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Ad Spending (138)
Ad Spending by Media (136)
Total Media Ad Spending (28)
Advertising (127)
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Media (135)
Mobile (82)
Retail & Ecommerce (122)
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Demographics

138 Results
Type:
Report
Topic: Ad Spending
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    Publication Date: 5/16/2017
    Topics: Digital Ad Spending; Time Spent with Media
    Geographies: Canada
    Demographics: Languages
    Context: French-speaking consumers in Canada spend less time with digital media than the rest of the country. As a result, advertisers targeting Quebec have been slower to invest in digital ads.
    Publication Date: 5/1/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Time Spent with Media; Mobile Ad Spending
    Geographies: China
    Context: An overview of eMarketer’s latest figures for consumer time spent with media and ad spending by media and company in China.
    Publication Date: 4/12/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: Worldwide
    Context: Paid media ad expenditures worldwide will rise 7.3% to $583.91 billion in 2017. Spending on digital—desktop/laptop, mobile and other internet-connected devices—will represent 38.3% of the total, while mobile will account for 63.3% of digital.
    Publication Date: 4/6/2017
    Topics: Cost per Thousand (CPM); Digital Ad Spending; Digital Media Buying; Programmatic Ad Spending
    Geographies: Worldwide; United States
    Context: This StatPack provides a visual overview of trends in display, video and social ads bought programmatically, both in the US and worldwide.
    Publication Date: 3/29/2017
    Topics: Social Media Users; Mobile Social Media; Social Media Usage; Social Media Ad Spending
    Geographies: United States
    Context: All the social stats you need to for 2017 and beyond. Bookmark the StatPack page to keep these key estimates handy throughout the year.
    Publication Date: 3/22/2017
    Topics: Total Media Ad Spending
    Geographies: United Kingdom
    Context: Although concerns remain over what Brexit will mean for the UK, it has yet to significantly depress ad spending. Total media ad outlays will climb 5.5% in 2017 and will stay strong throughout the forecast period, driven largely by mobile spending.
    Publication Date: 3/20/2017
    Topics: Digital Display Ad Spending; Native Advertising
    Geographies: United States
    Context: US native digital display ad spending will reach $22.09 billion in 2017, largely driven by social dollars that skew native spend heavily toward programmatic and mobile. Still, demand for native display ads beyond social properties is also significant.
    Publication Date: 3/15/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: United States
    Context: Digital media overtook TV as the biggest US ad spending category for the first time in 2016, and the gap is expected to widen to over $10 billion this year. Mobile advertising is driving digital’s growth and will surpass TV on its own by 2019.
    Publication Date: 3/9/2017
    Topics: Digital Video; Digital Video Ad Spending; Digital Video Advertising
    Geographies: United States
    Context: With the digital video industry showing strong vital signs in ad spending, usage, device mix and content, key players are expanding their horizons into live video, social video, and live TV delivered over the internet.
    Publication Date: 2/5/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: Asia-Pacific; Hong Kong; Indonesia; Malaysia; Philippines; Singapore; Taiwan; Thailand; Vietnam
    Context: Forecasts for total media, digital and mobile internet ad spending in eight markets in Asia-Pacific: Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. Conducted in conjunction with IAB Singapore.
    Publication Date: 1/31/2017
    Topics: Word-of-Mouth; Social Media Marketing; Social Media Ad Spending; Influencer Marketing
    Geographies: Worldwide
    Context: Influencer marketing is one of the biggest trends of 2017. As more marketers get involved, the need for adequate measurement is becoming a priority.
    Publication Date: 1/25/2017
    Topics: Digital Display Ad Spending; Targeting
    Geographies: United States
    Context: As 2017 unfolds, the US digital display advertising space will see substantial innovations, including cross-screen initiatives and improvements to ad creative.
    Publication Date: 1/12/2017
    Topics: Digital Video; Digital Video Ad Spending; Mobile Video; Digital Video Advertising
    Geographies: United States
    Context: Current best practices in video advertising reflect the growing sophistication of data metrics and targeting capabilities, the proliferation of formats and platforms, and the threats of fraud and ad blocking.
    Publication Date: 12/21/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Telecom; Consumer Products (CPG)
    Context: US telecom, computing products and consumer electronics advertisers will spend $13.37 billion on digital advertising in 2016, a 19.9% gain from 2015.
    Publication Date: 12/21/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: US healthcare and pharma advertisers will spend $2.02 billion on digital advertising in 2016, a 20.5% gain from 2015.
    Publication Date: 12/21/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Financial Services
    Context: Digital ad spending by the US financial services industry is expected to reach $8.77 billion in 2016, up 19.5% from 2015, and will experience another double-digit rise to top $10 billion in 2017.
    Publication Date: 12/21/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Digital ad spending by the CPG and consumer products sector is expected to reach $6.25 billion, up 23.3% from 2015. In 2017 it will rise to $7.26 billion.
    Publication Date: 12/21/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Media & Entertainment
    Context: US media and entertainment advertisers will spend $7.69 billion on digital advertising in 2016. eMarketer forecasts that spend will increase 14.8% in 2017 to $8.83 billion.
    Publication Date: 12/21/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Automotive
    Context: Digital ad spending by the automotive industry is expected to reach $9.13 billion in 2016, a 22.4% gain from 2015, and continue to rise by low double digits through 2020.
    Publication Date: 12/21/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Retail
    Context: Digital ad spending by the US retail sector is expected to reach $15.81 billion in 2016, up 20.0% from 2015. By 2017 it will grow to $18.15 billion.
    Publication Date: 12/21/2016
    Topics: Digital Display Ad Spending; Digital Ad Spending; Digital Video Ad Spending; Search Ad Spending
    Geographies: United States
    Industries: Travel
    Context: Digital ad spending by the US travel sector is expected to reach $5.96 billion in 2016, up 20.5% from 2015, and will rise to $6.77 billion in 2017.
    Publication Date: 12/19/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Time Spent with Media; Mobile Ad Spending
    Geographies: Canada
    Context: An overview eMarketer’s latest figures for consumer time spent with media and ad spending by media in Canada.
    Publication Date: 12/14/2016
    Topics: Total Media Ad Spending; Digital Advertising; Digital Display Ad Spending; Digital Ad Spending; Classified Ad Spending; Mobile Ad Spending; Search Ad Spending
    Geographies: Argentina; Brazil; Chile; Mexico
    Context: An in-depth look at total media, digital and mobile ad spending figures for four key Latin American markets—Argentina, Brazil, Chile and Mexico.
    Publication Date: 12/12/2016
    Topics: Pay TV; Digital Ad Spending; Digital Video Ad Spending; TV Ad Spending; Connected TVs; Digital Video Advertising; TV Advertising
    Geographies: United States
    Context: TV ads are still sold along standard age and gender lines, despite more sophisticated secondary targeting options offered by TV networks. eMarketer canvassed industry experts to determine just how close secondary targets are to also becoming currency.
    Publication Date: 12/8/2016
    Topics: Digital Advertising; Internet Activities; Internet Users; Mobile Advertising; Digital Ad Spending; Digital Shoppers & Buyers; Mobile Users; Ecommerce Sales; Mobile Ad Spending
    Geographies: Argentina; Brazil; China; Worldwide; India; Indonesia; Mexico; Russia; South Korea; Spain; United States
    Industries: Digital Travel
    Context: This StatPack provides a visual overview of eMarketer’s first estimate of the 10 fastest growing digital economies worldwide.
    Publication Date: 12/8/2016
    Topics: Digital Advertising; Internet Activities; Internet Users; Mobile Advertising; Digital Ad Spending; Digital Shoppers & Buyers; Mobile Users; Ecommerce Sales; Mobile Ad Spending
    Geographies: Brazil; China; Germany; Worldwide; India; Indonesia; Japan; Mexico; Russia; United Kingdom; United States
    Industries: Digital Travel
    Context: This StatPack provides a visual overview of eMarketer’s key worldwide projections for 2017 and our first estimate of the Top 10 digital economies worldwide.
    Publication Date: 12/8/2016
    Topics: Digital Advertising; Internet Activities; Internet Users; Mobile Advertising; Digital Ad Spending; Digital Shoppers & Buyers; Mobile Users; Ecommerce Sales; Mobile Ad Spending
    Geographies: Argentina; Brazil; China; Germany; Worldwide; India; Indonesia; Japan; Mexico; Russia; South Korea; Spain; United Kingdom; United States
    Industries: Digital Travel
    Context: These two StatPacks present eMarketer’s projections for the top 10 digital countries worldwide and the 10 fastest growing digital economies worldwide in 2017.
    Publication Date: 12/7/2016
    Topics: Digital Video; TV; Internet Activities; Digital Ad Spending; Radio; Smartphones; Newspapers; Magazines; Mobile Social Media; Tablets; Social Media Usage; Time Spent with Media
    Geographies: Asia-Pacific; China; India; Japan; South Korea
    Context: Smartphones and other mobile devices have changed the way adults in Asia-Pacific (and the world) consume media. TV still holds a dominant share of time spent in some countries, but digital is eating into traditional media’s time share across all markets.
    Publication Date: 12/2/2016
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Time Spent with Media; Digital Video Advertising; Programmatic Ad Spending
    Geographies: United States
    Context: The US digital video industry continues to show robust health, as measured by connected TV, smart TV and over-the-top (OTT) video usage as well as data on monetization, audience engagement, and device and content platforms.
    Publication Date: 11/29/2016
    Topics: Digital Ad Spending; Programmatic Ad Spending; Ad Blocking; Viewability
    Geographies: United Kingdom
    Context: Digital formats already account for over half of all media ad spending in the UK, and this proportion will continue to rise. But as investment has grown, digital advertising has come under the microscope, with negative headlines a staple of 2016.
    Publication Date: 11/22/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending; Programmatic Ad Spending
    Geographies: France; Germany; Italy; Spain; United Kingdom; Western Europe
    Context: Western Europe’s digital advertising market will be worth $35.16 billion in 2016, eMarketer estimates. The UK will account for nearly 42% of that total; Germany will rank second and France third. In 2020, regional spending will approach $45 billion.
    Publication Date: 11/1/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: United States
    Context: US digital ad spending is expected to climb 20.5% in 2016 to reach $72.09 billion, overtaking TV as the biggest advertising category for the first time.
    Publication Date: 10/27/2016
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
    Geographies: Worldwide
    Context: Global advertising spend will rise 7.2% in 2016 to $550.51 billion. More than one-third of all spending will go toward digital formats, including ads on desktop/laptop, mobile and other internet-connected devices.
    Publication Date: 10/20/2016
    Topics: Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
    Geographies: China
    Context: Marketers are increasingly turning to programmatic methods to buy digital display advertising in China, especially mobile and video ads. They are pairing programmatic with related data and technology to refine the ways they reach consumers.
    Publication Date: 10/18/2016
    Topics: Digital Video Ad Spending; Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Ad Spending
    Geographies: Canada
    Context: By 2018, nearly three-quarters of digital display ad dollars devoted to reaching audiences in Canada will transact programmatically, a development fueled by strong growth in both private marketplace and programmatic direct deals.
    Publication Date: 10/7/2016
    Topics: Digital Advertising; Digital Content; Mobile Devices; Radio; Radio Ad Spending; Media Consumption
    Geographies: Worldwide; United States
    Industries: Media & Entertainment
    Context: The facts and figures you need to know about the rise of podcasts in the US, along with estimates of future trends.
    Publication Date: 9/29/2016
    Topics: Total Media Ad Spending; Digital Video; Mcommerce; Top Sites; Digital Shoppers & Buyers; Promotions; Retail Ecommerce Sales
    Geographies: United States
    Industries: Personal Care & Beauty; Retail
    Context: The facts and figures you need to know about beauty and personal care products, now and for the near future. Bookmark the StatPack page to keep these numbers and findings handy throughout the year.
    Publication Date: 9/28/2016
    Topics: Mobile Users; Mobile Ad Spending; Smartphone Users
    Geographies: Argentina; Brazil; Chile; Colombia; Mexico; Peru
    Context: This series analyzes the key trends driving growth and offers key user and ad spending insights for the six most mobile markets in Latin America.
    Publication Date: 9/27/2016
    Topics: Pay TV; Video-on-Demand (VOD); Digital Ad Spending; Digital Video Ad Spending; TV Ad Spending; Connected TVs; Time Spent with Media; Digital Video Advertising; TV Advertising
    Geographies: United States
    Context: The recent upswing in TV ad spending has likely been buoyed by an increase in total ad outlays, vs. a mass return to the first screen by advertisers. But time and improved TV-digital attribution measurement will help settle the matter for certain.
    Publication Date: 9/26/2016
    Topics: Digital Video Ad Spending; Performance Benchmarks; Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Ad Spending
    Geographies: United States
    Context: By 2018, 82.0% of US digital display ad spending will be transacted programmatically, with use particularly strong for buying mobile and video inventory and for more private transaction setups, such as programmatic direct.
    Publication Date: 9/21/2016
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Time Spent with Media; Digital Video Advertising; Programmatic Ad Spending
    Geographies: United States
    Context: The US digital video industry continues to show robust health as measured by such indicators as ad spending, subscription spending, viewership and adoption of emerging channels such as social video and live streaming.
    Publication Date: 9/12/2016
    Topics: Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
    Geographies: France
    Context: eMarketer’s first-ever estimates of programmatic ad spending in France put outlays in 2016 at €555.6 million ($616.4 million), or 64.0% of all spending on digital display ads. Within programmatic, investment is gradually moving away from open, real-time auctions to other types of transactions.
    Publication Date: 9/1/2016
    Topics: Total Media Ad Spending; Digital Advertising; TV; Digital Ad Spending; Radio; Newspapers; Magazines; Mobile Ad Spending
    Geographies: Argentina; Australia; Brazil; China; Colombia; Denmark; Finland; France; Germany; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; Thailand; United Kingdom
    Industries: Healthcare & Pharma; Travel; Consumer Electronics; Media & Entertainment; Financial Services; Automotive; Technology; Retail; Telecom; Consumer Products (CPG); Groceries; Restaurants & Dining
    Context: In key regions across the globe, digital ad spending’s share of total media ad expenditures continues to rise.
    Publication Date: 8/25/2016
    Topics: Digital Video; Digital Video Ad Spending; Digital Video Advertising
    Geographies: United States
    Context: Advertising industry professionals discuss their views of video ad effectiveness on a range of digital and traditional platforms, including YouTube, Facebook, Snapchat, Instagram, subscription video-on-demand (SVOD), connected TV and linear TV.
    Publication Date: 8/24/2016
    Topics: Mobile Advertising; Mobile Users; Time Spent with Media; Mobile Ad Spending
    Geographies: Canada
    Context: As smartphone adoption climbs north of 75% of mobile phone users in Canada, brand marketers are improving their effectiveness through mobile-specific ad vehicles.
    Publication Date: 8/15/2016
    Topics: Mobile Internet; Mobile Users; Mobile Ad Spending; Smartphone Users
    Geographies: Peru
    Context: Smartphone uptake remains low in Peru, and marketers have largely avoided mobile advertising thus far. But with GDP growth outpacing all other major markets in the region, the number of smartphone users will continue to swell through 2020, giving advertisers more reason to boost mobile investment.
    Publication Date: 8/1/2016
    Topics: Mobile Internet; Mobile Users; Mobile Ad Spending; Smartphone Users
    Geographies: Argentina
    Context: This report takes a look at mobile and smartphone usage in Argentina, as well as mobile ad spending by format, device, channel and operating system.
    Publication Date: 7/26/2016
    Topics: Digital Video; Digital Video Ad Spending; Mobile Video; Digital Video Advertising; Native Advertising; Ad Blocking; Viewability
    Geographies: United States
    Context: US native ad spending will grow at double-digit rates through the end of the decade, even as the format stirs up concerns about blurred lines between editorial and paid content, and skeptics raise doubts about its ability to fend off ad blocking.
    Publication Date: 7/19/2016
    Topics: Mobile Internet; Mobile Users; Mobile Ad Spending; Smartphone Users
    Geographies: Chile
    Context: This report examines mobile, smartphone and tablet usage in Chile, as well as mobile ad spending by category, device, channel and operating system.
    Publication Date: 7/12/2016
    Topics: Cost per Thousand (CPM); Digital Advertising; Mobile Advertising; Digital Ad Spending; Cost per Click (CPC); Digital Media Buying; Programmatic Ad Spending
    Geographies: Worldwide; United States
    Context: This StatPack provides a visual overview of trends in display, video and social advertising CPMs, both in the US and worldwide.