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MAR 18, 2021
5G networks are operating in over 60 countries as of early 2021. This report reviews what the arrival of 5G means and focuses on some of the critical applications that will make it revolutionary.
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OCT 13, 2020
The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media and entertainment, and CPG industries. Countries covered in this report series include the US, UK, and Germany.
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SEP 24, 2020
The pandemic has greatly affected the distribution of digital ad spending across industries. The bottom fell out of the travel industry, as will ad spending in the sector, while retail will consolidate its dominant position in digital ad spend this year.
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SEP 21, 2020
The pandemic has caused the US automotive industry to reduce its digital ad spending by 18.2% in 2020. As car sales plummeted, dealerships closed, and manufacturing slowed, marketers backed off from performance initiatives and focused on branding efforts.
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JUN 25, 2020
The coronavirus has upended the US travel industry. Fears of infection, governmental measures restricting travel and access to public places, and the economic downturn will depress bookings, sales and ad spending in 2020 and beyond.
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MAR 5, 2020
This report provides an overview of the most important technology trends from CES 2020 and what they mean for marketers.
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FEB 3, 2020
Connected vehicles are changing how people think about mobility. They also have important implications for marketers, who are experimenting with ways to tap the data they produce to engage consumers and drive new revenues.
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JUL 25, 2019
Automotive digital ad spend is increasing, but growth is decelerating due to larger forces at play.
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JUL 25, 2019
Digital ad spending in Germany will approach €7.3 billion ($8.6 billion) this year—nearly 10% more than in 2018. The sectors we analyze—including automotive, consumer packaged goods (CPG), financial services, healthcare/pharma, retail and travel—will all see much higher spending on mobile ads.