After an inconsistent year for digital ad spending in 2020, every industry in the US will increase their outlays in 2021. The retail, consumer packaged goods (CPG), and entertainment industries will provide the biggest boosts, driving up overall digital ad spending by 25.5%.

After a complicated 2020, most industries in Germany will accelerate their digital ad spending growth in 2021. The rebound for travel and auto will underwhelm, but retail spend will soar.

Now more than ever, US health systems are under pressure to move further along the path to becoming smart hospitals. This report evaluates the hospital of the future, as well as the technologies and use cases driving adoption. We also provide best practices for developing and executing a smart hospital strategy.

According to our July 2021 forecast, 2023 will be a pivotal year for the US B2B digital ad market: Display will overtake search, mobile will surpass nonmobile, and the split between digital and traditional will near a tipping point just beyond our forecast period.

Amazon is maneuvering to become a dominant player in direct-to-consumer healthcare services, beginning with its online pharmacy and telehealth services for its employees. It may acquire more healthcare delivery outlets, such as primary care and urgent care clinics. Entrenched industry players are watching carefully.

Interoperability has long been a pain point for the US healthcare system. While new federal regulations should spur payers and providers to adopt data-sharing solutions, ingrained information blocking practices, privacy concerns, and the demands of the pandemic may hamper efforts toward regulatory compliance.

The pandemic led to unprecedented growth in US ecommerce sales. Even as sales growth returns to somewhat normal levels in 2021, total sales will far exceed our pre-pandemic estimates.

This report explains the rise of tech-focused SDOH initiatives among US health insurers and hospitals, unpacks how these entities’ heavier focus on SDOH has ushered in opportunities for digital health vendors and tech companies operating at the periphery of healthcare to help address nonclinical health gaps, and lays out the factors driving the prioritization of SDOH and inhibiting these efforts’ growth.

In addition to building next-generation smart network infrastructure, 5G startups are piloting use cases across industries that take advantage of the performance advancements of 5G connections.

5G will become one of the most promising technologies for facilitating healthcare’s digital transformation. This report analyzes five patient applications of 5G. It also explores forward-looking organizations embracing 5G and how healthcare organizations can follow in their footsteps.

5G networks are operating in over 60 countries as of early 2021. This report reviews what the arrival of 5G means and focuses on some of the critical applications that will make it revolutionary.

The spread of the novel coronavirus across the US has driven the evolution of remote patient monitoring (RPM) solutions from nice-to-have to need-to-have. While there’s a rosy path ahead for RPM vendors, a number of roadblocks—like the connectivity divide and laggard doctors—may restrain RPM from reaching its full potential.

Digital therapeutics (DTx) were gaining popularity as tools to help slash the US’ $3 trillion annual spending on chronic disease, and the pandemic has vaulted digital therapies into the spotlight. Now, the Teladoc-Livongo megamerger is heating up competition in the DTx space as players race to capture a slice of a market slated to reach $56 billion by 2025.

The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media and entertainment, and CPG industries. Countries covered in this report series include the US, UK, and Germany.

Digital ad spending in the US healthcare and pharmaceutical industry will grow by 14.2% to reach $9.53 billion in 2020. Growth is being fueled by ads related to COVID-19, including public service announcements, medical supplies and telemedicine.

US B2B digital ad spending in 2020 will grow 22.6% year over year amid the coronavirus pandemic. This report breaks down the market factors and B2B-specific considerations that are driving this increase.

This report provides an overview of the most important technology trends from CES 2020 and what they mean for marketers.