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34 Results
Type:
Article
Industry: Technology
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    Publication Date: 2/27/2018
    Topics: Digital Privacy & Security
    Geographies: United States
    Industries: Technology
    Context: Smartphones with biometrics, like facial recognition, are becoming the norm. But not everyone is running out to get the latest device that uses this type of technology—even if it does help protect their privacy.
    Publication Date: 1/25/2018
    Geographies: United States
    Industries: Technology
    Context: In the latest episode of eMarketer’s “Behind the Numbers” podcast, the topic is “Big Tech.” Once beloved, major tech brands now face a backlash. What are the implications for the platforms amidst potential political, regulatory and consumer pressures?
    Publication Date: 8/1/2017
    Geographies: United States
    Industries: Technology
    Demographics: Seniors
    Context: In the latest episode of "Behind the Numbers," eMarketer analyst Mark Dolliver discusses how internet users over the age of 65 spend their time online, and what's holding many back from adopting newer technology.
    Publication Date: 6/15/2017
    Geographies: United States
    Industries: Technology
    Context: Are driverless cars close to market, or is a full-fledged launch still well off in the future? eMarketer's Ezra Palmer and Marcus Johnson consider the regulatory, technical and psychological hurdles that must be cleared before autonomous vehicles become commonplace. Part three of our series of conversations about apparently outlandish ideas that could become everyday realities.
    Publication Date: 6/14/2017
    Geographies: United States
    Industries: Technology
    Context: Are drone deliveries likely to be coming to your neighborhood soon? eMarketer's Ezra Palmer and Marcus Johnson discuss the future of drone delivery, and how technical and business factors, as well as consumer attitudes, are likely to affect mass drone deployment. Part two of our series of conversations about apparently outlandish ideas that could become everyday realities.
    Publication Date: 6/14/2017
    Topics: Marketing Technology
    Geographies: United States
    Industries: Technology
    Context: Scott Webb, president of cloud technology provider Avionos, talks about a surprising path for the future of marketing clouds.
    Publication Date: 5/24/2017
    Topics: Customer Experience
    Geographies: United States
    Industries: Technology
    Demographics: C-Level Executives
    Context: Executives worldwide list personalized marketing as a top technology-driven strategy when it comes to meeting customers’ needs, according to data from Forbes Insights and Gap International.
    Publication Date: 3/31/2017
    Geographies: United States
    Industries: Technology; Marketing Management Trends
    Context: Less than half of marketing executives worldwide consider themselves “fairly prepared” to meet digitally disruptive competition, according to data from IMD and Cisco.
    Publication Date: 2/10/2017
    Geographies: United States
    Industries: Technology
    Context: Cloud computing may be common knowledge among digital media and marketing executives, but consumers aren’t quite sure about it.
    Publication Date: 1/26/2017
    Geographies: United States
    Industries: Technology; Retail
    Context: As technology transforms the business, retailers are waking up to the reality that the way they traditionally structured their organizations may no longer work.
    Publication Date: 1/19/2017
    Geographies: Worldwide
    Industries: Technology; Retail
    Context: The theme of the show was technology as retailers grappled with the challenge of meeting online competition.
    Publication Date: 1/10/2017
    Geographies: United States
    Industries: Technology
    Context: "Blockchain" technology, pioneered by digital currency Bitcoin, is seeing growing interest across a variety of non-financial industries.
    Publication Date: 11/9/2016
    Geographies: Worldwide
    Industries: Technology
    Context: Many marketing organizations have a love and hate relationship with digital startups. Many rely on technology created by startups to power marketing functions like social media and content development. At the same, many business leaders also worry about the long-term threat posed by these companies, which are typically the earliest adopters of new technology, to their business.
    Publication Date: 11/9/2016
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Industries: Technology
    Context: Artificial intelligence isn’t just for science fiction films anymore—it’s a real tool for marketers and advertisers across industries. From natural language processing to social data parsing, cognitive solutions can solve some challenges that brands could not previously tackle. Nish Parekh, program director of IBM Watson client services, spoke to eMarketer about how the company’s Watson technology is strengthening marketers’ decision-making capabilities.
    Publication Date: 10/17/2016
    Geographies: Worldwide
    Industries: Technology; Retail
    Context: In-store technologies can enhance the shopping experience, and many retailers are seeing the benefits of them. A June 2016 survey found that technology can help retailers reach more consumers, as well as better inform in-store employees.
    Publication Date: 10/14/2016
    Topics: Mcommerce
    Geographies: North America
    Industries: Technology; Retail
    Context: Most retailers in North America have a mobile website. But according to July research, deploying certain other mobile capabilities, like geolocation and customer identifying technologies, could be about three to five years down the road.
    Publication Date: 9/14/2016
    Geographies: United States
    Industries: Technology
    Demographics: C-Level Executives
    Context: Digital technology has had an overwhelmingly positive impact on marketers’ business outcomes. But actually implementing the necessary internal changes needed to make transformative digital technologies work properly can be difficult. Many organizations report issues adapting their company culture and figuring out who should be in charge of such efforts.
    Publication Date: 9/8/2016
    Geographies: Worldwide
    Industries: Technology; Restaurants & Dining
    Context: Restaurant executives are continually turning to technology to improve overall efficiency, and according to June 2016 research, they are not only adopting customer-facing technologies such as loyalty programs and personalized offers, but also those in the back end, like predictive analytics and the internet of things (IoT).
    Publication Date: 8/23/2016
    Topics: Artificial Intelligence (AI)
    Geographies: United Kingdom
    Industries: Technology
    Context: Two in three senior business decision-makers in the UK think artificial intelligence (AI) will help them make the customer experience better by providing them with new data, and half hope to automate tasks so their human workers can add value in new places. But there are many concerns as well, including about the nature of AI itself.
    Publication Date: 8/11/2016
    Geographies: United States
    Industries: Technology; Restaurants & Dining
    Context: Restaurant owners are eager to implement new technologies, according to April 2016 research—even ones that don’t actually exist yet. At the top of the list are predictive ordering and automatic demand-based price adjustments.
    Publication Date: 8/8/2016
    Geographies: United States
    Industries: Technology
    Context: The latest episode of “Behind The Numbers” focuses on smart cities. How is the combination of media and technology fueling municipal innovation, bringing new digital services to denizens and opening up new, cutting-edge advertising opportunities?
    Publication Date: 7/12/2016
    Topics: Internet Users
    Geographies: China
    Industries: Technology
    Context: Nearly 60% of internet users in China consider themselves early technology adopters, more than said the same in any other country in Asia-Pacific. China’s digital population is also the most likely to plan their next tech purchase online, according to April research.
    Publication Date: 6/17/2016
    Topics: Digital Video; TV; Omnichannel Retailing; Big Data
    Geographies: China
    Industries: Technology
    Demographics: Seniors
    Context: Doug Pearce, CEO of Omnicom Media Group (OMG) Greater China, spoke to eMarketer about digital innovations in China and how the country could one day become a global digital technology leader.
    Publication Date: 6/7/2016
    Geographies: Worldwide
    Industries: Technology
    Demographics: C-Level Executives
    Context: More than a quarter of technology executives agree that new innovative products and services are the No. 1 source of digital disruption. Other key areas that present a challenge include new forms of customer engagement and business models, according to research.
    Publication Date: 5/31/2016
    Geographies: United States
    Industries: Technology; Retail
    Context: Migrating analog processes and data to digital technologies has become increasingly valuable for retailers and manufacturers that want to more closely monitor their supply chain. According to research, well over half of these firms expect to step up dollars for supply chain digitization.
    Publication Date: 4/18/2016
    Geographies: Worldwide
    Industries: Media & Entertainment; Technology
    Demographics: C-Level Executives
    Context: Technologies that track and support overall data, customer relationships and social media interactions brought about the best return in stakeholder engagement, according to media and entertainment CEOs.
    Publication Date: 3/4/2016
    Topics: Mcommerce
    Geographies: United States
    Industries: Technology; Retail
    Context: Retailers are increasingly using in-store digital technologies to enhance the customer experience, and ultimately, drive purchases of products. According to December 2015 research, mobile and digital rewards programs are two of the most used in-store technologies.
    Publication Date: 1/29/2016
    Topics: Brand Marketing; Digital Advertising; Marketing Tactics; Virtual & Augmented Reality
    Geographies: United States
    Industries: Technology
    Context: Jaunt is a virtual reality (VR) media company specializing in cinematic experiences. To date, it has raised about $100 million, including funding from The Walt Disney Co. and other major players in the entertainment industry, to develop content creation and distribution tools that bring 360-degree video to the masses. eMarketer spoke with David Anderman, Jaunt’s chief business officer, about how the company works with brands and agencies and the analytics it looks at to measure success.
    Publication Date: 1/22/2016
    Geographies: United States
    Industries: Technology; Real Estate
    Demographics: Millennials
    Context: Millennials are waiting longer than previous generations to start families, but they’re still interested in becoming homeowners. Jed Kolko, senior fellow at the Terner Center for Housing Innovation at University of California, Berkeley, spoke with eMarketer about the factors that may prevent millennials from owning their own homes.
    Publication Date: 1/20/2016
    Topics: Brand Marketing; Digital Advertising; Marketing Tactics; Virtual & Augmented Reality
    Geographies: United States
    Industries: Technology
    Context: For the past several years, outdoor apparel brand The North Face has been creating content around athletes going on expeditions to test out its products. In 2015, the company launched 360-degree video to develop an immersive virtual reality (VR) experience with the aim of bringing people closer to those expeditions. The goal was to create a stronger connection with the brand. eMarketer spoke with Eric Oliver, The North Face’s director of digital marketing, about the success of its campaign and some important takeaways from its first experiments with the medium.
    Publication Date: 1/6/2016
    Geographies: United States
    Industries: Technology; Restaurants & Dining
    Context: Many diners have still not encountered in-restaurant tech, but that will likely change as more restaurants provide tech-enabled options. And many plan to this year, according to an October 2015 survey.
    Publication Date: 12/18/2015
    Topics: Targeting; Mobile Apps; Internet of Things (IoT)
    Geographies: United States
    Industries: Technology
    Context: Christine Robins, president and CEO of grill manufacturer Char-Broil, discusses the challenge presented by the influx of data, and how Char-Broil is putting it to work for the brand.
    Publication Date: 12/7/2015
    Topics: Mobile Devices
    Geographies: United Kingdom
    Industries: Technology
    Demographics: Affluent
    Context: Affluents in the UK have always been front of the queue when it comes to tech device ownership. New technology usually means expensive technology, and affluents can often afford to be early adopters. Add this to an already well-advanced digital landscape in the UK, where tech uptake is high across socioeconomic strata, and all things point to a particularly robust digital demographic.
    Publication Date: 11/11/2015
    Geographies: United States
    Industries: Technology; Marketing Management Trends
    Demographics: C-Level Executives
    Context: Technology is perennially a major factor transforming the competitive landscape for businesses. Business leaders worldwide say key marketing automation services are at the top of their minds—and still challenging them.