Geography

Asia-Pacific (3)
Europe (6)
Latin America (3)
Middle East & Africa (1)
North America (15)
Worldwide (3)

Record Type

Publication Date

Topic

Industry

Advertising & Marketing (8)
Automotive (18)
Consumer Electronics (8)
Consumer Products (CPG) (20)
Personal Care & Beauty (2)
Financial Services (18)
Healthcare & Pharma (12)
Media & Entertainment (14)
Restaurants & Dining (3)
Retail (65)
Small Business (SMB) (1)
Technology (9)
Telecom (10)
Travel (20)

Demographics

20 Results
Type:
Report
Industry: Consumer Products (CPG)
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 1/23/2018
    Topics: Consumer Behavior; Retail Ecommerce Sales
    Geographies: United States
    Industries: Consumer Products (CPG); Groceries
    Context: Consumers’ increasing use of digital platforms for grocery shopping is improving brands’ understanding of consumer behavior, leading to better ad personalization.
    Publication Date: 12/12/2017
    Topics: Ebooks; Digital Video; Books; Mobile Games; Social Media Users; Mobile Video; Smartphones; Tablets; Social Media Usage
    Geographies: United States
    Industries: Toys & Games; Consumer Products (CPG)
    Demographics: Children; Parents
    Context: As digital natives who mostly lack smartphones, kids have a distinctive pattern of digital usage—lots of digital video, little social networking, worrisome amounts of screen time and so on.
    Publication Date: 10/18/2017
    Topics: Digital Ad Spending; Social Media Marketing; Mobile Ad Spending
    Geographies: France
    Industries: Travel; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: eMarketer examines digital ad spending trends and consumer behaviors in five key industries: automotive, CPG, financial services, retail and travel.
    Publication Date: 9/28/2017
    Topics: Search; Digital Ad Spending
    Geographies: Germany
    Industries: Travel; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: eMarketer’s forecast for digital ad spending in Germany covers five key industries: automotive, CPG, financial services, retail and travel.
    Publication Date: 8/24/2017
    Topics: Digital Video; Digital Advertising; Search; Digital Ad Spending; Mobile Ad Spending
    Geographies: United Kingdom
    Industries: Travel; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: eMarketer’s forecast of digital ad spending in the UK covers five key industries: automotive, CPG, financial services, retail and travel. Across all industries, mobile, digital video and social media strategies will drive spending increases over the forecast period.
    Publication Date: 6/19/2017
    Topics: Digital Advertising; Computers
    Geographies: United States
    Industries: Healthcare & Pharma; Travel; Consumer Electronics; Media & Entertainment; Financial Services; Automotive; Retail; Telecom; Consumer Products (CPG)
    Context: US industries will collectively spend $83.00 billion on paid digital advertising in 2017, up from $71.60 billion in 2016.
    Publication Date: 5/25/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: This is one in an eight-part series of StatPacks providing a visual overview of ad spending trends across several US industries.
    Publication Date: 5/4/2017
    Topics: Mcommerce; Consumer Behavior; Omnichannel Retailing; Retail Ecommerce Sales
    Geographies: United States
    Industries: Healthcare & Pharma; Small Business (SMB); Consumer Electronics; Media & Entertainment; Financial Services; Automotive; Retail; Telecom; Consumer Products (CPG)
    Context: This StatPack provides a visual overview of major omnichannel retailing trends in the US.
    Publication Date: 12/21/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Telecom; Consumer Products (CPG)
    Context: US telecom, computing products and consumer electronics advertisers will spend $13.37 billion on digital advertising in 2016, a 19.9% gain from 2015.
    Publication Date: 12/21/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Digital ad spending by the CPG and consumer products sector is expected to reach $6.25 billion, up 23.3% from 2015. In 2017 it will rise to $7.26 billion.
    Publication Date: 12/21/2016
    Topics: Digital Advertising
    Geographies: United States
    Industries: Healthcare & Pharma; Travel; Consumer Electronics; Media & Entertainment; Financial Services; Automotive; Retail; Telecom; Consumer Products (CPG)
    Context: US industries will collectively spend $72.09 billion on paid digital advertising in 2016, up from $59.82 billion in 2015.
    Publication Date: 11/18/2016
    Topics: Consumer Behavior; Omnichannel Retailing; Retail Ecommerce Sales
    Geographies: United States
    Industries: Personal Care & Beauty; Retail
    Context: Ecommerce penetration is fairly low for drugs and beauty products. Retailers in this sector are competitive, though, and are using digital to enhance the in-store shopping experience.
    Publication Date: 10/6/2016
    Topics: Ecommerce Sales
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Ecommerce sales in the consumer packaged goods (CPG) sector are expected to grow as brands dedicate more resources to working with retailers. At the same time, consumers are more open to buying food online.
    Publication Date: 9/29/2016
    Topics: Total Media Ad Spending; Digital Video; Mcommerce; Top Sites; Digital Shoppers & Buyers; Promotions; Retail Ecommerce Sales
    Geographies: United States
    Industries: Personal Care & Beauty; Retail
    Context: The facts and figures you need to know about beauty and personal care products, now and for the near future. Bookmark the StatPack page to keep these numbers and findings handy throughout the year.
    Publication Date: 9/1/2016
    Topics: Total Media Ad Spending; Digital Advertising; TV; Digital Ad Spending; Radio; Newspapers; Magazines; Mobile Ad Spending
    Geographies: Argentina; Australia; Brazil; China; Colombia; Denmark; Finland; France; Germany; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; Thailand; United Kingdom
    Industries: Healthcare & Pharma; Travel; Consumer Electronics; Media & Entertainment; Financial Services; Automotive; Technology; Retail; Telecom; Consumer Products (CPG); Groceries; Restaurants & Dining
    Context: In key regions across the globe, digital ad spending’s share of total media ad expenditures continues to rise.
    Publication Date: 5/24/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Argentina; Australia; Brazil; Canada; China; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Russia; South Korea; Spain; Sweden; United Kingdom; United States
    Industries: Healthcare & Pharma; Travel; Media & Entertainment; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: The internet of things (IoT) is changing how marketers work. Practitioners across industries are learning to harness the real-time data from connected devices to improve their operations and deliver more valuable experiences to customers.
    Publication Date: 5/12/2016
    Topics: Digital Video; Digital Advertising; Computers; Digital Ad Spending; Mobile Users; Programmatic Advertising; Programmatic Ad Spending
    Geographies: United States
    Industries: Healthcare & Pharma; Travel; Consumer Electronics; Media & Entertainment; Financial Services; Automotive; Retail; Telecom; Consumer Products (CPG)
    Context: US industries will collectively spend more than $68 billion on paid digital advertising in 2016, continuing a trend of robust growth.
    Publication Date: 5/12/2016
    Topics: Digital Advertising
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Digital ad spending in the consumer packaged goods and consumer products industry is expected to reach $5.97 billion in 2016, up 18.2% from 2015, with gains coming from mobile, digital video and programmatic ad spending.
    Publication Date: 5/3/2016
    Topics: Marketing Technology; Internet of Things (IoT)
    Geographies: Worldwide; United States
    Industries: Consumer Products (CPG)
    Context: The internet of things (IoT) is changing the way the consumer products industry does business. Mobile devices, beacons, radio-frequency communication, smart packaging and real-time data are helping manufacturers track their supply chains and deliver personalized marketing experiences.
    Publication Date: 12/16/2015
    Topics: Total Media Ad Spending; Digital Ad Spending
    Geographies: Middle East & Africa; Argentina; Australia; Brazil; Chile; China; Colombia; Denmark; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Mexico; Netherlands; Norway; Peru; Russia; South Korea; Spain; Sweden; United Kingdom
    Industries: Healthcare & Pharma; Travel; Media & Entertainment; Financial Services; Automotive; Technology; Retail; Telecom; Consumer Products (CPG); Restaurants & Dining
    Context: Markets around the globe may be more connected than they have ever been before, but they are still governed by their local economies, infrastructure and consumer behaviors. This report looks at ad spending trends in 20 key markets tracked by eMarketer.