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Demographics

44 Results
Type:
Article
Industry: Travel
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Results Per Page: 50 | 25 | 10
    Publication Date: 2/2/2018
    Geographies: United States
    Industries: Digital Travel
    Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, forecasting analyst Jasmine Enberg gives an overview of the top digital travel platforms, and the sharing economy services many use for travel.
    Publication Date: 12/21/2017
    Geographies: Worldwide
    Industries: Travel; Digital Travel
    Context: Most use digital channels during at least part of their travel path to purchase, whether for researching, planning or booking a trip.
    Publication Date: 11/6/2017
    Topics: Loyalty Programs
    Geographies: United States
    Industries: Travel
    Context: New research reinforces the strong grip loyalty programs have on business travelers. But travel trails other verticals in the overall popularity of such schemes.
    Publication Date: 9/28/2017
    Geographies: Europe
    Industries: Travel
    Context: Hotel booking site Trivago has purchased tripl, a personalization technology firm that could help the service remain competitive in the digital travel space.
    Publication Date: 9/1/2017
    Geographies: India
    Industries: Digital Travel
    Context: Travelers in India are increasingly using the internet to book travel services, with airline and railway ticketing a big draw.
    Publication Date: 8/2/2017
    Topics: Digital Travel Sales
    Geographies: India
    Industries: Digital Travel
    Context: Digital travel sales in India will total $22.52 billion in 2017, up 33.0% over the previous year, according to eMarketer’s latest forecast on worldwide digital travel sales.
    Publication Date: 8/2/2017
    Topics: Digital Travel Sales
    Geographies: Western Europe
    Industries: Digital Travel
    Context: Digital travel sales’ rise in Western Europe will decelerate to a relatively slow 5.7% in 2017, according to eMarketer’s latest look at the region’s travel-related ecommerce activity. But there will be a few standout markets.
    Publication Date: 7/26/2017
    Geographies: China
    Industries: Travel
    Context: Travelers from China keep heading overseas in record numbers, and they’re bringing their wallets with them—although there’s been a dramatic shift in where they focus their spending.
    Publication Date: 7/12/2017
    Topics: Sharing Economy
    Geographies: United Kingdom
    Industries: Hotels & Motels
    Context: Online travel booking has become increasingly common in the UK, and booking directly with lodging sites is growing in popularity. However, attitudes toward home-sharing service Airbnb remain tepid, although use of the service is climbing.
    Publication Date: 7/6/2017
    Geographies: United Kingdom
    Industries: Digital Travel
    Context: In one of its first acts, the UK’s newly formed Conservative government has introduced legislation to update travel industry regulations to address digital’s impact on consumer buying behavior.
    Publication Date: 6/21/2017
    Geographies: United States
    Industries: Digital Travel; Travel
    Context: As the summer travel season officially gets under way, a growing number of Americans will use their smartphones and tablets to book a trip, according to eMarketer’s latest forecast on digital and mobile travel. This year, digital travel sales in the US will reach $189.62 billion, 40.0% of which will come from mobile devices.
    Publication Date: 5/30/2017
    Geographies: United States
    Industries: Digital Travel; Hotels & Motels
    Context: Airbnb is drawing more traffic to its site than metasearch services like Booking.com, as well as hotel brands like Marriott. The home-sharing service has found a willing user base among millennials, who are willing to trade the staid security of a hotel stay for something more exciting.
    Publication Date: 5/22/2017
    Topics: Virtual & Augmented Reality
    Geographies: China
    Industries: Digital Travel; Travel
    Context: Dirk Eschenbacher, founding partner and chief creative officer of China-based luxury travel service Zanadu, talks about the rise of China's outbound tourists, and why traditional media channels remain important in connecting with the cohort.
    Publication Date: 5/10/2017
    Geographies: China; United States
    Industries: Travel
    Context: China-based payment services like Alipay and WeChat Pay have been forging partnerships with foreign payments processors to cater to the needs of the country’s growing ranks of overseas tourists.
    Publication Date: 5/10/2017
    Topics: Marketing Technology
    Geographies: United States
    Industries: Hotels & Motels; Marketing Management Trends
    Context: Stephanie Linnartz, global chief commercial officer at Marriott International, spoke with eMarketer about how the organization keeps marketing moving forward by looking outward to other industries and ahead to emerging trends.
    Publication Date: 4/24/2017
    Topics: Loyalty Programs
    Geographies: Worldwide
    Industries: Hotels & Motels; Marketing Management Trends
    Demographics: Millennials
    Context: It’s no secret that millennials have high standards for customer experience, especially as companies like Amazon and Starbucks continue to raise the bar. The hospitality space is no exception, and industry veteran Hilton Worldwide has had to transform its business in numerous ways to keep up and thrive. Mark Weinstein, Hilton’s senior vice president of customer experience, engagement, loyalty and partnerships, spoke with eMarketer’s Maria Minsker about how the company tackles change by thinking like a millennial.
    Publication Date: 4/14/2017
    Topics: Marketing Tactics
    Geographies: United States
    Industries: Hotels & Motels
    Context: In the ultracompetitive hotel business, executives invest more in digital marketing and social to boost awareness amid threats from Airbnb, Priceline and Expedia.
    Publication Date: 4/3/2017
    Geographies: United Kingdom; United States
    Industries: Travel
    Context: Dreams are easily confused with reality in the luxury-tinged world of the travel industry, a segment where consumers often make purchases while imagining five-star hotels and palm tree-lined beaches. The problem for travel companies, however, is that meeting or exceeding these high consumer expectations can be exceedingly difficult.
    Publication Date: 3/23/2017
    Geographies: Germany
    Industries: Digital Travel; Travel
    Context: German consumers spent a bit more both online and off, lifting overall travel expenditures by 2.8%, according to recent data from Verband Internet Reisevertrieb.
    Publication Date: 3/14/2017
    Geographies: United Kingdom
    Industries: Travel
    Context: UK consumers will cut back on eating and drinking out before sacrificing on leisure travel, according to recent research that examined attitudes about discretionary spending.
    Publication Date: 2/3/2017
    Topics: Artificial Intelligence (AI)
    Geographies: United States
    Industries: Hotels & Motels
    Context: Chat-based messaging apps are gaining favor with travelers, who find that they offer a number of potential benefits when staying at hotels.
    Publication Date: 1/20/2017
    Topics: Consumer Behavior
    Geographies: United Kingdom
    Industries: Travel
    Context: Brexit's long-term effects are still to be seen, but its weakening of the pound is helping push up retail spending by foreign visitors to the UK.
    Publication Date: 1/20/2017
    Topics: Loyalty Programs
    Geographies: Asia-Pacific; China
    Industries: Travel
    Context: After the November 2016 merger of SapientNitro and Razorfish to form SapientRazorfish, eMarketer’s David Green spoke with Seton Vermaak, the digital agency’s head of strategy in Hong Kong, about driving loyalty in Asia-Pacific’s travel market in 2017. Seton discussed how travel and hospitality brands are re-creating the idea of loyalty.
    Publication Date: 12/20/2016
    Topics: Internet Activities; Digital Content
    Geographies: Worldwide
    Industries: Travel
    Context: eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Mario Run appears to disappoint investors; Amazon India gets into pedicures; the Vine app grows new shoots; and more.
    Publication Date: 12/15/2016
    Topics: Sharing Economy
    Geographies: Netherlands; United Kingdom
    Industries: Digital Travel
    Context: Airbnb is laying down the law in Amsterdam and London by limiting the number of days hosts can rent out their properties to guests. The move is part of an ongoing attempt by Airbnb to work with regulators across multiple cities—a change of tactic for the short-term home rental company.
    Publication Date: 12/14/2016
    Topics: Mcommerce
    Geographies: Germany
    Industries: Digital Travel
    Context: Over half of all mobile travel site and app visitors in Germany ages 13 and older visited such sites and apps at least one to three times per month, according to a recent study. Nearly one-third visited a travel site or app once per week. But many would rather complete their purchase journey with an offline transaction.
    Publication Date: 11/28/2016
    Geographies: United Kingdom
    Industries: Digital Travel
    Demographics: Females
    Context: Across all types of UK travel accommodation sites, more women visited than their male counterparts, and older users were more likely to stop by the sites than younger ones.
    Publication Date: 11/16/2016
    Topics: Big Data; Marketing Technology; Artificial Intelligence (AI)
    Geographies: United States
    Industries: Travel
    Context: Through artificial intelligence (AI), hotel chain The Leading Hotels of the World (LHW) is bringing discovery back to the travel research process, enabling consumers to contemplate travel and hotel ideas based on desired experiences, not just by location or price. AI helps make that possible. Phil Koserowski, vice president of interactive marketing at LHW, told eMarketer how.
    Publication Date: 11/2/2016
    Geographies: United Kingdom
    Industries: Digital Travel
    Context: UK consumers rely heavily on digital platforms when planning a holiday or trip, even when making the final purchase. Desktop PCs and laptops are by far the most trusted devices, with mobile playing only a minor role.
    Publication Date: 11/2/2016
    Topics: Big Data; Artificial Intelligence (AI)
    Geographies: United Kingdom
    Industries: Airlines
    Context: A wealth of data can be powerful, as long as that data delivers actionable insights. UK-based airline easyJet implemented artificial intelligence (AI) technology to make sense of its data and streamline areas of its business, such as stocking airplanes with the right amount of food. Alberto Rey Villaverde, easyJet’s head of data science, spoke to eMarketer about why the airline turned to AI and the different ways the information AI provides is being used.
    Publication Date: 11/1/2016
    Geographies: China
    Industries: Travel
    Context: From October 1 to October 7—known in China as Golden Week—nearly 600 million people in China traveled either domestically or internationally for the holiday, up significantly from the approximately 530 million in 2015. And many of their trips were booked via mobile.
    Publication Date: 9/2/2016
    Topics: Time Spent with Media; Sharing Economy
    Geographies: Spain
    Industries: Digital Travel
    Context: Internet users in Spain spend more time on Airbnb per visit via desktop computer than any of their European counterparts; 35% of travelers have also booked lodgings via Airbnb in the past year. That puts them ahead of counterparts in much of Europe as well as the US.
    Publication Date: 8/23/2016
    Geographies: China
    Industries: Travel
    Context: A growing appetite for international travel among consumers in China is fueling renewed interest among marketers in understanding how and where they spend their travel dollars. According to research, experiences, as well as purchasing local goods and souvenirs, is at the top of many consumers’ wish lists.
    Publication Date: 8/17/2016
    Topics: Customer Experience
    Geographies: Worldwide
    Industries: Hotels & Motels; Marketing Management Trends
    Context: Global hotel chain Marriott International has faced the same challenges as many other large brands over the past five years: rapid consumer adoption of digital and mobile platforms, heightened customer expectations, shortened marketing cycles and competition from digitally native upstarts. Andy Kauffman, vice president of digital at Marriott, spoke with eMarketer about his company’s transformation to meet the real-time, always-on demands of today’s digital world.
    Publication Date: 8/16/2016
    Topics: Payment Methods
    Geographies: China
    Industries: Travel
    Context: While traveling abroad, travelers from China use their UnionPay bank card more often than any other method, including cash and credit cards like Visa, according to May 2016 research. Newer payment methods have lower uptake.
    Publication Date: 7/26/2016
    Geographies: Worldwide
    Industries: Digital Travel
    Context: eMarketer estimates worldwide digital travel sales—which include leisure and unmanaged business travel sales booked via any device—will rise 13.8% in 2016 to nearly $565 billion. Double-digit growth in emerging markets, particularly those in Asia-Pacific and Latin America, will help fuel gains throughout the forecast period.
    Publication Date: 7/11/2016
    Topics: Internet Activities
    Geographies: United States
    Industries: Travel
    Context: US internet users are equally divided in their intentions to unplug from the web while on vacation. Yet, according to research, most people have connected to the internet while taking a break, regardless of gender or age.
    Publication Date: 6/1/2016
    Topics: Customer Experience; Marketing Technology
    Geographies: United States
    Industries: Airlines
    Context: The shift to cloud-based solutions is a large part of the digital transformation for businesses across industries, but going digital doesn’t always mean moving all solutions into the cloud. Ahmed Elemam, senior digital marketing and analytics strategist at WestJet, spoke with eMarketer about why the airline is keeping some technology on premise.
    Publication Date: 3/24/2016
    Geographies: United States
    Industries: Digital Travel
    Context: Americans may not mind booking accommodations and airfare on small screens, but search engines are where many leisure travelers in North America turn to when beginning to research a trip, according to Q1 2016 research.
    Publication Date: 1/21/2016
    Topics: Internet of Things (IoT)
    Geographies: Worldwide
    Industries: Travel
    Context: While “internet of things” has just recently become a business catchphrase, the IT-driven travel industry has been working for years to incorporate internet-enabled components—including smartphones and tablets, wearables, sensors, communication networks, data hubs and analytics programs—into its business.
    Publication Date: 12/31/2015
    Topics: Brand Marketing; Virtual & Augmented Reality
    Geographies: United States
    Industries: Travel
    Context: Virtual reality has the potential to transform traditional marketing and advertising efforts into fully immersive experiences across different industries. In the travel industry, where experiencing a foreign location is the nature of the business, virtual reality can be particularly powerful. Michael Dail, vice president of global brand marketing at Marriott Hotels, spoke with eMarketer about the brand’s virtual reality endeavors.
    Publication Date: 12/30/2015
    Geographies: Worldwide
    Industries: Digital Travel
    Context: Mobile booking is growing and US mobile travel sales are slowly gaining on desktop sales. Still, online is the primary channel digital travelers worldwide use to book accommodations.
    Publication Date: 12/30/2015
    Geographies: Indonesia; Thailand; Vietnam
    Industries: Digital Travel
    Context: Digital channels have added to the wealth of information available about travel destinations around the world, and internet users in Southeast Asia have added a number of web-based options as they research their next trip.
    Publication Date: 12/29/2015
    Topics: Digital Travel Sales
    Geographies: Worldwide
    Industries: Digital Travel
    Context: Worldwide digital travel sales will surpass $533 billion in 2015, a 13.3% increase from 2014, eMarketer projects. Sales will rise steadily through 2019, driven by the expansion of digital travel purchasing in Asia-Pacific, Latin America and the Middle East and Africa. By 2019, worldwide digital travel sales will top $762 billion.