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13 Results
Type:
Article
Industry: Media & Entertainment
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    Publication Date: 5/14/2018
    Geographies: United States
    Industries: Media & Entertainment
    Context: Companies across the spectrum have embraced the subscription business model. But how much are consumers willing to pay, and for what kinds of products? On the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into the subscription economy.
    Publication Date: 11/9/2017
    Topics: Digital Video; Digital Video Advertising
    Geographies: United States
    Industries: Media & Entertainment
    Context: Jordan Hoffner, CEO of Salon Media Group, explains how the publisher approaches digital video.
    Publication Date: 11/8/2017
    Topics: Newspapers
    Geographies: Worldwide
    Industries: Media & Entertainment
    Context: The recent backlash against fake news isn’t just causing headaches for the general public—it’s a chief factor that made heavy hitters Google and Facebook work to improve their relationships with news publishers. Gilles Demptos, Asia director at the World Association of Newspapers and News Publishers (WAN-IFRA), spoke with eMarketer about what’s happening in the publishing industry as monetization challenges and the threat of regulation come to a head.
    Publication Date: 10/3/2017
    Geographies: United States
    Industries: Media & Entertainment
    Demographics: Millennials
    Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, eMarketer analysts on both sides of the Atlantic dive into the question of millennial media consumption habits. How different, really, are millennials' media preferences to previous generations? How should marketers respond?
    Publication Date: 2/21/2017
    Topics: Digital Content
    Geographies: Germany
    Industries: Media & Entertainment
    Demographics: Males
    Context: A recent study found that the majority of internet users in Germany who researched and purchased entertainment products digitally in Q3 2016 were ages 20 to 49.
    Publication Date: 10/28/2016
    Geographies: United States
    Industries: Media & Entertainment
    Demographics: Millennials; Mothers
    Context: Jeff Wellington, vice president and group publisher at Meredith Parents Network, spoke to eMarketer about what the media company is doing to connect with millennial mothers, and what makes this group of mothers unique.
    Publication Date: 9/20/2016
    Topics: Digital Content; Consumer Attitudes on Marketing
    Geographies: United States
    Industries: Media & Entertainment
    Context: Current podcast listeners tend to be devoted, and tune in to their programs regularly. Naturally, advertisers want this type of loyalty too, along with some action. Yet according to August research, only 8% of US podcast listeners said they had bought a product or service after hearing an ad.
    Publication Date: 8/26/2016
    Topics: Digital Content
    Geographies: United Kingdom
    Industries: Media & Entertainment
    Context: Podcasts have been trending again as popular titles in comedy, true crime and other genres have made a hit with UK listeners. But only about 33% of UK podcast listeners ages 18 and up have ever paid for a podcast.
    Publication Date: 6/16/2016
    Topics: Digital Content
    Geographies: United States
    Industries: Media & Entertainment
    Context: Most internet users are familiar with podcasts, but have either not listened to them within the past six months or have never listened to them, April 2016 research found. Of those that do listen, 85% tune in at least once a month.
    Publication Date: 5/31/2016
    Topics: Search Marketing; Content Marketing
    Geographies: United States
    Industries: Media & Entertainment
    Context: More than two-fifths of media and audiovisual executives in the US are creating interactive media content for content marketing, according to March 2016 polling. Nearly the same number are working on interactive content for paid social media campaigns.
    Publication Date: 5/19/2016
    Topics: Digital Video Ad Spending; Mobile Ad Spending
    Geographies: United States
    Industries: Media & Entertainment
    Context: The US media and entertainment industries will spend a combined $7.34 billion on paid online and mobile media advertising in 2016. eMarketer expects this investment to grow to $11.52 billion by 2020. As digital consumption of news and entertainment increases, advertisers in these sectors are spending larger portions of their advertising and promotional budgets on online and mobile channels.
    Publication Date: 4/18/2016
    Geographies: Worldwide
    Industries: Media & Entertainment; Technology
    Demographics: C-Level Executives
    Context: Technologies that track and support overall data, customer relationships and social media interactions brought about the best return in stakeholder engagement, according to media and entertainment CEOs.
    Publication Date: 2/4/2016
    Topics: Internet of Things (IoT)
    Geographies: Worldwide
    Industries: Media & Entertainment
    Context: While the “internet of things” is still in the early stages of development, the media and entertainment industry already has many of the digital building blocks in place to make it a reality.