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Demographics

221 Results
Type:
Interview
Topic: Advertising
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 4/25/2018
    Name: Chris Wexler
    Title: Executive Director, Media and Analytics
    Company: Cramer-Krasselt
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: United States
    Context: Technology is bringing media buying and planning strategies closer together
    Publication Date: 4/25/2018
    Name: Damian Collier
    Title: Founder and CEO
    Company: Blend Media
    Topics: Virtual & Augmented Reality; Social Media Marketing; Digital Video Advertising
    Geographies: Worldwide; United Kingdom
    Context: What's fueling consumer interest?
    Publication Date: 4/11/2018
    Name: Shawn Riegsecker
    Title: Founder and CEO
    Company: Centro
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: Worldwide
    Context: Their prominence is subsiding, but they’re not dead yet
    Publication Date: 4/4/2018
    Name: Michael Jacobson, Chi Lo
    Title: Manager, Advertising Data and Solutions, Director, Partnerships and Platforms
    Company: Bazaarvoice, Bazaarvoice
    Topics: Programmatic Advertising; Big Data; Targeting
    Geographies: United States; Worldwide
    Context: 'It’s a data arms race'
    Publication Date: 4/3/2018
    Name: Tammy Le
    Title: Head of Product Marketing, Adobe Advertising Cloud
    Company: Adobe
    Topics: Programmatic Advertising; Digital Advertising
    Geographies: United States; Worldwide
    Context: The programmatic trend to watch
    Publication Date: 3/21/2018
    Name: Jordan Hoffner
    Title: CEO
    Company: Salon Media Group
    Topics: Marketing Technology; Ad Blocking
    Geographies: United States
    Context: Blockchain and coin mining are finding new uses
    Publication Date: 3/20/2018
    Name: Gabriel Francis
    Title: Team Lead, Product Marketing Manager, Offline Sales
    Company: Facebook
    Topics: Digital Advertising; Mobile Advertising; Local Advertising
    Geographies: United States
    Context: A glimpse behind the new retargeting tools
    Publication Date: 2/26/2018
    Name: Robertson Barrett
    Title: President, Digital Media
    Company: Hearst Newspapers
    Topics: Newspapers; Digital Advertising
    Geographies: United States
    Context: And what advertisers think about paywalls
    Publication Date: 2/15/2018
    Name: Josh Palau
    Title: Vice President, Digital Strategy and Platforms
    Company: Bayer Consumer Health
    Topics: Brand Marketing; Digital Advertising
    Geographies: United States
    Context: But it's essential to be prepared
    Publication Date: 2/7/2018
    Name: Jeremy Hlavacek
    Title: Head of Global Automated Monetization, Watson Advertising
    Company: IBM
    Topics: Marketing Technology; Digital Media Buying
    Geographies: United States
    Context: Diverting resources from ad sales to data is a hard sell
    Publication Date: 2/2/2018
    Name: Dave Morgan
    Title: CEO
    Company: Simulmedia
    Topics: TV Advertising
    Geographies: United States
    Context: But the hype of programmatic TV is overblown
    Publication Date: 1/9/2018
    Name: Omer Golan
    Title: Founder and CEO
    Company: Outernets
    Topics: Customer Experience; Traditional Media Advertising; Personalization; Artificial Intelligence (AI)
    Geographies: United States
    Industries: Retail
    Context: Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.
    Publication Date: 12/21/2017
    Name: Michael Tiffany
    Title: Co-Founder and President
    Company: White Ops
    Topics: Social Media Marketing; Performance Benchmarks; Digital Display Advertising; Programmatic Advertising; Influencer Marketing
    Geographies: United States
    Context: Michael Tiffany, co-founder and president of ad verification and fraud prevention firm White Ops, discusses the next evolution of fraudulent practices for 2018.
    Publication Date: 12/21/2017
    Name: Luis Spencer Freitas
    Title: Digital Marketing Director
    Company: Pernod Ricard USA
    Topics: Digital Video; Digital Display Advertising; Programmatic Advertising
    Geographies: United States
    Context: Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.
    Publication Date: 12/20/2017
    Name: Dan Greenberg
    Title: Co-Founder and CEO
    Company: Sharethrough
    Topics: Digital Video; Connected TVs; Programmatic Advertising
    Geographies: United States
    Context: Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium publishers in 2018.
    Publication Date: 12/20/2017
    Name: Patrick Jones
    Title: Global Vice President and General Manager, Partnerships
    Company: Oracle Data Cloud
    Topics: Targeting; Digital Display Advertising; Programmatic Advertising
    Geographies: United States
    Context: Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets in the coming year.
    Publication Date: 12/19/2017
    Name: Radoslaw Dobrolecki
    Title: US Business Development Director
    Company: RTB House
    Topics: Marketing Tactics; Digital Display Advertising; Marketing Technology; Artificial Intelligence (AI)
    Geographies: Worldwide
    Context: Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.
    Publication Date: 12/18/2017
    Name: Ian McKee
    Title: Founder and CEO
    Company: Vuulr
    Topics: Digital Advertising; Marketing Technology
    Geographies: Worldwide; Singapore
    Context: Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.
    Publication Date: 12/6/2017
    Name: Ivo Totev
    Title: CMO, S4/HANA Cloud
    Company: SAP
    Topics: Digital Advertising; Targeting; B2B Marketing
    Geographies: Worldwide
    Context: Ivo Totev, CMO of SAP’s ERP solution, S/4HANA, discusses the challenges of delivering omnichannel digital advertising while still optimizing every channel.
    Publication Date: 12/6/2017
    Name: Liz Matthews
    Title: Senior Vice President, Global Brand and Creative
    Company: Dell
    Topics: Digital Advertising; Targeting; Digital Ad Spending; B2B Marketing
    Geographies: Worldwide
    Context: Liz Matthews, senior vice president of global brand and creative at Dell, shares insights on the state of B2B digital advertising.
    Publication Date: 11/20/2017
    Name: Ryan Reed
    Title: Director, Innovation, TV and Video
    Company: Lotame
    Topics: Digital Video; Targeting; Connected TVs; Programmatic Advertising; TV Advertising
    Geographies: United States
    Context: Ryan Reed, director of innovation for TV and video at Lotame, discusses some of the challenges buyers and sellers face when shifting to connected TV and over-the-top inventory.
    Publication Date: 11/20/2017
    Name: Joshua Summers
    Title: CEO
    Company: clypd
    Topics: Digital Video; Targeting; Programmatic Advertising; TV Advertising
    Geographies: United States
    Context: Joshua Summers, CEO of linear television supply-side platform clypd, discusses the major advanced targeting trends expected to infiltrate traditional TV ad buying within the next year.
    Publication Date: 11/20/2017
    Name: Brian Slitt
    Title: Chief Revenue Officer
    Company: NinthDecimal
    Topics: Digital Video; Targeting; Connected TVs; Programmatic Advertising; TV Advertising
    Geographies: United States
    Context: Brian Slitt, chief revenue officer of location data services firm NinthDecimal, discusses how location data plays a pivotal role in reaching consumers in connected TV and OTT viewing environments.
    Publication Date: 11/20/2017
    Name: Eric Hoffert
    Title: Senior Vice President, Video Technology
    Company: AppNexus
    Topics: Digital Video; Connected TVs; Programmatic Advertising
    Geographies: United States
    Context: Eric Hoffert, senior vice president of video technology at AppNexus, discusses the biggest opportunities in programmatic connected TV and over-the-top advertising.
    Publication Date: 11/17/2017
    Name: Chris Victory
    Title: Vice President, Partnerships
    Company: MediaMath
    Topics: Marketing Technology; Programmatic Advertising; Artificial Intelligence (AI)
    Geographies: United States
    Context: Chris Victory, vice president of partnerships at demand-side platform MediaMath, discusses the applications of AI in the programmatic space.
    Publication Date: 11/16/2017
    Name: Germaine Ng Ferguson
    Title: General Manager, Integrated Solutions and Analysis
    Company: StarHub
    Topics: Digital Video Advertising
    Geographies: Singapore
    Context: Germaine Ng Ferguson, general manager of integrated solutions and analysis at Singapore-based telecom StarHub, discusses why brands are demanding too much from campaign metrics.
    Publication Date: 11/8/2017
    Name: Jordan Hoffner
    Title: CEO
    Company: Salon Media Group
    Topics: Digital Video; Digital Video Advertising
    Geographies: United States
    Industries: Media & Entertainment
    Context: Jordan Hoffner, CEO of Salon Media Group, explains how the publisher approaches digital video.
    Publication Date: 11/6/2017
    Name: Janine Nguyen
    Title: Assistant Manager, Digital Marketing
    Company: Benefit Cosmetics
    Topics: Digital Advertising; Social Media Marketing
    Geographies: United States
    Context: Benefit Cosmetics’ assistant manager of digital marketing, Janine Nguyen, and social media manager Angela Purcaro, talk about balancing organic and paid social campaigns.
    Publication Date: 10/26/2017
    Name: Cadi Jones
    Title: Commercial Innovation Director
    Company: Clear Channel Outdoor
    Topics: Traditional Media Advertising; Programmatic Advertising
    Geographies: United Kingdom
    Context: Cadi Jones, commercial innovation director at Clear Channel Outdoor, discusses the likelihood that programmatic trading will become the norm for out-of-home advertising in the UK.
    Publication Date: 10/12/2017
    Name: Tom Alexander
    Title: Founder and CEO
    Company: PK4 Media
    Topics: Digital Video; Digital Video Advertising
    Geographies: United States
    Context: Tom Alexander, founder and CEO of PK4 Media, explains why campaign success metrics should vary between channels.
    Publication Date: 10/10/2017
    Name: Shamsuddin Jasani
    Title: Managing Director
    Company: Isobar India
    Topics: Digital Video Advertising
    Geographies: India
    Context: Shamsuddin Jasani, managing director of digital agency Isobar India, explains how the rise of video and over-the-top (OTT) content is changing the way brands connect with consumers.
    Publication Date: 10/10/2017
    Name: Patrick Hopf
    Title: Co-Founder and President
    Company: SourceKnowledge
    Topics: Mobile Advertising; Mobile Video
    Geographies: Canada
    Context: Patrick Hopf, co-founder and president of SourceKnowledge, explains what brand marketers should be wary of in Canada's mobile advertising space.
    Publication Date: 10/10/2017
    Name: Paul Josephsen
    Title: CMO
    Company: Adslot
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: United States
    Context: Paul Josephsen, CMO of programmatic trading provider Adslot, discusses the challenges of programmatic advertising.
    Publication Date: 10/2/2017
    Name: Jason Barnes
    Title: Vice President, Asia-Pacific
    Company: PubMatic
    Topics: Programmatic Advertising
    Geographies: Asia-Pacific
    Context: Jason Barnes, vice president for Asia-Pacific at PubMatic, discusses why programmatic is taking off in some markets in the region, but not others.
    Publication Date: 9/28/2017
    Name: Jay Friedman
    Title: Partner and COO
    Company: Goodway Group
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: United States
    Context: Jay Friedman, partner and COO at Goodway Group, discusses how header bidding will trigger platform consolidation in the industry and affect buyers.
    Publication Date: 9/27/2017
    Name: Erik Requidan
    Title: Vice President, Sales and Programmatic Strategy
    Company: Intermarkets
    Topics: Programmatic Ad Spending
    Geographies: United States
    Context: Erik Requidan, vice president of sales and programmatic strategy at Intermarkets, tells eMarketer how buy-side platforms are adapting to the rise of header bidding.
    Publication Date: 9/26/2017
    Name: Eunice Kim
    Title: Media Planner
    Company: Toyota North America
    Topics: Programmatic Advertising
    Geographies: United States
    Context: Eunice Kim, media planner at Toyota North America, talks about the evolution of programmatic advertising.
    Publication Date: 9/25/2017
    Name: JD Boffa
    Title: Director of Product Management: Advertising
    Company: eBay
    Topics: Programmatic Advertising
    Geographies: United States
    Context: JD Boffa, director of product management: advertising at eBay, talks about the role header bidding plays in the future of programmatic advertising.
    Publication Date: 9/21/2017
    Name: Allon Caidar
    Title: Co-Founder and CEO
    Company: TVPage
    Topics: Digital Video; Digital Video Advertising; Marketing Technology
    Geographies: United States
    Context: Allon Caidar, co-founder and CEO of TVPage, explains why a content management system isn't enough for brands' growing volume of videos.
    Publication Date: 8/29/2017
    Name: Joey Chung
    Title: Co-Founder and CEO
    Company: The News Lens
    Topics: Digital Advertising
    Geographies: Taiwan
    Context: Joey Chung, co-founder and CEO of The News Lens, talks about how the company works to make its digital ad inventory enticing to advertisers.
    Publication Date: 8/11/2017
    Name: Trevor Carr
    Title: CEO
    Company: Noise Digital
    Topics: TV; Digital Video Advertising
    Geographies: Canada
    Context: Trevor Carr, CEO of Noise Digital, talks about the challenges of advertising across TV and digital at a time when the TV commercial is losing its luster.
    Publication Date: 8/10/2017
    Name: Bethany Evans
    Title: Marketing Communications Manager
    Company: Southwest Airlines
    Topics: Digital Advertising; Social Media Marketing
    Geographies: United States
    Industries: Airlines
    Context: Bethany Evans, marketing communications manager at Southwest Airlines, talks about mid-roll ads on Facebook.
    Publication Date: 8/10/2017
    Name: Rahul Vasudev
    Title: Managing Director, Asia-Pacific
    Company: MediaMath
    Topics: Digital Video Advertising; Programmatic Advertising
    Geographies: Asia-Pacific
    Context: Rahul Vasudev, managing director of Asia-Pacific for programmatic marketing company MediaMath, talks about programmatic advertising in the region.
    Publication Date: 8/10/2017
    Name: Greg Hounslow
    Title: Emerging Media Manager
    Company: WestJet
    Topics: Digital Advertising; Social Media Marketing; TV Advertising
    Geographies: United States
    Context: Greg Hounslow, emerging media manager at WestJet, talks about the advantages of in-stream advertising on Facebook.
    Publication Date: 8/10/2017
    Name: Jessica Fini
    Title: Social Media Manager
    Company: American Honda Motor Co.
    Topics: Digital Advertising; Social Media Marketing
    Geographies: United States
    Context: Jessica Fini, social media manager of American Honda Motor Co., talks about the challenges publishers face with in-stream video ads on social media.
    Publication Date: 8/10/2017
    Name: Bruce Millard
    Title: Vice President, Digital and Customer Innovation
    Company: Safelite AutoGlass
    Topics: Digital Advertising; Digital Media Buying
    Geographies: United States
    Industries: Automotive
    Context: Bruce Millard, vice president of digital and customer innovation at Safelite AutoGlass, discusses the effectiveness of various attribution models.
    Publication Date: 8/9/2017
    Name: Jackson Jeyanayagam
    Title: CMO
    Company: Boxed
    Topics: Digital Advertising; Ecommerce Sales; Digital Media Buying
    Geographies: United States
    Context: Boxed CMO Jackson Jeyanayagam discusses the online wholesaler's approach to attribution and describes his search for a better model.
    Publication Date: 8/9/2017
    Name: Melissa Studzinski
    Title: Head of Customer Engagement and Loyalty
    Company: Rue La La
    Topics: Digital Advertising; Multichannel Marketing
    Geographies: United States
    Context: Melissa Studzinski, head of customer engagement and loyalty at Rue La La, describes the challenges of using multitouch attribution models.
    Publication Date: 8/9/2017
    Name: David Oksman
    Title: Head of Global Strategic Communications Planning and US Activation
    Company: Reebok
    Topics: Digital Advertising; Social Media Marketing
    Geographies: United States
    Context: David Oksman, head of global strategic communications planning and US activation at Reebok, shares his perspective on the advertising opportunities presented by original video content on social media.
    Publication Date: 8/9/2017
    Name: Kathy Shapka
    Title: Vice President and Media Director
    Company: DDB Canada
    Topics: TV; Digital Video Advertising
    Geographies: Canada
    Context: Kathy Shapka, vice president and media director at DDB Canada, explains the level of concern about cord-cutting among marketers in Canada.