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Advertising & Marketing (28)
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Healthcare & Pharma (9)
Digital Health (3)
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Demographics

9 Results
Type:
Interview
Industry: Healthcare & Pharma
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 8/1/2017
    Name: Jack Hogan
    Title: CTO
    Company: Lifescript
    Topics: Marketing Technology; Programmatic Ad Spending
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: Jack Hogan, CTO at Lifescript, talks about how pharmaceutical companies can leverage programmatic advertising in spite of tough industry regulations.
    Publication Date: 4/14/2017
    Name: Rohini Behl
    Title: Marketing Director
    Company: Fonterra Brands Indonesia
    Topics: Brand Marketing; Marketing Tactics
    Geographies: Indonesia
    Industries: Healthcare & Pharma
    Context: Rohini Behl, marketing director of dairy cooperative Fonterra Brands Indonesia, talks about the firm's efforts in women's health awareness.
    Publication Date: 4/4/2017
    Name: Marianne Cusato
    Title: Housing Expert
    Company: HomeAdvisor
    Topics: Internet of Things (IoT)
    Geographies: United States
    Industries: Digital Health
    Demographics: Baby Boomers
    Context: Marianne Cusato, housing expert at HomeAdvisor, discusses the stigma still surrounding devices that can help baby boomers age in place.
    Publication Date: 12/22/2016
    Name: Tom Kottler
    Title: Co-Founder and CEO
    Company: Healthprize Technologies
    Geographies: United States
    Industries: Healthcare & Pharma; Digital Health
    Context: Tom Kottler, co-founder and CEO of patient engagement platform Healthprize Technologies, tells eMarketer about the effects of medication nonadherence on the pharmaceutical industry, and how available technologies can improve patience adherence.
    Publication Date: 12/21/2016
    Name: Amy Landucci
    Title: Head of Digital Medicine
    Company: Novartis
    Geographies: United States
    Industries: Healthcare & Pharma; Digital Health
    Context: Amy Landucci, head of digital medicine at Novartis, talks about the new and improved role of technology in the pharmaceutical industry.
    Publication Date: 12/21/2016
    Name: Mike Bower
    Title: Director, Sales, Health and Pharmaceuticals
    Company: NewsCred
    Topics: Digital Advertising
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: NewsCred, a content-oriented online marketing firm that works with brands to manage creation, distribution and measurement, spoke with eMarketer about how pharmaceutical companies in the US are investing more in their digital properties.
    Publication Date: 6/23/2016
    Name: Steijn Pelle
    Title: Co-Founder and COO
    Company: HealthTap
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: Steijn Pelle, co-founder and COO of on-demand health consultation company HealthTap, speaks to eMarketer about Facebook Messenger’s potential and its limitations.
    Publication Date: 2/24/2016
    Name: Tip Rose
    Title: Vice President, Enterprise Digital Marketing
    Company: Cardinal Health
    Topics: Marketing Technology
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: Tip Rose, vice president of enterprise digital marketing at healthcare supply chain Cardinal Health, spoke with eMarketer about how the company manages its marketing stack and braces for changes.
    Publication Date: 12/9/2015
    Name: Josh Stein
    Title: Co-Founder and CEO
    Company: AdhereTech
    Topics: Internet of Things (IoT)
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: Josh Stein, co-founder and CEO of AdhereTech, a manufacturer of smart pill bottles that track and improve medical adherence, discusses the technology's potential.