Context: High quality content; Security; User experience; SEO

Context: Mobile payment; Social integration; Ability to communicate with customer; Customer loyalty program; Geotargeting; In app scheduling; None of the above

Context: Website isnt relevant to industry; Cost; Use social media instead; Lack technical knowledge; None of the above

Context: Facebook; Instagram; na; Twitter; YouTube; Google; LinkedIn; Pinterest; Snapchat; Blogs

Context: Social media marketing; Company website; Paid search ads eg Google AdWords; Digital display ads eg banner ads; Email marketing; Direct mail; Print Yellow Pages; Event marketing; SEO organic search visibility ranking higher in Google search; Outdoor ads; Mobile ads; Coupons daily deals; Online video; TV; Traditional newspapers; Blogging; Internet yellow pages; Magazine ads; Radio; Press releases

Context: Ask customers where or how they found out about us; Try to determine where every lead came from; Carefully monitor website analytics; Use promotion codes and coupons; Use call tracking; We dont try to monitor where our business is coming from

Context: Increase; Stay the same; Decrease; Mobile ads marketing; SEO organic search visibility ranking higher in Google search results; Paid search eg Google Adwords; Digital video; Facebook and or other social media sites eg Twitter; Company website; Digital display eg banner ads; Coupons daily deals; Outdoor; TV; Traditional newspapers; Direct mail; Email marketing; Internet yellow pages; Magazine ads; Event marketing; Radio; Blogging; Press releases; Print Yellow Pages

Context: Digital; Increase; Stay the same; Decrease; Traditional

Context: Increase; Stay the same; Decrease; Not sure

Context: Number of calls business receives; Number of people who visit my business; Number of people who see my ad; The audience who will see my ad; The number of appointments my business receives from the advertising; The types of people who see my ad; The number of email addresses or Facebook likes that I get; I just know its working; The ability to get detailed reporting on advertising results; How often I have used that type of advertising for my business; Other

Context: Build general awareness of my business; Advertise my existing products or services; Differentiate my business from my competition; Get customers by promoting an offer event or service; Drive consumers to visit my website or Facebook page; Other

Context: Cost; Im not familiar with marketing automation software; Dont know where to start; Lack of time; No marketing team to execute; Lack of need; Complexity of use; Lack of technical skills; Inability to measure results; Poor integration with other software; Intimidation fear

Context: Email marketing; Desktop website; Social media organic; Mobile website; Paid online advertising social media display etc; Search engine optimization SEO; Mobile app; SMS text; Paid search PPC

Context: Consumers are more receptive to digital ads that are personalized for them than generic ones; Users n; Non users n; Personalized digital ads allow could allow my business to reach the local community better; Personalized digital ads help could help my business to reach new customers who may not have considered the products or services of my company before; Using personalized digital ads help could help my business to reach customers more effectively than other advertising channels; Personalized digital ads help could help my business to build real relationships with customers; Personalized digital ads allow could allow my business to reach customers in other countries and strengthen the cross border trade

Context: Personalized digital ads help could help my business to reach new customers who may not have considered the products or services of my company before; Users n; Non users n; Consumers are more receptive to digital ads that are personalized for them than generic ones; Personalized digital ads allow could allow my business to reach the local community better; Personalized digital ads help could help my business to build real relationships with customers; Using personalized digital ads help could help my business to reach customers more effectively than other advertising channels; Personalized digital ads allow could allow my business to reach customers in other countries and strengthen the cross border trade

Context: Brazil; US; UK; France; Germany

Context: Personalized digital ads help could help my business to reach new customers who may not have considered the products or services of my company before; Users n; Non users n; Using personalized digital ads help could help my business to reach customers more effectively than other advertising channels; Personalized digital ads allow could allow my business to reach the local community better; Consumers are more receptive to digital ads that are personalized for them than generic ones; Personalized digital ads help could help my business to build real relationships with customers; Personalized digital ads allow could allow my business to reach customers in other countries and strengthen the cross border trade

Context: Upgraded computer software; Digitized business records; Invested in app mobile website; Expanded ecommerce capabilities; Introduced marketing automation

Context: Facebook page; Website; Community sponsorships; Email; Targeted social ads; Giveaways; Free social account; Internet yellow pages; Direct mail; Specialized online directory

Context: Facebook; Instagram; Email; Twitter; Facebook Group or Community; Text messages; Phone; Facebook Messenger

Context: Facebook; Other social media; Mobile app; Branded online store; Online retailer eg Amazon eBay Etsy; Online ads; No online presence

Context: Facebook advertising; Google advertising; Magazine newspaper advertising; Digital video advertising; Radio TV advertising; Bing advertising; None of these

Context: Black Friday; Cyber Monday; Small Business Saturday; New Years Eve; None

Context: Digital banking; Financial accounting apps; Social media; Online articles and blogs; Business management apps; Online forums; Expense tracker apps

Context: Important; Not important

Context: In person via cash or check; Mailed payment via check; In person via credit or debit card at a traditional POS terminal; In person via credit or debit card at a mobile POS terminal eg Square; On a website via online payment provider eg PayPal Visa Checkout; On a website via credit or debit card; Mailed payment via handwritten credit or debit card number; In person via digital wallet app eg Apple Pay or Android Pay; Other

Context: Hiring qualified good staff and retaining them; Attracting customers targeting business opportunities finding work or new business; Government regulations; Taxes; Financial stability cash flow; The economy; Costs fees of running business having enough money for capital investment; Competition larger corporations internet; Healthcare costs of healthcare; Marketing advertising reaching out getting notices; Challenge with being own boss working for self; No jobs lost job laid off; Product improvements updated latest products availability of products; President Trump; Government general; Credit availability; Insurance non specific; Not enough time; Healthcare Obamacare; Other; None nothing; Dont know refused

Context: Market to new and existing customers; Very important; Somewhat important; Not very important; Not at all important; Dont know refused; Acquire new customers; Advertise your business; Increase revenues; Communicate with current customers; Promote events; Reduce employee expense by allowing automating ordering selling and scheduling; Recruit new hires

Context: Payroll human resources; Marketing advertising; Customer relationship management CRM; Finance operations; Supply chain services

Context: Currently accept EMV credit cards; Reasons for not adopting; Dont know; My business does not process payments from credit or debit cards; Dont know what EMV technology is or how it impacts my business; Dont see enough customers using chip enabled cards to make the transition worthwhile; Switching payment technology is too much of a hassle; Disagree with the liability shift; The card readers are too expensive

Context: Currently accept EMV credit cards; Experience with transitioning to EMV technology; Dont know; Its been a smooth transition; The transition has created longer checkout experiences for my customers; Implementing and training employees has been a hassle time consuming; It took a significant amount of time for certification by the card industry

Context: Companys website; Email; Social media; Another companys website a marketplace; Mobile app

Context: Not part of priorities; Agree; Disagree; No response; Not relevant to business; Would take too long to set up; Would not be a profitable investment; Would not allow you to generate additional profits; Would require an IT infrastructure that is too cumbersome and or complicated to set up and maintain connection internet servers website etc; Represents an investment cost that is too vague; Would require skills that company does not have; Would cost too much; Would pose safety problems

Context: In store; Digitally; Both

Context: Direct sales; Digital ecommerce; Inside sales; Marketplaces eg eBay Amazon; Channel partners value added resellers; Affiliates; Distributors; Catalog; Outsourced; Other

Context: Facebook; Twitter; LinkedIn; Instagram; AdWords; Pinterest; Newspapers; Banner ads; Radio; Dynamic Search Ads; TV; Ad agency; Billboards; Other

Context: Acquiring new customers; Converting customers; Retaining customers; Not applicable

Context: Maintaining brand consistency; Getting more usage out of marketing files; Measuring marketing ROI; Managing version control; Managing copyrights

Context: K; million million; Total; Any nonbank third party; Any nonbank third party other than Square or PayPal; Acquiring bank merchant bank; Point of sale terminal provider; PayPal for card processing or mobile card reader; Third party processor nonbank processor; Independent sales organization ISO; Gateway processor for online payments; Value added reseller VAR or independent software vendor ISV for specialized POS applications; Square; Dont know

Context: Payroll and other human resource solutions; Marketing and advertising solutions; Customer relationship management; Finance and operations solutions; Supply chain services; None of these

Context: Social media posts not paid ads; Extremely important; Very important; Somewhat important; Not that important; Not at all important; Website or blog; Email; Paid advertising on social media; Texts or messenger apps; Paid advertising on Google; Print radio or TV advertising; Coupons or mailings

Context: Social media posts not paid ads; Extremely important; Very important; Somewhat important; Not that important; Not at all important; Website or blog; Paid advertising on social media; Email; Texts or messenger apps; Paid advertising on Google; Print radio or TV advertising; Coupons or mailings

Context: Facebook; Twitter; LinkedIn; YouTube; Instagram; Google; Pinterest; Blogs

Context: Social media marketing; Company website; Online display ads eg banner ads; Paid search ads eg Google AdWords; Email marketing; Direct mail; Newspapers; SEO; Outdoor ads; Blogging; Event marketing; Mobile advertising; Online video; Print yellow pages; Internet yellow pages; Coupons daily deals; Magazine ads; TV; Press releases; Radio

Context: Increase; Stay the same; Decrease; Paid search eg Google Adwords; Online video; Online display eg banner ads; SEO organic search visibility ranking higher in Google search results; Facebook and or other social media sites eg Twitter; TV; Company website; Magazine ads; Event marketing; Email marketing; Coupons daily deals; Outdoor; Mobile ads marketing; Direct mail; Traditional newspapers; Radio; Blogging; Internet yellow pages; Print yellow pages; Press releases

Context: Visual images; Blogging; Videos; Live streaming video; Podcasting

Context: Facebook; Increase; Stay the same; Decrease; No plans to utilize; Instagram; YouTube; Twitter; LinkedIn; Pinterest; Snapchat

Context: BB; BC; Facebook; Twitter; Instagram; YouTube; LinkedIn; Pinterest; Snapchat; Google; na; Social review sites eg Yelp; Forums; Social bookmarking eg StumbleUpon reddit; SlideShare; Geolocation eg Foursquare; Vine

Context: Videos; Visuals; Blogs; Live streaming videos; Podcasts