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25 Results
Type:
Article
Industry: Automotive
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    Publication Date: 4/5/2018
    Geographies: United States
    Industries: Automotive
    Context: After a deadly accident involving a self-driving car, how will the development of autonomous vehicles change? In the latest episode of eMarketer’s “Behind the Numbers,” we break down the data and consider the future of self-driving cars, trucks and taxis.
    Publication Date: 11/13/2017
    Geographies: United States
    Industries: Automotive
    Context: More than 50 million global soccer fans visit Twitter regularly. Chevrolet, through its sponsorship of UK team Manchester United (Man Utd), saw this as an opportunity to deliver an innovative, only-on Twitter experience that garnered 44 million impressions in the first few weeks.
    Publication Date: 10/23/2017
    Geographies: United States
    Industries: Automotive
    Context: In the latest episode of "Behind the Numbers," eMarketer's Victoria Petrock talks about the concerns and benefits of driverless cars.
    Publication Date: 9/22/2017
    Topics: Sharing Economy
    Geographies: United Kingdom
    Industries: Automotive
    Context: The digitally enabled evolution of transit options in London continues, with Citymapper launching a ride-sharing service just days after Taxify saw its rollout stopped by city authorities.
    Publication Date: 9/18/2017
    Topics: Artificial Intelligence (AI)
    Geographies: China; India; Japan; Singapore; United States
    Industries: Automotive
    Context: Autonomous vehicles are widely anticipated in some countries, like India and China, a multimarket survey found. But interest in Singapore and Japan is muted.
    Publication Date: 8/2/2017
    Geographies: United Kingdom
    Industries: Automotive
    Context: Used-car buying site Carspring’s public profile is set to get a boost after receiving a cash infusion that includes a chunk of TV advertising time from broadcaster Channel 4.
    Publication Date: 7/28/2017
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Industries: Automotive
    Context: Nathalie Choy, senior marketing innovation, web and digital performance manager at Kia Motors America, explains how the brand's Facebook Messenger bot offers more than just customer service.
    Publication Date: 6/22/2017
    Topics: Internet of Things (IoT)
    Geographies: United States
    Industries: Automotive
    Context: As connected, smart and self-driving vehicles become more common, they are changing the way consumers drive and how they think about mobility. These vehicles also have important implications for marketers seeking to use them as platforms for customer outreach, targeted messaging, ecommerce and personalized services.
    Publication Date: 4/4/2017
    Topics: Internet of Things (IoT)
    Geographies: United States
    Industries: Automotive
    Context: Henry Bzeih, managing director for connected and mobility at Kia Motors America, spoke with eMarketer about how automakers, dealers and drivers can all benefit from the data coming from connected cars.
    Publication Date: 3/16/2017
    Topics: Virtual & Augmented Reality
    Geographies: China
    Industries: Automotive
    Context: China’s Alibaba continues to expand its holdings with an investment in Swiss vehicle-focused augmented reality company WayRay. Self-driving car technology could be repurposed for entertainment or even ecommerce.
    Publication Date: 2/15/2017
    Topics: B2C Ecommerce Sales
    Geographies: Denmark
    Industries: Automotive
    Context: Volkswagen launched online car sales for the first time in Denmark in December 2016, allowing customers to purchase one of their minicar models directly from the automaker’s website.
    Publication Date: 2/9/2017
    Topics: TV Advertising
    Geographies: Germany
    Industries: Automotive
    Context: Nearly 45% of automotive industry ad spending in Germany in the first half of 2016 was devoted to TV, more than double the share spent on the next closest medium.
    Publication Date: 1/17/2017
    Topics: Artificial Intelligence (AI)
    Geographies: Asia-Pacific
    Industries: Automotive
    Context: Consumers in Asia-Pacific are expressing strong interest in self-driving cars, mirroring growing curiosity about the technology around the world. But potential buyers in the region have safety concerns that could hold back widespread adoption.
    Publication Date: 12/19/2016
    Geographies: United States
    Industries: Automotive
    Context: As the concept of self-driving cars enters the consciousness of US drivers, many are wondering about the practical realities of the experience. For example, what will you do while your car is driving you?
    Publication Date: 12/6/2016
    Topics: Internet of Things (IoT)
    Geographies: United States
    Industries: Automotive
    Context: Apple joined a growing list of companies looking for a place in the emerging field of self-driving cars. The mix of potential players ranges across the automotive, technology and media sectors, signaling the wide impact self-driving cars are likely to have on the economy.
    Publication Date: 10/26/2016
    Topics: Big Data; Artificial Intelligence (AI)
    Geographies: United States
    Industries: Automotive
    Context: Lookalike modeling is a key component of lead generation, and for motorcycle brand Harley-Davidson, the tactic now goes hand in hand with artificial intelligence (AI). Asaf Jacobi, president of Harley-Davidson’s New York City division, spoke with eMarketer about the brand’s experience with AI and discussed the results he has seen so far.
    Publication Date: 8/5/2016
    Topics: Mobile Users
    Geographies: France
    Industries: Automotive
    Context: When smartphone owners in France go mobile, they keep their devices in hand, according to July 2016 research. Nearly everyone who has a smartphone brings it on vacation, and most tablet owners keep their devices nearby as well.
    Publication Date: 7/6/2016
    Geographies: France
    Industries: Automotive
    Context: Nearly two-thirds of adults in France are aware of autonomous vehicles. But cars represent a sense of freedom, and most adults in France really enjoy driving. So self-driving cars have little appeal at the moment, according to research.
    Publication Date: 6/8/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Automotive
    Context: Ad spending on paid digital media by the US automotive industry will hit $8.71 billion in 2016, up 17.3% year over year. This figure will climb to $14.14 billion by 2020, for a compound annual growth rate (CAGR) of 13.7% from 2015 to 2020. While growth will begin to taper off this year, the industry’s share of US digital spending is expected to rise throughout the forecast period.
    Publication Date: 6/3/2016
    Geographies: France
    Industries: Automotive
    Context: Automotive magazines—including their ads, websites and articles—most often persuade car buyers in France to research new vehicle brands or models. Only TV commercials approach their effectiveness in driving awareness.
    Publication Date: 3/30/2016
    Topics: Internet of Things (IoT)
    Geographies: United States
    Industries: Automotive
    Demographics: Teens; Children
    Context: While the internet of things (IoT) is changing the automotive industry, most young US internet users still prefer a traditional car to a self-driving vehicle, according to October 2015 research.
    Publication Date: 3/4/2016
    Topics: TV; Social Media Marketing
    Geographies: United States
    Industries: Automotive
    Demographics: Generation X; Millennials
    Context: This year, Cadillac unveiled the next chapter of its “Dare Greatly” campaign, with nine inspiring young innovators, including a 19-year-old who developed a prosthetic limb that can be operated with the mind. Uwe Ellinghaus, CMO of Cadillac, spoke with eMarketer about this new initiative, which was unveiled at the 88th Academy Awards.
    Publication Date: 2/19/2016
    Topics: Mcommerce; Mobile Search
    Geographies: United States
    Industries: Automotive
    Context: Mobile devices have become a key part of the auto shopping process for US internet users, according to research. And search data suggests consumers are warming up to car shopping—and turning to digital for research at all stages of the purchase funnel.
    Publication Date: 1/27/2016
    Topics: Digital Shoppers & Buyers
    Geographies: Germany
    Industries: Automotive
    Context: Much of the consumer car rental business has already moved online, especially in countries with advanced digital habits. Now there's evidence that in Germany, for example, people are also using the internet in their millions to research and buy new and secondhand vehicles.
    Publication Date: 12/22/2015
    Topics: Digital Ad Spending
    Geographies: Brazil
    Industries: Automotive; Consumer Products (CPG)
    Context: Brazil remains by far the largest market in Latin America, despite its recent economic slowdown. Even though the current recession represents a negative influence on consumer confidence, people in Brazil continue to represent one of the broadest digital audiences in the world. Ana Nubié, chief strategy officer of São Paulo-based ad agency Moma Propaganda, spoke with eMarketer about Brazil’s digital marketing environment.