Geography

Asia-Pacific (10)
Europe (3)
Latin America (2)
North America (7)
Worldwide (2)

Record Type

Publication Date

Topic

Ad Spending (23)
Ad Spending by Media (23)
Total Media Ad Spending (1)
Advertising (221)
B2B (64)
Marketing (454)
Media (86)
Mobile (80)
Retail & Ecommerce (195)
Social Media (27)
Video (45)

Industry

Demographics

23 Results
Type:
Interview
Topic: Ad Spending
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 12/6/2017
    Name: Liz Matthews
    Title: Senior Vice President, Global Brand and Creative
    Company: Dell
    Topics: Digital Advertising; Targeting; Digital Ad Spending; B2B Marketing
    Geographies: Worldwide
    Context: Liz Matthews, senior vice president of global brand and creative at Dell, shares insights on the state of B2B digital advertising.
    Publication Date: 10/23/2017
    Name: Tim Lumb
    Title: Insight and Effectiveness Director
    Company: Outsmart
    Topics: Out-of-Home Ad Spending
    Geographies: United Kingdom
    Context: Tim Lumb, insight and effectiveness director at Outsmart, discusses digital advances in the OOH space and how they changed the game.
    Publication Date: 8/15/2017
    Name: John Suh, CEO, LegalZoom
    Title: Ryan Steelberg, President, Veritone One
    Topics: Radio; Radio Ad Spending; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: John Suh, CEO at LegalZoom, and Ryan Steelberg, president of audio analytics company Vertione One, describe how artificial intelligence can improve audio ad tracking.
    Publication Date: 7/28/2017
    Name: Jennifer Tang
    Title: CEO
    Company: Dentsu Aegis Network Taiwan
    Topics: Digital Display Ad Spending; Digital Video Advertising
    Geographies: Taiwan
    Context: Jennifer Tang, CEO of Dentsu Aegis Network Taiwan, discusses the pressure to improve the country's digital advertising industry.
    Publication Date: 5/4/2017
    Name: Rajiv Dingra
    Title: CEO and Founder
    Company: WATConsult
    Topics: Total Media Ad Spending; Digital Ad Spending; Social Media Marketing; Consumer Attitudes on Marketing; Traditional Media Advertising; Digital Video Advertising
    Geographies: India
    Context: Rajiv Dingra, CEO and founder of agency WATConsult, spoke with eMarketer about digital ad spending and digital video in India.
    Publication Date: 2/27/2017
    Name: SK Biswas
    Title: COO
    Company: Dentsu Aegis Network Indonesia
    Topics: Digital Ad Spending; TV Ad Spending
    Geographies: Indonesia
    Context: SK Biswas, COO of Dentsu Aegis Network Indonesia, offers a wide-angle view of Indonesia's advertising ecosystem, including drivers of overall ad spending and what's holding back digital.
    Publication Date: 10/31/2016
    Name: Animesh Kumar
    Title: Head of Digital
    Company: Mindshare Vietnam
    Topics: Digital Ad Spending; Programmatic Advertising
    Geographies: Vietnam
    Context: Animesh Kumar, head of digital for Mindshare Vietnam, talks about the state of digital advertising in Vietnam, and some of the local ad publishers that buyers need to know about.
    Publication Date: 10/28/2016
    Name: Rohit Uttamchandani
    Title: Head of Performance Advertising and Content Marketing
    Company: Social Beat
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: India
    Context: Rohit Uttamchandani, head of performance advertising and content marketing at digital agency Social Beat, explains why traditional channels remain an important part of the media mix in India, and why brands have to localize their content to connect with audiences.
    Publication Date: 10/25/2016
    Name: Mike Lee
    Title: Director, Online Advertising
    Company: JustFab
    Topics: Digital Ad Spending; Social Media Marketing; Performance Benchmarks
    Geographies: United States
    Industries: Retail
    Context: Mike Lee, director of online advertising at personalized shopping site JustFab, spoke to eMarketer about why companies are asking for more Instagram-specific advertising tools.
    Publication Date: 10/25/2016
    Name: Neil Waller
    Title: Co-Founder
    Company: Shore Projects
    Topics: Digital Ad Spending; Social Media Marketing; Performance Benchmarks
    Geographies: United Kingdom
    Industries: Apparel & Accessories
    Context: UK watch brand Shore Projects tells eMarketer how it finds the right balance between influencer marketing and paid advertising on Instagram.
    Publication Date: 10/6/2016
    Name: Arun Pattabhiraman
    Title: Vice President, Global Head of Marketing
    Company: InMobi
    Topics: Digital Video Ad Spending; Mobile Ad Spending; Programmatic Ad Spending
    Geographies: India
    Context: Arun Pattabhiraman, vice president and global head of marketing for mobile advertising platform InMobi, explains how digital advertising in India is chipping away at traditional media ad spending thanks to the country's growth in smartphone users.
    Publication Date: 10/5/2016
    Name: Sheng Zhou
    Title: Corporate Vice President
    Company: Youku Tudou
    Topics: Digital Video Ad Spending; Programmatic Advertising
    Geographies: China
    Context: Sheng Zhou, corporate vice president of digital video streaming site Youku Tudou, talks about the challenges associated with programmatic video ad spending in China.
    Publication Date: 10/5/2016
    Name: Grace Huang
    Title: Co-Founder and CEO
    Company: iPinYou
    Topics: Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Advertising
    Geographies: China
    Context: Grace Huang, co-founder and CEO of iPinYou, China's largest demand-side platform (DSP), talks about programmatic and Alibaba, Baidu and Tencent.
    Publication Date: 6/30/2016
    Name: Tim Elkington
    Title: Chief Strategy Officer
    Company: Internet Advertising Bureau UK (IAB UK)
    Topics: Digital Advertising; Digital Ad Spending
    Geographies: United Kingdom
    Context: Tim Elkington, chief strategy officer at the IAB UK, spoke with eMarketer about the UK's vote to exit the European Union and some of the potential effects it could have on the country's digital advertising industry.
    Publication Date: 6/21/2016
    Name: Arthur Muldoon
    Title: Co-Founder and CEO
    Company: Accordant Media
    Topics: Cost per Thousand (CPM); Digital Advertising; Mobile Ad Spending
    Geographies: United States
    Context: Arthur Muldoon, CEO and co-founder of Accordant Media, and Jon Espejo, the company's vice president of optimization, talk about the drivers behind rising display ad CPMs and the pros and cons of CPM benchmarks.
    Publication Date: 4/11/2016
    Name: Natalie Malaszenko
    Title: Senior Vice President, Marketing
    Company: Overstock.com
    Topics: Social Media Marketing; Social Media Ad Spending
    Geographies: United States
    Context: Natalie Malaszenko, senior vice president of marketing at Overstock.com, compares social network platforms for video advertising.
    Publication Date: 4/11/2016
    Name: Tina Mahal
    Title: Vice President, Innovation
    Company: Frito-Lay
    Topics: Social Media Marketing; Social Media Ad Spending
    Geographies: United States
    Context: Tina Mahal, vice president of innovation at Frito-Lay, talks about how the company leveraged different social channels for its Flavor Swap campaign.
    Publication Date: 2/9/2016
    Name: Mark Book
    Title: Vice President and Director of Social Content
    Company: DigitasLBi
    Topics: Digital Advertising; Digital Ad Spending; Radio Ad Spending
    Geographies: United States
    Context: Mark Book, vice president and director of social content for agency DigitasLBi, talks about the specialized opportunities podcast advertising offers.
    Publication Date: 1/22/2016
    Name: Charlie Wang
    Title: COO
    Company: ReachMax
    Topics: Digital Video Ad Spending; Real-Time Bidding (RTB); Programmatic Ad Spending
    Geographies: China
    Context: Charlie Wang, COO of programmatic video ad technology platform ReachMax, talks about what is driving programmatic advertising in China and the problems it faces.
    Publication Date: 12/28/2015
    Name: Justin Choi
    Title: Founder and CEO
    Company: Nativo
    Topics: Digital Display Ad Spending; Digital Display Advertising; Native Advertising; Programmatic Advertising; Ad Blocking
    Geographies: Worldwide; United States
    Context: Justin Choi, founder and CEO of native ad platform Nativo, told eMarketer about how native advertising will become more popular in 2016.
    Publication Date: 12/11/2015
    Name: Jongho Park
    Title: Programmatic Manager
    Company: Innocean Worldwide
    Topics: Digital Advertising; Digital Ad Spending; Mobile Ad Spending; Real-Time Bidding (RTB); Programmatic Advertising; Programmatic Ad Spending
    Geographies: South Korea
    Context: Jongho Park, programmatic manager at Innocean Worldwide, one of South Korea’s leading ad agencies, sizes up the country’s programmatic ad market and talks about how to remove obstacles to growth.
    Publication Date: 12/10/2015
    Name: Ana Nubié
    Title: Chief Strategy Officer
    Company: Moma Propaganda
    Topics: Digital Ad Spending; Geolocation; Mobile Ad Spending; Smartphone Users
    Geographies: Brazil
    Industries: Automotive; Telecom; Consumer Products (CPG)
    Context: Ana Nubié, chief strategy officer of São Paulo-based ad agency Moma Propaganda, talks about the digital marketing environment in Brazil.
    Publication Date: 12/10/2015
    Name: María Teresa Arnal
    Title: CEO
    Company: J. Walter Thompson Company, Mexico
    Topics: Digital Ad Spending; Mobile Ad Spending; Social Media Ad Spending
    Geographies: Mexico
    Industries: Travel; Financial Services; Automotive; Consumer Products (CPG)
    Context: María Teresa Arnal, CEO of J. Walter Thompson Company Mexico, talks about the industries that are spending the most in digital advertising in Mexico, and what channels those clients are finding the most valuable.