The outdoor advertising market begins to recoup its losses after a difficult 2020.

Digital advertising confounded the conditions of the past year or so and will attract more than three-quarters of total media ad spending in 2021—£19.23 billion ($24.66 billion). Video has been the biggest driver of digital spend during this time.

This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

An expected economic recovery in 2021 bodes well for Canada’s advertising market.

US advertisers increased their investments on digital media by almost 15% last year despite a pandemic and recession, looking for flexibility and accountability.

The COVID-19 outbreak undermined many of our pre-pandemic US forecasts. Insight can now be gleaned by examining the difference between what we thought would happen as of February 2020 vs. what our forecasts now show.

With COVID-19 putting pressure on media budgets, advertisers are figuring out how to realign their OOH strategies.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Total ad spending in France and Germany will fall this year, as a result of the pandemic. Traditional media will suffer most; digital ad spend will rise marginally, to €4.93 billion ($5.51 billion) in France and €7.38 billion ($8.27 billion) in Germany.

The coronavirus pandemic has pushed UK ad spending into negative territory in 2020. However, digital ad spend will grow marginally, by 0.3%, fueled by the impressive performance of video ad spending—up 15.0% this year.

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.

The coronavirus pandemic has upended 2020 ad spending projections, ours included. This report summarizes our H1 2020 Canada ad spending forecast, factoring in available information about the massive downturn in Q2.

The COVID-19 pandemic and efforts to mitigate it are wreaking havoc on the economy. How will advertisers respond? We looked back at our coverage of the industry during the Great Recession of 2007-2009 for historical perspective and precedents.

The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media, entertainment and CPG industries. Countries covered in this report series include the US, UK and Germany.

Media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals as revenues surge in the music and film industries and digital video and gaming platforms try to outcompete one another.

Thanks to rising competition and a strong economy, travel companies are increasing their digital ad budgets.

Healthcare and pharma ad spend is growing at a similar pace to other verticals, but FDA regulations and strict privacy laws restrict overall budgets.

Financial services firms are increasing their digital budgets, particularly for mobile, to target young consumers.

CPGs are increasing their search budgets, but private-label competition and mergers and acquisitions activity is hampering overall ad spending growth.

Telecom and consumer electronics companies are increasing their digital ad spend as they adjust to rapidly changing technology developments.

Automotive digital ad spend is increasing, but growth is decelerating due to larger forces at play.

Retail ad budgets continue to grow at a steady pace as retail stalwarts battle disruption from Amazon and other digitally savvy companies.

In 2019, adults ages 18 and older in Germany will spend nearly 10 hours per day, on average, with digital and traditional media. Digital will account for the largest slice of the total, or 3:53. TV will account for 3:33.

On average, adults in France will spend more than 10 hours each day with media in 2019. While viewing, listening and reading content digitally continues to displace traditional media, total time spent is reaching a plateau.

Digital platforms will claim nearly €5 billion ($5.9 billion) in ad outlays in France this year—equivalent to 41.0% of total media ad spending. Three-quarters of that digital sum will go to Facebook and Google.