Geography

Asia-Pacific (7)
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North America (69)
Worldwide (16)

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Industry

Automotive (6)
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Consumer Products (CPG) (6)
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Healthcare & Pharma (5)
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Sports (1)
Technology (1)
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Demographics

97 Results
Industry: Healthcare & Pharma
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    Publication Date: 10/10/2017
    Topics: Mobile Advertising; Mobile Ad Spending
    Geographies: Canada
    Context: Taking a look at eMarketer’s forecast for mobile in Canada, and discussing the new mobile opportunities for advertisers.
    Publication Date: 2/1/2018
    Topics: Digital Video; Computers; Consumer Behavior; Mobile Advertising; Mobile Devices; Mobile Video; Media Consumption; Consumer Attitudes on Marketing; Mobile Payments; Digital Video Advertising; Personalization
    Geographies: United Kingdom
    Context: This report covers the key digital trends that will impact the UK in 2018. Mobile’s influence will continue to be significant, as well as growing calls for transparency—for both consumers and industry players.
    Publication Date: 1/30/2018
    Topics: Mobile Advertising; Geolocation; Viewability
    Geographies: United States
    Context: Despite mobile advertising’s explosive growth, advertisers remain concerned about measurement and targeting in such an environment. This report looks at eight major challenges they face.
    Publication Date: 9/19/2016
    Topics: Mobile Advertising; Mobile Apps; Performance Benchmarks
    Geographies: Worldwide
    Context: Competition in the app stores is at an all-time high and retention rates are at an all-time low. The continued rise in app downloads is being driven mostly by paid media. Social media, search and video ads served to mobile devices are most effective for acquiring quality users.
    Publication Date: 8/24/2016
    Topics: Mobile Advertising; Mobile Users; Time Spent with Media; Mobile Ad Spending
    Geographies: Canada
    Context: As smartphone adoption climbs north of 75% of mobile phone users in Canada, brand marketers are improving their effectiveness through mobile-specific ad vehicles.
    Publication Date: 6/13/2018
    Topics: Total Media Ad Spending; Traditional Media Advertising; Digital Ad Spending; Mobile Ad Spending; Virtual & Augmented Reality
    Geographies: Latin America; Argentina; Brazil; Chile; Colombia; Mexico; Peru
    Industries: Sports
    Context: An in-depth look at total media, traditional media, digital and mobile ad spending for six markets in Latin America—Argentina, Brazil, Chile, Colombia, Mexico and Peru—as well as the implications of the FIFA World Cup on consumer behavior and regional ad spending.
    Publication Date: 5/21/2018
    Topics: Mobile Advertising; Mobile Apps
    Geographies: United States
    Context: Mobile apps are eating the world, and marketers need to get on board. This report provides an overview of paid and organic app user acquisition strategies, as well as some problems related to attribution and ad fraud.
    Publication Date: 4/26/2018
    Topics: Total Media Ad Spending; Traditional Media Advertising; Digital Ad Spending; Mobile Ad Spending
    Geographies: Latin America; Argentina; Brazil; Chile; Colombia; Mexico; Peru
    Context: This report provides an in-depth analysis of eMarketer’s latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in Latin America.
    Publication Date: 4/12/2018
    Topics: Mobile Users; Mobile Advertising; Mobile Ad Spending
    Geographies: United States
    Context: All the mobile stats you need to sense-check, justify or adjust your business plans are now in one place. Bookmark the StatPack page to keep these key estimates handy throughout the year.
    Publication Date: 4/5/2018
    Topics: Programmatic Ad Spending; Digital Display Ad Spending; Digital Video Ad Spending; Native Advertising; Mobile Ad Spending
    Geographies: United States
    Context: Nearly $47 billion in US digital ad spending will transact programmatically in 2018. By 2020, programmatic will account for 86.2% of digital display ad dollars. What’s driving spend? Read on for eMarketer’s latest US programmatic forecast.