Geography

Asia-Pacific (65)
Europe (88)
Latin America (5)
Middle East & Africa (2)
North America (227)
Worldwide (23)

Record Type

Publication Date

Topic

Ad Spending (220)
Advertising (396)
Ad Blocking (51)
Digital Advertising (76)
Digital Display Advertising (16)
Digital Media Buying (24)
Digital Video Advertising (78)
Local Advertising (3)
Mobile Advertising (76)
Native Advertising (13)
Programmatic Advertising (107)
TV Advertising (18)
Traditional Media Advertising (6)
B2B (73)
Marketing (761)
Media (520)
Mobile (483)
Retail & Ecommerce (805)
Social Media (221)
Video (224)

Industry

Demographics

396 Results
Type:
Article
Topic: Advertising
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 4/11/2018
    Topics: Native Advertising
    Geographies: United States
    Context: This year, 58.3% of US digital display ad spending will be for native placements, which match the form, function and feel of the content in which they appear. That’s up from 54.0% in 2017.
    Publication Date: 4/10/2018
    Topics: Digital Media Buying; Ad Blocking
    Geographies: United States
    Context: About 70% of internet users surveyed by Kantar Millward Brown said ads are more intrusive now than they were three years ago.
    Publication Date: 4/9/2018
    Topics: Programmatic Ad Spending
    Geographies: United States
    Context: Over $46 billion will go to programmatic advertising in the US this year, according to eMarketer’s latest programmatic forecast—about $10 billion more than last year.
    Publication Date: 4/4/2018
    Topics: Digital Advertising
    Geographies: United States
    Context: Many US internet users, particularly younger ones, believe ads have become more relevant over the past two years, data from Adobe Digital Insights reveals.
    Publication Date: 4/4/2018
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: Worldwide
    Context: Some video ad formats have fraudulent impressions more than 10% of the time, according to data from Pixalate and OpenX.
    Publication Date: 3/27/2018
    Topics: Marketing Technology; Digital Media Buying
    Geographies: Worldwide
    Context: The cookie is beginning to crumble as users shift their media consumption to mobile devices, and as browsers and regulators crack down on digital privacy.
    Publication Date: 3/23/2018
    Topics: Digital Media Buying; Programmatic Advertising
    Geographies: Worldwide
    Context: In a survey by Rakuten Marketing, respondents estimated they waste 26% of their marketing budgets on ineffective channels and strategies.
    Publication Date: 3/19/2018
    Topics: Digital Ad Spending; Digital Media Buying
    Geographies: United States
    Context: Google and Facebook may control the bulk of the US digital ad market, but their competitors are starting to eat into that share. eMarketer estimates they will capture a combined 56.8% of US digital ad investment in 2018, down from 58.5% last year.
    Publication Date: 3/14/2018
    Topics: Programmatic Advertising
    Geographies: United States
    Context: In the latest episode of “Behind the Numbers,” eMarketer’s Ross Benes talks with Dave Pond, Vox Media’s general manager of display and programmatic, about how to improve the ad creative of automated advertising.
    Publication Date: 2/26/2018
    Topics: Marketing Technology; Digital Media Buying
    Geographies: United States
    Context: Publishers are more likely than brand and agency professionals to use industry standards for viewability.
    Publication Date: 2/23/2018
    Topics: TV Advertising
    Geographies: United States
    Context: The dramatic rise of Netflix and other OTT video services has fundamentally changed viewing habits in the US, especially among younger users, but in the short run it can be easy to overrate that change.
    Publication Date: 2/15/2018
    Topics: Marketing Technology; Digital Media Buying
    Geographies: United States
    Context: But 43% of respondents in a recent Ascend2 survey said they’re just talking about deploying data across their systems, which underscores the challenge of finding reliable data at scale.
    Publication Date: 2/14/2018
    Topics: Digital Media Buying; Marketing Technology
    Geographies: United States
    Context: According to a Warc survey of more than 600 marketing and advertising professionals worldwide, nearly half of respondents disagreed with the notion that brands would reduce their digital ad spend if brand safety, viewability and fraud aren’t resolved.
    Publication Date: 2/13/2018
    Topics: Digital Advertising
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," eMarketer analysts Nicole Perrin and Lauren Fisher discuss what advertisers, publishers and their partners are doing to ensure ads are placed appropriately.
    Publication Date: 2/12/2018
    Topics: Mobile Advertising
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," eMarketer analysts Lauren Fisher and Yory Wurmser talk about the challenges marketers face when working with mobile.
    Publication Date: 2/9/2018
    Topics: Digital Video Advertising; Mobile Advertising
    Geographies: United States
    Context: Despite all the technological advances that digital publishing has achieved over the past two decades, slow-loading content remains one of the industry’s biggest scourges.
    Publication Date: 2/7/2018
    Topics: Marketing Technology; Programmatic Advertising
    Geographies: United States
    Context: Over the past six months, the number of US sites that use browser-side and server-side header bidding in tandem has increased by more than 50%, according to data from ServerBid.
    Publication Date: 2/7/2018
    Topics: Brand Marketing; Digital Advertising
    Geographies: United States
    Context: Last year’s brand safety controversies stirred fears that advertisers would back away from platforms like Facebook and YouTube, but spending has continued to surge. Here are some ways that marketers are stepping up efforts to ensure their placements are brand safe.
    Publication Date: 2/1/2018
    Topics: Mobile Advertising; Geolocation
    Geographies: United States
    Context: Despite rapid growth, mobile advertising has been hampered by fragmented formats and standards, which limit what marketers can do with the newer and richer types of marketing data available in mobile.
    Publication Date: 1/31/2018
    Topics: Brand Marketing; Digital Advertising
    Geographies: United States
    Context: New research from GumGum and Digiday reveals that more than two-thirds of US marketers polled in November 2017 said their brands—or brands they worked with—had been exposed to a brand safety issue at least once.
    Publication Date: 1/30/2018
    Topics: Programmatic Advertising
    Geographies: Germany
    Context: Many publishers and advertisers in Germany hesitated to board the programmatic bandwagon when automated trading of digital ads first became available. But in 2018, most believe that the advantages outweigh the disadvantages. Spending is rising sharply as a result.
    Publication Date: 1/29/2018
    Topics: Digital Video Advertising
    Geographies: Worldwide
    Context: Unsurprisingly, the Google/Facebook duopoly also reigns when it comes to video ads, finds new research. But Snapchat has barely made a dent in the space.
    Publication Date: 1/23/2018
    Topics: Programmatic Ad Spending
    Geographies: China
    Context: Programmatic ad spending in China totaled $16.69 billion in 2017, a 48.6% increase over 2016. Internet giants Baidu, Alibaba and Tencent—the so-called BAT companies—will continue to dominate the programmatic advertising landscape as consumers spend more time on their digital platforms.
    Publication Date: 1/22/2018
    Topics: Digital Advertising
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," eMarketer analyst Lauren Fisher chats with Marc Goldberg, CEO of publisher verification firm Trust Metrics, about brand safety, fake news and fraud—and the relationship between all three.
    Publication Date: 1/19/2018
    Topics: Digital Video; Connected TVs; Programmatic Advertising
    Geographies: United States
    Context: Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium publishers in 2018.
    Publication Date: 1/17/2018
    Topics: Programmatic Advertising
    Geographies: Worldwide
    Context: A survey of senior ad buyers worldwide reveals a range of issues many have when it comes to programmatic advertising, most notably the lack of consistent measurement and metrics.
    Publication Date: 1/17/2018
    Topics: Customer Experience; Traditional Media Advertising; Personalization; Artificial Intelligence (AI)
    Geographies: United States
    Industries: Retail
    Context: Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.
    Publication Date: 1/11/2018
    Topics: Programmatic Advertising
    Geographies: United Kingdom
    Context: In the latest episode of the "Behind the Numbers" podcast, UK analyst Bill Fisher discusses eMarketer's latest forecast for programmatic ad spending, and how the long-running controversy over brand safety actually affected spending patterns.
    Publication Date: 1/10/2018
    Topics: Digital Display Advertising
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," eMarketer analysts Debra Aho Williamson, Lauren Fisher and Nicole Perrin discuss the trends likely to affect digital display advertising this year.
    Publication Date: 1/10/2018
    Topics: Targeting; Digital Display Advertising; Programmatic Advertising
    Geographies: United States
    Context: Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets this year.
    Publication Date: 1/3/2018
    Topics: Social Media Marketing; Performance Benchmarks; Digital Display Advertising; Programmatic Advertising; Influencer Marketing
    Geographies: United States
    Context: Michael Tiffany, co-founder and president of ad verification and fraud prevention firm White Ops, discusses the next evolution of fraudulent practices for 2018.
    Publication Date: 1/2/2018
    Topics: Digital Video; Targeting; Programmatic Advertising; TV Advertising
    Geographies: United States
    Context: Joshua Summers, CEO of linear television supply-side platform clypd, discusses the major advanced targeting trends expected to infiltrate traditional TV ad buying within the next year.
    Publication Date: 12/27/2017
    Topics: Programmatic Ad Spending
    Geographies: United Kingdom
    Context: The UK market for programmatic digital display ad spending continues to be strong, despite concerns about brand safety and other issues that made it into mainstream media this year.
    Publication Date: 12/27/2017
    Topics: Marketing Tactics; Digital Display Advertising; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.
    Publication Date: 12/26/2017
    Topics: Digital Display Advertising; Digital Display Ad Spending
    Geographies: United States
    Context: As the new year begins, many of the effects felt in 2017 from concerns over ad quality and transparency will continue to shape buyer-seller relationships and the flow of dollars between the two.
    Publication Date: 12/22/2017
    Topics: Digital Video; Digital Display Advertising; Programmatic Advertising
    Geographies: United States
    Context: Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.
    Publication Date: 12/20/2017
    Topics: Digital Advertising; Marketing Technology
    Geographies: United States
    Context: Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.
    Publication Date: 12/15/2017
    Topics: Local Advertising; Total Media Ad Spending
    Geographies: United States
    Context: BIA/Kelsey expects US local ad spending will increase 5.2% next year, with the bulk of expenditures dedicated to traditional media.
    Publication Date: 12/15/2017
    Topics: Digital Advertising; Targeting; B2B Marketing
    Geographies: United States
    Context: Ivo Totev, CMO of SAP’s ERP solution, S/4HANA, discusses the challenges of delivering omnichannel digital advertising while still optimizing every channel.
    Publication Date: 12/12/2017
    Topics: Digital Advertising
    Geographies: United States
    Context: Google and Facebook, taken together, will account for about 63% of US digital ad revenues this year—and their share is growing. What's left for all the other publishers?
    Publication Date: 12/8/2017
    Topics: Digital Video Advertising; Programmatic Advertising
    Geographies: United States
    Context: Serving video ads across multiple platforms is a growing priority for media buyers, who tend to prioritize reaching audiences via the expanding range of devices and platforms where they spend so much of their time.
    Publication Date: 12/8/2017
    Topics: Digital Advertising; Targeting; Digital Ad Spending; B2B Marketing
    Geographies: Worldwide
    Context: While conventional channels like TV and display ads have many advantages for B2B advertisers, emerging channels and targeting tactics are becoming just as essential to their marketing mix, according to Dell's Liz Matthews.
    Publication Date: 12/6/2017
    Topics: Programmatic Advertising
    Geographies: United States
    Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, analysts Lauren Fisher and Paul Verna discuss the relationship between programmatic ad buying and the complex, fragmented connected TV space.
    Publication Date: 12/6/2017
    Topics: Marketing Technology; Programmatic Advertising; Artificial Intelligence (AI)
    Geographies: United States
    Context: Chris Victory, vice president of partnerships at demand-side platform MediaMath, discusses the applications of AI in the programmatic space.
    Publication Date: 12/4/2017
    Topics: Programmatic Advertising; Connected TVs; TV Advertising; Digital Video
    Geographies: United States
    Context: As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.
    Publication Date: 11/30/2017
    Topics: Digital Advertising; Social Media Marketing
    Geographies: United States
    Context: Benefit Cosmetics’ assistant manager of digital marketing, Janine Nguyen, and social media manager Angela Purcaro, talk about balancing organic and paid social campaigns.
    Publication Date: 11/29/2017
    Topics: Big Data; Mobile Advertising
    Geographies: United States
    Context: Publishers looking to buttress their mobile endeavors are augmenting their own data-gathering efforts with those offered by third parties.
    Publication Date: 11/29/2017
    Topics: Digital Video; Targeting; Connected TVs; Programmatic Advertising; TV Advertising
    Geographies: United States
    Context: Ryan Reed, director of innovation for TV and video at Lotame, discusses some of the challenges buyers and sellers face when shifting to connected TV and over-the-top inventory.
    Publication Date: 11/29/2017
    Topics: Programmatic Advertising
    Geographies: United States
    Context: JD Boffa, director of product management: advertising at eBay, talks about the role header bidding plays in the future of programmatic advertising.
    Publication Date: 11/28/2017
    Topics: Mobile Apps; Mobile Advertising; Consumer Attitudes on Marketing
    Geographies: United States
    Context: A survey finds that most consumers say they rarely or never mean to click on ads served up on their phones.