Geography

Asia-Pacific (2)
Europe (3)
North America (19)

Record Type

Publication Date

Topic

Industry

Advertising & Marketing (76)
Automotive (25)
Consumer Electronics (4)
Consumer Products (CPG) (33)
Financial Services (49)
Healthcare & Pharma (18)
Media & Entertainment (12)
Politics & Campaigns (23)
Real Estate (1)
Restaurants & Dining (13)
Retail (177)
Small Business (SMB) (24)
Sports (25)
Technology (34)
Telecom (8)
Travel (45)

Demographics

24 Results
Type:
Article
Industry: Small Business (SMB)
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 1/24/2018
    Geographies: United States
    Industries: Small Business (SMB)
    Context: Social media is a boon for US small businesses which often lack the resources to invest in costlier marketing tools. In fact, for these marketers, social channels largely outpace email and mobile as customer communication methods.
    Publication Date: 1/3/2018
    Topics: Marketing Technology
    Geographies: United States
    Industries: Small Business (SMB)
    Context: New data finds that many small-business marketers feel marketing automation is out of reach. And that's just one of the reasons why some haven't adopted the software.
    Publication Date: 9/20/2017
    Topics: Social Media Marketing
    Geographies: United States
    Industries: Small Business (SMB)
    Context: Small businesses rely heavily on social media for marketing, likely due to low costs and the ability to connect directly with customers.
    Publication Date: 9/6/2017
    Topics: Marketing Technology
    Geographies: United States
    Industries: Small Business (SMB)
    Context: Michael Fauscette, chief research officer at crowdsourced technology review platform G2 Crowd, talks about how small businesses make technology investment decisions.
    Publication Date: 8/9/2017
    Topics: Marketing Technology
    Geographies: United States
    Industries: Small Business (SMB)
    Context: Jason VandeBoom, founder and CEO at ActiveCampaign, explains why best-of-breed marketing tools aren’t just for large corporations.
    Publication Date: 8/1/2017
    Geographies: United States
    Industries: Small Business (SMB)
    Context: As credit card processing options expand, banks appear to be losing out to nonbank platforms when it comes to providing transaction services to small businesses.
    Publication Date: 4/12/2017
    Topics: Customer Experience
    Geographies: United States
    Industries: Small Business (SMB)
    Context: Most consumers have the same expectations of small-business sites as they do for large chains, so if a site is outdated or offers a bad mobile experience, many are left with a bad impression—and may be less likely to make a purchase.
    Publication Date: 3/20/2017
    Topics: Digital Ad Spending
    Geographies: Thailand
    Industries: Small Business (SMB)
    Context: Google aims to get in at the ground floor of mobile advertising in Thailand by offering small and medium-sized businesses help with mobile-friendly websites in exchange for signing up for its mobile ad service.
    Publication Date: 3/3/2017
    Topics: Digital Advertising
    Geographies: United States
    Industries: Small Business (SMB)
    Context: A combination of growing optimism about the economy and larger industrywide trends in ad spending are shifting more of small-business owners’ marketing dollars to digital channels.
    Publication Date: 3/2/2017
    Geographies: Singapore
    Industries: Small Business (SMB)
    Context: Singtel and Lazada are partnering to help small businesses in Singapore reach more digital consumers by giving them access to digital payment services and logistics in exchange for a cut of transactions.
    Publication Date: 2/3/2017
    Topics: Marketing Spending; Social Media Marketing
    Geographies: United States
    Industries: Small Business (SMB)
    Context: Small- and medium-sized businesses plan on increasing their digital marketing budgets in 2017, according to new research. And social media will see the highest spending increases.
    Publication Date: 1/18/2017
    Topics: Social Media Marketing
    Geographies: United Kingdom
    Industries: Small Business (SMB)
    Context: UK small and medium-sized businesses prefer social media marketing over other online tactics.
    Publication Date: 11/29/2016
    Topics: Social Media Marketing
    Geographies: United States
    Industries: Small Business (SMB)
    Context: Social media is a key online marketing tool for small businesses. More than half of small business owners in the US say social media is their primary digital marketing tactic.
    Publication Date: 10/27/2016
    Topics: Social Media Marketing
    Geographies: United States
    Industries: Small Business (SMB)
    Context: Social media ads are the dominant format used for both brand awareness and revenue generation among US small and medium-sized businesses (SMBs), according to research. And SMBs don’t seem to differentiate much between the two goals.
    Publication Date: 10/18/2016
    Geographies: United States
    Industries: Small Business (SMB)
    Context: Nearly six in 10 small-business owners surveyed in the US in July said they expect to grow their revenues in the next year, and they’ll be looking to new marketing tactics to help. Whether they succeed is another question.
    Publication Date: 8/31/2016
    Topics: Marketing Technology
    Geographies: United States
    Industries: Small Business (SMB)
    Context: Flexibility is a key focus for small business (SMB) marketers when selecting marketing technology software. Many say that building a marketing technology “stack” from various vendors is preferable to choosing a single vendor because they can select best of breed services and customize solutions to fit their budget.
    Publication Date: 6/8/2016
    Topics: Marketing Technology
    Geographies: United States
    Industries: Small Business (SMB)
    Context: Marketing automation for small- and medium-sized business-to-business (B2B) firms is all about leads, according to March 2016 research. From the volume and quality coming in to effectively nurturing them once they’ve raised their hands, marketing automation can help.
    Publication Date: 6/1/2016
    Topics: Consumer Behavior
    Geographies: United States
    Industries: Small Business (SMB)
    Context: More than one-third of US internet users said they first find out about small businesses when researching online, according to a survey. Walking into a local store, however, was the least likely path to discovery.
    Publication Date: 5/26/2016
    Topics: Big Data
    Geographies: United States
    Industries: Small Business (SMB)
    Context: There’s no question that professionals at small- and medium-sized businesses (SMBs) worldwide rely heavily on marketing data. But what decisions does it help with most? According to research, a little more than half said it’s most valued for targeting.
    Publication Date: 4/13/2016
    Topics: B2B Mobile
    Geographies: United States
    Industries: Small Business (SMB)
    Context: The use of mobile phones is growing, and more than half of US small businesses have taken note and optimized their sites accordingly. Some 40%, however, have not.
    Publication Date: 3/28/2016
    Topics: Social Media Marketing
    Geographies: United States
    Industries: Small Business (SMB)
    Context: US small and medium-sized businesses (SMBs) use a variety of different metrics to gauge the success of their social media efforts. According to January 2016 research, many measure how well their efforts have done by the amount of views they get.
    Publication Date: 11/24/2015
    Topics: Marketing Tactics
    Geographies: United States
    Industries: Small Business (SMB)
    Context: Although small businesses aren’t the earliest adopters of technology, new trends do not pass them by entirely. Most believe video streaming will affect how they market in the coming years, according to September 2015 research.
    Publication Date: 11/17/2015
    Geographies: United Kingdom
    Industries: Small Business (SMB)
    Context: Outside of word-of-mouth, digital marketing should be the most important marketing consideration for small and medium-sized businesses in the UK. After all, that's how most of their customers discover them, with search the most common digital discovery tool.
    Publication Date: 11/4/2015
    Topics: Social Media Usage
    Geographies: United Kingdom
    Industries: Small Business (SMB)
    Context: Social media platforms are helping small and medium-sized businesses (SMBs) in England promote goods and services. Overall, just over one in three SMBs are using social for marketing.