Publication Date: 8/10/2017
Name: Bethany Evans
Title: Marketing Communications Manager
Company: Southwest Airlines
Topics: Digital Advertising; Social Media Marketing
Geographies: United States
Industries: Airlines
Context: Bethany Evans, marketing communications manager at Southwest Airlines, talks about mid-roll ads on Facebook.
Publication Date: 5/18/2017
Name: Dirk Eschenbacher
Title: Founding Partner and Chief Creative Officer
Company: Zanadu
Topics: Digital Travel Sales; Virtual & Augmented Reality
Geographies: China
Industries: Travel
Context: Dirk Eschenbacher, founding partner and chief creative officer of China-based luxury travel service Zanadu, talks about the rise of China's outbound tourists, and why traditional media channels remain important in connecting with the cohort.
Publication Date: 4/25/2017
Name: Stephanie Linnartz
Title: Global Chief Commercial Officer
Company: Marriott International
Topics: Marketing Technology
Geographies: Worldwide
Industries: Hotels & Motels; Marketing Management Trends
Context: Stephanie Linnartz, global chief commercial officer at Marriott International, spoke with eMarketer about how the organization keeps marketing moving forward by looking outward to other industries and ahead to emerging trends.
Publication Date: 4/17/2017
Name: Mark Weinstein
Title: Senior Vice President, Customer Experience, Engagement, Loyalty and Partnerships
Company: Hilton Worldwide
Topics: Loyalty Programs
Geographies: Worldwide
Industries: Hotels & Motels; Marketing Management Trends
Demographics: Millennials
Context: Mark Weinstein, senior vice president of customer experience, engagement, loyalty and partnerships at Hilton Worldwide spoke with eMarketer about how the company tackles change by thinking like a millennial.
Publication Date: 2/1/2017
Name: Michael Bower
Title: Director, Global Ecommerce and Digital Services, Canada
Company: Marriott International
Topics: Digital Retail Practices; Digital Shoppers & Buyers
Geographies: Canada
Industries: Travel
Context: Michael Bower, Marriott’s director of global ecommerce and digital services for Canada, discusses what drove the company’s 10% ecommerce sales growth in Canada in 2016.
Publication Date: 1/18/2017
Name: Seton Vermaak
Title: Head of Strategy
Company: SapientRazorfish, Hong Kong
Topics: Loyalty Programs
Geographies: Asia-Pacific; China
Industries: Travel
Context: Seton Vermaak, head of strategy at digital agency SapientRazorfish, Hong Kong, talks about how travel and hospitality brands are re-creating the idea of loyalty.
Publication Date: 10/25/2016
Name: Amy Sherman
Title: Senior Director, Digital Marketing
Company: Moxy Hotels
Topics: Digital Advertising; Social Media Marketing; Performance Benchmarks
Geographies: United States
Industries: Hotels & Motels
Context: Amy Sherman, senior director of digital marketing at Marriott-owned Moxy Hotels, tells eMarketer that though Instagram excels as an advertising platform, it still trails Facebook when it comes to campaign performance measurement.
Publication Date: 9/19/2016
Name: Phil Koserowski
Title: Vice President, Interactive Marketing
Company: The Leading Hotels of the World
Topics: Big Data; Marketing Technology; Artificial Intelligence (AI)
Geographies: United States
Industries: Travel
Context: Artificial intelligence (AI) is helping bring discovery back to the travel research process. Phil Koserowski, vice president of interactive marketing at The Leading Hotels of the World (LHW), told eMarketer's Maria Minsker how.
Publication Date: 9/19/2016
Name: Alberto Rey Villaverde
Title: Head of Data Science
Company: easyJet
Topics: Big Data; Artificial Intelligence (AI)
Geographies: United Kingdom
Industries: Airlines
Context: easyJet uses artificial intelligence (AI) technology to help stock and reduce food waste in its planes. Alberto Rey Villaverde, the airline's head of data science, told eMarketer how it works.
Publication Date: 8/9/2016
Name: Dirk Eschenbacher
Title: Founding Partner
Company: Zanadu
Topics: Virtual & Augmented Reality
Geographies: China
Industries: Travel
Context: Dirk Eschenbacher, founding partner of Zanadu, a China-based lifestyle online travel agency and online lifestyle media company, talks about the virtual reality (VR) market in China.
Publication Date: 6/24/2016
Name: Andy Kauffman
Title: Vice President, Digital
Company: Marriott International
Topics: Customer Experience
Geographies: Worldwide
Industries: Hotels & Motels; Marketing Management Trends
Context: Andy Kauffman, vice president of digital at global hotel chain Marriott International, talks about his company's approach to digital transformation for the hotel's people, processes and technology.
Publication Date: 5/17/2016
Name: Ahmed Elemam
Title: Senior Digital Marketing and Analytics Strategist
Company: WestJet
Topics: Customer Experience; Marketing Technology
Geographies: United States
Industries: Airlines
Context: Ahmed Elemam, senior digital marketing and analytics strategist at WestJet, discusses why the airline is keeping some technology on premise.
Publication Date: 4/11/2016
Name: Apoorva Gandhi
Title: Vice President, Multicultural Affairs
Company: Marriott International
Geographies: United States
Industries: Digital Travel
Demographics: LGBT
Context: Apoorva Gandhi, vice president of multicultural affairs at Marriott International, discusses a recent campaign in which the company put a spotlight on its lesbian, gay, bisexual or transgender (LGBT) customers to help convey the commitment to "make everyone feel comfortable being who they are."
Publication Date: 3/25/2016
Name: Ruwie Rahardjo
Title: General Manager
Company: Wego Indonesia
Geographies: Indonesia
Industries: Digital Travel
Context: Ruwie Rahardjo, general manager of travel metasearch engine Wego Indonesia, talks about how young people in Indonesia are more apt to book travel through digital channels.
Publication Date: 1/12/2016
Name: Jonathon Moore
Title: Chief Product Officer
Company: Trainline
Topics: Mobile Apps; Marketing Technology
Geographies: United Kingdom
Industries: Travel
Context: Jon Moore, chief product officer of Trainline, an online seller of train tickets for UK train services, discusses how its mobile app has streamlined the travel process for its consumers.
Publication Date: 1/11/2016
Name: Rob Cushen
Title: Managing Director, EMEA
Company: Intellectsoft
Topics: Mobile Apps
Geographies: United Kingdom
Industries: Travel
Context: Rob Cushen, managing director of EMEA for mobile app development studio Intellectsoft, speaks on the importance of having a layered app experience and how streamlining multiple technologies leads to an engaging user experience.
Publication Date: 12/29/2015
Name: Michael Dail
Title: Vice President, Global Brand Marketing
Company: Marriott International
Topics: Brand Marketing; Marketing Tactics; Virtual & Augmented Reality
Geographies: United States
Industries: Travel
Context: Michael Dail, vice president of global brand marketing at Marriott International, shares his insight on the brand's virtual reality endeavors.
Publication Date: 12/10/2015
Name: María Teresa Arnal
Title: CEO
Company: J. Walter Thompson Company, Mexico
Topics: Digital Ad Spending; Mobile Ad Spending; Social Media Ad Spending
Geographies: Mexico
Industries: Travel; Financial Services; Automotive; Consumer Products (CPG)
Context: María Teresa Arnal, CEO of J. Walter Thompson Company Mexico, talks about the industries that are spending the most in digital advertising in Mexico, and what channels those clients are finding the most valuable.