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Automotive (15)
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Demographics

15 Results
Type:
Interview
Industry: Automotive
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 8/10/2017
    Name: Bruce Millard
    Title: Vice President, Digital and Customer Innovation
    Company: Safelite AutoGlass
    Topics: Digital Advertising; Digital Media Buying
    Geographies: United States
    Industries: Automotive
    Context: Bruce Millard, vice president of digital and customer innovation at Safelite AutoGlass, discusses the effectiveness of various attribution models.
    Publication Date: 7/14/2017
    Name: Nathalie Choy
    Title: Senior Marketing Innovation, Web and Digital Performance Manager
    Company: Kia Motors America
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Industries: Automotive
    Context: Nathalie Choy, senior marketing innovation, web and digital performance manager at Kia Motors America, explains how the brand's Facebook Messenger bot offers more than just customer service.
    Publication Date: 5/2/2017
    Name: Brian Greaves
    Title: Director, Product Development, IoT Solutions
    Company: AT&T
    Topics: Internet of Things (IoT)
    Geographies: United States
    Industries: Automotive
    Context: Brian Greaves, director of product development for IoT solutions at AT&T, tells eMarketer what the average consumer and the savvy buyer each expect from a connected car.
    Publication Date: 4/14/2017
    Name: Bruce Millard
    Title: Vice President, Digital and Customer Innovation
    Company: Safelite AutoGlass
    Topics: Customer Experience
    Geographies: United States
    Industries: Automotive
    Context: Bruce Millard, vice president of digital and customer innovation at Safelite AutoGlass, talks about what the company is doing to continuously improve the experiences of its customers, especially across channels.
    Publication Date: 4/6/2017
    Name: Kristin Kolodge
    Title: Executive Director, Driver Interaction and Human Machine Interface (HMI)
    Company: J.D. Power and Associates
    Topics: Internet of Things (IoT)
    Geographies: United States
    Industries: Automotive
    Demographics: Baby Boomers
    Context: Kristin Kolodge, executive director of driver interaction and human machine interface (HMI) at J.D. Power and Associates, tells eMarketer how automakers can approach older generations about putting their trust in self-driving cars.
    Publication Date: 4/3/2017
    Name: Henry Bzeih
    Title: Managing Director, Connected and Mobility
    Company: Kia Motors America
    Topics: Internet of Things (IoT)
    Geographies: United States
    Industries: Automotive
    Context: Henry Bzeih, managing director for connected and mobility at Kia Motors America, spoke with eMarketer about how automakers, dealers and drivers can all benefit from the data coming from connected cars.
    Publication Date: 11/23/2016
    Name: Jean Marc Leclerc
    Title: Vice President, Sales and Marketing
    Company: Honda Canada
    Topics: Social Media Marketing; Real-Time Marketing; Marketing Technology
    Geographies: Canada
    Industries: Automotive
    Context: Jean Marc Leclerc, Honda Canada's vice president of sales and marketing, spoke with eMarketer about the carmaker's forays into the social chatting space and the role of social media in the automotive space.
    Publication Date: 9/16/2016
    Name: Asaf Jacobi
    Title: President
    Company: Harley-Davidson, New York City
    Topics: Big Data; Artificial Intelligence (AI)
    Geographies: United States
    Industries: Automotive
    Context: Asaf Jacobi, president of Harley-Davidson's New York City division, talks about the brand’s experience with artificial intelligence.
    Publication Date: 3/3/2016
    Name: Uwe Ellinghaus
    Title: CMO
    Company: Cadillac
    Topics: TV; Social Media Marketing
    Geographies: United States
    Industries: Automotive
    Demographics: Generation X; Millennials
    Context: Uwe Ellinghaus, CMO of Cadillac, discusses the new iteration of the automaker's "Dare Greatly" campaign, featuring young innovators, which was unveiled during the 88th Academy Awards.
    Publication Date: 12/29/2015
    Name: Miles Johnson
    Title: Connected Care Communications Manager
    Company: Hyundai Motor America
    Topics: Brand Marketing; Mobile Apps; Virtual & Augmented Reality
    Geographies: United States
    Industries: Automotive
    Context: Miles Johnson, Connected Care communications manager at Hyundai Motor America, discusses the auto brand's new augmented reality owner's manual.
    Publication Date: 12/21/2015
    Name: Michael Deitz
    Title: Senior Group Manager, Connected Car
    Company: Hyundai Motor America
    Topics: Targeting; Mobile Apps; Internet of Things (IoT)
    Geographies: United States
    Industries: Automotive; Technology
    Context: Michael Deitz, senior group manager of connected car at Hyundai Motor America, discusses how connected cars prompt service visits and more customer engagement with the brand.
    Publication Date: 12/18/2015
    Name: Dave Pratt
    Title: General Manager, Usage-Based Insurance
    Company: Progressive
    Topics: Targeting; Internet of Things (IoT)
    Geographies: United States
    Industries: Automotive; Technology; Insurance
    Context: Dave Pratt, general manager of usage-based insurance at Progressive, discusses data security and the company's Snapshot device, which tracks customers' driving habits.
    Publication Date: 12/10/2015
    Name: Ana Nubié
    Title: Chief Strategy Officer
    Company: Moma Propaganda
    Topics: Digital Ad Spending; Geolocation; Mobile Ad Spending; Smartphone Users
    Geographies: Brazil
    Industries: Automotive; Telecom; Consumer Products (CPG)
    Context: Ana Nubié, chief strategy officer of São Paulo-based ad agency Moma Propaganda, talks about the digital marketing environment in Brazil.
    Publication Date: 12/10/2015
    Name: María Teresa Arnal
    Title: CEO
    Company: J. Walter Thompson Company, Mexico
    Topics: Digital Ad Spending; Mobile Ad Spending; Social Media Ad Spending
    Geographies: Mexico
    Industries: Travel; Financial Services; Automotive; Consumer Products (CPG)
    Context: María Teresa Arnal, CEO of J. Walter Thompson Company Mexico, talks about the industries that are spending the most in digital advertising in Mexico, and what channels those clients are finding the most valuable.
    Publication Date: 11/26/2015
    Name: Simon Sproule
    Title: Director, Global Marketing and Communications
    Company: Aston Martin
    Topics: Content Marketing
    Geographies: United Kingdom
    Industries: Automotive
    Demographics: Affluent
    Context: Simon Sproule, director of global marketing and communications for high-end automobile brand Aston Martin, talks about branding methods and how utilizing Aston Martin's 102-year history acts as a means to draw the attention of affluent consumers.