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33 Results
Type:
Article
Industry: Consumer Products (CPG)
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    Publication Date: 11/27/2017
    Topics: Social Media Marketing
    Geographies: United States
    Industries: Food & Beverage
    Context: Brandon Rhoten, CMO of Papa John's International, discusses the formula to having an engaging, interesting and consistent brand voice on social media.
    Publication Date: 10/18/2017
    Geographies: United States
    Industries: Consumer Products (CPG); Food & Beverage
    Context: Twitter users want to discover what’s happening by tapping into culture and interacting with brands and celebrities. To launch its Heatburst campaign in spring 2017, Doritos UK leveraged this mindset by letting loose its own Twitter “celebrity”—a funny, adorable, fire-breathing Baby Dragon. By employing Twitter’s range of video and creative formats, the CPG brand generated £3 million in UK sales ($3.84 million US) during the product’s first three months on the market.
    Publication Date: 10/11/2017
    Topics: Social Media Marketing
    Geographies: United States
    Industries: Food & Beverage
    Context: Anheuser-Busch InBev (ABI), founded in 1852, practically invented the US beer market. Many of its beverages—Budweiser, Michelob, and Stella Artois—are household names. Since Americans love to knock back a cold one (according to a July 2017 Gallup poll), ABI teamed up with Twitter to stay top-of-mind with their audience and be a part of those everyday moments that matter.
    Publication Date: 6/9/2017
    Geographies: United Kingdom
    Industries: Consumer Products (CPG); Groceries
    Context: Digital sales will grow faster than any other channel in the UK grocery sector over the next five years, according to IGD. But brick-and-mortar stores—and discounters in particular—will also see some relatively high growth rates.
    Publication Date: 5/9/2017
    Topics: Brand Marketing; Social Media Marketing
    Geographies: United States
    Industries: Food & Beverage
    Context: Frank Amorese, senior media director at Heineken USA, talks about some of the challenges the brand has faced with Facebook advertising, especially when it comes to video.
    Publication Date: 3/28/2017
    Topics: Retail Sales
    Geographies: Western Europe
    Industries: Consumer Products (CPG)
    Context: The market for FMCG products across nine major countries in Western Europe was valued at €499 billion in 2016.
    Publication Date: 2/23/2017
    Geographies: United States
    Industries: Food & Beverage
    Demographics: Millennials
    Context: Younger consumers’ preferences are causing shifts among established food giants, driving consolidation and product development changes.
    Publication Date: 2/20/2017
    Geographies: United States
    Industries: Consumer Products (CPG); Groceries
    Context: As consumers’ food preferences shift from processed to fresh options, traditional food giants try cost-cutting, mergers and more.
    Publication Date: 2/20/2017
    Topics: Retail Ecommerce Sales
    Geographies: Australia
    Industries: Food & Beverage
    Context: Data from National Australia Bank shows retail ecommerce sales in Australia climbed 10.4% in 2016.
    Publication Date: 1/12/2017
    Topics: Digital Retail Practices; Customer Experience
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Many shoppers are loyal to their favorite consumer packaged goods (CPG) products, but their journey with these brands often begins with an in-store impulse purchase. For this reason, CPG brands are faced with different challenges in the ecommerce space than other product categories. Jennifer Silverberg, CEO of SmartCommerce, spoke with eMarketer’s Tricia Carr about what CPG brands can do to convert new and existing customers online.
    Publication Date: 12/14/2016
    Geographies: United States
    Industries: Personal Care & Beauty
    Demographics: Millennials
    Context: Millennials are dominating the US beauty market, fueled by a constant stream of trends on social media, a vast network of digital influencers and a number of millennial-friendly brands that have recently entered the market.
    Publication Date: 11/24/2016
    Topics: Retail Ecommerce Sales
    Geographies: United States
    Industries: Personal Care & Beauty; Retail
    Context: Multichannel drugstores haven’t seen as much ecommerce traction as other sectors. Specialty retailers focusing on beauty products have been more successful, helping overcome many of the barriers digital shoppers once had to buying cosmetics without being able to try them first.
    Publication Date: 11/23/2016
    Topics: Digital Retail Practices; Omnichannel Retailing
    Geographies: United States
    Industries: Personal Care & Beauty
    Context: Like many forward-thinking retailers, pharmacy chain Walgreens adjusts its digital experience so that it’s not only ideal for ecommerce, it also functions as an in-store shopping companion for its customers. eMarketer spoke with Cherise Ordlock, divisional vice president of digital commerce at Walgreens, about how drugstore, health and beauty retailers should approach digital commerce.
    Publication Date: 10/19/2016
    Topics: Ecommerce Sales
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: A global company with 15 bottled beverage brands, Nestlé Waters North America has undergone a digital transformation over the past few years, recently opening a digital command center in New York City to monitor and analyze digital interactions with its many brands. Antonio Sciuto, executive vice president and CMO of Nestlé Waters North America, spoke with eMarketer about the growth of consumer packaged goods (CPG) ecommerce and the company’s approach to it.
    Publication Date: 10/11/2016
    Topics: Ecommerce Sales
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Even as consumers gravitate to purchasing books, apparel, electronics and many other items through ecommerce channels, shoppers remain steadfast in their desire to purchase grocery items at a brick-and-mortar store.
    Publication Date: 10/5/2016
    Topics: Ecommerce Sales
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Jonathan Opdyke, CEO and co-founder of performance marketing platform HookLogic, talks about the challenges CPG brands have with ecommerce, and what they can use to boost sales.
    Publication Date: 9/28/2016
    Topics: Ecommerce Sales
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: Ecommerce represents only a small percentage of overall consumer packaged goods (CPG) sales, but it’s gaining traction. Dan Stangler, marketing director at Annie’s Homegrown, a producer of organic pastas, meals and treats, spoke with eMarketer about why ecommerce is becoming a key focus area for the brand.
    Publication Date: 9/14/2016
    Topics: Marketing Technology
    Geographies: United States
    Industries: Personal Care & Beauty; Retail
    Context: Modiface is an augmented reality technology provider that builds tools for beauty marketers, such as Sephora and L’Oréal, that allow consumers to virtually try on products through a brand’s mobile app, website and in-store tablets. eMarketer spoke with Jennifer Tidy, Modiface’s vice president of partnerships, about how much demand there really is for augmented reality and the right place for retailers to install the technology in-store.
    Publication Date: 8/12/2016
    Topics: Social Media Marketing
    Geographies: United States
    Industries: Personal Care & Beauty; Consumer Products (CPG)
    Demographics: Blacks; LGBT; Hispanics
    Context: Diversity and inclusiveness have become major issues in advertising in recent years, both for consumers and within the industry itself. Lizette Williams, multicultural marketing leader for North America at personal care-focused consumer packaged goods company Kimberly-Clark, spoke to eMarketer about how social media has brought these issues to the forefront, what brands have done in response and what the advertising industry can do to improve diversity within its ranks.
    Publication Date: 8/11/2016
    Topics: Digital Shoppers & Buyers
    Geographies: France
    Industries: Personal Care & Beauty
    Demographics: Females
    Context: About 60% of female internet users in France have purchased cosmetics items online, with face care products, like creams and cleansers, the most common category. Most say they shop at brand sites for their cosmetic fix.
    Publication Date: 8/8/2016
    Geographies: United Kingdom
    Industries: Retail; Consumer Products (CPG); Politics & Campaigns
    Context: In June, the UK voted to leave the EU, a decision that—if it holds—will have massive ramifications on both Continental and UK economies. Marketers may be optimistic, especially digital marketers, having proved the resilience of the industry through the recent recession. But for retailers accustomed to revenue from the common market, the picture may be less rosy.
    Publication Date: 7/29/2016
    Topics: Performance Benchmarks
    Geographies: United States
    Industries: Retail; Consumer Products (CPG)
    Context: Retailers and the consumer packaged goods (CPG) brands whose items fill their shelves don’t see completely eye to eye on the best way to get shoppers to see value in these products. The brands are more likely to look to maximizing marketing ROI—and research suggests magazines and display ads may be particularly efficient means to do so.
    Publication Date: 6/23/2016
    Topics: Digital Shoppers & Buyers
    Geographies: United States
    Industries: Luxury Goods; Apparel & Accessories; Consumer Products (CPG); Groceries
    Context: Generally, more US internet users prefer to purchase clothing, food, home goods and luxury items in-store than via other channels, including online, May 2016 research found.
    Publication Date: 6/21/2016
    Topics: Mcommerce
    Geographies: United States
    Industries: Personal Care & Beauty
    Demographics: Females
    Context: Consumers are increasingly turning to their mobile devices while they shop, whether to research products or see what other choices are out there. According to February 2016 research, a majority of US female beauty buyers use their device in-store to browse user reviews and look for the best price.
    Publication Date: 5/31/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: US consumer packaged goods (CPG) and consumer products advertisers will spend $5.97 billion on digital advertising in 2016, an 18.2% gain from 2015 that will see this sector account for 8.7% of total US digital ad spending for the year.
    Publication Date: 1/29/2016
    Geographies: United Kingdom; United States
    Industries: Personal Care & Beauty; Apparel & Accessories; Marketing Management Trends
    Context: Marketers have been teaming up with influencers for content creation and promotion, and these types of marketing campaigns have generated impressive results. According to December 2015 research, the beauty and fashion industry has also allocated a percentage of their budget to influencer marketing.
    Publication Date: 1/26/2016
    Topics: Digital Shoppers & Buyers
    Geographies: Japan
    Industries: Retail; Consumer Products (CPG)
    Demographics: Mothers
    Context: The vast majority of women in Japan who have a new baby or toddler buy baby items online at least sometimes—but according to 2015 research, they’re also still heavily reliant on offline purchase channels.
    Publication Date: 1/15/2016
    Topics: Brand Marketing; Marketing Tactics; Virtual & Augmented Reality
    Geographies: United States
    Industries: Food & Beverage
    Context: While traditional marketing is all about perfecting a brand’s external image, virtual reality marketing can give consumers an inside look into the heart of the brand. Products go through long journeys before they end up on a store shelf, and companies are eager to tell those stories. Rachel Harris, director of national brand activation at Beam Suntory, spoke with eMarketer about a recent behind-the-scenes virtual reality campaign at the spirits maker.
    Publication Date: 1/14/2016
    Geographies: United States
    Industries: Personal Care & Beauty
    Demographics: Millennials
    Context: Millennials are more likely to be heavy cosmetics buyers than their older counterparts, according to November 2015 research. Higher incomes also pointed to heavier cosmetics purchasing.
    Publication Date: 12/22/2015
    Topics: Digital Ad Spending
    Geographies: Brazil
    Industries: Automotive; Consumer Products (CPG)
    Context: Brazil remains by far the largest market in Latin America, despite its recent economic slowdown. Even though the current recession represents a negative influence on consumer confidence, people in Brazil continue to represent one of the broadest digital audiences in the world. Ana Nubié, chief strategy officer of São Paulo-based ad agency Moma Propaganda, spoke with eMarketer about Brazil’s digital marketing environment.
    Publication Date: 12/11/2015
    Topics: Digital Retail Practices
    Geographies: Indonesia; Philippines; Thailand
    Industries: Personal Care & Beauty; Apparel & Accessories
    Demographics: Females
    Context: Millions of women in Southeast Asia have taken to selling goods online to stake out digital-based careers for themselves or supplement their income, according to August 2015 research. In Indonesia, Thailand and the Philippines, sizeable percentages of female internet users are now digital sellers.
    Publication Date: 12/3/2015
    Topics: Consumer Behavior
    Geographies: China
    Industries: Food & Beverage
    Context: The Chinese economy has slowed, leaving many brands worried that the country’s massive consumer base—which has been increasingly middle-class and able to afford more goods and services—will buy less of their products. But some categories still appear attractive, with shoppers in the country planning to spend more.
    Publication Date: 11/20/2015
    Topics: Holiday & Seasonal Shopping; Cross-Border Ecommerce
    Geographies: China
    Industries: Consumer Products (CPG)
    Context: Melissa O'Malley, director of global merchant and cross-border trade initiatives for PayPal, spoke with eMarketer about opportunities for Singles' Day in China and cross-border ecommerce in general.