Geography

Asia-Pacific (46)
Europe (60)
Latin America (7)
North America (81)
Worldwide (24)

Record Type

Publication Date

Topic

Ad Spending (218)
Ad Spending by Media (198)
Total Media Ad Spending (28)
Advertising (382)
B2B (72)
Marketing (745)
Media (511)
Mobile (466)
Retail & Ecommerce (767)
Social Media (217)
Video (226)

Industry

Demographics

218 Results
Type:
Article
Topic: Ad Spending
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 5/16/2018
    Topics: Time Spent with Media; Digital Ad Spending
    Geographies: China
    Context: As China's economy grows and the population becomes more urbanized, media consumption is rising. Mobile is at the center of a shifting media diet.
    Publication Date: 5/11/2018
    Topics: Total Media Ad Spending
    Geographies: Europe
    Context: Europe’s ad market is in flux. Most ad spending in the region is still directed toward traditional media, but advertisers are quickly shifting their budgets to digital. That’s no surprise, given that 70.7% of the region’s population will use the internet at least once per month in 2018.
    Publication Date: 5/10/2018
    Topics: Digital Ad Spending
    Geographies: Austria
    Context: Digital, mobile and social media usage in Austria is widespread, but consumers place higher trust in traditional media, according to eMarketer’s latest forecast.
    Publication Date: 5/7/2018
    Topics: Total Media Ad Spending
    Geographies: Worldwide
    Context: Digital media will account for 43.5% of investments, thanks to rising global ecommerce spending and shifting viewership from traditional TV to digital channels. By 2020, digital’s share of total advertising will near 50%.
    Publication Date: 5/3/2018
    Topics: Total Media Ad Spending
    Geographies: United States
    Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss the NewFronts and the emerging themes that came out of the various presentations from companies including Hulu, Oath and Twitter.
    Publication Date: 4/27/2018
    Topics: Social Media Usage; Social Media Ad Spending
    Geographies: United States
    Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Debra Aho Williamson digs into first-quarter performance at Facebook and Twitter, and discusses their prospects for growth.
    Publication Date: 4/27/2018
    Topics: Mobile Ad Spending
    Geographies: Latin America
    Context: This year, for the first time, mobile ad spending will account for more than half of digital ad investments in Latin America. This share will rise from 52.9% in 2018 to 77.5% by 2022.
    Publication Date: 4/26/2018
    Topics: Digital Ad Spending
    Geographies: Switzerland
    Context: Switzerland is one of the most advanced markets for internet and mobile usage in Western Europe, according to eMarketer’s latest forecast. In 2018, 86% of the population in Switzerland will use the internet, and nearly 75% will use a smartphone at least once per month.
    Publication Date: 4/19/2018
    Topics: Mobile Ad Spending; Digital Ad Spending
    Geographies: United States
    Context: Mobile will capture 33.9% of US media ad spending this year, surpassing TV for the first time. By 2022, that share will climb to 47.9%, according to eMarketer estimates.
    Publication Date: 4/9/2018
    Topics: Total Media Ad Spending
    Geographies: United States
    Context: US marketers will spend an average of $671.07 on media ads per American in 2018, according to eMarketer’s latest forecast. Mobile is the most lucrative channel, generating an average of $448.60 per user.
    Publication Date: 3/28/2018
    Topics: TV Ad Spending
    Geographies: United States
    Context: TV ad spending will continue its decline this year, according to eMarketer’s latest US advertising forecast. With cord-cutting accelerating and over-the-top viewing on the rise, outlays on TV ads will slip 0.5% in 2018 to $69.87 billion.
    Publication Date: 3/20/2018
    Topics: Digital Ad Spending; TV Ad Spending
    Geographies: China
    Context: Alibaba will continue its hold over the digital ad market in China, according to eMarketer’s latest advertising spending forecast for the country. The homegrown internet company is expected to claim more than a third of all digital ad revenues this year, amounting to more than $20 billion.
    Publication Date: 3/19/2018
    Topics: Digital Ad Spending; Digital Media Buying
    Geographies: United States
    Context: Google and Facebook may control the bulk of the US digital ad market, but their competitors are starting to eat into that share. eMarketer estimates they will capture a combined 56.8% of US digital ad investment in 2018, down from 58.5% last year.
    Publication Date: 3/9/2018
    Topics: Digital Video Ad Spending; Digital Video
    Geographies: United States
    Context: A survey of digital marketers worldwide reveals that many are faced with a variety of video advertising concerns, but these issues aren't enough to hinder their investments.
    Publication Date: 2/5/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Context: Other platforms, including Instagram, YouTube and Twitter, weren't even close to competing with the duopoly.
    Publication Date: 1/9/2018
    Topics: Social Media Ad Spending
    Geographies: United States
    Context: With Facebook and Twitter at the center of national conversations about political ad transparency and fake news, the year ahead will be anything but dull for social media companies.
    Publication Date: 12/26/2017
    Topics: Digital Display Advertising; Digital Display Ad Spending
    Geographies: United States
    Context: As the new year begins, many of the effects felt in 2017 from concerns over ad quality and transparency will continue to shape buyer-seller relationships and the flow of dollars between the two.
    Publication Date: 12/20/2017
    Topics: Mobile Apps; Mobile Ad Spending
    Geographies: Worldwide
    Context: Marketers running app install campaigns certainly have no shortage of options when it comes to allocating their spending. But new data suggests mobile app developers are directing the majority of their install marketing dollars to video.
    Publication Date: 12/15/2017
    Topics: Local Advertising; Total Media Ad Spending
    Geographies: United States
    Context: BIA/Kelsey expects US local ad spending will increase 5.2% next year, with the bulk of expenditures dedicated to traditional media.
    Publication Date: 12/8/2017
    Topics: Digital Advertising; Targeting; Digital Ad Spending; B2B Marketing
    Geographies: Worldwide
    Context: While conventional channels like TV and display ads have many advantages for B2B advertisers, emerging channels and targeting tactics are becoming just as essential to their marketing mix, according to Dell's Liz Matthews.
    Publication Date: 12/7/2017
    Topics: Digital Video Ad Spending
    Geographies: United States
    Context: New figures from Brand Innovators and Innovid underscore just how pervasive Google and Facebook are in the realm of video. According to the firms' September survey, US senior marketers estimated that Facebook and Google’s YouTube together command 66.1% of digital video ad spending.
    Publication Date: 11/21/2017
    Topics: Social Media Usage; Social Media Ad Spending
    Geographies: United States
    Context: Data from Verto Analytics indicates that Facebook users spend 18 hours, 24 minutes on the platform per month.
    Publication Date: 11/3/2017
    Topics: Out-of-Home Ad Spending
    Geographies: United Kingdom
    Context: In a challenging market, out-of-home ad spend is still notching gains in the UK, albeit small ones. Digital OOH is driving that growth.
    Publication Date: 10/26/2017
    Topics: Out-of-Home Ad Spending
    Geographies: United Kingdom
    Context: Tim Lumb, insight and effectiveness director at Outsmart, discusses digital advances in the OOH space and how they changed the game.
    Publication Date: 10/16/2017
    Topics: Total Media Ad Spending
    Geographies: Worldwide
    Context: Spending on paid media worldwide will reach $584.14 billion by the end of this year and approach $757.44 billion in 2021, eMarketer estimates, driven largely by advertiser investments in mobile formats. Ad spending growth rates will range between 4.9% and 8.3% over the forecast period.
    Publication Date: 10/11/2017
    Topics: Digital Video Ad Spending
    Geographies: United States
    Context: Amazon is reportedly in talks to incorporate more advertising within its video content. The company is already a major player in the digital ad space, but video hasn’t been a focus.
    Publication Date: 10/10/2017
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: Hong Kong; Taiwan
    Context: The increased use of smartphones for digital activities in Hong Kong and Taiwan is spurring investment in mobile ad formats.
    Publication Date: 10/5/2017
    Topics: Mobile Ad Spending
    Geographies: India
    Context: Traditional media still takes the majority of ad spend in India, but mobile platforms are becoming increasingly popular with advertisers. This year, mobile ad spending in India is expected to increase by 85.0%.
    Publication Date: 10/2/2017
    Topics: Social Media Ad Spending
    Geographies: United States
    Context: Snapchat’s worldwide ad revenues will total $774.1 million this year, but growth will be slower than eMarketer predicted a year ago.
    Publication Date: 9/28/2017
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: Asia-Pacific
    Context: Digital ad spending in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam is poised to swell thanks to heavy mobile investment across the region.
    Publication Date: 9/27/2017
    Topics: TV Ad Spending; Connected TVs
    Geographies: China
    Context: Consumers in China are adopting smart TVs at a pretty brisk pace. Projections from iiMedia Research released in March 2017 put sales of the devices at 46.6 million this year, and climbing to 52.2 million by 2018.
    Publication Date: 9/27/2017
    Topics: Mobile Ad Spending
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Mobile will make up more than 60% of all digital ad spending in the Nordic countries of Norway, Sweden and Denmark this year, according to eMarketer’s latest digital ad spending forecast for key countries in Europe.
    Publication Date: 9/21/2017
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: United States
    Context: It’s no longer news to say that Google and Facebook dominate the US digital ad market. But this year that supremacy is exceeding expectations, according to eMarketer’s latest digital ad spending forecast.
    Publication Date: 9/20/2017
    Topics: Digital Ad Spending; Time Spent with Media
    Geographies: United Kingdom
    Context: eMarketer estimates that nearly 64% of all UK ad spending will be devoted to digital media this year, whereas only about half of UK adults’ daily time with media will involve digital. That balance will continue to shift toward digital expenditures through 2019.
    Publication Date: 9/18/2017
    Topics: Digital Display Ad Spending; Search Ad Spending
    Geographies: United Kingdom
    Context: Google and Facebook will continue to dominate the digital advertising landscape in the UK for at least the next several years, according to eMarketer’s latest forecast of UK digital ad spending. The two tech companies combined will reap more than half (54%) of all UK digital ad revenues this year, totaling £6.30 billion ($8.50 billion).
    Publication Date: 9/14/2017
    Topics: TV Ad Spending; Connected TVs
    Geographies: United Kingdom
    Context: Connected TV ad spending is expected to at least double in each of Europe’s five largest economies by 2020, with France and Italy seeing the most robust gains in investment vs. 2016, according to a study commissioned by video ad serving platform SpotX.
    Publication Date: 9/13/2017
    Topics: Digital Video; TV Ad Spending
    Geographies: United States
    Context: eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth in cord-cutting. This year, TV ad spending will expand just 0.5% to $71.65 billion—down from the $72.72 billion predicted in our Q1 forecast for 2017.
    Publication Date: 9/13/2017
    Topics: Digital Ad Spending; TV Ad Spending
    Geographies: China
    Context: In China, advertisers’ increased focus on mobile, along with investments in video and social, will continue to boost overall digital ad spend.
    Publication Date: 8/23/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Context: In the latest episode of "Behind the Numbers," senior analyst Patricia Orsini and senior director of forecasting Monica Peart discuss whether brand advertisers have been spooked by concerns about brand safety online.
    Publication Date: 8/18/2017
    Topics: Out-of-Home Ad Spending
    Geographies: United Kingdom
    Context: Digital out-of-home ad spending surged in Q2 2017 as advertiser adoption and the switchover of prime locations to digital boosted outlays by 30% year over year.
    Publication Date: 8/16/2017
    Topics: Radio; Radio Ad Spending; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Context: John Suh, CEO at LegalZoom, and Ryan Steelberg, president of audio analytics company Vertione One, describe how artificial intelligence can improve audio ad tracking.
    Publication Date: 8/11/2017
    Topics: Out-of-Home Ad Spending
    Geographies: United Kingdom
    Context: Experiential marketing campaigns have the potential to generate social media buzz and earned media, but few UK marketers are leaning heavily on the practice.
    Publication Date: 8/3/2017
    Topics: Digital Display Ad Spending; Digital Video Advertising
    Geographies: Taiwan
    Context: Jennifer Tang, CEO of Dentsu Aegis Network Taiwan, discusses the pressure to improve the country's digital advertising industry.
    Publication Date: 7/31/2017
    Topics: Digital Ad Spending
    Geographies: United Kingdom
    Context: Digital advertising was responsible for more than 50% of the UK’s total media ad spending for the first time in 2017’s first quarter, helped by faltering ad spending for most other media.
    Publication Date: 7/12/2017
    Topics: TV Ad Spending
    Geographies: United States
    Context: US targeted, or addressable, TV ad spending is growing quickly, but will remain a small portion of total TV spend for the foreseeable future. This year, addressable TV advertising will grow 65.8% to reach $1.26 billion, according to eMarketer’s latest forecast.
    Publication Date: 7/7/2017
    Topics: Digital Display Ad Spending
    Geographies: France
    Context: France’s media players have partnered to form the Gravity Alliance, an effort to deliver data-driven programmatic ads to rival those of Facebook or Google. It’s the latest effort among media titans in France to counter the effects of foreign interlopers on their ad revenues.
    Publication Date: 6/23/2017
    Topics: Digital Ad Spending; TV Ad Spending
    Geographies: United Kingdom
    Context: For the second time in a week, a forecaster has lowered anticipated 2017 ad spending in the UK as doubt about the country’s economy and brand safety in the digital realm influence marketers’ investment considerations.
    Publication Date: 6/20/2017
    Topics: Total Media Ad Spending
    Geographies: United Kingdom
    Context: Brexit-related effects on the UK’s economy have spurred research firm Zenith to revise its forecast of UK ad spending growth to less than 1% for the year. As Europe’s advertising leader, pared UK spending is expected to drive down Western Europe’s overall ad spending expansion.
    Publication Date: 6/9/2017
    Topics: Digital Ad Spending
    Geographies: China
    Context: Alibaba just predicted that its revenues will grow at least 45% over the next fiscal year. Its burgeoning advertising business is part of the reason why.
    Publication Date: 6/6/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Context: eMarketer's Oscar Orozco and Patricia Orsini break down digital ad spending by industry. How do different industries allocate their budgets for digital advertising, and what's behind their spending decisions?