Context: And what's stalling adoption

Context: But brand-owned ecommerce can't compete on scale, says popchips

Context: Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.

Context: Neil Tenzer, vice president of corporate strategy and customer insights at Abercrombie & Fitch, explains why store closures aren't a death sentence for retail brands.

Context: Sean Flaherty, senior director for global retail strategy at UPS, explains how retailers can perfect their fulfillment strategy so they're never at risk of losing a sale during the holiday season.

Context: Sean Wilkins, vice president of strategy at Zeta Global, discusses why retailers should break way from the seasonal retail cycle.

Context: Curtis Tingle, CMO at Valassis, discusses how retailers can be there for consumers at the moment they’re ready to buy.

Context: Jeff Malmad, managing director and head of Life+ at Mindshare North America, explains what chatbots can and cannot do for retailers.

Context: Sandro Roco, director of strategic initiatives for subscription clothing delivery service Bombfell, discusses the role customer input plays in personalization.

Context: Jeff Jenkins, global executive of digital marketing and channel activation at Whole Foods Market, explains why the grocery retailer approached Facebook Messenger with a narrow strategy.

Context: Narayan Iyengar, senior vice president of digital marketing and ecommerce at Albertsons, and Mir Aamir, president and COO of Quotient Technology, its technology partner, discuss the importance of digital personalization in the grocery sector—even though the vast majority of sales still happen in-store.

Context: Pernod Ricard’s Luis Spencer Freitas discusses the company’s efforts to follow a customer throughout their journey—a historically impossible task due to the fragmentation of data.

Context: Ikea's Kerri Homsher discusses what parents and students value most when it comes time for back-to-college shopping.

Context: Staples Business Advantage’s Mark Pickett tells eMarketer how Staples is building a more complete customer view that benefits both their B2C and B2B divisions.

Context: Aaron Magness, CMO of crowdsourced apparel company Betabrand, discusses the pros and cons of using chatbots in the fashion industry.

Context: The store is the most challenging touchpoint to seamlessly incorporate into a brand’s omnichannel retail strategy. Davor Sutija, CEO of smart packaging company Thinfilm, discusses one solution to the problem.

Context: Shawn Coombs, The Home Depot's senior director of product management for platforms, discusses how the retailer decides what visual tools to invest in.

Context: Nick Holt, creative director at Sprint Prepaid Group, tells eMarketer about every facet of its "Next Generation" Boost Mobile stores that come together to create a better customer experience.

Context: Nishtha Mehta, founder of CollabCentral Consulting, explains what Alibaba's "new retail" strategy means for the future of retail in China.

Context: Grégoire Baret, Aldo’s general manger of omnichannel experience, talks about making the retail brand more inclusive on a global and local scale.

Context: Guido Campello, CEO and creative director of Cosabella, and Courtney Connell, the lingerie brand’s marketing director, discuss how artificial intelligence has transformed their business operations.

Context: Anthony Long, global ecommerce technology lead at Kimberly-Clark, talks about how the company is responding to changes in consumer behavior and tackling ecommerce.

Context: Michelle Lam, co-founder and CEO of online lingerie shop True&Co., tells eMarketer how the company upholds a shopping environment where customers are eager to share their personal preferences.

Context: RichRelevance's CMO, Diane Kegley, and director of product marketing, Jolie Katz, discuss the opportunities for better omnichannel personalization in the retail industry.

Context: Josh Lieberman, executive vice president of digital at Barneys New York, discusses the luxury retailer's next move to offer more precise personalization for its customers.

Context: Daniel Folkman, vice president of business development at convenience item delivery service goPuff, discusses how the company designs a shopping environment where impulse buys can occur naturally online.

Context: Carrie Bienkowski, CMO of online grocery delivery service Peapod, explains what's driving basket sizes and purchase frequency to increase.

Context: Ravi Jariwala, senior director of public relations and corporate communications for Walmart eCommerce, talks about the retailer expanding its online grocery shopping service, and how to handle customers' problems with trust, cost and selection.

Context: Nicole Yang, CMO at China-based luxury goods and services platform Secoo, talks about the company’s use of data to create consumer profiles and why it has invested in the promise of omnichannel retail.

Context: Nilam Ganenthiran, senior vice president of business development at grocery delivery service Instacart, discusses the factors that cause its average basket size to increase year after year.

Context: Aubrie Pagano—co-founder, CEO and creative director of customizable clothing and accessories brand Bow & Drape—shared why customers are so open to sharing their personal preferences with the company.

Context: Gayle Fuguitt, Foursquare's chief of customer insights and innovation, discusses how marketers are going beyond traditional demographics to understand audiences.

Context: Jim Cusson, president at retail branding agency Theory House, discusses how ecommerce brands became the biggest disruptors in brick-and-mortar retail.

Context: For jewelry subscription service Rocksbox, half of its members are older millennials ages 25 to 35. Vice president of marketing Erin O'Leary tells eMarketer how the company drives signups from this target group.

Context: Entourage Clothing, a chain of affordable clothing boutiques in the southeastern US, has a customer base of younger millennials. Creative director Natalie Gazaway discusses how the retailer keeps this target demographic engaged.

Context: Michael Relich, COO of home furnishings and furniture retailer Crate and Barrel, talks about the challenges facing the industry and why his company has bucked the trend.

Context: Steve Kraus, chief insights officer at market research firm Ipsos, talks about the New Age rich.

Context: Wayfair's director of marketing, Jess Jacobs, discusses the home goods retailer's latest social commerce efforts.

Context: Stefan Weitz, chief product and strategy officer at commerce technology and operations provider Radial, tells eMarketer how in-store technology can help retailers merge their online and offline channels and give them a holistic view of the customer.

Context: Diana Gordon, Mindshare North America's senior partner and director of the agency's commerce division Shop+, talks about four performance marketing trends that help retailers move shoppers forward in the customer journey.

Context: Luxury retailer Neiman Marcus installed digital mirrors at some of its locations that allow customers to compare looks side by side, and tells eMarketer the valuable lessons it learned about in-store technology.

Context: Mudit Jaju, head of ecommerce in EMEA for media agency network MEC Global, spoke with eMarketer about the evolving UK holiday shopping season.

Context: Mike Lee, director of online advertising at personalized shopping site JustFab, spoke to eMarketer about why companies are asking for more Instagram-specific advertising tools.

Context: UK watch brand Shore Projects tells eMarketer how it finds the right balance between influencer marketing and paid advertising on Instagram.

Context: Jonathan S. Paul, Bloomingdale's operating vice president of social media and paid media, discusses how the high-end retailer drove Snapchat's millennial-saturated user base to explore its brick-and-mortar locations.

Context: Jennifer Tidy, vice president of partnerships at augmented reality technology provider Modiface, talks about the demand for augmented reality among retailers.

Context: Hongwei Liu, ‎co-founder and CEO of retail wayfinding software provider Mappedin, tells eMarketer how retailers can make their in-store shopping experience more attractive to today's omnichannel shoppers, who value efficiency.

Context: Jaron Waldman, co-founder and CEO of store pickup app and technology provider Curbside, tells eMarketer what retailers need to do to provide a seamless experience when their customers opt for buy online, pick up in-store.

Context: Bert Carder, head of sales for Ksubaka, talked about what his firm’s game-based in-store interactive ad network offers brands.

Context: Alex Misseri, senior vice president and head of ecommerce practice at Razorfish in Shanghai, talks about the challenges marketers in China face adapting to an online-to-offline (O2O) world.