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Advertising & Marketing (8)
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Demographics

9 Results
Type:
Report
Industry: Technology
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Results Per Page: 50 | 25 | 10
    Publication Date: 12/11/2017
    Topics: Digital Video; Consumer Behavior; Consumer Attitudes on Marketing; Social Media Ad Spending; Personalization; Virtual & Augmented Reality; Artificial Intelligence (AI)
    Geographies: Europe; Worldwide; United States
    Industries: Technology
    Demographics: Millennials
    Context: eMarketer predicts key digital trends for next year, ranging from a rise in voice search and ad transparency to a decline in consumer esteem for Big Tech.
    Publication Date: 10/16/2017
    Topics: Big Data; Marketing Technology; Artificial Intelligence (AI)
    Geographies: Worldwide
    Industries: Technology
    Context: Artificial intelligence is still in its early stages, but is finally starting to show results. Powerful algorithms, combined with big data and cloud solutions, are helping companies in many industries bring scale, speed and precision to marketing operations.
    Publication Date: 5/31/2017
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: United States
    Industries: Technology
    Context: Municipalities worldwide are exploring internet of things (IoT) applications that can improve efficiency, boost sustainability and encourage economic development. Many of these smart-city projects also represent opportunities for marketers.
    Publication Date: 5/8/2017
    Topics: Marketing Technology; Internet of Things (IoT); Artificial Intelligence (AI)
    Geographies: United States
    Industries: Technology
    Context: Despite recent media hype about futuristic gadgets, smart-home technology is still in the early-adopter phase. The market may finally be gaining traction, thanks to voice-controlled interfaces, less expensive devices and better industry collaboration.
    Publication Date: 10/24/2016
    Topics: Big Data; Marketing Technology; Internet of Things (IoT); Virtual & Augmented Reality; Artificial Intelligence (AI)
    Geographies: Worldwide; United States
    Industries: Technology
    Context: As artificial intelligence (AI) creeps steadily into everyday life, marketers and advertisers are using it to make their campaigns more efficient and provide enhanced experiences for their customers.
    Publication Date: 10/17/2016
    Topics: Big Data; Marketing Technology; Internet of Things (IoT); Virtual & Augmented Reality; Artificial Intelligence (AI)
    Geographies: Worldwide; United States
    Industries: Technology
    Context: As artificial intelligence (AI) becomes a part of everyday life, it is also being tapped for a growing array of business applications. Its use is expected to grow quickly in the coming years.
    Publication Date: 9/1/2016
    Topics: Total Media Ad Spending; Digital Advertising; TV; Digital Ad Spending; Radio; Newspapers; Magazines; Mobile Ad Spending
    Geographies: Argentina; Australia; Brazil; China; Colombia; Denmark; Finland; France; Germany; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; Thailand; United Kingdom
    Industries: Healthcare & Pharma; Travel; Consumer Electronics; Media & Entertainment; Financial Services; Automotive; Technology; Retail; Telecom; Consumer Products (CPG); Groceries; Restaurants & Dining
    Context: In key regions across the globe, digital ad spending’s share of total media ad expenditures continues to rise.
    Publication Date: 6/9/2016
    Topics: Mcommerce; Promotions
    Geographies: United States
    Industries: Technology; Retail; Groceries
    Context: Digital methods have joined in-store displays as a shopper marketing tactic. Mobile shoppers might be increasingly in control, but they are also being brought closer to brands because of their phones.
    Publication Date: 12/16/2015
    Topics: Total Media Ad Spending; Digital Ad Spending
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Chile; China; Colombia; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Peru; Russia; South Korea; Spain; Sweden; United Kingdom
    Industries: Healthcare & Pharma; Travel; Media & Entertainment; Financial Services; Automotive; Technology; Retail; Telecom; Consumer Products (CPG); Restaurants & Dining
    Context: Markets around the globe may be more connected than they have ever been before, but they are still governed by their local economies, infrastructure and consumer behaviors. This report looks at ad spending trends in 20 key markets tracked by eMarketer.