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8 Results
Type:
Report
Industry: Advertising & Marketing
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 2/8/2018
    Topics: Customer Experience; Targeting; Multichannel Marketing; Big Data; Marketing Technology; Personalization; Marketing Measurement Surveys
    Geographies: Worldwide; United States
    Industries: Marketing Management Trends
    Context: For a customer-centric view to work, marketers need to account for all touchpoints in the customer journey—not just those they track themselves. This report looks at select nonmarketing touchpoints companies must consider to approach true holistic attribution.
    Publication Date: 11/28/2017
    Geographies: Canada
    Industries: Marketing Management Trends
    Context: A look at hot topics for digital marketers in Canada heading into the new year.
    Publication Date: 8/14/2017
    Topics: Customer Experience; Multichannel Marketing; Marketing Technology
    Geographies: Worldwide; United States
    Industries: Marketing Management Trends
    Context: As companies look to a more holistic attribution practice, challenges persist. Those furthest ahead consider five key factors when transforming how they attribute marketing success.
    Publication Date: 5/11/2017
    Topics: Customer Experience; Marketing Technology
    Geographies: Worldwide; United States
    Industries: Marketing Management Trends
    Demographics: C-Level Executives
    Context: This report explores what it means for a business to undergo a digital transformation. It defines the concept and considers the drivers and challenges—as well as the organizational changes required, the impact on the customer and how success is measured.
    Publication Date: 12/1/2016
    Geographies: Canada
    Industries: Marketing Management Trends
    Context: eMarketer discusses the biggest issues and opportunities for digital marketers in Canada at the cusp of 2017.
    Publication Date: 7/13/2016
    Topics: Brand Marketing; Real-Time Marketing
    Geographies: Worldwide; United States
    Industries: Advertising Agencies; Marketing Management Trends
    Context: In the face of a constantly changing digital world, brands and agencies are looking to improve their marketing agility. They are taking new approaches to processes, technology, people and partnerships to stay competitive, innovate and spur growth.
    Publication Date: 5/16/2016
    Topics: Customer Experience; Multichannel Marketing
    Geographies: Worldwide; United States
    Industries: Marketing Management Trends
    Context: Customers today base their expectations for good service based on what they get from the primarily digital companies that are famous for it, such as Airbnb, Amazon.com and Uber. As a result, all brands need to focus on delivering the same seamless customer experience to meet these lofty demands.
    Publication Date: 3/16/2016
    Topics: Digital Advertising; Marketing Technology
    Geographies: Worldwide; United States
    Industries: Marketing Management Trends
    Context: As CEOs give marketers more responsibility and authority to help their organizations go digital, marketing technology is stepping into the spotlight. That's just one of six major marketing tech developments that will matter the most to brands and agencies this year and beyond.