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1 Results
Type:
Interview
Industry: Politics & Campaigns
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    Publication Date: 3/24/2016
    Title: Four political advertising and data experts
    Topics: Mobile Advertising
    Geographies: United States
    Industries: Politics & Campaigns
    Context: While TV still dominates political ads, candidates are shifting more money to digital. A panel of political advertising and data experts spoke to eMarketer about cross-channel approaches to political campaigns.