforts of traditional broadcasters in the UK to reach digitally savvy audiences.
    Publication Date: 2/22/2017
    Name: Justin Taylor
    Title: Managing Director, UK
    Company: Teads
    Topics: Digital Video; Social Media Usage; Digital Video Advertising
    Geographies: United Kingdom
    Context: Justin Taylor, managing director for the UK at out-stream video platform provider Teads, explains how the country’s consumers don’t want to watch ads in the content they’re viewing, but are open to having control over out-of-stream video ads.
    Publication Date: 2/17/2017
    Name: Antonio Sciuto
    Title: CMO
    Company: Nestlé Waters
    Topics: Digital Advertising; Digital Media Buying
    Geographies: United States
    Industries: Food & Beverage
    Context: Antonio Sciuto, CMO at Nestlé Waters, spoke with eMarketer about how the company works with publishers to ensure they're reaching consumers effectively.
    Publication Date: 2/16/2017
    Name: Marc Seguin
    Title: CMO
    Company: popchips
    Topics: Digital Advertising; Digital Media Buying; Programmatic Advertising
    Geographies: United States
    Context: Marc Seguin, CMO at popchips, discusses how the salty snack brand is combining context and automation in its programmatic buys.
    Publication Date: 2/16/2017
    Name: Ami Mathur
    Title: General Manager and Head of Marketing
    Company: Honest Tea
    Topics: Digital Media Buying; Programmatic Advertising
    Geographies: United States
    Industries: Food & Beverage
    Context: Ami Mathur, general manager and head of marketing at Honest Tea, reveals how the growing company makes decisions about publishers, programmatic advertising and budget allocation.
    Publication Date: 2/16/2017
    Name: Andrea Riley
    Title: CMO
    Company: Ally Financial
    Topics: Digital Advertising; Digital Media Buying; Programmatic Ad Spending
    Geographies: United States
    Context: Andrea Riley, CMO at Ally Financial, spoke with eMarketer about how the bank is working with publishers to get in front of the right audience.
    Publication Date: 2/15/2017
    Name: Arianna Orpello
    Title: Senior Vice President, Brand, Acquisition and Digital Marketing
    Company: TD Bank Group
    Topics: Digital Advertising; Digital Media Buying; Programmatic Advertising
    Geographies: United States
    Context: Arianna Orpello, senior vice president of brand, acquisition and digital marketing at TD Bank Group, talks about the nuances of brand-publisher relationships.
    Publication Date: 2/14/2017
    Name: Matthew Brennan
    Title: Co-Founder
    Company: China Channel
    Topics: Digital Advertising; Mobile Advertising; Mobile Apps
    Geographies: China
    Context: Matthew Brennan, a WeChat expert and co-founder of Shanghai-based consultancy China Channel, talks about WeChat.
    Publication Date: 2/14/2017
    Name: Neil Katz
    Title: Senior Vice President, Content, and Editor-in-Chief
    Company: Weather.com
    Topics: Digital Video; Social Media Marketing; Digital Video Advertising
    Geographies: United States
    Context: Neil Katz, senior vice president of content and editor-in-chief at Weather.com, tells eMarketer why live social videos of cute animals and rocket launches are key for keeping users engaged between storms.
    Publication Date: 2/14/2017
    Name: Jay Burke
    Title: Director, Digital Marketing
    Company: Zipcar
    Topics: Digital Advertising; Digital Media Buying; Programmatic Advertising
    Geographies: United States
    Context: Jay Burke, director of digital marketing at Zipcar, explains why advertising technology and human relationships with publishers are not mutually exclusive.
    Publication Date: 2/9/2017
    Name: Grant Gulovsen
    Title: CEO
    Company: Antipodal Talent
    Topics: Digital Video Advertising; Influencer Marketing
    Geographies: China; United States
    Context: Grant Gulovsen is the CEO of Antipodal Talent, a talent agency that specializes in connecting marketing influencers in China with US brands. He spoke with eMarketer about the significant growth in popularity of live streaming platforms in China, and how brands can tap into the power of influencer marketing in the country.
    Publication Date: 2/1/2017
    Name: Gavin Buxton
    Title: Vice President, Sales, Asia-Pacific
    Company: S4M (Success for Mobile)
    Topics: Mobile Advertising; Digital Privacy & Security; Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Gavin Buxton, vice president of sales for Asia-Pacific at mobile native ad technology firm S4M, spoke with eMarketer about how the mobile programmatic industry needs to advance the metrics it tracks, to drive value in the market and counter ad fraud.
    Publication Date: 1/26/2017
    Name: Gabriele Amtmann
    Title: Associate Director, Marketing, Clorox Bleach
    Company: The Clorox Company
    Topics: Digital Video Advertising; Content Marketing
    Geographies: United States
    Context: Gabriele Amtmann, associate director of marketing for Clorox Bleach at The Clorox Company, talks about leveraging traditional content marketing tools to develop and distribute 360-degree video.
    Publication Date: 1/19/2017
    Name: Jen Catto
    Title: CMO
    Company: Tremor Video
    Topics: Digital Video Advertising; TV Advertising
    Geographies: Worldwide; United States
    Context: Jen Catto, CMO of video advertising software company Tremor Video, discusses the looming convergence of TV and video and the fate of the 30-second spot.