The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.

Augmented and virtual reality (AR/VR) continue to expand their reach as new devices and applications make them more accessible to consumers.

The pandemic has accelerated consumer adoption of QR codes. Here’s how marketers can take advantage of the technology.

Marketers within the insurance industry will zero in on how to best utilize digital ad budgets, as spending growth settles at more modest levels.

The use of voice assistants among US adults is growing as both consumers and companies find more use cases for conversational AI technologies.

It’s still early days, but augmented reality is showing real potential for social commerce. Brands can use the technology to improve the experience and help customers make more informed purchase decisions.

Spurred by changes in mobile advertising, developers will integrate more commerce features into apps in 2022. They’ll add more AR, visual search capabilities, QR codes, and carbon footprint metrics to attract and keep users.

Even as tech companies pour money into the metaverse, space-based connectivity, and more sophisticated virtual assistants, they’ll face more pressure.

The past two pandemic-driven years have accelerated digital transformation and consumer behavior. Here are our top 10 trends to watch in 2022.

Privacy is more than just a compliance concern—it’s an opportunity for differentiation. This report features four case studies that highlight how emerging technology platforms are establishing privacy and trust to gain a competitive advantage.

This report provides our latest forecasts for VR and AR users in the US and examines some market dynamics affecting the maturation of immersive technologies.

In addition to building next-generation smart network infrastructure, 5G startups are piloting use cases across industries that take advantage of the performance advancements of 5G connections.

5G technology is poised to transform how media, entertainment, and marketing are produced, distributed, and consumed. This report discusses five ways that next-generation wireless networks could propel industry growth.

5G networking services are starting to gain traction with consumers—and the retail industry. This report explores the role of 5G in the retail industry and discusses five applications of 5G wireless networks that can enhance or transform retail.

5G will become one of the most promising technologies for facilitating healthcare’s digital transformation. This report analyzes five patient applications of 5G. It also explores forward-looking organizations embracing 5G and how healthcare organizations can follow in their footsteps.

5G networks are operating in over 60 countries as of early 2021. This report reviews what the arrival of 5G means and focuses on some of the critical applications that will make it revolutionary.

Although the benefits of 5G for financial services firms are less flashy than in other industries, lower latency, faster speed, and improved reliability will play a big role in the financial services sector.

Livestreaming has become a prominent feature across the social media and digital video landscapes. Here’s how marketers are taking advantage of opportunities within the space.

From the growth of TikTok and of social commerce to the challenges of brand safety and the cookieless future, 2021 will be another year of big stories for social media.

After a tumultuous year, the social platforms will close 2020 on a high note in terms of ad revenues and users—and with features that closely resemble each other.

This report describes how the pandemic, operating systems, and a new US president will affect mobile advertising.

Augmented reality (AR) is becoming more widely available on social platforms. It’s mainly been a tool for entertainment and brand awareness, but the pandemic is pushing marketers to explore new use cases.

This report examines key takeaways from our most recent forecasts for US virtual reality (VR) and augmented reality (AR) users.

This report provides an overview of the most important technology trends from CES 2020 and what they mean for marketers.