Publication Date: 1/29/2018
Name: Marc Seguin
Title: CMO
Company: popchips
Topics: Digital Retail Practices
Geographies: United States
Industries: Consumer Products (CPG); Groceries
Context: But brand-owned ecommerce can't compete on scale, says popchips
Publication Date: 1/9/2018
Name: Omer Golan
Title: Founder and CEO
Company: Outernets
Topics: Customer Experience; Traditional Media Advertising; Personalization; Artificial Intelligence (AI)
Geographies: United States
Industries: Retail
Context: Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.
Publication Date: 10/13/2017
Name: Neil Tenzer
Title: Vice President, Corporate Strategy and Customer Insights
Company: Abercrombie & Fitch
Topics: Customer Experience; Omnichannel Retailing
Geographies: United States
Industries: Retail; Apparel & Accessories
Context: Neil Tenzer, vice president of corporate strategy and customer insights at Abercrombie & Fitch, explains why store closures aren't a death sentence for retail brands.
Publication Date: 8/21/2017
Name: Sean Flaherty
Title: Senior Director, Global Retail Strategy
Company: UPS
Topics: Holiday & Seasonal Shopping; Customer Experience; Shipping & Delivery
Geographies: United States
Industries: Retail
Context: Sean Flaherty, senior director for global retail strategy at UPS, explains how retailers can perfect their fulfillment strategy so they're never at risk of losing a sale during the holiday season.
Publication Date: 8/16/2017
Name: Sean Wilkins
Title: Vice President, Strategy
Company: Zeta Global
Topics: Holiday & Seasonal Shopping
Geographies: United States
Industries: Retail
Context: Sean Wilkins, vice president of strategy at Zeta Global, discusses why retailers should break way from the seasonal retail cycle.
Publication Date: 8/15/2017
Name: Curtis Tingle
Title: CMO
Company: Valassis
Topics: Customer Experience; Omnichannel Retailing
Geographies: United States
Industries: Retail
Context: Curtis Tingle, CMO at Valassis, discusses how retailers can be there for consumers at the moment they’re ready to buy.
Publication Date: 7/28/2017
Name: Jeff Malmad
Title: Managing Director, Head of Life+
Company: Mindshare North America
Topics: Digital Retail Practices; Customer Experience; Artificial Intelligence (AI)
Geographies: United States
Industries: Retail
Context: Jeff Malmad, managing director and head of Life+ at Mindshare North America, explains what chatbots can and cannot do for retailers.
Publication Date: 7/27/2017
Name: Sandro Roco
Title: Director, Strategic Initiatives
Company: Bombfell
Topics: Email Marketing; Content Marketing; Personalization
Geographies: United States
Industries: Apparel & Accessories
Context: Sandro Roco, director of strategic initiatives for subscription clothing delivery service Bombfell, discusses the role customer input plays in personalization.
Publication Date: 7/13/2017
Name: Jeff Jenkins
Title: Global Executive, Digital Marketing and Channel Activation
Company: Whole Foods Market
Topics: Mobile Messaging; Social Media Marketing
Geographies: United States
Industries: Retail; Groceries
Context: Jeff Jenkins, global executive of digital marketing and channel activation at Whole Foods Market, explains why the grocery retailer approached Facebook Messenger with a narrow strategy.
Publication Date: 6/30/2017
Name: Narayan Iyengar
Title: Senior Vice President, Digital Marketing and Ecommerce
Company: Albertsons
Topics: Customer Experience; Mobile Coupons; Personalization
Geographies: United States
Industries: Retail; Groceries
Context: Narayan Iyengar, senior vice president of digital marketing and ecommerce at Albertsons, and Mir Aamir, president and COO of Quotient Technology, its technology partner, discuss the importance of digital personalization in the grocery sector—even though the vast majority of sales still happen in-store.
Publication Date: 6/26/2017
Name: Luis Spencer Freitas
Title: Digital Marketing Director
Company: Pernod Ricard USA
Topics: Multichannel Marketing; Big Data
Geographies: United States
Industries: Retail
Context: Pernod Ricard’s Luis Spencer Freitas discusses the company’s efforts to follow a customer throughout their journey—a historically impossible task due to the fragmentation of data.
Publication Date: 6/26/2017
Name: Kerri Homsher
Title: External Communications Specialist
Company: Ikea
Topics: Holiday & Seasonal Shopping
Geographies: United States
Industries: Retail
Demographics: College Students; Parents
Context: Ikea's Kerri Homsher discusses what parents and students value most when it comes time for back-to-college shopping.
Publication Date: 6/26/2017
Name: Mark Pickett
Title: Senior Director, Customer Analytics, Marketing Science and Marketing Technology
Company: Staples Business Advantage
Topics: B2B Marketing; Multichannel Marketing
Geographies: United States
Industries: Retail
Context: Staples Business Advantage’s Mark Pickett tells eMarketer how Staples is building a more complete customer view that benefits both their B2C and B2B divisions.
Publication Date: 6/12/2017
Name: Aaron Magness
Title: CMO
Company: Betabrand
Topics: Digital Retail Practices; Customer Experience; Artificial Intelligence (AI)
Geographies: United States
Industries: Apparel & Accessories
Context: Aaron Magness, CMO of crowdsourced apparel company Betabrand, discusses the pros and cons of using chatbots in the fashion industry.
Publication Date: 6/5/2017
Name: Davor Sutija
Title: CEO
Company: Thinfilm
Topics: Digital Retail Practices; Omnichannel Retailing
Geographies: Worldwide
Industries: Retail
Context: The store is the most challenging touchpoint to seamlessly incorporate into a brand’s omnichannel retail strategy. Davor Sutija, CEO of smart packaging company Thinfilm, discusses one solution to the problem.
Publication Date: 5/31/2017
Name: Shawn Coombs
Title: Senior Director, Product Management for Platforms
Company: The Home Depot
Topics: Digital Retail Practices; Customer Experience
Geographies: United States
Industries: Retail
Context: Shawn Coombs, The Home Depot's senior director of product management for platforms, discusses how the retailer decides what visual tools to invest in.
Publication Date: 5/19/2017
Name: Nick Holt
Title: Creative Director
Company: Sprint Prepaid Group
Geographies: United States
Industries: Retail; Telecom
Context: Nick Holt, creative director at Sprint Prepaid Group, tells eMarketer about every facet of its "Next Generation" Boost Mobile stores that come together to create a better customer experience.
Publication Date: 5/9/2017
Name: Nishtha Mehta
Title: Founder
Company: CollabCentral Consulting
Topics: Digital Retail Practices; Consumer Behavior
Geographies: China
Industries: Retail
Context: Nishtha Mehta, founder of CollabCentral Consulting, explains what Alibaba's "new retail" strategy means for the future of retail in China.
Publication Date: 5/3/2017
Name: Grégoire Baret
Title: General Manger, Omnichannel Experience
Company: The Aldo Group
Topics: Customer Experience; Omnichannel Retailing
Geographies: Canada
Industries: Apparel & Accessories
Context: Grégoire Baret, Aldo’s general manger of omnichannel experience, talks about making the retail brand more inclusive on a global and local scale.
Publication Date: 4/21/2017
Name: Guido Campello
Title: CEO and Creative Director
Company: Cosabella
Topics: Artificial Intelligence (AI)
Geographies: United States
Industries: Apparel & Accessories
Context: Guido Campello, CEO and creative director of Cosabella, and Courtney Connell, the lingerie brand’s marketing director, discuss how artificial intelligence has transformed their business operations.
Publication Date: 4/10/2017
Name: Anthony Long
Title: Global Ecommerce Technology Lead
Company: Kimberly-Clark
Topics: Retail Ecommerce Sales
Geographies: United States
Industries: Retail; Marketing Management Trends
Context: Anthony Long, global ecommerce technology lead at Kimberly-Clark, talks about how the company is responding to changes in consumer behavior and tackling ecommerce.
Publication Date: 3/30/2017
Name: Michelle Lam
Title: Co-Founder and CEO
Company: True&Co.
Topics: Digital Retail Practices; Personalization
Geographies: United States
Industries: Apparel & Accessories
Context: Michelle Lam, co-founder and CEO of online lingerie shop True&Co., tells eMarketer how the company upholds a shopping environment where customers are eager to share their personal preferences.
Publication Date: 3/30/2017
Name: Diane Kegley
Title: CMO
Company: RichRelevance
Topics: Digital Retail Practices; Omnichannel Retailing; Personalization
Geographies: United States
Industries: Retail
Context: RichRelevance's CMO, Diane Kegley, and director of product marketing, Jolie Katz, discuss the opportunities for better omnichannel personalization in the retail industry.
Publication Date: 3/29/2017
Name: Josh Lieberman
Title: Executive Vice President, Digital
Company: Barneys New York
Topics: Digital Retail Practices; Personalization
Geographies: United States
Industries: Retail
Context: Josh Lieberman, executive vice president of digital at Barneys New York, discusses the luxury retailer's next move to offer more precise personalization for its customers.
Publication Date: 3/29/2017
Name: Daniel Folkman
Title: Vice President, Business Development
Company: goPuff
Topics: Digital Retail Practices; Consumer Behavior; Shipping & Delivery
Geographies: United States
Industries: Groceries
Context: Daniel Folkman, vice president of business development at convenience item delivery service goPuff, discusses how the company designs a shopping environment where impulse buys can occur naturally online.
Publication Date: 3/28/2017
Name: Carrie Bienkowski
Title: CMO
Company: Peapod
Topics: Digital Retail Practices; Consumer Behavior; Shipping & Delivery
Geographies: United States
Industries: Consumer Products (CPG); Groceries
Context: Carrie Bienkowski, CMO of online grocery delivery service Peapod, explains what's driving basket sizes and purchase frequency to increase.
Publication Date: 3/28/2017
Name: Ravi Jariwala
Title: Senior Director, Public Relations and Corporate Communications
Company: Walmart eCommerce
Topics: Digital Retail Practices; Consumer Behavior
Geographies: United States
Industries: Consumer Products (CPG); Groceries
Context: Ravi Jariwala, senior director of public relations and corporate communications for Walmart eCommerce, talks about the retailer expanding its online grocery shopping service, and how to handle customers' problems with trust, cost and selection.
Publication Date: 3/24/2017
Name: Nicole Yang
Title: CMO
Company: Secoo
Topics: Retail Ecommerce Sales
Geographies: China
Industries: Luxury Goods
Context: Nicole Yang, CMO at China-based luxury goods and services platform Secoo, talks about the company’s use of data to create consumer profiles and why it has invested in the promise of omnichannel retail.
Publication Date: 3/23/2017
Name: Nilam Ganenthiran
Title: Senior Vice President, Business Development
Company: Instacart
Topics: Digital Retail Practices; Shipping & Delivery
Geographies: United States
Industries: Groceries
Context: Nilam Ganenthiran, senior vice president of business development at grocery delivery service Instacart, discusses the factors that cause its average basket size to increase year after year.
Publication Date: 3/10/2017
Name: Aubrie Pagano
Title: Co-Founder, CEO and Creative Director
Company: Bow & Drape
Topics: Digital Retail Practices; Customer Experience
Geographies: United States
Industries: Apparel & Accessories
Context: Aubrie Pagano—co-founder, CEO and creative director of customizable clothing and accessories brand Bow & Drape—shared why customers are so open to sharing their personal preferences with the company.
Publication Date: 3/9/2017
Name: Gayle Fuguitt
Title: Chief, Customer Insights and Innovation
Company: Foursquare
Topics: Consumer Behavior; Marketing Tactics
Geographies: United States
Industries: Retail
Context: Gayle Fuguitt, Foursquare's chief of customer insights and innovation, discusses how marketers are going beyond traditional demographics to understand audiences.
Publication Date: 2/28/2017
Name: Jim Cusson
Title: President
Company: Theory House
Topics: Customer Experience; Omnichannel Retailing
Geographies: United States
Industries: Retail
Context: Jim Cusson, president at retail branding agency Theory House, discusses how ecommerce brands became the biggest disruptors in brick-and-mortar retail.
Publication Date: 1/26/2017
Name: Erin O'Leary
Title: Vice President, Marketing
Company: Rocksbox
Topics: Influencer Marketing
Geographies: United States
Industries: Apparel & Accessories
Demographics: Millennials
Context: For jewelry subscription service Rocksbox, half of its members are older millennials ages 25 to 35. Vice president of marketing Erin O'Leary tells eMarketer how the company drives signups from this target group.
Publication Date: 1/23/2017
Name: Natalie Gazaway
Title: Creative Director
Company: Entourage Clothing
Topics: Digital Retail Practices; Customer Experience
Geographies: United States
Industries: Apparel & Accessories
Demographics: Millennials
Context: Entourage Clothing, a chain of affordable clothing boutiques in the southeastern US, has a customer base of younger millennials. Creative director Natalie Gazaway discusses how the retailer keeps this target demographic engaged.
Publication Date: 1/20/2017
Name: Michael Relich
Title: COO
Company: Crate and Barrel
Topics: Omnichannel Retailing
Geographies: United States
Industries: Retail
Context: Michael Relich, COO of home furnishings and furniture retailer Crate and Barrel, talks about the challenges facing the industry and why his company has bucked the trend.
Publication Date: 1/10/2017
Name: Steve Kraus
Title: Chief Insights Officer
Company: Ipsos
Geographies: United States
Industries: Luxury Goods
Demographics: Affluent
Context: Steve Kraus, chief insights officer at market research firm Ipsos, talks about the New Age rich.
Publication Date: 12/14/2016
Name: Jess Jacobs
Title: Director, Marketing
Company: Wayfair
Topics: Digital Retail Practices; Social Commerce
Geographies: United States
Industries: Retail
Context: Wayfair's director of marketing, Jess Jacobs, discusses the home goods retailer's latest social commerce efforts.
Publication Date: 11/23/2016
Name: Stefan Weitz
Title: Chief Product and Strategy Officer
Company: Radial
Topics: Customer Experience; Omnichannel Retailing
Geographies: United States
Industries: Retail
Context: Stefan Weitz, chief product and strategy officer at commerce technology and operations provider Radial, tells eMarketer how in-store technology can help retailers merge their online and offline channels and give them a holistic view of the customer.
Publication Date: 11/2/2016
Name: Diana Gordon
Title: Senior Partner and Director, Shop+
Company: Mindshare North America
Topics: Omnichannel Retailing; Retail Performance Metrics
Geographies: United States
Industries: Retail
Context: Diana Gordon, Mindshare North America's senior partner and director of the agency's commerce division Shop+, talks about four performance marketing trends that help retailers move shoppers forward in the customer journey.
Publication Date: 10/27/2016
Name: Scott Emmons
Title: Head of the Innovation Lab
Company: Neiman Marcus
Topics: Customer Experience; Marketing Technology
Geographies: United States
Industries: Retail
Context: Luxury retailer Neiman Marcus installed digital mirrors at some of its locations that allow customers to compare looks side by side, and tells eMarketer the valuable lessons it learned about in-store technology.
Publication Date: 10/26/2016
Name: Mudit Jaju
Title: Head of Ecommerce, EMEA, and Digital and Data Partner
Company: MEC Global
Topics: Holiday & Seasonal Shopping
Geographies: United Kingdom
Industries: Apparel & Accessories
Context: Mudit Jaju, head of ecommerce in EMEA for media agency network MEC Global, spoke with eMarketer about the evolving UK holiday shopping season.
Publication Date: 10/25/2016
Name: Mike Lee
Title: Director, Online Advertising
Company: JustFab
Topics: Digital Ad Spending; Social Media Marketing; Performance Benchmarks
Geographies: United States
Industries: Retail
Context: Mike Lee, director of online advertising at personalized shopping site JustFab, spoke to eMarketer about why companies are asking for more Instagram-specific advertising tools.
Publication Date: 10/25/2016
Name: Neil Waller
Title: Co-Founder
Company: Shore Projects
Topics: Digital Ad Spending; Social Media Marketing; Performance Benchmarks
Geographies: United Kingdom
Industries: Apparel & Accessories
Context: UK watch brand Shore Projects tells eMarketer how it finds the right balance between influencer marketing and paid advertising on Instagram.
Publication Date: 9/28/2016
Name: Jonathan S. Paul
Title: Operating Vice President, Social Media and Paid Media
Company: Bloomingdale’s
Topics: Customer Experience; Geolocation; Mobile Social Media
Geographies: United States
Industries: Retail
Context: Jonathan S. Paul, Bloomingdale's operating vice president of social media and paid media, discusses how the high-end retailer drove Snapchat's millennial-saturated user base to explore its brick-and-mortar locations.
Publication Date: 9/12/2016
Name: Jennifer Tidy
Title: Vice President, Partnerships
Company: Modiface
Topics: Marketing Technology
Geographies: United States
Industries: Personal Care & Beauty; Retail
Context: Jennifer Tidy, vice president of partnerships at augmented reality technology provider Modiface, talks about the demand for augmented reality among retailers.
Publication Date: 9/7/2016
Name: Hongwei Liu
Title: Co-Founder and CEO
Company: Mappedin
Topics: Digital Retail Practices; Customer Experience
Geographies: Canada
Industries: Retail
Context: Hongwei Liu, co-founder and CEO of retail wayfinding software provider Mappedin, tells eMarketer how retailers can make their in-store shopping experience more attractive to today's omnichannel shoppers, who value efficiency.
Publication Date: 8/11/2016
Name: Jaron Waldman
Title: Co-Founder and CEO
Company: Curbside
Topics: Customer Experience; Omnichannel Retailing
Geographies: United States
Industries: Retail
Context: Jaron Waldman, co-founder and CEO of store pickup app and technology provider Curbside, tells eMarketer what retailers need to do to provide a seamless experience when their customers opt for buy online, pick up in-store.
Publication Date: 8/1/2016
Name: Bert Carder
Title: Head of Sales
Company: Ksubaka
Topics: Digital Retail Practices; Real-Time Marketing
Geographies: China; Singapore
Industries: Retail
Context: Bert Carder, head of sales for Ksubaka, talked about what his firm’s game-based in-store interactive ad network offers brands.
Publication Date: 7/21/2016
Name: Alex Misseri
Title: Senior Vice President and Head of Ecommerce Practice
Company: Razorfish
Topics: Digital Retail Practices; Customer Experience; Omnichannel Retailing
Geographies: China
Industries: Retail
Context: Alex Misseri, senior vice president and head of ecommerce practice at Razorfish in Shanghai, talks about the challenges marketers in China face adapting to an online-to-offline (O2O) world.
Publication Date: 7/6/2016
Name: Neil Ackerman
Title: Director, Global Ecommerce
Company: Mondelez International
Topics: Digital Retail Practices
Geographies: Worldwide
Industries: Consumer Products (CPG); Groceries
Context: Neil Ackerman, director of global ecommerce at Mondelez International, talks about the food company's ecommerce strategy, which is geared toward reducing friction in all aspects of ecommerce.