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23 Results
Type:
Article
Industry: Politics & Campaigns
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 1/17/2018
    Topics: Brand Marketing
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Companies have long strived to stay out of the political and social fray. But new research from Sprout Social might change the calculus on their apolitical approach.
    Publication Date: 8/15/2017
    Topics: Social Media Users
    Geographies: Latin America
    Industries: Politics & Campaigns
    Context: Latin America is home to Twitter’s second most active user base, and some of the world’s most socially active political leaders.
    Publication Date: 6/13/2017
    Topics: Social Media Usage
    Geographies: United Kingdom
    Industries: Politics & Campaigns
    Context: Stronger regulation of social media has become a focus of UK Prime Minister Theresa May following recent terror attacks in London and Manchester. A wide-ranging list of digital infrastructure improvements is also on the agenda, but last week’s parliamentary losses have put those plans in jeopardy.
    Publication Date: 3/31/2017
    Topics: Newspapers
    Geographies: France
    Industries: Politics & Campaigns
    Context: According to a new survey, 40% of internet users in France ages 21 to 35 say the internet is their primary channel for news content, and another 15% cite social channels.
    Publication Date: 3/28/2017
    Topics: Social Media Usage
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Nearly eight in 10 internet users believe social media has at least some effect on public policy outcomes like immigration and trade.
    Publication Date: 3/10/2017
    Geographies: France
    Industries: Politics & Campaigns
    Context: TV is the most common media used by voters in France to stay abreast of developments in the country’s presidential campaign. While about one-third of respondents to a recent survey said they used digital news sites to follow the race, seven in 10 said TV was their leading news source.
    Publication Date: 1/30/2017
    Geographies: Germany
    Industries: Politics & Campaigns
    Context: Most adults in Germany rely on public TV or newspapers as their primary source of political news, according to a recent study, leaving them largely impervious to so-called fake news. But the internet's popularity as a news source is growing, especially among the country's millennials.
    Publication Date: 12/13/2016
    Topics: Virtual & Augmented Reality
    Geographies: South Korea
    Industries: Politics & Campaigns
    Context: The country’s virtual reality industry takes a hit as government reduces backing amidst unfolding impeachment drama.
    Publication Date: 10/14/2016
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Registered voters leverage a variety of devices when researching a politician or political issue. And according to July 2016 research, nearly two-thirds of US mobile users said it’s at least somewhat important to keep up with political news on multiple devices.
    Publication Date: 9/23/2016
    Geographies: United States
    Industries: Politics & Campaigns
    Context: More than 60% of US cable TV political ad spending is coming from political action committees (PACs) and issues advertisers, according to data from Viamedia on ads served on its platform between January and August 2016.
    Publication Date: 8/12/2016
    Topics: TV Ad Spending
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Republican presidential nominee Donald Trump’s campaign has spent $0 on television advertising, while the campaign of his opponent, Democratic nominee Hillary Clinton, has spent roughly $52 million. Some advocacy groups have made Trump-supporting buys, but they are even being outspent by the Green Party’s Jill Stein, as well as the Libertarian Party’s Gary Johnson. Research shows that TV is still the dominant destination for political ad spend, but perhaps Trump is simply relying on the constant influx of free media he is getting.
    Publication Date: 8/8/2016
    Geographies: United Kingdom
    Industries: Retail; Consumer Products (CPG); Politics & Campaigns
    Context: In June, the UK voted to leave the EU, a decision that—if it holds—will have massive ramifications on both Continental and UK economies. Marketers may be optimistic, especially digital marketers, having proved the resilience of the industry through the recent recession. But for retailers accustomed to revenue from the common market, the picture may be less rosy.
    Publication Date: 7/6/2016
    Geographies: United States
    Industries: Politics & Campaigns
    Demographics: Millennials
    Context: Most registered voters leverage desktop or laptop PCs when researching a politician or political issue, May 2016 research found. However, millennials are more likely than their older counterparts to use their tablets, connected TVs—and especially their smartphones—to conduct political research.
    Publication Date: 6/27/2016
    Geographies: United States
    Industries: Politics & Campaigns
    Context: More US registered voters said they saw marketing messages in support of likely Democratic presidential nominee Hillary Clinton in the past week than they did for presumptive Republican presidential nominee Donald Trump—across media.
    Publication Date: 6/21/2016
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Much referral traffic to news articles about US presidential candidates is internal, according to data on worldwide visits between November 2015 and May 2016. Indeed, 40% of total referral traffic was from users who arrived at a post by clicking a link from somewhere else on the publisher’s site.
    Publication Date: 5/20/2016
    Topics: Digital Video
    Geographies: United States
    Industries: Politics & Campaigns
    Context: US internet users say they learn more about politics from TV than anywhere else, and that TV ads are most likely to influence their voting behavior. But digital video is a growing source of political info as well, and research suggests desktop-based video ads are the leading digital format for political campaigns from the local to the national level.
    Publication Date: 4/21/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Politics & Campaigns
    Context: While TV is still the dominant destination for political ad spend, spending on digital channels is increasing the fastest year over year. In fact, US political ad spending on digital is estimated to nearly quadruple compared to 2014, according to research.
    Publication Date: 4/6/2016
    Topics: Digital Video
    Geographies: United States
    Industries: Politics & Campaigns
    Context: While more than half of US likely voters who use digital video to learn about political candidates are millennials, some older generations are also turning to the channel to better understand political candidates and issues, according to January 2016 research.
    Publication Date: 2/17/2016
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Television is the most effective political ad format influencing voting behavior across all generations, according to a January 2016 survey. Print ads also influence behavior.
    Publication Date: 2/11/2016
    Topics: Consumer Attitudes on Marketing
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Data from a February 2016 YuMe report reveals that 69% of US internet users find TV news to be the most effective political marketing channel.
    Publication Date: 2/2/2016
    Topics: Social Media Usage
    Geographies: Germany
    Industries: Politics & Campaigns
    Context: Extreme political views and personal attacks have produced a climate that worries some users in Germany—and could deter advertisers
    Publication Date: 1/19/2016
    Topics: Social Media Usage
    Geographies: United States
    Industries: Politics & Campaigns
    Demographics: Millennials
    Context: Facebook is the place to reach millennials of all political persuasions, according to November 2015 research. Other sites are more likely to skew Democratic, and even though most voters don’t rely on social for political info, it’s a key place for campaigns to reach them.
    Publication Date: 11/18/2015
    Geographies: United States
    Industries: Politics & Campaigns
    Context: While digital consumers are spending less time with TV overall, they still rely on it to learn about political candidates, according to October 2015 research.