Geography

Asia-Pacific (913)
Europe (1103)
Latin America (344)
Middle East & Africa (84)
North America (1631)
Worldwide (480)

Record Type

Publication Date

Topic

Ad Spending (3840)
Ad Spending by Media (3445)
Total Media Ad Spending (1129)
Advertising (3810)
B2B (1075)
Marketing (8048)
Media (7888)
Mobile (7173)
Retail & Ecommerce (9772)
Social Media (3348)
Video (2643)

Industry

Demographics

3783 Results
Topic: Ad Spending
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 5/3/2018
    Topics: Paid Search; Cost per Click (CPC); Clickthrough Rate (CTR); Performance Benchmarks; Search; Mobile Search; Search Ad Spending; Search Engines; Google
    Geographies: Worldwide; United States
    Publication Date: 4/5/2018
    Topics: Mobile Apps; Performance Benchmarks; Programmatic Ad Spending; Mobile Ad Spending; Retail Performance Metrics; B2C Ecommerce Sales; Mcommerce; Viewability; Mobile Advertising; Mobile Search; Search Engines; Paid Search; Google; Search; Mobile Social Media; Facebook; Mobile Video
    Geographies: United States
    Publication Date: 4/5/2018
    Topics: Viewability; Digital Display Ad Spending; Performance Benchmarks; Digital Display Advertising
    Geographies: North America; Canada; United States
    Publication Date: 6/22/2018
    Topics: TV; Digital Ad Spending
    Geographies: United States
    Industries: Travel
    Context: This is the fourth in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 6/21/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Automotive
    Context: This is the third in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 6/20/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: This is the second in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 6/19/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: This is the first in an eight-part series of StatPacks providing a visual overview of digital ad spending trends across several US industries.
    Publication Date: 6/15/2018
    Topics: Mobile Ad Spending; Smart Speakers & Voice Assistants; Retail Ecommerce Sales; Time Spent with Media
    Geographies: United States; Worldwide
    Industries: Healthcare & Pharma
    Context: We used eMarketer data to take a deeper look and offer more clarity into Mary Meeker's recent annual internet trends report.
    Publication Date: 6/14/2018
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Cinema Ad Spending
    Geographies: Germany
    Context: Digital; TV; Newspapers; Magazines; Radio; Out of home; Cinema
    Publication Date: 6/13/2018
    Topics: Total Media Ad Spending; Traditional Media Advertising; Digital Ad Spending; Mobile Ad Spending; Virtual & Augmented Reality
    Geographies: Latin America; Argentina; Brazil; Chile; Colombia; Mexico; Peru
    Industries: Sports
    Context: An in-depth look at total media, traditional media, digital and mobile ad spending for six markets in Latin America—Argentina, Brazil, Chile, Colombia, Mexico and Peru—as well as the implications of the FIFA World Cup on consumer behavior and regional ad spending.
    Publication Date: 6/7/2018
    Topics: Social Media Marketing; Social Media Ad Spending; Consumer Attitudes on Marketing; Time Spent with Media; Mobile Messaging; Social Media Usage; Digital Privacy & Security
    Geographies: Worldwide
    Context: eMarketer digs into the latest data on usage and advertising, three months after the Cambridge Analytica revelations.
    Publication Date: 6/6/2018
    Topics: Digital Display Ad Spending; Digital Ad Spending; Digital Video Ad Spending; Mobile Ad Spending; Search Ad Spending; Social Media Ad Spending
    Geographies: Worldwide
    Context: Search; Social; Video excluding social; Display; Other; Total; Of which mobile; Mobile internet as of total
    Publication Date: 6/6/2018
    Topics: Total Media Ad Spending; Digital Display Ad Spending; Out-of-Home Ad Spending; Digital Video Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Search Ad Spending; Social Media Ad Spending; Traditional Media Advertising
    Geographies: Worldwide
    Context: Social; Video excluding social; Search; Display; Other; Digital; Of which mobile; Traditional media; Total media advertising
    Publication Date: 6/6/2018
    Topics: Total Media Ad Spending; Digital Display Ad Spending; Out-of-Home Ad Spending; Digital Video Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending; Search Ad Spending; Social Media Ad Spending
    Geographies: Worldwide
    Context: TV; Newspapers; Magazines; Radio; Out of home; Traditional media; Search; Display; Video excluding social; Social; Other; Digital; of which mobile; Total media ad spending
    Publication Date: 5/30/2018
    Topics: Social Media Ad Spending
    Geographies: United States
    Context: In the wake of the Cambridge Analytica controversy and Mark Zuckerberg’s testimony on Capitol Hill, eMarketer sat down with Carolyn Everson, vice president of global marketing at Facebook, to discuss the company’s relationship with advertisers and how it is working to balance targeted advertising and privacy.
    Publication Date: 5/30/2018
    Topics: Digital Video; Mobile Video; Video-on-Demand (VOD); Connected TVs; Digital Video Advertising; Digital Video Ad Spending
    Geographies: United Kingdom
    Context: UK consumers are increasingly consuming quality, long-form digital video content, often on TV sets. Marketers’ heads are being turned, and they’re seeking placements in similar environments.
    Publication Date: 5/16/2018
    Topics: Time Spent with Media; Digital Ad Spending
    Geographies: China
    Context: As China's economy grows and the population becomes more urbanized, media consumption is rising. Mobile is at the center of a shifting media diet.
    Publication Date: 5/15/2018
    Topics: Time Spent with Media; Total Media Ad Spending; Digital Ad Spending; Magazine Ad Spending; Mobile Ad Spending; Newspaper Ad Spending; Out-of-Home Ad Spending; Radio Ad Spending; TV Ad Spending
    Geographies: China
    Context: We forecast that digital ad spending in China will grow by 25% in 2018, driven by mobile. Mobile internet usage has led to an uptick in total media time spent among adults in China.
    Publication Date: 5/14/2018
    Topics: Total Media Ad Spending; Digital Display Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Search Ad Spending
    Geographies: Germany
    Industries: Luxury Goods
    Context: TV; Search; Magazines; Newspapers; Display; Video; Radio; Social; Out of home; Cinema; Total
    Publication Date: 5/14/2018
    Topics: Total Media Ad Spending; Digital Display Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Search Ad Spending
    Geographies: France
    Industries: Luxury Goods
    Context: TV; Magazines; Out of home; Display; Newspapers; Search; Video; Radio; Cinema; Total
    Publication Date: 5/14/2018
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Paid Search; Newspaper Ad Spending; Magazine Ad Spending; Search Ad Spending
    Geographies: United States
    Industries: Luxury Goods
    Context: TV; Digital; Magazines; Newspapers; Out of home; Radio; Cinema; Total
    Publication Date: 5/14/2018
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Paid Search; Newspaper Ad Spending; Magazine Ad Spending; Search Ad Spending
    Geographies: China
    Industries: Luxury Goods
    Context: Digital; Paid search; Out of home; TV; Display; Magazines; Cinema; Video; Radio; Newspapers; Total
    Publication Date: 5/14/2018
    Topics: Digital Ad Spending
    Geographies: Middle East & Africa; Australia; Brazil; China; Colombia; France; Germany; Hong Kong; Italy; Japan; Malaysia; Mexico; Netherlands; Peru; Russia; Singapore; South Africa; South Korea; Spain; Switzerland; Taiwan; United Kingdom; United States
    Industries: Luxury Goods
    Context: Australia; Brazil; China; Colombia; France; Germany; Hong Kong; Italy; Japan; Malaysia; Mexico; Middle East North Africa; Netherlands; Peru; Russia; Singapore; South Africa; South Korea; Spain; Switzerland; Taiwan; UK; US
    Publication Date: 5/14/2018
    Topics: Digital Ad Spending
    Geographies: Australia; Brazil; China; Colombia; France; Germany; Hong Kong; Italy; Japan; Malaysia; Mexico; Netherlands; Peru; Russia; Singapore; South Africa; South Korea; Spain; Switzerland; Taiwan; United Kingdom; United States
    Industries: Luxury Goods
    Context: Australia; Brazil; China; Colombia; France; Germany; Hong Kong; Italy; Malaysia; Mexico; Middle East North Africa; Netherlands; Peru; Russia; Singapore; South Korea; Spain; Switzerland; Taiwan; UK; US
    Publication Date: 5/11/2018
    Topics: Total Media Ad Spending
    Geographies: Europe
    Context: Europe’s ad market is in flux. Most ad spending in the region is still directed toward traditional media, but advertisers are quickly shifting their budgets to digital. That’s no surprise, given that 70.7% of the region’s population will use the internet at least once per month in 2018.
    Publication Date: 5/10/2018
    Topics: Digital Ad Spending
    Geographies: Austria
    Context: Digital, mobile and social media usage in Austria is widespread, but consumers place higher trust in traditional media, according to eMarketer’s latest forecast.
    Publication Date: 5/10/2018
    Topics: Total Media Ad Spending; TV Ad Spending; Radio Ad Spending; Out-of-Home Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Directory Ad Spending; Digital Ad Spending; Mobile Ad Spending; Mobile Search; Digital Display Ad Spending; Search Ad Spending; Classified Ad Spending; Digital Video Ad Spending
    Geographies: Western Europe; Central & Eastern Europe; Austria; Denmark; Finland; France; Germany; Ireland; Italy; Netherlands; Norway; Russia; Spain; Sweden; Switzerland; Turkey; United Kingdom; Europe
    Context: This report analyzes our most recent forecasts for total media, traditional, digital and mobile ad spending in Europe.
    Publication Date: 5/10/2018
    Topics: Digital Music; Digital Ad Spending; Mobile Ad Spending
    Geographies: United States
    Context: Desktop; Mobile
    Publication Date: 5/10/2018
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: United States
    Context: Desktop; Mobile; Total
    Publication Date: 5/10/2018
    Topics: Digital Video Ad Spending; Mobile Video; Mobile Ad Spending
    Geographies: United States
    Context: Desktop; Mobile
    Publication Date: 5/10/2018
    Topics: Digital Ad Spending; Performance Benchmarks
    Geographies: United States
    Context: Performance; CPM; Hybrid
    Publication Date: 5/10/2018
    Topics: Impressions; Digital Ad Spending; Performance Benchmarks
    Geographies: United States
    Context: of total; Performance based; Impression based; Hybrid; Total
    Publication Date: 5/10/2018
    Topics: Digital Display Ad Spending; Digital Ad Spending; Classified Ad Spending; Digital Video Ad Spending; Lead Generation; Mobile Ad Spending; Search Ad Spending
    Geographies: United States
    Context: of total; change; Search mobile desktop; Banner mobile desktop; Banner display ads; Rich media; Sponsorships; Digital video mobile desktop; Other mobile desktop; Classifieds and directories; Lead generation; Audio; Other mobile; Total
    Publication Date: 5/10/2018
    Topics: Digital Ad Spending
    Geographies: United States
    Context: Digital ad spending; change vs same period of prior year; Q; Full year
    Publication Date: 5/10/2018
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; B2B Marketing
    Geographies: United States
    Context: Digital; TV; BB; Magazines; Radio; Newspaper; Out of home; Music; Video games; Cinema
    Publication Date: 5/10/2018
    Topics: Social Media Ad Spending
    Geographies: United States
    Context: Social media ad spending; of total digital ad spending
    Publication Date: 5/10/2018
    Topics: Digital Display Ad Spending; Digital Video Ad Spending; Mobile Ad Spending; Search Ad Spending
    Geographies: United States
    Context: Desktop; Search; Banner; Video; Other; Mobile
    Publication Date: 5/8/2018
    Topics: Social Media Usage; Social Media Users; Social Media Ad Spending; Mobile Social Media
    Geographies: United States
    Demographics: Age; Blacks; Hispanics; Females; Males; Population
    Context: All the social stats you need to know for 2018 and beyond. Bookmark this StatPack page to keep these key estimates handy throughout the year.
    Publication Date: 5/7/2018
    Topics: Total Media Ad Spending
    Geographies: Worldwide
    Context: Digital media will account for 43.5% of investments, thanks to rising global ecommerce spending and shifting viewership from traditional TV to digital channels. By 2020, digital’s share of total advertising will near 50%.
    Publication Date: 5/4/2018
    Topics: Total Media Ad Spending; TV Ad Spending; Radio Ad Spending; Out-of-Home Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Directory Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: Worldwide
    Context: Total media ad spending worldwide will reach $628.63 billion in 2018, a 7.4% gain over last year. Mobile advertising’s share of spend is expected to climb to 29.2% this year.
    Publication Date: 5/3/2018
    Topics: Total Media Ad Spending
    Geographies: United States
    Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss the NewFronts and the emerging themes that came out of the various presentations from companies including Hulu, Oath and Twitter.
    Publication Date: 5/3/2018
    Topics: Total Media Ad Spending; Marketing Spending
    Geographies: United States
    Industries: Retail
    Context: Shopper marketing spending; of total marketing communications spending; Other marketing communications spending; Total marketing communications spending
    Publication Date: 5/2/2018
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: Asia-Pacific; Australia; China; Indonesia; Japan; South Korea; Hong Kong; Malaysia; New Zealand; Philippines; Singapore; Taiwan; Thailand; Vietnam
    Context: Total media, digital and mobile ad spending in 14 markets in Asia-Pacific: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
    Publication Date: 4/30/2018
    Topics: Digital Video; Mobile Video; Digital Video Ad Spending; Digital Video Advertising; Pay TV; Video-on-Demand (VOD); Connected TVs
    Geographies: United States
    Context: Digital video spending is growing on both ad-supported and subscription-based platforms, while TV ad spending will decrease for the first time since the Great Recession. Time spent on each of those mediums is following similar patterns.
    Publication Date: 4/27/2018
    Topics: Social Media Usage; Social Media Ad Spending
    Geographies: United States
    Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Debra Aho Williamson digs into first-quarter performance at Facebook and Twitter, and discusses their prospects for growth.
    Publication Date: 4/27/2018
    Topics: Mobile Ad Spending
    Geographies: Latin America
    Context: This year, for the first time, mobile ad spending will account for more than half of digital ad investments in Latin America. This share will rise from 52.9% in 2018 to 77.5% by 2022.
    Publication Date: 4/27/2018
    Name: Matthew Fanelli
    Title: Senior Vice President
    Company: MNI Targeted Media
    Topics: TV; TV Ad Spending
    Geographies: United States
    Publication Date: 4/26/2018
    Topics: Digital Ad Spending
    Geographies: Switzerland
    Context: Switzerland is one of the most advanced markets for internet and mobile usage in Western Europe, according to eMarketer’s latest forecast. In 2018, 86% of the population in Switzerland will use the internet, and nearly 75% will use a smartphone at least once per month.
    Publication Date: 4/26/2018
    Topics: Total Media Ad Spending; Traditional Media Advertising; Digital Ad Spending; Mobile Ad Spending
    Geographies: Latin America; Argentina; Brazil; Chile; Colombia; Mexico; Peru
    Context: This report provides an in-depth analysis of eMarketer’s latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in Latin America.
    Publication Date: 4/26/2018
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Cinema Ad Spending; Mobile Ad Spending
    Geographies: United Kingdom
    Context: Total media ad spending; change; Digital; £; Mobile; TV; Broadcaster VOD; Direct mail; Out of home; National news brands; Regional news brands; Magazine brands; Radio; Cinema; Total