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Topic

Ad Spending (138)
Ad Spending by Media (136)
Total Media Ad Spending (28)
Advertising (127)
B2B (15)
Marketing (120)
Media (134)
Mobile (82)
Retail & Ecommerce (122)
Social Media (52)
Video (67)

Industry

Demographics

138 Results
Type:
Report
Topic: Ad Spending
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    Publication Date: 4/19/2018
    Topics: Social Media Marketing; Social Media Ad Spending; Social Media Users
    Geographies: United States
    Demographics: Baby Boomers; Generation X; Teens; Millennials
    Context: eMarketer Tackles Big Questions on Usage, Privacy and Ad Targeting in Wake of Cambridge Analytica
    Publication Date: 4/18/2018
    Topics: Total Media Ad Spending; TV Ad Spending; Radio Ad Spending; Out-of-Home Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Directory Ad Spending; Digital Ad Spending; Mobile Search; Digital Display Ad Spending; Search Ad Spending; Classified Ad Spending; Digital Video Ad Spending
    Geographies: United States
    Context: Facebook and Google to Capture Over One-Quarter of the Market
    Publication Date: 4/12/2018
    Topics: Mobile Users; Mobile Advertising; Mobile Ad Spending
    Geographies: United States
    Context: An Atlas of eMarketer Forecasts to Keep at Your Fingertips All Year Long
    Publication Date: 4/5/2018
    Topics: Programmatic Ad Spending; Digital Display Ad Spending; Digital Video Ad Spending; Native Advertising; Mobile Ad Spending
    Geographies: United States
    Context: Private Setups Pull Even More Ad Dollars to Automation
    Publication Date: 3/22/2018
    Topics: Cost per Thousand (CPM); Digital Advertising; Mobile Advertising; Digital Ad Spending; Cost per Click (CPC); Digital Media Buying; Programmatic Advertising
    Geographies: Worldwide; United States
    Context: This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.
    Publication Date: 3/8/2018
    Topics: Social Media Marketing; Mobile Social Media; Social Media Usage; Social Media Ad Spending
    Geographies: Canada
    Context: A look at how social advertising has matured in Canada and the emerging platforms to watch.
    Publication Date: 3/1/2018
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Digital Video Advertising
    Geographies: United States
    Context: The video industry finished 2017 with significant momentum across ad spending and usage, including growth among emerging over-the-top (OTT) video aggregators and subscription video on-demand (SVOD) services. While the overall picture is rosy, concerns about brand safety continue to swirl around Google and Facebook.
    Publication Date: 2/22/2018
    Topics: Digital Video; Digital Video Ad Spending; Mobile Video; Digital Video Advertising
    Geographies: United States
    Context: As the digital video industry grows in size and complexity, recommended best practices span a wide range of media types, ad formats, purchasing methods, devices and content platforms.
    Publication Date: 1/22/2018
    Topics: Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
    Geographies: China
    Context: In 2017, programmatic ad spending in China totaled $16.69 billion (RMB110.90 billion), up 48.6% over 2016. Programmatic ad offerings from Baidu, Alibaba and Tencent (BAT) will continue to drive spending.
    Publication Date: 1/16/2018
    Topics: Total Media Ad Spending; TV; Digital Ad Spending; Out-of-Home Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Time Spent with Media; Mobile Ad Spending
    Geographies: South Korea
    Context: eMarketer estimates adults in South Korea averaged 7 hours, 4 minutes per day with media in 2017. Of that time, 3 hours, 25 minutes were spent with digital media.
    Publication Date: 1/4/2018
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Time Spent with Media; Mobile Ad Spending
    Geographies: Japan
    Context: eMarketer estimates adults in Japan averaged 7 hours, 14 minutes per day with media in 2017. Of that time, at least 3 hours were spent with both TV and digital media.
    Publication Date: 1/3/2018
    Topics: Mobile Messaging; Mobile Social Media; Social Media Usage; Social Media Ad Spending; Influencer Marketing
    Geographies: United States
    Context: This year, 10% of all ad spending in the US will go to Facebook, and nearly three-quarters of US marketers will use Instagram. What else will happen in the fast-changing social media business? eMarketer predicts what’s in store in 2018.
    Publication Date: 12/21/2017
    Topics: Digital Display Ad Spending; TV Ad Spending; Performance Benchmarks; Mobile Ad Spending; Social Media Ad Spending; Programmatic Ad Spending
    Geographies: United States
    Context: US advertisers will spend almost $48 billion on digital display advertising in 2018. Where will those dollars go, and what can buyers and sellers expect? Read on.
    Publication Date: 12/14/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Time Spent with Media; Mobile Ad Spending; Programmatic Ad Spending
    Geographies: Canada
    Context: An overview of eMarketer’s latest figures for consumer time spent with media and ad spending by media in Canada.
    Publication Date: 12/13/2017
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Digital Video Advertising
    Geographies: United States
    Context: The US digital video industry continues to show solid growth, as measured by ad spending, time spent with media and other key barometers. However, some digital media companies are struggling with video monetization in the face of the Google-Facebook duopoly.
    Publication Date: 12/11/2017
    Topics: Digital Video; Consumer Behavior; Consumer Attitudes on Marketing; Social Media Ad Spending; Personalization; Virtual & Augmented Reality; Artificial Intelligence (AI)
    Geographies: Europe; Worldwide; United States
    Industries: Technology
    Demographics: Millennials
    Context: eMarketer predicts key digital trends for next year, ranging from a rise in voice search and ad transparency to a decline in consumer esteem for Big Tech.
    Publication Date: 12/8/2017
    Topics: Digital Advertising; Digital Ad Spending; B2B Marketing; Mobile Ad Spending; Digital Media Buying; Big Data; Marketing Technology; Programmatic Advertising
    Geographies: United States
    Context: US business-to-business (B2B) advertisers will spend over $4 billion on digital advertising in 2017, with the majority going to desktop/laptop formats.
    Publication Date: 12/5/2017
    Topics: Digital Video Ad Spending; Digital Video Advertising; Programmatic Advertising; Programmatic Ad Spending
    Geographies: United States
    Context: Cross-platform video advertising presents an opportunity to bridge the divide between digital video and traditional TV, but many hurdles stand in the way, including device and platform fragmentation, lack of scale in connected TV, and technical and workflow issues.
    Publication Date: 12/4/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Time Spent with Media; Mobile Ad Spending
    Geographies: India
    Context: eMarketer estimates adults in India will average 3 hours, 52 minutes per day consuming media in 2017. Of that time, 2 hours, 11 minutes will be spent watching TV.
    Publication Date: 11/29/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Time Spent with Media; Mobile Ad Spending
    Geographies: China
    Context: An overview of eMarketer’s updated figures for consumer time spent with media in China, as well as estimates of ad spending by media, format and company.
    Publication Date: 11/27/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: France; Germany; Italy; Spain; United Kingdom; Western Europe
    Context: eMarketer’s total media, digital and mobile ad spending forecasts for France, Germany, Italy, Spain and the UK.
    Publication Date: 11/2/2017
    Topics: Out-of-Home Ad Spending; Geolocation; Traditional Media Advertising
    Geographies: United Kingdom
    Context: UK digital out-of-home advertising is a growing market. It offers impact and unprecedented reach, all within a flexible and reportable framework. Further growth is expected as more innovation and cross-channel opportunities come to the fore.
    Publication Date: 11/1/2017
    Topics: Digital Video; TV; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Digital Video Advertising; TV Advertising
    Geographies: Worldwide
    Context: Ad industry professionals provide their insights on how to benchmark campaigns for maximum effectiveness, depending on the platform and device.
    Publication Date: 10/31/2017
    Topics: Digital Display Ad Spending; Digital Video Ad Spending; TV Ad Spending; Mobile Ad Spending; Programmatic Ad Spending
    Geographies: Worldwide; United States
    Context: By 2019, more than four in five US digital display ad dollars will transact programmatically. This report looks at the trends that will help programmatic ad spending go from $32.56 this year to $45.72 billion by 2019, while also breaking spending down by transaction type, format and device.
    Publication Date: 10/19/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: Asia-Pacific; Indonesia; Malaysia; Philippines; Singapore; Thailand; Vietnam
    Context: This report covers eMarketer’s latest estimates for total media, digital and mobile ad spending in six markets in Southeast Asia: Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
    Publication Date: 10/18/2017
    Topics: Digital Ad Spending; Social Media Marketing; Mobile Ad Spending
    Geographies: France
    Industries: Travel; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: eMarketer examines digital ad spending trends and consumer behaviors in five key industries: automotive, CPG, financial services, retail and travel.
    Publication Date: 10/13/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
    Geographies: Worldwide
    Context: Paid media ad spending worldwide will grow 7.1% in 2017 to $583.62 billion. Digital formats will account for 39.0% of ad expenditures, of which mobile will make up 62.7%.
    Publication Date: 10/10/2017
    Topics: Mobile Advertising; Mobile Ad Spending
    Geographies: Canada
    Context: Taking a look at eMarketer’s forecast for mobile in Canada, and discussing the new mobile opportunities for advertisers.
    Publication Date: 10/9/2017
    Topics: Social Media Users; Mobile Social Media; Social Media Usage; Social Media Ad Spending
    Geographies: Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; North America; Norway; Russia; Singapore; South Korea; Spain; Sweden; Thailand; United Kingdom; United States; Vietnam
    Context: A visual overview of the major platforms used in 24 countries and all major regions.
    Publication Date: 10/4/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: Denmark; Finland; Netherlands; Norway; Sweden; Western Europe
    Context: Total media, digital and mobile ad spending forecasts for Denmark, Finland, Norway, Sweden and the Netherlands.
    Publication Date: 9/28/2017
    Topics: Search; Digital Ad Spending
    Geographies: Germany
    Industries: Travel; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: eMarketer’s forecast for digital ad spending in Germany covers five key industries: automotive, CPG, financial services, retail and travel.
    Publication Date: 9/27/2017
    Topics: Social Media Users; Social Media Marketing; Mobile Social Media; Social Media Usage; Social Media Ad Spending
    Geographies: Worldwide; United States
    Context: Snapchat’s ad revenues haven’t grown as quickly as eMarketer had expected a year ago, and its worldwide user growth rate is also slowing. This report explores the reasons why, and gauges marketers’ current feelings about the social platform, including its future.
    Publication Date: 9/21/2017
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Digital Video Advertising
    Geographies: United States
    Context: YouTube’s revenue outlook is significantly higher than previously expected, reflecting a healthy market for video advertising. However, a rush to create and monetize video content across entertainment and news platforms could push up against the limits of what the market will bear.
    Publication Date: 9/19/2017
    Topics: Total Media Ad Spending; Digital Display Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Classified Ad Spending; Directory Ad Spending; Digital Video Ad Spending; Mobile Search; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending; Search Ad Spending
    Geographies: United States
    Context: US digital ad spending will grow 15.9% in 2017 to reach $83.00 billion, widening its lead over TV advertising, which will bring in $71.65 billion.
    Publication Date: 9/18/2017
    Topics: Targeting; Search Marketing; Mobile Search; Search Ad Spending
    Geographies: United States
    Context: Search ad spending continues to grow robustly in the US, thanks to mobile. Mobile growth is so strong that overall spending increases are in the double digits despite declines in desktop-based search ad spending.
    Publication Date: 8/28/2017
    Topics: Digital Video; TV; Digital Video Ad Spending; TV Ad Spending; Mobile Ad Spending; TV Advertising
    Geographies: Worldwide; United States
    Context: The facts and figures you need to know about TV and digital video in the US, now and for the future. Bookmark the StatPack page to keep these numbers and findings handy throughout the year.
    Publication Date: 8/24/2017
    Topics: Digital Video; Digital Advertising; Search; Digital Ad Spending; Mobile Ad Spending
    Geographies: United Kingdom
    Industries: Travel; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: eMarketer’s forecast of digital ad spending in the UK covers five key industries: automotive, CPG, financial services, retail and travel. Across all industries, mobile, digital video and social media strategies will drive spending increases over the forecast period.
    Publication Date: 8/22/2017
    Topics: Digital Video; TV; Digital Video Ad Spending; TV Ad Spending
    Geographies: Canada
    Context: This report explores how consumers in Canada satisfy their viewing appetites across screens, as well as the ways advertisers and media companies are developing ads to engage them.
    Publication Date: 8/15/2017
    Topics: Digital Video; TV; Digital Video Ad Spending; Mobile Video; Social Media Marketing; Mobile Social Media; Social Media Usage; Social Media Ad Spending; Digital Video Advertising
    Geographies: United States
    Context: Facebook, Twitter and Snapchat are snapping up TV-style programming in an attempt to become video destinations. This report details those plans and the video ad formats that come with them.
    Publication Date: 8/10/2017
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; TV Ad Spending; Connected TVs; Digital Video Advertising; Programmatic Ad Spending
    Geographies: Worldwide; United States
    Context: Growth estimates and the key near-term drivers for addressable, programmatic, and over-the-top (OTT) TV advertising.
    Publication Date: 7/5/2017
    Topics: Digital Video Ad Spending; Mobile Video; Programmatic Ad Spending
    Geographies: United States
    Context: Out-stream video advertising—defined as video units served in nonvideo environments such as text articles, games and social feeds—has emerged as a high-CPM format for publishers with limited video content.
    Publication Date: 6/15/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Media & Entertainment
    Context: This is the seventh in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
    Publication Date: 6/12/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: This is the seventh in an eight-part series of StatPacks providing a visual overview of ad spending trends across several US industries.
    Publication Date: 6/7/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Consumer Electronics; Telecom
    Context: This is the sixth in an eight-part series of StatPacks providing a visual overview of ad spending trends across several US industries.
    Publication Date: 6/6/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Automotive
    Context: This is the third in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
    Publication Date: 6/1/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Retail
    Context: This is one in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
    Publication Date: 5/30/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Financial Services
    Context: This is the second in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
    Publication Date: 5/25/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: This is one in an eight-part series of StatPacks providing a visual overview of ad spending trends across several US industries.
    Publication Date: 5/22/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Travel
    Context: This is the first in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
    Publication Date: 5/18/2017
    Topics: Mobile Advertising; Mobile Users; Mobile Ad Spending
    Geographies: United States
    Context: All the mobile stats you need to sense-check, justify or adjust your business plans are now in one place. Bookmark the StatPack page to keep these key estimates handy throughout the year.