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Worldwide (1)

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Advertising & Marketing (28)
Automotive (15)
Consumer Electronics (1)
Consumer Products (CPG) (45)
Food & Beverage (17)
Personal Care & Beauty (11)
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Healthcare & Pharma (9)
Media & Entertainment (8)
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Retail (80)
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Demographics

45 Results
Type:
Interview
Industry: Consumer Products (CPG)
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 1/29/2018
    Name: Marc Seguin
    Title: CMO
    Company: popchips
    Topics: Digital Retail Practices
    Geographies: United States
    Industries: Consumer Products (CPG); Groceries
    Context: But brand-owned ecommerce can't compete on scale, says popchips
    Publication Date: 11/7/2017
    Name: Brandon Rhoten
    Title: CMO
    Company: Papa John’s International
    Topics: Social Media Marketing
    Geographies: United States
    Industries: Food & Beverage
    Context: Brandon Rhoten, CMO of Papa John's International, discusses the formula to having an engaging, interesting and consistent brand voice on social media.
    Publication Date: 11/6/2017
    Name: Mike Siemienas
    Title: Spokesman
    Company: General Mills
    Topics: Social Media Marketing
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Mike Siemienas, spokesman for General Mills’ Nature Valley, explains why the brand isn’t giving up on organic social media marketing.
    Publication Date: 6/9/2017
    Name: Dave King
    Title: CTO
    Company: Madison Reed
    Topics: Digital Retail Practices; Customer Experience; Mobile Messaging; Artificial Intelligence (AI)
    Geographies: United States
    Industries: Personal Care & Beauty
    Context: Madison Reed’s CTO Dave King and CMO Heidi Dorosin discuss the features that make its chatbot experience comparable to other shopping channels, including the store.
    Publication Date: 5/4/2017
    Name: Antonio Sciuto
    Title: Executive Vice President and CMO
    Company: Nestlé Waters North America
    Topics: Brand Marketing; Social Media Marketing
    Geographies: North America
    Industries: Food & Beverage
    Context: Antonio Sciuto, executive vice president and CMO of Nestlé Waters North America, talks about what Facebook's fake news troubles have meant for Nestlé, and discusses what comes next.
    Publication Date: 5/4/2017
    Name: Frank Amorese
    Title: Senior Media Director
    Company: Heineken USA
    Topics: Brand Marketing; Social Media Marketing
    Geographies: United States
    Industries: Food & Beverage
    Context: Frank Amorese, senior media director at Heineken USA, talks about some of the challenges the brand has faced with Facebook advertising.
    Publication Date: 4/28/2017
    Name: Laurin Hicks
    Title: Digital Brand Manager
    Company: Benefit Cosmetics
    Topics: Social Media Marketing
    Geographies: United States
    Industries: Personal Care & Beauty
    Context: Laurin Hicks, digital brand manager at Benefit Cosmetics, spoke with eMarketer about why the brand is standing behind Facebook.
    Publication Date: 4/17/2017
    Name: Joe Ayotte
    Title: Head of UX
    Company: Drizly
    Topics: Customer Experience; Shipping & Delivery
    Geographies: United States
    Industries: Food & Beverage
    Context: Joe Ayotte, head of UX at alcohol delivery service Drizly, talks about what the company is doing to better understand its customers and how to improve their beverage-buying experience.
    Publication Date: 3/28/2017
    Name: Carrie Bienkowski
    Title: CMO
    Company: Peapod
    Topics: Digital Retail Practices; Consumer Behavior; Shipping & Delivery
    Geographies: United States
    Industries: Consumer Products (CPG); Groceries
    Context: Carrie Bienkowski, CMO of online grocery delivery service Peapod, explains what's driving basket sizes and purchase frequency to increase.
    Publication Date: 3/28/2017
    Name: Ravi Jariwala
    Title: Senior Director, Public Relations and Corporate Communications
    Company: Walmart eCommerce
    Topics: Digital Retail Practices; Consumer Behavior
    Geographies: United States
    Industries: Consumer Products (CPG); Groceries
    Context: Ravi Jariwala, senior director of public relations and corporate communications for Walmart eCommerce, talks about the retailer expanding its online grocery shopping service, and how to handle customers' problems with trust, cost and selection.
    Publication Date: 3/17/2017
    Name: Yvahn Martin
    Title: Director, Ecommerce and Digital Marketing, Decléor and Carita
    Company: L’Oréal
    Topics: Customer Experience; Social Media Marketing
    Geographies: United States
    Industries: Personal Care & Beauty
    Context: Yvahn Martin, director of ecommerce and digital marketing for L’Oréal’s Decléor and Carita brands, spoke with eMarketer about how using digital channels for relationship building—rather than making quick sales—has helped the company weather the tough economic climate.
    Publication Date: 3/2/2017
    Name: Brandi Halls
    Title: Director, Brand Communications, North America
    Company: Lush Fresh Handmade Cosmetics
    Topics: Holiday & Seasonal Shopping; Customer Experience
    Geographies: United States
    Industries: Personal Care & Beauty
    Context: Brandi Halls, director of brand communications for North America at Lush Fresh Handmade Cosmetics, discusses the personal care brand’s record-breaking holiday season, and why a vast majority of its customers convert in-store.
    Publication Date: 3/1/2017
    Name: Tim Vu
    Title: Vice President, Digital Experience
    Company: Papa Murphy's
    Topics: Targeting; Marketing Technology
    Geographies: United States
    Industries: Food & Beverage
    Context: Tim Vu, vice president of digital experience at Papa Murphy's, and Amit Jain, CEO of digital marketing company Bridg, spoke with eMarketer about how they identified customers and brought them back into Papa Murphy's pizzerias.
    Publication Date: 2/17/2017
    Name: Antonio Sciuto
    Title: CMO
    Company: Nestlé Waters
    Topics: Digital Advertising; Digital Media Buying
    Geographies: United States
    Industries: Food & Beverage
    Context: Antonio Sciuto, CMO at Nestlé Waters, spoke with eMarketer about how the company works with publishers to ensure they're reaching consumers effectively.
    Publication Date: 2/16/2017
    Name: Ami Mathur
    Title: General Manager and Head of Marketing
    Company: Honest Tea
    Topics: Digital Media Buying; Programmatic Advertising
    Geographies: United States
    Industries: Food & Beverage
    Context: Ami Mathur, general manager and head of marketing at Honest Tea, reveals how the growing company makes decisions about publishers, programmatic advertising and budget allocation.
    Publication Date: 1/10/2017
    Name: Jennifer Silverberg
    Title: CEO
    Company: SmartCommerce
    Topics: Digital Retail Practices; Customer Experience
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: CPG brands often rely on impulse purchases to introduce consumers to their products, but Jennifer Silverberg, CEO of omnichannel retail technology suite SmartCommerce, discusses how ecommerce is disrupting this paradigm.
    Publication Date: 12/14/2016
    Name: Michael Chrisment
    Title: Global Head of Integrated Marketing for Nescafé, Coffee-Mate and Nestea
    Company: Nestlé
    Topics: Digital Retail Practices; Social Commerce
    Geographies: United States
    Industries: Food & Beverage
    Context: Michael Chrisment, head of global integrated marketing for three Nestlé beverage brands, discusses why a quarter of instant coffee brand Nescafé's social media budget is dedicated to trying to convert customers.
    Publication Date: 12/1/2016
    Name: Marc Seguin
    Title: CMO
    Company: popchips
    Topics: Social Media Marketing; Influencer Marketing
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Silent video autoplay and new regulations for sponsored influencer posts are just two of the issues consumer packaged goods companies will be dealing with in 2017. Marc Seguin, CMO at popchips, spoke with eMarketer about how the brand is preparing for 2017.
    Publication Date: 11/14/2016
    Name: Cherise Ordlock
    Title: Divisional Vice President, Digital Commerce
    Company: Walgreens
    Topics: Digital Retail Practices; Omnichannel Retailing
    Geographies: United States
    Industries: Personal Care & Beauty
    Context: Walgreens' Cherise Ordlock tells eMarketer how drugstore, health and beauty retailers should position their ecommerce sites for omnichannel shoppers with high expectations.
    Publication Date: 10/25/2016
    Name: David Garcia
    Title: Digital Media Manager
    Company: Taco Bell
    Topics: Digital Advertising; Social Media Marketing
    Geographies: United States
    Industries: Food & Beverage
    Context: David Garcia, digital media manager at Taco Bell, spoke to eMarketer about what works and what can be improved with Instagram's ad products.
    Publication Date: 10/25/2016
    Name: FM Muñoz
    Title: Marketing Manager
    Company: Vermont Creamery
    Topics: Social Media Marketing; Performance Benchmarks
    Geographies: United States
    Industries: Food & Beverage
    Context: FM Muñoz, marketing manager at Vermont Creamery, spoke to eMarketer about the strengths and drawbacks of Instagram advertising.
    Publication Date: 10/12/2016
    Name: Jordan Finger
    Title: Vice President, Customer Acquisition and Growth Marketing
    Company: Freshly
    Topics: Targeting; Lead Generation
    Geographies: United States
    Industries: Food & Beverage; Restaurants & Dining
    Context: Meal delivery subscription service Freshly is on a mission to acquire high lifetime-value customers. Jordan Finger, vice president of customer acquisition and growth marketing, explains how Freshly is achieving that goal.
    Publication Date: 10/11/2016
    Name: David Cardona
    Title: Director, Shopper Marketing, Category Advisory and Multicultural Capabilities
    Company: The Clorox Company
    Geographies: United States
    Industries: Consumer Products (CPG)
    Demographics: Hispanics
    Context: David Cardona, director of shopper marketing, category advisory and multicultural capabilities at The Clorox Company, told eMarketer about the household products company's outreach to US Hispanics.
    Publication Date: 9/28/2016
    Name: Jonathan Opdyke
    Title: CEO and Co-Founder
    Company: HookLogic
    Topics: Ecommerce Sales
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Jonathan Opdyke, CEO and co-founder of performance marketing platform HookLogic, talks about the challenges CPG brands have with ecommerce, and what they can use to boost sales.
    Publication Date: 9/23/2016
    Name: Antonio Sciuto
    Title: Executive Vice President and CMO
    Company: Nestlé Waters North America
    Topics: Ecommerce Sales
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Antonio Sciuto, executive vice president and CMO of Nestlé Waters North America, talks about the growth of consumer packaged goods (CPG) ecommerce and the company's approach to it.
    Publication Date: 9/23/2016
    Name: Dan Stangler
    Title: Marketing Director
    Company: Annie’s Homegrown
    Topics: Ecommerce Sales
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Dan Stangler, marketing director at Annie's Homegrown, a producer of organic pastas, meals and treats, explains why ecommerce is becoming a key focus area for the brand.
    Publication Date: 9/12/2016
    Name: Jennifer Tidy
    Title: Vice President, Partnerships
    Company: Modiface
    Topics: Marketing Technology
    Geographies: United States
    Industries: Personal Care & Beauty; Retail
    Context: Jennifer Tidy, vice president of partnerships at augmented reality technology provider Modiface, talks about the demand for augmented reality among retailers.
    Publication Date: 8/10/2016
    Name: Oren Katzeff
    Title: Head of Programming
    Company: Tastemade
    Topics: Brand Marketing; Digital Video; Social Media Marketing; Content Marketing
    Geographies: United States
    Industries: Food & Beverage
    Demographics: Millennials
    Context: Oren Katzeff, head of programming at digital video network Tastemade, explains why digital video appeals to millennials, and how brands work with Tastemade to reach that demographic.
    Publication Date: 8/10/2016
    Name: Lizette Williams
    Title: Multicultural Marketing Leader, North America
    Company: Kimberly-Clark
    Topics: Social Media Marketing
    Geographies: United States
    Industries: Personal Care & Beauty; Consumer Products (CPG)
    Demographics: Blacks; LGBT; Hispanics
    Context: Diversity and inclusiveness have become major issues in advertising in recent years, both for consumers and within the industry itself. Lizette Williams, multicultural marketing leader for North America at personal care-focused consumer packaged goods company Kimberly-Clark, spoke to eMarketer about how social media has brought these issues to the forefront, what brands have done in response and what the advertising industry can do to improve diversity within its ranks.
    Publication Date: 8/2/2016
    Name: Jessica Lauria
    Title: Senior Director, Brand Communications
    Company: Chobani
    Topics: Social Media Marketing; Mobile Social Media
    Geographies: United States
    Industries: Food & Beverage
    Context: Jessica Lauria, senior director of brand communications at yogurt brand Chobani, discusses Snapchat’s strengths and weaknesses as an advertising platform and explains why brand marketers should speak up about the challenges they face.
    Publication Date: 8/2/2016
    Name: Brian Chang
    Title: Vice President, Omni Media
    Company: L’Oréal Luxe
    Topics: Social Media Marketing; Mobile Social Media
    Geographies: United States
    Industries: Personal Care & Beauty
    Context: Brian Chang, vice president of omni media at L’Oréal Luxe, discusses what the company learned from a beta test with Snapchat and L’Oréal-owned Lancôme that included an in-app ecommerce component.
    Publication Date: 8/2/2016
    Name: Andre Marciano
    Title: Director, Media and Integrated Communication
    Company: Pernod Ricard USA
    Topics: Social Media Marketing; Mobile Social Media
    Geographies: United States
    Industries: Food & Beverage
    Context: Andre Marciano, director of media and integrated communication at Pernod Ricard USA, talks about how Snapchat proved itself as a highly effective advertising channel for the spirits company’s Jameson and Malibu brands.
    Publication Date: 8/2/2016
    Name: Kenny Mitchell
    Title: Senior Director, Consumer Engagement
    Company: Gatorade
    Topics: Social Media Marketing; Mobile Social Media
    Geographies: United States
    Industries: Food & Beverage
    Context: Kenny Mitchell, senior director of consumer engagement at PepsiCo-owned Gatorade, explains why the beverage brand will probably increase its investment in Snapchat’s ad products over the next year.
    Publication Date: 7/20/2016
    Name: Rob Candelino
    Title: General Manager and Vice President of Marketing, Haircare
    Company: Unilever
    Topics: Content Marketing; Personalization
    Geographies: United States
    Industries: Personal Care & Beauty
    Context: Unilever’s general manager and vice president of marketing for haircare, Rob Candelino, spoke to eMarketer about how the company creates branded content that consumers remember as they move through the path to purchase.
    Publication Date: 7/6/2016
    Name: Stéphane Rinderknech
    Title: CEO
    Company: L’Oréal China
    Topics: Brand Marketing; Consumer Behavior; Social Media Marketing; Omnichannel Retailing
    Geographies: China
    Industries: Personal Care & Beauty
    Context: Stéphane Rinderknech, CEO of L’Oréal China, spoke to eMarketer about trends in the beauty sector and in retail in China, and about the country’s new beauty consumer.
    Publication Date: 7/6/2016
    Name: Neil Ackerman
    Title: Director, Global Ecommerce
    Company: Mondelez International
    Topics: Digital Retail Practices
    Geographies: Worldwide
    Industries: Consumer Products (CPG); Groceries
    Context: Neil Ackerman, director of global ecommerce at Mondelez International, talks about the food company's ecommerce strategy, which is geared toward reducing friction in all aspects of ecommerce.
    Publication Date: 6/28/2016
    Name: Barbara Martin Coppola
    Title: CMO
    Company: GrubHub
    Geographies: United States
    Industries: Food & Beverage; Marketing Management Trends
    Context: GrubHub CMO Barbara Martin Coppola spoke with eMarketer about how the brand balances data with agility.
    Publication Date: 5/23/2016
    Name: R. Danielle Bailey
    Title: Head of APAC Research
    Company: L2
    Topics: Digital Shoppers & Buyers; Mobile Messaging; Social Commerce
    Geographies: China
    Industries: Luxury Goods; Retail; Consumer Products (CPG)
    Context: R. Danielle Bailey, head of APAC research at member-based business intelligence firm L2, discusses the promise of WeChat for marketers in China.
    Publication Date: 4/22/2016
    Name: Prama Bhatt
    Title: Vice President, Digital and Ecommerce
    Company: Ulta Beauty
    Topics: Digital Shoppers & Buyers; Omnichannel Retailing
    Geographies: United States
    Industries: Personal Care & Beauty; Retail
    Context: Prama Bhatt, Ulta Beauty’s vice president of digital and ecommerce, told eMarketer how mobile fits into the omnichannel customer journey.
    Publication Date: 3/24/2016
    Name: Katrina Craigwell
    Title: Director, Global Content and Programming
    Company: GE
    Topics: Digital Video
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Katrina Craigwell, director of global content and programming at digital-industrial company GE, talked about how her team approaches its digital video programming across a variety of platforms and publishers.
    Publication Date: 12/29/2015
    Name: Rachel Harris
    Title: Director, National Brand Activation
    Company: Beam Suntory
    Topics: Brand Marketing; Marketing Tactics; Virtual & Augmented Reality
    Geographies: United States
    Industries: Food & Beverage
    Context: Rachel Harris, director of national brand activation at Beam Suntory, talks about a recent behind-the-scenes virtual reality campaign at the spirits maker.
    Publication Date: 12/14/2015
    Name: Jennifer Ernst
    Title: Chief Strategy Officer
    Company: Thin Film Electronics
    Topics: Targeting; Internet of Things (IoT)
    Geographies: United States
    Industries: Technology; Consumer Products (CPG)
    Context: Jennifer Ernst, chief strategy officer at smart label manufacturer Thin Film Electronics, talks about making Johnnie Walker labels interact with buyers. [Editor's Note: Ernst has since left Thin Film Electronics.]
    Publication Date: 12/10/2015
    Name: Ana Nubié
    Title: Chief Strategy Officer
    Company: Moma Propaganda
    Topics: Digital Ad Spending; Geolocation; Mobile Ad Spending; Smartphone Users
    Geographies: Brazil
    Industries: Automotive; Telecom; Consumer Products (CPG)
    Context: Ana Nubié, chief strategy officer of São Paulo-based ad agency Moma Propaganda, talks about the digital marketing environment in Brazil.
    Publication Date: 12/10/2015
    Name: María Teresa Arnal
    Title: CEO
    Company: J. Walter Thompson Company, Mexico
    Topics: Digital Ad Spending; Mobile Ad Spending; Social Media Ad Spending
    Geographies: Mexico
    Industries: Travel; Financial Services; Automotive; Consumer Products (CPG)
    Context: María Teresa Arnal, CEO of J. Walter Thompson Company Mexico, talks about the industries that are spending the most in digital advertising in Mexico, and what channels those clients are finding the most valuable.
    Publication Date: 11/6/2015
    Name: Melissa O’Malley
    Title: Director, Global Merchant and Cross-Border Trade Initiatives
    Company: PayPal
    Topics: Holiday & Seasonal Shopping; Cross-Border Ecommerce
    Geographies: China
    Industries: Consumer Products (CPG)
    Context: Melissa O'Malley, director of global merchant and cross-border trade initiatives for PayPal, spoke with eMarketer about opportunities for Singles' Day in China and cross-border ecommerce in general.