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172 Results
Industry: Politics & Campaigns
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    Publication Date: 1/17/2018
    Topics: Brand Marketing
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Companies have long strived to stay out of the political and social fray. But new research from Sprout Social might change the calculus on their apolitical approach.
    Publication Date: 1/9/2018
    Topics: Brand Marketing
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Liberal; Very important; Somewhat important; Not very important; Not at all important; Conservative; Total
    Publication Date: 1/9/2018
    Topics: Brand Marketing
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Agree; Disagree; Show greater brand loyalty; Purchase more from a brand; Recommend brand to friends family; Publicly promote praise brand; Purchase less from brand; Warn family friends about brand; Boycott brand; Publicly criticize brand
    Publication Date: 1/9/2018
    Topics: Brand Marketing
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Human rights; Yes all brands should take a stand; Only if it relates to products services; No its not a brands place; Labor laws; Poverty; Gender equality; Environment; Education; Race relations; Healthcare; LGBTQ rights; Immigration
    Publication Date: 12/1/2017
    Topics: Digital Ad Spending; TV Ad Spending
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Broadcast TV; Digital
    Publication Date: 11/27/2017
    Topics: Total Media Ad Spending; Direct Marketing; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; Digital Video Ad Spending; TV Ad Spending; Radio Ad Spending; Local Advertising; Magazine Ad Spending; Cinema Ad Spending; Search Ad Spending
    Geographies: United States
    Industries: Sports; Politics & Campaigns
    Context: Q; Direct online; Paid search; Other; Direct mail; Directories; Total direct; National digital; Online video; Display; Network and satellite radio; Cinema; National TV; Magazines; National newspapers; Total national; Local digital; Out of home; Local radio; Local TV; Local newspapers; Total local; Total national and local; Total ad spending excluding political; Political; Total ad spending including political
    Publication Date: 11/27/2017
    Topics: Total Media Ad Spending; Direct Marketing; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; Digital Video Ad Spending; TV Ad Spending; Radio Ad Spending; Local Advertising; Magazine Ad Spending; Cinema Ad Spending; Search Ad Spending
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Q; National TV; National digital; Online video; Display; Magazines; Network and satellite radio; Cinema; National newspapers; Total national; Local TV; Local radio; Local newspapers; Local digital; Out of home; Total local; Total national and local; Direct online; Paid search; Other; Direct mail; Directories; Total direct; Total ad spending excluding political; Political; Total ad spending including political
    Publication Date: 11/27/2017
    Topics: Total Media Ad Spending; Direct Marketing; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; Digital Video Ad Spending; TV Ad Spending; Radio Ad Spending; Local Advertising; Magazine Ad Spending; Cinema Ad Spending; Search Ad Spending
    Geographies: United States
    Industries: Sports; Politics & Campaigns
    Context: Direct online; Paid search; Other; Direct mail; Directories; Total direct; National digital; Online video; Display; Network and satellite radio; National TV; Cinema; Magazines; National newspapers; Total national; Local digital; Out of home; Local radio; Local TV; Local newspapers; Total local; Total national and local; Total ad spending excluding political and Olympics; Political; Olympics; na; Total ad spending including political and Olympics
    Publication Date: 11/27/2017
    Topics: Total Media Ad Spending; Direct Marketing; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; Digital Video Ad Spending; TV Ad Spending; Radio Ad Spending; Local Advertising; Magazine Ad Spending; Cinema Ad Spending; Search Ad Spending
    Geographies: United States
    Industries: Politics & Campaigns
    Context: National TV; National digital; Online video; Display; Magazines; Network and satellite radio; Cinema; National newspapers; Total national; Local TV; Local radio; Local newspapers; Local digital; Out of home; Total local; Total national and local; Direct online; Paid search; Other; Direct mail; Directories; Total direct SMB; Total ad spending excluding political and Olympics; Political; Olympics; Total ad spending including political and Olympics
    Publication Date: 11/21/2017
    Topics: Social Media Marketing
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Facebook; Twitter; Google; None of these
    Publication Date: 11/21/2017
    Topics: Social Media Marketing
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Facebook; Very trustworthy; Somewhat trustworthy; Neither trustworthy nor untrustworthy; Somewhat untrustworthy; Very untrustworthy; Google; Twitter
    Publication Date: 11/17/2017
    Topics: Out-of-Home Ad Spending
    Geographies: United States
    Industries: Media & Entertainment; Financial Services; Automotive; Retail; Insurance; Hotels & Motels; Politics & Campaigns; Restaurants & Dining
    Context: Jan Sep; of total; change; Miscellaneous services amusements; Retail; Media advertising; Restaurants; Public transportation hotels resorts; Financial; Government politics organizations; Insurance real estate; Automotive dealers services; Communications
    Publication Date: 11/17/2017
    Topics: Out-of-Home Ad Spending
    Geographies: United States
    Industries: Media & Entertainment; Financial Services; Automotive; Retail; Insurance; Hotels & Motels; Politics & Campaigns; Restaurants & Dining
    Context: Q; of total; change; Miscellaneous services amusements; Retail; Media advertising; Restaurants; Public transportation hotels resorts; Financial; Insurance real estate; Government politics organizations; Automotive dealers services; Communications
    Publication Date: 8/16/2017
    Topics: Out-of-Home Ad Spending
    Geographies: United States
    Industries: Media & Entertainment; Financial Services; Automotive; Retail; Insurance; Hotels & Motels; Politics & Campaigns; Restaurants & Dining
    Context: H; of total; change; Miscellaneous services amusements; Media advertising; Retail; Restaurants; Public transportation hotels resorts; Financial; Government politics organizations; Insurance real estate; Automotive dealers services; Communications
    Publication Date: 8/16/2017
    Topics: Out-of-Home Ad Spending
    Geographies: United States
    Industries: Media & Entertainment; Financial Services; Automotive; Retail; Insurance; Hotels & Motels; Politics & Campaigns; Restaurants & Dining
    Context: Q; of total; change; Miscellaneous services amusements; Retail; Public transportation hotels resorts; Restaurants; Media advertising; Government politics organizations; Financial; Insurance real estate; Automotive dealers services; Communications
    Publication Date: 8/15/2017
    Topics: Social Media Users
    Geographies: Latin America
    Industries: Politics & Campaigns
    Context: Latin America is home to Twitter’s second most active user base, and some of the world’s most socially active political leaders.
    Publication Date: 7/14/2017
    Topics: Email Marketing; B2B Marketing; Performance Benchmarks
    Geographies: Worldwide
    Industries: Healthcare & Pharma; Travel; Consumer Electronics; Retail; Telecom; Insurance; Sports; Politics & Campaigns; Restaurants & Dining; Finance
    Context: Open rate; Click rate; Soft bounce rate; Hard bounce rate; Unsubscribe rate; Beauty personal care; Business finance; Computers electronics; Daily deals ecoupons; Ecommerce; Entertainment events; Health fitness; Insurance; Media publishing; Medical dental healthcare; Nonprofit; Pharmaceuticals; Politics; Restaurant; Retail; Sports; Telecom; Travel transportation
    Publication Date: 6/13/2017
    Topics: Social Media Usage
    Geographies: United Kingdom
    Industries: Politics & Campaigns
    Context: Stronger regulation of social media has become a focus of UK Prime Minister Theresa May following recent terror attacks in London and Manchester. A wide-ranging list of digital infrastructure improvements is also on the agenda, but last week’s parliamentary losses have put those plans in jeopardy.
    Publication Date: 6/8/2017
    Topics: Brand Marketing; Consumer Behavior
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Republican; Democratic; Nordstrom; Macys; TJ Maxx; PepsiCo; Uber; Walmart; Amazon; Google; Budweiser; Verizon; Coca Cola; Exxon; Under Armour; Twitter; LL Bean
    Publication Date: 5/31/2017
    Topics: Social Media Users
    Geographies: Latin America
    Industries: Politics & Campaigns
    Context: Twitter handle; Followers; Country; Enrique Peña Nieto; EPN; Mexico; Juan Manuel Santos; JuanManSantos; Colombia; Mauricio Macri; MauricioMacri; Argentina; Nicolás Maduro; NicolasMaduro; Venezuela; Presidency of Mexico; PresidenciaMX; Government of Mexico; GobMX; Presidency of Ecuador; PresidenciaEC; Ecuador; Luis Videgaray Caso; Lvidegaray; Government of Chile; GobiernodeChile; Chile; Pedro Pablo Kuczynski; ppkamigo; Peru
    Publication Date: 5/15/2017
    Topics: Out-of-Home Ad Spending
    Geographies: United States
    Industries: Media & Entertainment; Financial Services; Automotive; Retail; Insurance; Hotels & Motels; Politics & Campaigns; Restaurants & Dining
    Context: Q; of total; change; Miscellaneous services amusements; Media advertising; Retail; Restaurants; Financial; Public transportation hotels resorts; Communications; Government politics organizations; Insurance real estate; Automotive dealers services
    Publication Date: 5/3/2017
    Topics: Performance Benchmarks; Digital Video Advertising
    Geographies: United Kingdom
    Industries: Travel; Media & Entertainment; Financial Services; Automotive; Retail; Consumer Products (CPG); Politics & Campaigns
    Context: Retail; Finance; Automotive; FMCG; Entertainment; Health; Travel; Government; Technology; Home garden; Other
    Publication Date: 4/18/2017
    Topics: Digital Content
    Geographies: United States
    Industries: Politics & Campaigns
    Demographics: Affluent; Females; Males; Seniors; Baby Boomers; Generation X; Millennials
    Context: Gender; Female; Male; Age; 35-44; 45-54; 55-64; 65+; Income; K; K K; Total
    Publication Date: 3/31/2017
    Topics: Newspapers
    Geographies: France
    Industries: Politics & Campaigns
    Context: According to a new survey, 40% of internet users in France ages 21 to 35 say the internet is their primary channel for news content, and another 15% cite social channels.
    Publication Date: 3/28/2017
    Topics: Social Media Usage
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Nearly eight in 10 internet users believe social media has at least some effect on public policy outcomes like immigration and trade.
    Publication Date: 3/23/2017
    Topics: Social Media Usage
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Significant impact; Some impact; No impact; Dont know
    Publication Date: 3/10/2017
    Geographies: France
    Industries: Politics & Campaigns
    Context: TV is the most common media used by voters in France to stay abreast of developments in the country’s presidential campaign. While about one-third of respondents to a recent survey said they used digital news sites to follow the race, seven in 10 said TV was their leading news source.
    Publication Date: 3/8/2017
    Topics: Out-of-Home Ad Spending
    Geographies: United States
    Industries: Media & Entertainment; Financial Services; Automotive; Retail; Insurance; Hotels & Motels; Politics & Campaigns; Restaurants & Dining
    Context: Q; of total; change; Miscellaneous services amusements; Retail; Media advertising; Restaurants; Public transportation hotels resorts; Financial; Insurance real estate; Government politics organizations; Automotive dealers services; Communications
    Publication Date: 3/8/2017
    Topics: Out-of-Home Ad Spending
    Geographies: United States
    Industries: Media & Entertainment; Financial Services; Automotive; Retail; Insurance; Hotels & Motels; Politics & Campaigns; Restaurants & Dining
    Context: of total; change; Miscellaneous services amusements; Retail; Media advertising; Restaurants; Public transportation hotels resorts; Financial; Government politics organizations; Insurance real estate; Automotive dealers services; Communications
    Publication Date: 3/7/2017
    Geographies: France
    Industries: Politics & Campaigns
    Context: Facebook; Yes several times; Yes once; No never; No answer; Comment on an article on a news site; Forum; Comment on a video; Blog; Twitter
    Publication Date: 3/7/2017
    Geographies: France
    Industries: Politics & Campaigns
    Context: Search engines; Often; Sometimes; Rarely; Never; No answer; Facebook; Email; Video platforms eg YouTube Dailymotion etc; Twitter
    Publication Date: 3/7/2017
    Geographies: France
    Industries: Politics & Campaigns
    Context: TV; News sites; Radio; Paid printed press; Social networks; Free printed press; Candidates websites; Blogs; Billboards; Other; No answer
    Publication Date: 3/3/2017
    Topics: Total Media Ad Spending; Direct Marketing; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; Digital Video Ad Spending; TV Ad Spending; Radio Ad Spending; Local Advertising; Magazine Ad Spending; Cinema Ad Spending; Search Ad Spending
    Geographies: United States
    Industries: Sports; Politics & Campaigns
    Context: Q; National digital; Online video; Display; Cinema; National TV; Network and satellite radio; Magazines; National newspapers; Total national; Direct online; Paid search; Other; Direct mail; Directories; Total direct; Local digital; Local radio; Total outdoor; Local TV; Local newspapers; Total local; Total national and local; Total ad spending excluding political and Olympics; Political; Olympics; na; Total ad spending including political and Olympics
    Publication Date: 3/3/2017
    Topics: Total Media Ad Spending; Direct Marketing; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; Digital Video Ad Spending; TV Ad Spending; Radio Ad Spending; Local Advertising; Magazine Ad Spending; Cinema Ad Spending; Search Ad Spending
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Q; National TV; National digital; Display; Online video; Magazines; Network and satellite radio; Cinema; National newspapers; Total national; Local TV; Local radio; Local newspapers; Local digital; Total outdoor; Total local; Total national and local; Direct online; Paid search; Other; Direct mail; Directories; Total direct; Total ad spending excluding political and Olympics; Political; Olympics; na; Total ad spending including political and Olympics
    Publication Date: 3/3/2017
    Topics: Total Media Ad Spending; Direct Marketing; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; Digital Video Ad Spending; TV Ad Spending; Radio Ad Spending; Local Advertising; Magazine Ad Spending; Cinema Ad Spending; Search Ad Spending
    Geographies: United States
    Industries: Sports; Politics & Campaigns
    Context: Direct online; Paid search; Other; Direct mail; Directories; Total direct; National digital; Online video; Display; Cinema; National TV; Network and satellite radio; Magazines; National newspapers; Total national; Local digital; Total outdoor; Local radio; Local TV; Local newspapers; Total local; Total national and local; Total ad spending excludes political and Olympics; Political; Olympics; na; Total ad spending including political and Olympics
    Publication Date: 3/3/2017
    Topics: Total Media Ad Spending; Direct Marketing; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; Digital Video Ad Spending; TV Ad Spending; Radio Ad Spending; Local Advertising; Magazine Ad Spending; Cinema Ad Spending; Search Ad Spending
    Geographies: United States
    Industries: Politics & Campaigns
    Context: National TV; National digital; Display; Online video; Magazines; Network and satellite radio; Cinema; National newspapers; Total national; Local TV; Local radio; Local newspapers; Local digital; Total outdoor; Total local; Total national and local; Direct online; Paid search; Other; Direct mail; Directories; Total direct SMB; Total ad spending excluding political and Olympics; Political; Olympics; Total ad spending including political and Olympics
    Publication Date: 3/1/2017
    Topics: Email Marketing; Clickthrough Rate (CTR); Performance Benchmarks
    Geographies: Worldwide
    Industries: Politics & Campaigns
    Context: Mobile devices; Female recipients; Male recipients; Nonmobile devices; Open rate; Unique open rate; Unique click to open; Monthly send rate messages per month; Click rate; Unique click rate
    Publication Date: 2/24/2017
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Its interesting but I still rely upon traditional mail TV and radio as my primary channels; Its an emerging channel that I want to understand better; Its fast becoming my primary channel to engage voters
    Publication Date: 2/24/2017
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Precise pinpointing of voters I need to reach; A more effective way to reach voters than traditional TV radio or print media; Better understanding voters intentions through digital; Geofencing voters by geography via their mobile device
    Publication Date: 2/24/2017
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Facebook; Google; Direct buys at the publisher TV station for digital placements; Demand side platform or in house buying platform for digital placements
    Publication Date: 2/23/2017
    Topics: Cross-Border Ecommerce
    Geographies: United Kingdom
    Industries: Politics & Campaigns
    Context: Yes we are planning to invest more in growing our business outside the UK; Yes we have put international expansion plans on hold; No we are continuing with our existing international operations; No other; We do not have any plans for international expansion
    Publication Date: 2/23/2017
    Topics: Cross-Border Ecommerce
    Geographies: United Kingdom
    Industries: Politics & Campaigns
    Context: Increased significantly; Increased slightly; No impact; Decreased slightly; Decreased significantly; Not sure
    Publication Date: 1/30/2017
    Geographies: Germany
    Industries: Politics & Campaigns
    Context: Most adults in Germany rely on public TV or newspapers as their primary source of political news, according to a recent study, leaving them largely impervious to so-called fake news. But the internet's popularity as a news source is growing, especially among the country's millennials.
    Publication Date: 1/29/2017
    Topics: Performance Benchmarks; Digital Video Advertising
    Geographies: Europe
    Industries: Travel; Media & Entertainment; Financial Services; Automotive; Retail; Consumer Products (CPG); Politics & Campaigns
    Context: FMCG; Retail; Automotive; Finance; Technology; Entertainment; Politics; Health fitness; Fashion; Travel; Other
    Publication Date: 1/29/2017
    Topics: Performance Benchmarks; Digital Video Advertising
    Geographies: United Kingdom
    Industries: Travel; Media & Entertainment; Financial Services; Automotive; Retail; Consumer Products (CPG); Politics & Campaigns
    Context: Retail; FMCG; Automotive; Finance; Technology; Entertainment; Politics; Travel; Fashion; Health fitness; Other
    Publication Date: 1/16/2017
    Topics: Digital Content; Social Media Users
    Geographies: Germany
    Industries: Politics & Campaigns
    Context: Left; AfD; Greens; Christian Democrats; Social Democrats; Liberals; Undecided; Abstaining; Total
    Publication Date: 1/16/2017
    Topics: TV; Digital Content; Radio; Social Media Users; Newspapers
    Geographies: Germany
    Industries: Politics & Campaigns
    Context: Public TV; Daily newspapers; Internet in general; Public radio; Private TV broadcasters; Social media; Private radio broadcasters; Tabloid press
    Publication Date: 1/3/2017
    Topics: Total Media Ad Spending
    Geographies: United States
    Industries: Politics & Campaigns
    Context: Political ad spending; of total; Broadcast TV; Cable TV; Digital; Newspapers; Radio; Telemarketing; Out of home; Direct mail; Magazines; Total
    Publication Date: 12/13/2016
    Topics: Virtual & Augmented Reality
    Geographies: South Korea
    Industries: Politics & Campaigns
    Context: The country’s virtual reality industry takes a hit as government reduces backing amidst unfolding impeachment drama.
    Publication Date: 11/29/2016
    Topics: Out-of-Home Ad Spending
    Geographies: United States
    Industries: Media & Entertainment; Financial Services; Automotive; Retail; Insurance; Hotels & Motels; Politics & Campaigns; Restaurants & Dining
    Context: Q; of total; change; Miscellaneous services amusements; Retail; Media advertising; Restaurants; Public transportation hotels resorts; Government politics organizations; Financial; Insurance real estate; Automotive dealers services; Communications